Canada
Responsible Gambling: Promoting a Safer Gaming Experience

In an ever-evolving online gambling industry, responsible gambling practices have emerged as a crucial focus for operators. Among the advocates of responsible gambling is KTO, a leading player in the industry that places a strong emphasis on research and analysis. By conducting data-driven research and market trend analysis, KTO strives to enhance the gaming experience, ensuring it remains both enjoyable and safe for players.
With a thriving gaming market in Brazil, KTO’s studies provide valuable insights into player preferences, gaming studios, payment providers, and more. Moreover, KTO’s research sheds light on responsible gaming policies, licensing standards, and legal requirements, contributing to the overall improvement of the industry.
The Importance of Responsible Gambling in the Online Gambling Industry
Responsible gambling holds significant importance within the online gambling industry, considering its complex network of operators, game studios, regulators, and players. To make sense of this intricate ecosystem, it is essential to analyze the activities and market trends that shape it.
KTO’s research papers play a vital role in helping industry stakeholders differentiate between products, policies, and features that contribute to a superior gaming experience. By providing their own statistics and backing research findings with reliable sources, KTO offers valuable insights into popular casino games, sports betting trends, player preferences, and user experiences. This knowledge empowers operators, gaming companies, and authorities to establish and maintain responsible gambling practices, safeguarding the well-being of players and promoting a safer gaming environment.
Insights from Primary Data
KTO’s research initiatives go beyond surface-level analysis by delving into primary data to uncover valuable insights. Through the examination of actual online traction data, KTO’s research team focuses on the impact of leading games in the Crash Games vertical, such as Aviator, Spaceman, Mines, and JetX, on the online casino gaming landscape in Brazil. The findings reveal the significant contribution of crash games to KTO’s top 10 casino games, accounting for more than half of the list and nearly 40% of the total casino turnover.
Furthermore, these games have captured the interest of a substantial portion of active players, with roughly two-thirds of them having tried placing bets on crash-style games. Aviator emerges as the most influential game in KTO’s online casino, acting as a gateway for other casual game titles to enter the real-money gaming scene.
Setting Higher Industry Standards
KTO’s research endeavors aim to set higher industry standards by providing comprehensive insights into various aspects of the online gambling landscape. By analyzing market dynamics and trends, KTO sheds light on player tastes, user experiences, gaming studios, and payment providers.
This valuable information helps industry stakeholders make informed decisions regarding game development, business strategies, and consumer support. Additionally, KTO’s research raises awareness of responsible gaming policies, licensing and regulation standards, as well as taxation and legal requirements. By fostering openness and transparency, KTO believes in establishing a strong and trustworthy relationship with players, ultimately serving the best interests of all parties involved.
As a founding member of the Brazilian Institute for Responsible Gambling KTO truly shows its dedication to create a healthy environment for the the industry to grow. A further development toward this goal is the institutes collaboration with the International Betting Integrity Association making sure that the policies pushed are world class quality.
The Pragmatic Benefits of Responsible Gambling
Responsible gambling is not only a moral obligation but also a practice that brings numerous pragmatic advantages. Firstly, it fosters a healthier and safer gambling environment by promoting self-control and setting limits, reducing the risk of addiction and financial strain. Moreover, responsible gambling initiatives support local communities by generating revenue that can be allocated towards public services, such as education and healthcare.
Additionally, responsible gambling practices encourage transparency and fairness within the industry, enhancing consumer trust and satisfaction. By prioritizing responsible gambling, individuals can enjoy the entertainment value of gambling while minimizing the potential negative consequences, ultimately creating a win-win situation for both gamblers and society as a whole.
The future of online gambling in Brazil looks bright with dedicated actors working toward a sustainable and fair policy model.
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Alberta Gaming
Edmonton Elks, Play Alberta Connect on New Partnership

Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.
The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.
Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.
There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.
“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”
Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.
In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.
Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.
The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.
Adam Fonsica Co‑Founder & COO at Random State
Random State obtains Ontario iGaming licence

Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.
Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.
Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.
The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.
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