Latest News
FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER
FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.
During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.
FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.
The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.
Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.
FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.
While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.
A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.
“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.
“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”
Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”
FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.
The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.
Agganis Arena
RLCS Boston Major Becomes Most Watched Event in Rocket League History
The Rocket League Championship Series (RLCS) Boston Major 2026 has officially become the most-watched event in Rocket League esports history, setting a new benchmark for global engagement and competitive excellence.
Held at Agganis Arena in Boston, the Major concluded with a thrilling all-French Grand Final, where Gentlemates defeated tournament favourites Team Vitality 4:2 to claim the first Major title of the 2026 season.
Record-Breaking Viewership Milestone
The RLCS Boston Major 2026 delivered unprecedented audience numbers:
- Peak Viewers: 624,316 concurrent viewers
- Average Viewership: Over 270,000 viewers
- First RLCS event ever to surpass 600,000 concurrent viewers
This milestone represents a 33.3% increase over the previous all-time peak recorded at the 2022–23 RLCS World Championship, highlighting sustained year-over-year growth and expanding global interest in Rocket League esports.
The event’s performance reinforces RLCS as one of the fastest-growing competitive circuits in modern esports.
A Grand Final Worthy of the Record
The Boston Major culminated in a high-stakes French showdown between Gentlemates and Team Vitality. The 4:2 victory secured Gentlemates’ first Major trophy of the season and signaled a shift in competitive power dynamics heading deeper into 2026.
The all-French final further amplified international audience engagement, particularly across European broadcast markets, contributing significantly to the event’s record-breaking concurrent viewership.
Global Broadcast Reach and Multi-Language Coverage
Beyond peak numbers, the Boston Major showcased:
- Multi-language broadcast streams
- Cross-platform digital distribution
- Strong in-arena attendance
- Expanded regional fan engagement
Hosted in front of thousands of live fans at Agganis Arena, the event combined traditional arena esports spectacle with robust online streaming performance — a formula that continues to fuel RLCS’s accelerating global momentum.
What This Means for Rocket League Esports
The 2026 Boston Major marks a defining moment for the RLCS ecosystem:
- Sustained Global Growth – The consistent upward trend in viewership confirms Rocket League’s staying power within the esports landscape.
- Mainstream Momentum – Breaking the 600K peak threshold positions RLCS among elite-tier esports events globally.
- Competitive Depth – The diversity and intensity of international competition continue to elevate the broadcast product.
- Commercial Validation – Record audience metrics strengthen sponsorship, media rights, and long-term circuit investment potential.
As the 2026 season progresses, the Boston Major sets a new performance benchmark that future Majors and the World Championship will aim to surpass.
The post RLCS Boston Major Becomes Most Watched Event in Rocket League History appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Competitive Poker
David Lappin Named PokerStars Ambassador
PokerStars has officially named Irish poker professional David Lappin as the winner of its inaugural Live League ambassadorship, marking a major milestone for both the seasoned pro and the global poker brand. The announcement follows the conclusion of the 2025 PokerStars Live League season, where players competed across European events for leaderboard supremacy and a coveted ambassador position.
Lappin, widely respected as a poker player, writer, commentator, and industry voice, now joins the prestigious PokerStars ambassador roster after emerging as the standout candidate among top leaderboard performers.
A Season-Long Path to Representation
The 2025 PokerStars Live League introduced a structured, merit-based pathway for players to earn ambassador status. Competitors accumulated points across three buy-in-based leaderboard tiers — High, Medium, and Low — throughout major European live events.
Qualifying tournaments included stops on the renowned European Poker Tour (EPT), regional PokerStars Open events, and even the iconic Irish Poker Open, a long-standing highlight of the European poker calendar.
At the end of the season:
- Top 30 players (Top 10 per tier) earned the right to audition.
- A PokerStars judging panel selected the ultimate ambassador.
- Lappin was chosen for his consistency, credibility, and player-first approach.
This structure reflects PokerStars’ growing emphasis on meritocracy and community representation rather than purely promotional appointments.
Player-Led Representation at the Core
As a PokerStars Ambassador, Lappin’s role extends beyond brand visibility. His focus will center on:
- Competing in flagship EPT Main Events
- Participating in PokerStars Open stops
- Promoting online-to-live qualification routes
- Engaging directly with the player community
PokerStars has made clear that this ambassadorship is rooted in authentic player representation. Lappin has long advocated that ambassadors should serve as bridges between operators and players — not simply brand spokespeople.
