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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

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Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market

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With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.

The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.

Key topics include:

  • The impact of 104 matches across 39 days on betting activity
  • The rise of a new bettor profile seeking personalized and interactive experiences
  • The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
  • The role of AI in delivering personalized experiences and real-time engagement

Among the report’s findings:

  • An estimated US$50 billion in betting handle globally
  • 60% of consumers plan to bet online or via mobile apps
  • 19% are expected to place their first-ever sports bet during the tournament

We hope you find these insights valuable for soccer’s biggest event.

The report is available here: 

For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer

The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.

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Gmonitor.ai

Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados

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Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas

Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.

El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.

Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.

Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor

Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.

 

The post Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados appeared first on Americas iGaming & Sports Betting News.

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André Boesing General Manager for South LatAm at OKTO PAYMENTS

OKTO says Argentina’s provincial rules complicate iGaming payments and operations

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The payments provider points to fragmented licensing and local requirements as operators expand across Argentine jurisdictions in 2026.

OKTO PAYMENTS said the rapid expansion of iGaming across Argentina’s provinces is increasing operational complexity for operators, as each jurisdiction brings distinct regulatory requirements, licensing processes and local commercial dynamics. The company shared its view in a June 2026 statement focused on the country’s multi-jurisdiction framework.

Unlike other Latin American markets with a single national model, Argentina’s provincial approach forces operators to adapt to multiple regulatory environments within one country, OKTO said. The company argued that as the market matures, expectations around transparency, traceability and operational control are also rising.

For years, growth was the industry’s primary objective. Today, the challenge lies in how to scale efficiently in a market where each jurisdiction may present different requirements, expectations, and operational dynamics,” said André Boesing, General Manager for South LatAm at OKTO PAYMENTS.

Boesing added that consumer expectations for consistent user experience can mask the complexity behind the scenes. “Users expect a simple and seamless experience regardless of where they play. But behind that experience lies increasing operational complexity that operators must manage efficiently as they expand into different jurisdictions,” he added.

OKTO said capabilities such as orchestrating deposits and withdrawals, treasury and liquidity management, and efficient settlement processes are becoming more important as operators work with multiple providers and payment methods across provinces. “In many cases, infrastructure goes unnoticed until something goes wrong. However, in highly fragmented markets like Argentina, the ability to manage multiple providers, maintain operational consistency, and adapt quickly to local requirements can become a competitive advantage in itself. At OKTO PAYMENTS, we call this ‘playing a different game’: competing not only through products and services, but also through operational resilience and adaptability,” he explained.

The company concluded that long-term success in Argentina will depend on balancing growth with operational control and adaptability. “The operators best positioned for long-term success will be those capable of combining growth, operational control, and adaptability. Financial infrastructure is no longer simply a technological support layer; it is becoming a strategic advantage in increasingly sophisticated markets,” Boesing concluded.

 

The post OKTO says Argentina’s provincial rules complicate iGaming payments and operations appeared first on Americas iGaming & Sports Betting News.

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