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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER
FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.
During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.
FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.
The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.
Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.
FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.
While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.
A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.
“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.
“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”
Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”
FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.
The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.
4 Clover Pots: Hold and Win introduces a fourth Pot and a Super Jackpot worth up to 10,000x the bet.
3 Oaks Gaming has launched 4 Clover Pots: Hold and Win, expanding its 4 Pots slot portfolio with a new Irish-themed title that adds a fourth Pot and a Super Jackpot mechanic.
The 5×3, 25-line game builds on the supplier’s 3 Clover Pots release. The new fourth Pot introduces the chance to trigger a Super Jackpot worth up to 10,000x the bet, according to the company.
The title’s Super Bonus Game is triggered by collecting Super Bonus Symbols. When activated, the grid expands from 5×3 to 5×5 and can introduce up to three bonus features at once. The Super Jackpot is awarded if all 25 cells are filled during the feature.
The slot also includes a Hold & Win Bonus Game, triggered via three Pots that fill with Bonus Symbols. In the bonus, Gold Clover Bonus Symbols can reveal Mini, Minor and Major Jackpots, while filling the entire grid awards the Grand Jackpot. 3 Oaks Gaming said the Pots add modifiers including Multi (up to x5 multipliers), Collect (gathers symbol values) and Mystery (awards higher-value Bonus Symbols or Mini to Major Jackpots), with a Rainbow Coin able to activate an additional feature or upgrade an existing one.
Federico Miele, Acting Head of Account Management at 3 Oaks Gaming, said: “The 4 Pots series has consistently delivered strong results for our operator partners, and 4 Clover Pots: Hold and Win represents the next evolution of the concept.
“By combining the proven appeal of Hold & Win gameplay with the addition of the Super Pot, expanded bonus functionality and a standout Irish theme, we’ve created a title that offers operators a compelling mix of familiarity, innovation and long-term engagement potential.”
The post 3 Oaks Gaming adds Super Jackpot slot to 4 Pots series appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt
Swintt launches football slot Champions Of The Spin with three bonus features
The Premium title is a 5-reel, 50-payline game with respins, a penalty-kick multiplier bonus, and local jackpots up to 3,000x.
Swintt has released Champions Of The Spin, a football-themed Premium slot designed around a “summer soccer tournament” backdrop, according to the supplier.
The game runs on five reels with 50 paylines and includes a custom kit symbol alongside boots, gloves and trophies. Swintt says the title offers maximum wins of up to 3000x.
Champions Of The Spin includes three bonus mechanics. The Football Feature triggers when six or more football symbols land, awarding three respins that reset when a new symbol appears. Silver footballs collect the values of regular footballs, while gold footballs collect both silver and regular values. Filling all 15 reel positions triggers what Swintt calls the MEGA jackpot for 1000x the selected stake.
A Mystery Bonus triggers with golden whistles on reels 1, 3 and 5, prompting players to choose a penalty placement to reveal a multiplier of up to 100x. Swintt says this can be randomly upgraded to a Pot Pick feature, where three matching jackpot names award the corresponding prize. In the base game, trophy wilds can also expand to cover a full reel.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Nothing quite beats the excitement of a summer soccer tournament, but a football-themed slot with three thrilling features runs it pretty close! In Champions Of The Spin, players can win free respins, big-money multipliers and one of four huge local jackpots, making it a timely addition to operators’ line-ups.”
The post Swintt launches football slot Champions Of The Spin with three bonus features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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