His reputation as a thoughtful commentator and outspoken industry analyst positions him as a natural intermediary between grassroots competitors and event organizers.
Cédric Billot, Associate Director of Live Events Operations at PokerStars, emphasized Lappin’s longstanding presence on the circuit and deep understanding of the live ecosystem. According to Billot, Lappin’s authenticity and alignment with PokerStars values made him a “natural fit” for the role.
Strengthening the Online-to-Live Pathway
A key component of Lappin’s ambassadorship will be highlighting PokerStars’ satellite ecosystem — a system allowing online players to qualify for major live tournaments at a fraction of the standard buy-in.
This online-to-live funnel remains central to PokerStars’ brand identity. By promoting satellite qualifiers and digital routes into live events, Lappin reinforces PokerStars’ commitment to accessibility and upward mobility within competitive poker.
For aspiring players, this messaging underscores an important truth: online grinders can convert modest investments into major live opportunities.
The 2026 PokerStars Live League Expansion
The announcement coincides with the launch of the 2026 PokerStars Live League season, which began at PokerStars Open Campione.
Key highlights of the 2026 league include:
- €157,500 in PokerStars LIVE credits awarded
- Prizes distributed across High, Medium, and Low tiers
- A new €100,000 live freeroll at the first EPT stop of 2027
- Expanded rewards structure benefiting top 30 finishers in each tier
The second stop of the 2026 season is currently underway at EPT Paris, offering players additional opportunities to earn leaderboard points.
League standings and live updates are available through the PokerStars Live app, further integrating digital tracking with live competition.
Strategic Implications for PokerStars
Lappin’s appointment reflects broader strategic shifts in the live poker landscape:
- Community Credibility Over Celebrity Marketing
PokerStars continues prioritizing ambassadors with deep player roots rather than purely mainstream appeal. - Reinforcing European Live Dominance
By strengthening the Live League and EPT ecosystem, PokerStars consolidates its hold on Europe’s premier live poker circuits. - Retention Through Gamification
The leaderboard structure encourages year-long engagement, incentivizing consistent participation rather than one-off tournament attendance. - Expanding Reward Distribution
The 2026 freeroll addition broadens prize accessibility, rewarding loyalty across all buy-in levels.
Why This Matters for the Poker Industry
The poker industry has increasingly leaned into hybrid engagement models — combining online platforms, live tours, community ambassadors, and digital content ecosystems.
Lappin’s appointment symbolizes this evolution. As a hybrid figure — competitor, analyst, content creator — he embodies the modern poker ambassador archetype: credible, vocal, accessible, and community-oriented.
The Live League format itself may also influence competitor operators to rethink how ambassador programs are structured, shifting toward performance-based selection models.
The post David Lappin Named PokerStars Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area
Three table games also added to the first and only smoke free gaming space in downtown Las Vegas
To highlight the excitement of its smoke free gaming area, the first and only one in downtown Las Vegas, the Plaza Hotel & Casino has partnered with Vegas Live Casino Network to launch the only live streaming channel dedicated to broadcasting casino play in Las Vegas, seven days a week.
The Plaza has long promoted social media posting by guests and created the smoke free gaming area as a social media friendly space with vibrant backdrops and copyright free music. Now, the Plaza is partnering with Vegas Live Casino Network to be the first Las Vegas property with its own dedicated YouTube channel to broadcast the excitement players are having in its smoke free gaming space at https://www.youtube.com/@VegasLiveCasinoNetwork.
Thanks to the new broadcast stream from Vegas Live Casino Network, guests will be able to subscribe and share the video stream of themselves playing the slots machines or the new table games with friends and family to show the fun they are having at the Plaza.
The broadcast will stream live Sunday through Thursday from 1 p.m. to 7 p.m. and Fridays and Saturdays from 6 p.m. to midnight. To learn more about the live streaming service, watch the launch video for the Vegas Live Casino Network at the Plaza at: youtube.com/watch?v=PfboeigVH_c.
The smoke free gaming space is home to dozens of the industry’s most popular slot machines, and now, the Plaza also added three table games, including blackjack, baccarat, and European roulette. Blackjack will offer bets starting at $25 to $2,000; baccarat will start bets at $25 up to $3,000; and European roulette will be a $200 progressive table. Outside bets: even money is $3,000 maximum and 2-1 is $1,500 maximum bet. The table games will be open from 6 p.m. to midnight daily.
To learn more about the new offerings in the Plaza’s smoke free gaming area visit: plazahotelcasino.com/casino/smoke-free-slots/.
The post Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area appeared first on Americas iGaming & Sports Betting News.
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