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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

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Weekend Reels | Week 29: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins™ title, in partnership with Betsson. The release adapts Wazdan’s Coins™ series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The post Weekend Reels | Week 29: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out

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The 57th annual World Series of Poker (WSOP) concluded its summer tournament schedule on July 15, 2026, after 51 days at Paris Las Vegas and Horseshoe Las Vegas. WSOP said the series ran 100 live gold bracelet events and finished with a record 251,899 total entries and $469,975,059 paid out across gold bracelet events.

WSOP reported the $10,000 No-Limit Hold’em World Championship (Main Event) attracted 9,208 entrants, with the final nine set to return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN. “The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor… we are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”

The operator also pointed to a redesigned final table arena and an expanded distribution footprint. It said Main Event coverage returned to ESPN and cited a multi-year agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally. WSOP added that edited broadcasts will air from July 21.

On tournament metrics, WSOP said 35,157 places were paid and 41 prizes of $1m+ were awarded. The operator highlighted several field-size records, including 22,811 entries for Event #63 $1,000 Mystery Millions No-Limit Hold’em, 1,368 entries for Event #68 $1,000 Ladies No-Limit Hold’em Championship, and 11,933 entries for Event #18 $1,500 Monster Stack No-Limit Hold’em. WSOP also said 149 countries were represented across the series and 111 countries were represented in the Main Event field, which it called a new record.

WSOP also reported digital and social growth during the series, citing 378.3 million total views across its social channels and 222,828 new followers overall. By platform, it reported 38.7 million YouTube views (103,128 new subscribers), 125 million Instagram views (54,450 new followers), 127 million Facebook views (56,800 new followers), and 36.6 million impressions on X (8,450 new followers). Looking ahead, WSOP said it is rolling out a revamped $1 Million Global Player of the Year race spanning WSOP Europe, the Las Vegas summer series, and WSOP Paradise, with the overall winner to be crowned at WSOP Paradise at Baha Mar in The Bahamas from December 1 to 17, 2026.

The post WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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iPredicta launches US prediction markets price comparison site

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iPredicta has launched a comparison platform for US prediction markets, aimed at bringing live prices from multiple venues into a single interface, including Polymarket. The company announced the launch from London.

iPredicta operates an affiliate model, letting users compare prices on its site before continuing to a participating exchange to register and trade. At launch, the company said it tracks dozens of live markets across two venues, with data updating automatically as markets move.

The platform includes market scoring and notifications designed to help users monitor price differences, liquidity and market movements. It also offers plain-English guides for newcomers and an “AI explanation layer” that summarizes a market’s question, resolution criteria and what the current price implies. iPredicta said the AI “produces the words, not the numbers” and “does not set scores, predict outcomes or give trading advice.”

“Prediction markets have grown rapidly over the past 12 months, yet the information people need is still scattered across different exchanges,” said Charlotte Nimmo, founder of iPredicta. “We launched iPredicta because people should not have to piece everything together across several exchanges just to understand what is happening.

“Whether you are well versed in prediction markets or trying them for the first time, iPredicta brings prices and comparisons together in one place, making it easier to follow how markets are changing. It also gives newcomers a clearer way into a category that can look complicated from the outside.”

The launch comes as prediction markets expand across categories including sport, politics, entertainment, crypto and climate. iPredicta cited CertiK’s 2026 Skynet Prediction Markets Report, which said global prediction market trading volume rose from $15.8 billion in 2024 to $63.5 billion in 2025. Nimmo previously ran affiliate betting platform Best of Bets and founded Cavalier Public Relations, according to the company.

The post iPredicta launches US prediction markets price comparison site appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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