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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER
FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.
During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.
FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.
The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.
Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.
FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.
While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.
A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.
“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.
“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”
Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”
FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.
The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
Best Solutions for iGaming Industry in Romania 2025
Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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