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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

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Dutch Duty of Care Fine Ramps Pressure On Industry Under Siege

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The Netherlands Gambling Authority (KSA) has fined an operator over €880,000 for not treating its customers with adequate care, creating highly unwelcome negative PR for the industry at exactly the moment when it is desperate for positivity.

The KSA announced today (June 11) that it was fining licensed operator 711 a total of €886,000 for a series of duty of care failings, having found violations in all ten player files that it requested to view.

As part of its routine compliance sweeps, the regulator requested detailed gambling and customer care data on ten randomly selected high spenders at the operator.

The authority said that 711 had not properly analysed the gambling behaviour of its customers or taken the right measures to intervene when they showed signs of risky play.

In one case a player was allowed to lose €40,000 in four days before they were contacted for a wellness check and a source of funds request, the KSA said.

The contact that did take place was also not sufficiently in-depth to identify if the individual had a gambling problem, the regulator added.

In another case, a player was allowed to lose almost €200,000 over several weeks before they were contacted for a source of funds check, the KSA said.

The fine is the latest in a series of penalties related to the duty of care that operators own to their customers, which unlike many other European nations is an established part of the country’s gambling act.

The largest penalty so far is a €4m fine for Unibet operator Optdeck, but regulatory officials have said they continue to find failings on their random sweeps.

711 declined to give a comment to EEGaming, saying that it has a policy of not speaking with the press.

The decision by the KSA can be appealed.

The bigger context

The penalty for 711 is not the first punishment for duty of care failings in the Netherlands and it is unlikely to be the last, but this particular fine comes at a pivotal moment for the future of Dutch gambling.

The industry is awaiting a statement from minister Claudia van Bruggen on how she will change gambling policy over the next year.

She is under extreme pressure from several organised groups within parliament to enact tough new rules on a market that is already struggling to keep players out of the black market.

Most notably there have been repeated calls for a complete advertising ban, in addition to the existing ban on all non-targeted gambling advertising in the Netherlands.

A complete ban is opposed by the KSA, which revealed recently that it had held meetings with van Bruggen to make their case and said she “took our concerns very seriously”.

There have also been calls for a hard cap on the number of online gambling licences in the Netherlands, something that the KSA also argues is not in the best interests of consumers.

However the issuing of yet another reputation-damaging fine for the sector further adds to the risk that van Bruggen will feel a need to give in to public and political pressure and really turn the screw on the beleaguered sector.

Experts estimate that channelisation for online gambling in the Netherlands may be as low as 45 percent.

Rates of gambling with licensed operators have collapsed following the introduction of deposit limits, which can only be removed via affordability checks, and tax increases which have seen rates rise to 37.8 percent of gross gambling revenue.

One small crumb of relief for the industry will be upcoming proof of what something they warned would happen: Increasing the tax rate has resulted in lower income for the government, as players likely stop gambling or seek better odds offshore.

“A new impact assessment of the gambling tax will probably be published at the end of June, showing that the increase in the gambling tax did not achieve its intended goal,” revealed KSA head of licences and supervision, Ella Seijsener, speaking at the recent Gaming in Holland conference.

Analysts suggest that growth in the online market has slowed rapidly in recent months and that although channelisation may not decline further from here under current market conditions, there is equally little hope of lifting it back above 50 percent as things stand.

But far from an easing of rules, the local industry expects things to get tougher from here and are simply hoping that van Bruggen’s manifesto for the next phase of Dutch gambling regulation avoids some of the more extreme measures called for by her fellow politicians.

The post Dutch Duty of Care Fine Ramps Pressure On Industry Under Siege appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Paysafe and Skrill sponsor Woody & Kleiny’s 39-day US soccer road trip livestream

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Kick and TikTok stream runs June 11–July 19, covering 15,000 miles and promoting fundraising for Prostate Cancer UK.

Paysafe (NYSE: PSFE) and its digital wallet Skrill are sponsoring a 39-day US “In A State” soccer road trip led by creators Woody & Kleiny, with live coverage starting June 11 from Jacksonville. The tour is set to run 15,000 miles and stream 24/7 on Kick and TikTok.

Paysafe said the tour will include creator-led content and in-person activations designed to spotlight payment processing for local merchants—such as bars, restaurants, hotels and retailers—along the route. The company is positioning its merchant acquiring and POS-related offerings alongside Skrill consumer wallet use cases during match-day and fan events.

The trip also includes fundraising for Prostate Cancer UK, with donations directed to the official Woody & Kleiny GoFundMe page. The press release notes prostate cancer is “now the most common cancer in the U.K. and the only major cancer without a screening program.”

