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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

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The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

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“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

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Conferences in Europe

Altenar Steps in as General Sponsor of EEGS 2025

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The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.

Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.

Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.

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Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.

As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.

Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.

Check the available sponsorship options here.

The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.

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Continent 8

Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions

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Tachi-Yokut Tribe of Santa Rosa Rancheria-owned and operated casino now equipped with world-leading 24/7/365 monitoring, proactive threat prevention and rapid response capabilities to safeguard its tribal gaming operations

Continent 8 Technologies, the leading provider of managed hosting, connectivity, cloud and cybersecurity solutions for the tribal gaming industry, is pleased to announce a new cybersecurity agreement with Tachi Palace Casino Resort to oversee and optimize their Security Operations Center (SOC) and Security Incident and Event Management (SIEM) cybersecurity operations.

In collaboration with Continent 8 and its cybersecurity division, C8 Secure, Tachi Palace Casino Resort will implement their managed SOC and SIEM services. The customer will gain instant access to a comprehensive SOC and SIEM solution featuring round-the-clock monitoring, sophisticated threat detection to pinpoint anomalies and potential risks, integrated threat intelligence to anticipate evolving threats and an advanced SIEM architecture designed for high-performance analytics and streamlined incident management.

Patrick Gardner, Chief Security Officer at Continent 8 said: “We are honored that Tachi Palace Casino Resort selected Continent 8 through a rigorous selection process as their trusted Managed Security Operations Center partner. As a leading Managed Security Services Provider (MSSP) specializing in the gaming industry, we have deep insight into the unique cybersecurity threats and vulnerabilities facing our customers today. Tachi Palace Casino Resort’s proactive commitment to safeguarding their infrastructure demonstrates exceptional leadership and a clear understanding that robust, continuous security is vital for protecting their customers, data and gaming operations.”

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Jerad Swimmer, Regional Sales Director at Continent 8 added: “It’s inspiring to see an increasing number of tribal gaming and casino organizations such as Tachi Palace Casino Resort making cybersecurity a core component of their strategic initiatives and organizational culture.

“We are delighted to support Tachi Palace Casino Resort as their trusted MSSP, ensuring a secure and strategic cybersecurity journey.”

David Clark, Information System Director at Tachi Palace Casino Resort said: “I am looking forward to our new partnership with Continent 8 and what the future brings for us.”

The post Tachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions appeared first on Gaming and Gambling Industry in the Americas.

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Industry Awards

Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025

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BetConstruct proudly announces the Harmony Meetup 7 featuring Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, set to take place from 8–11 July in Yerevan, Armenia.

The event will present the concept of FTN’s 7 dimensions as a driving force shaping the future of the digital domain.

Alongside the classic categories of the Ortak x B.F.T.H. Arena Awards, the team will also introduce new ones that reflect the direction adopted by the company.

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Ortak Categories:

  • Best Ortak Estate Collection
  • Best Ortak Casino NFT Collection
  • Best Ortak White-label Unique Collection – Sponsored by VBET – 10 000 FTN prize pool
  • Best Ortak Snowball Collection – Sponsored by PopOK Gaming – 10 000 FTN prize pool
  • Best Ortak Partner
  • Best Ortak Performer
  • Most Traded NFT Collection
  • Best Start-up NFT Collection
  • Most Innovative Business of the Year

 

FTN Categories:

  • FTN Innovation of the Year – Sponsored by Fastex – 10 000 FTN prize pool
  • FTN Casino Supplier of the Year – Sponsored by CreedRoomz – 10 000 FTN prize pool
  • FTN Casino Operator of the Year
  • FTN Platform Provider of the Year – Sponsored by BetConstruct – 10 000 FTN prize pool
  • FTN Game of the Year – Sponsored by Pascal Gaming – 10 000 FTN prize pool
  • Best FTN Game Design
  • Best FTN Game Soundtrack
  • Rising Star in FTN Casino

 

YoDoor Categories:

  • Best YoDoor Space Developer Company – Sponsored by YoDoor – 10 000 FTN prize pool
  • Best YoDoor Casino Space

 

Participation Rules for All Partners

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Rules for Operator Partners

To qualify for participation as Operator Partner, applicants must meet at least one of the following criteria:

  • have an average monthly invoice of 25,000 FTN;
  • hold a minimum of two Ortak Snowball Collections;
  • perform at least one self-initiated campaign utilizing either NFTs or FTN.

 

Rules for Provider Partners

To qualify for participation as Provider Partner, applicants must have executed two or more FTN-based campaigns in collaboration with Operators.

Also, at least one of the following criteria must be met:

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  • an average of 50% of invoices paid via FTN;
  • the release of a Yo or FTN-related game;
  • the issuance of one or more Ortak Multi-Platform Collections.

Within the framework of the Harmony meetup feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, The Last Battle Universe will release a new Universe level for the partners who choose to pay their employee salaries in FTN.

Dates and Deadlines

The application submission will open on May 15th with a final deadline of May 21st, 2025. All the participants should have completed their applications by the set deadline.

Become a Sponsor

Take part in this landmark event by sponsoring a category!

Industry leaders such as BetConstruct, VBet, PopOK Gaming, Pascal Gaming, CreedRoomz, Fastex, and YoSpace are already confirmed sponsors for various categories of the Ortak x B.F.T.H. Arena Awards.

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Each has confirmed a 10,000 FTN prize fund for the winner of the category they are sponsoring, which will be allocated towards the winner’s promotion and business growth.

You too can apply and become a sponsor of a category.

Join Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025, and discover the 7 dimensions of FTN this July.

The post Harmony Meetup 7 feat. Fasttoken and Ortak x B.F.T.H. Arena Awards 2025 appeared first on European Gaming Industry News.

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