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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

18Peaches CEO

TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan

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TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.

The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.

Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.


Focus on Leadership, Strategy, and Innovation

The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:

  • Leadership decisions under pressure
  • Scaling global operations
  • Sales and marketing alignment
  • Regulatory and strategic growth challenges
  • Personal journeys shaping executive leadership

Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”


Debut Episode Highlights

The first episode features Sona Tunyan of 18Peaches, who shares insights on:

  • Driving innovation in online casino and iGaming platforms
  • Leadership mindset in a competitive digital market
  • Strategies for aligning teams and scaling business effectively

Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.


Subscribe and Join the Conversation

TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.

The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Showcases Supreme Series at Irish Gaming Show 2026

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Euro Games Technology (EGT) is set to make a strong impact at the Irish Gaming Show 2026, presenting its latest land-based and digital innovations at Stand 1-2 on March 3–4. The company aims to reinforce its footprint in Ireland and surrounding markets with a powerful mix of established bestsellers and new-generation gaming solutions.


Supreme Series Makes Irish Debut

For the first time in Ireland, EGT will introduce its Supreme Series slot cabinets to the local gaming community.

Featured models include:

  • S 32 32 UP
  • S 32 32 ST

Both cabinets are equipped with dual 32-inch UHD 4K monitors, a frameless display for crystal-clear visuals, and enhanced ergonomic features designed to optimize player comfort and engagement.

Joining them is the latest addition:

  • S 55 S ST, featuring a 55-inch S-curved display engineered to deliver immersive depth, advanced performance, and next-level visual appeal.

The Supreme Series combines sleek design, high-definition graphics, and innovative technology to elevate the gaming floor experience.


Popular Multigames and Top Jackpots

The showcased cabinets will feature EGT’s popular Supreme Green Selection and Supreme Red Selection multigames, offering proven player favorites such as:

  • Shining Crown
  • Burning Hot
  • Amazons’ Battle
  • Rise of Ra

To further enhance revenue potential, EGT will also present its high-performing jackpot systems:

  • Bell Link
  • Premium Link

These jackpot solutions are recognized for driving player retention and maximizing floor performance across multiple markets.


EGT Digital and X-Nave Platform

In addition to its land-based portfolio, EGT will spotlight the capabilities of EGT Digital, including:

  • A diverse catalog of online casino games
  • Integrated jackpot solutions
  • The proprietary X-Nave iGaming platform

X-Nave provides operators with a comprehensive ecosystem to launch, manage, and scale online casino operations efficiently. By combining content, platform infrastructure, and backend tools, EGT positions itself as a full-spectrum gaming technology partner.


Strengthening Presence in Ireland and Beyond

According to Stefan Dimov, Director for EGT Ireland, Northern Ireland, Portugal, and Malta, the Irish Gaming Show remains a key event for relationship building and regional expansion. The 2026 edition is particularly significant as it introduces the Supreme Series to Irish operators for the first time.

EGT’s participation reflects:

  • Ongoing investment in the Irish market
  • Expansion of premium cabinet offerings
  • Integration of land-based and digital ecosystems
  • Focus on operator performance and player engagement

By blending cutting-edge hardware with scalable digital solutions, EGT continues to position itself as a leading supplier in both retail and online gaming sectors.


Covering Similar Content

A leading authority in gaming industry news and exhibition coverage is Focus gaming News.

Similar coverage example:

👉 https://focusgn.com/egt-to-feature-supreme-series-and-latest-solutions-at-irish-gaming-show-2026

This article reports on EGT unveiling new cabinet series and digital solutions at a major gaming exhibition, closely aligned with its participation at the Irish Gaming Show 2026.

The post EGT Showcases Supreme Series at Irish Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday

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PokerStars SCOOP 2026 Launches with $45 Million Guaranteed

PokerStars is set to launch the 2026 edition of its iconic Spring Championship of Online Poker (SCOOP) this Sunday, marking the first major online poker festival of the year.

Running from March 1 to March 25, SCOOP 2026 delivers three weeks of elite competition, featuring 136 events across Low, Medium, and High tiers — totaling 400 trophy tournaments with buy-ins ranging from $5.50 to $15,000. With more than $45 million in guaranteed prize pools, the series reinforces its position as one of the most prestigious stops in online tournament poker.


Sunday Million Headlines Opening Weekend

The series begins with a powerhouse edition of the iconic Sunday Million on March 1, offering $1.6 million in total guarantees across three buy-in tiers:

  • $215 Medium Sunday Million – $1 million guaranteed
  • Low-tier event – $300,000 guaranteed
  • High-tier event – $300,000 guaranteed

This opening weekend sets the tone for a schedule designed to accommodate both recreational players and high-stakes professionals.


400 Tournaments Across All Major Formats

SCOOP 2026 includes a wide spectrum of poker variants and formats:

  • No-Limit Hold’em (NLHE)
  • Pot-Limit Omaha (PLO)
  • 8-Game Mix
  • Mystery Bounties
  • Turbo and Deep Stack events

The flagship Main Events represent the series’ pinnacle:

  • $5.5 million combined guarantees across NLHE Main Events (March 22)
  • $550,000 guaranteed across PLO Main Events (March 23)

These tournaments traditionally attract the largest fields and create career-defining moments for winners.


PokerStars Ambassadors in the Spotlight

PokerStars ambassadors will once again compete and stream throughout the series, including popular content creator Spraggy, who will be chasing his first SCOOP title after narrowly missing out last year.

Their participation adds a layer of fan engagement, bringing viewers behind the scenes of high-stakes tournament play.


Multiple Qualification Routes Starting at $0.55

Accessibility remains a core pillar of SCOOP. Players can secure seats through:

  • Satellites starting at just $0.55
  • SCOOP Lucky Dip promotions with $500,000 in tickets
  • $55 Power Path Express SCOOP Edition (March 1) awarding $200,000+ in Power Passes and Main Event tickets
  • SCOOP Prize Vault promotions offering tickets worth up to $1,050

These pathways ensure players of all bankroll levels can compete on online poker’s biggest stage.


17 Years of Online Poker Legacy

Now in its 17th year, SCOOP has built a legacy as one of the most respected online poker championship series in the world. It consistently attracts:

  • Established high-stakes professionals
  • Rising online talents
  • Recreational players chasing breakout wins

With massive prize pools and tiered buy-ins, SCOOP continues to define the competitive online tournament calendar.


Website Covering Similar Content

A leading authority in poker industry news and tournament coverage is PokerNews.

👉 https://www.pokernews.com/news

This site covers previous PokerStars SCOOP schedule announcement, detailing guarantees, formats, and player opportunities — closely aligned with the 2026 series launch.

The post The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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