“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”

Stops listed include Los Angeles (June 12), Arlington, TX (June 17), Boston (June 23) and East Rutherford, NJ (June 25 and 27), with additional cities planned as the tournament progresses. Paysafe said the livestream will be supported by daily YouTube recaps and short-form social content.

The post Paysafe and Skrill sponsor Woody & Kleiny’s 39-day US soccer road trip livestream appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Paysafe and Skrill get on board with Woody & Kleiny’s Outrageous US Soccer Road Trip: 39 Days, 15,000 Miles, Streamed Live 24/7

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Spotlighting business payments and consumer digital wallet experiences for soccer fans, the ‘In A State’ tour brings viral creators together for a live celebration of soccer and fundraising for Prostate Cancer UK

Paysafe (NYSE: PSFE), a global payments platform, is taking its technology to the heart of America’s biggest soccer summer, fueling a 39-day, 15,000-mile streamed road trip powered by viral creators Woody & Kleiny.

Known as the ‘In A State’ tour, this record-breaking journey streams live on Kick and TikTok from June 11, as Woody & Kleiny tear through major cities including Los Angeles, Arlington, Boston and East Rutherford, engaging soccer fans and shining a spotlight on the  businesses that make these places tick. The tour will also raise awareness and funds for Prostate Cancer UK, supporting life-saving research, earlier diagnosis and better outcomes for men affected by prostate cancer, which is now the most common cancer in the U.K. and the only major cancer without a screening program.

Paysafe is the payments engine sponsoring the tour, putting its processing solutions for businesses and its consumer facing digital wallet, Skrill, center stage. Through 24/7 live streaming, in-person activations and creator-led content, Paysafe’s technology will come to life in the most authentic setting imaginable: the real-world energy of America’s biggest soccer tournament.

Woody & Kleiny have built one of the world’s largest creator communities, reaching more than 50 million followers across online platforms and generating over 45 billion views.

Paysafe Spotlights Local Businesses

Paysafe will spotlight local businesses, including bars, restaurants, hotels, and retailers, across the route. Woody & Kleiny will showcase Paysafe-powered payment solutions for local merchants via live interactions.

As part of its broader commitment to supporting businesses, Paysafe provides integrated payment solutions tailored to the needs of local merchants. This includes POS technology such as payment devices, competitive payment processing offerings, and value-added services designed to help businesses operate more efficiently. Through these activations, Paysafe will demonstrate how its solutions enable businesses to streamline operations, manage peak demand, and deliver seamless payment experiences.

Skrill: The Wallet That Moves at the Speed of the Game

Paysafe’s digital wallet Skrill will be front and center across the entire ‘In A State’ tour. From fan giveaways to real-time digital payments, Skrill will enable fast, secure transactions within high-energy environments. Fans will interact with Skrill through on-the-ground activations, digital rewards, and integrated content moments — proving that a great digital wallet doesn’t just make payments easier, it makes every experience better.

Through these activations, Skrill will play a visible role in powering fan engagement, from rewarding participation to enabling seamless transactions in real time, demonstrating how the digital wallet can enhance every moment of the fan journey.

“This tour puts Paysafe and Skrill at the heart of the action, powering the moments that matter most,” said Alisa Barber, Chief Marketing Officer at Paysafe. “Woody & Kleiny have an extraordinary ability to turn everyday life into must-watch content and combining that with our technology demonstrates how seamless payments can lift every experience.”

The stream will be complemented by daily YouTube recaps, short-form social content, celebrity appearances and real-time fan engagement — reaching audiences across the globe. Paysafe branding will be unmissable throughout: on the tour bus, across activations, and at the center of every major match-day moment.

For Paysafe, this tour shows how world-class payment technology, the right partners and the biggest sporting event of the decade can come together to create something genuinely extraordinary, while also raising vital awareness and funds for prostate cancer. Fans can donate to Prostate Cancer UK via the official Woody & Kleiny GoFundMe page.

Follow, watch and engage with the tour across Woody & Kleiny, Paysafe and Skrill’s social channels.

Tour Route and Key Stops

Woody & Kleiny will travel through major U.S. cities, where soccer fans will be gathering throughout the tournament.

Key stops include:

  • Los Angeles (June 12),
  • Arlington, TX (June 17),
  • Boston (June 23)
  • East Rutherford, NJ on June 25 and 27

Other cities as the tournament unfolds.

The post Paysafe and Skrill get on board with Woody & Kleiny’s Outrageous US Soccer Road Trip: 39 Days, 15,000 Miles, Streamed Live 24/7 appeared first on Americas iGaming & Sports Betting News.

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