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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

Admiral Bet

Amusnet Italy Announces New Strategic Partnership with Admiral Bet

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Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.

Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.

The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.

“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.

This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.

The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Damon Mercadante

ProphetX Expands Senior Leadership Team to Drive Growth

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ProphetX, America’s #1 sports prediction market, announced the appointments of three senior executives: Jesse Wachtel as Chief Financial Officer, Nathan Busscher as Chief Product Officer, and Damon Mercadante as Vice President of Growth Marketing. The hires represent a significant expansion of ProphetX’s leadership bench as the company advances its pending applications with the U.S. Commodity Futures Trading Commission (CFTC) to become the first regulated U.S. exchange and clearinghouse with a sports-native foundation, built to scale across event-driven markets.

“As the prediction market landscape continues to evolve, ProphetX is excited to welcome Jesse, Nathan, and Damon to the leadership lineup to drive innovation and accelerate our next phase of growth. Together with the regulatory and compliance leadership we have already put in place, this team is built to win,” said ProphetX CEO and Co-Founder Dean Sisun.

Jesse Wachtel — Chief Financial Officer

Wachtel is a finance and strategy executive with deep expertise in B2B software and the digital iGaming sector. He brings a unique combination of financial rigor and operational fluency, having spent his career working alongside founders, operators, and investors to scale innovative platforms and drive measurable growth. His background spans capital deployment, financial planning, and hands-on leadership within growth-stage environments — giving him a ground-level understanding of how financial strategy connects to product development and go-to-market execution. At ProphetX, Wachtel is focused on building the financial infrastructure and strategic discipline needed to accelerate the company’s position in the market, combining a clear-eyed view of market dynamics with the executional focus that category-defining companies require. Wachtel holds a BS in Entrepreneurship from the University of Southern California Marshall School of Business.

Nathan Busscher — Chief Product Officer

Busscher brings more than 20 years of experience in electronic trading and financial technology, having built trading platforms, clearing firms, retail broker-dealers, and market infrastructure across senior leadership roles at Click Capital Markets, FNZ Securities, Altruist Financial, and TradeStation. His work has spanned brokerage platform development, clearing strategies, and capital markets distribution systems — including platform redesigns, correspondent clearing initiatives, and the transition to self-clearing. His international experience includes electronic trading and market structure across Asia at Mizuho Securities and Lehman Brothers. At ProphetX, Busscher leads product strategy and execution, bringing the technical depth and institutional knowledge required to build a CFTC-regulated exchange from the ground up. Busscher holds an International MBA from the University of South Carolina and a BSBA from the University of West Florida.

Damon Mercadante — Vice President of Growth Marketing

Mercadante is a seasoned growth and marketing executive with a track record of building and scaling consumer platforms at some of the most recognizable brands in digital media and sports. Most recently he served as VP of Growth Marketing at Sleeper, one of the fastest-growing sports and fantasy apps in the country. Prior to Sleeper, he served as VP of Marketing for Streaming Services at Paramount, where he helped scale Paramount+ from launch to over 60 million global subscribers. His earlier career includes senior marketing and growth roles at CBS Interactive, MC Ventures, and eBay. Mercadante holds a BA in Biology from Yale University and an MBA from The Wharton School.

Last month, ProphetX announced the appointments of Bruce Fekrat as Chief Legal Officer and Gabriel Wong as Chief Compliance and Risk Officer as the company deepens its Washington presence and advances CFTC approval.

The post ProphetX Expands Senior Leadership Team to Drive Growth appeared first on Americas iGaming & Sports Betting News.

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AGLC

Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch

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Gaming Corps has secured a conditional iGaming supplier licence from the Alberta Gaming, Liquor & Cannabis (AGLC), positioning the studio for launch in Alberta’s regulated market from day one.

Granted through its subsidiary Gaming Corps Malta Ltd, the licence allows the company to manufacture and supply gaming software in the Canadian province ahead of the market opening on 13 July 2026.

With approval now secured, Gaming Corps continues to accelerate its North American expansion strategy while strengthening its position in regulated markets.

The move gives operators in Alberta access to Gaming Corps’ portfolio of casino games and proprietary game mechanics as the province prepares to open its regulated iGaming framework.

Alex Lorimer, COO at Gaming Corps said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy. Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Alberta is set to become Canada’s second regulated open iGaming market, following Ontario, with the AGLC overseeing licensing and compliance requirements for operators and suppliers.

The post Gaming Corps Secures Alberta iGaming Licence Ahead of Market Launch appeared first on Americas iGaming & Sports Betting News.

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