Canada
Streaming ahead in the battle for brand supremacy
Michael Pedersen, Chief Commercial Officer at Livespins, says US operators are changing tack in how they market to players and that streaming presents a big opportunity to acquire customers at scale for a strong ROI
Operators have spent big to maximise the first-mover advantage on the table in the US states that have legalised online sports betting and casino for the first time. This has seen many become locked in a fierce battle with their rival brands over market share – a battle they have, in some instances, been keen to win at all costs.
Everyone is aware of the significant TAM and opportunity of the North American market and this in turn has led them to buy their way to the largest slice of the pie. For some with deep pockets, this has absolutely been the right approach to take as there’s a significant advantage to be gained from being among the first brands to be associated with the new horizon of OSB and iGaming in the mind of the consumers trying to navigate the space.
This is because it allows the operator to capture the early interest in legal sports betting and casino when the market opens up and to present their brand as being the best play to sign up and wager at.
But this is an expensive game to play and requires very deep pockets indeed. In past months, we have seen a shift in investor sentiment with many starting to question whether the open chequebook approach will ultimately pay off. Brand building takes time, but investors need to see a path to profitability and right now the path ahead appears to be a little bumpy.
This has seen operators rethink their marketing strategies and reel in the free-spending approach they have relied on to date. Brand awareness and customer acquisition can also be achieved in many medium-sized pushes, by spending smart and not necessarily spending big. Channels such as streaming have the potential to turbo-charge acquisition and retention and deliver the ROI operators are looking for.
Until now, operators have remained cautious when it comes to streaming – especially following Twitch’s decision last year to ban certain operators from using its platform. But this is where Livespins comes in. Because it sits within the casino lobby, operators have full control and players are afforded the same responsible gambling tools required under their state licence as when accessing the sportsbook or casino.
This means that operators can tap into the huge and growing demand for streaming among a wide and varied consumer base while being confident, they are doing so compliantly at all times.
Streaming is highly effective at allowing operators to engage the lucrative but hard-to-reach Millennial and Generation Z demographics, and to introduce them to their brands and the entertainment experiences they offer for the first time. These really are hard-to-reach consumers, with many already engaged with other entertainment options like video streaming, mobile gaming and social media.
Just as important, streaming products such as Livespins can be used to retain players and also unlock more value from existing marketing partnerships operators have in place.
Livespins allows players to bet behind their favourite streamer, meaning they are directly involved in the action playing out across the reels. Of course, streamers can also be brand ambassadors, allowing operators to deploy celebrities and influencers within the Livespins experience. This means that players can join their favourite celebrities during the stream and bet with them.
Not only that, but they can chat with them and the other players throughout the broadcast while also dropping reactions and emojis. This changes brand ambassador marketing from passive to active and allows operators to monetise directly and instantly through the bet behinds being placed. It can also be a great way for land based operators to utilise their on-property talent inside their online offering and hence strengthening their omnichannel strategy.
There is another potential upside for operators, especially mid-level brands that might not have the budgets to work with household name sports stars and celebrities. So long as they have a very clear understanding of their target audience, micro-influencers and streamers can be onboarded as brand ambassadors with an attractive ROI generated from day one.
The marketing winds are now blowing in a different direction, and it will be interesting to see the channels operators turn to for acquisition and retention. Streaming can move the needle in both areas while allowing operators to stand out from their rivals by proving player experiences that are unique to their brand. And this ultimately makes it a must-have in an operator’s marketing mix.
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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.
Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”
Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.
OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.
The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures
The Alcohol and Gaming Commission of Ontario (AGCO) has issued $151,000 in penalties to Great Canadian Entertainment for allegedly failing to prevent minors from accessing gambling on multiple occasions at three Toronto-area casinos.
As part of its investigation, the AGCO reviewed four separate incidents in which minors allegedly gained access to the casino floors and in which some of these minors participated in gambling activities – two cases at Great Canadian Casino Resort Toronto, and one at each of Casino Ajax and Pickering Casino Resort.
The AGCO is committed to ensuring casinos meet Ontario’s high standards of harm reduction and responsible gambling. The AGCO’s Standards require operators to ensure only eligible individuals are permitted into a gambling site and strictly prohibit access to anyone under 19 years of age (except in the course of employment). The Standards also mandate that casino employees have the necessary competence, skills, experience and training to effectively carry out their duties, including age verification.
This enforcement action underscores the AGCO’s dedication to protecting youth and other vulnerable individuals.
A casino operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Ontario casino operators have an obligation to ensure minors are not able to access casino floors or activities such as slot machines or table games. The AGCO will continue to monitor and hold all casino operators accountable for fulfilling this important role.” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO.
The post AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures appeared first on Gaming and Gambling Industry in the Americas.
Toronto, Ontario, May 08, 2025 (GLOBE NEWSWIRE) — 
The rise of cryptocurrencies has transformed online gaming, making it easier for players to enjoy added security, faster transactions, and a seamless experience. If you’re searching for the best Bitcoin casinos in Canada, you’ll definitely come across Wild.io, a platform that stands out for its exciting game library, innovative features, and lucrative bonuses.
Wild.io is specifically designed for Bitcoin enthusiasts who want a safe and rewarding environment to play their favorite casino games. With a 400% match bonus that can go up to $10,000 plus 300 free spins, the casino attracts players looking to maximize their crypto gaming adventure.
Overview of the Best Bitcoin Casino in Canada
Wild.io launched with a clear goal in mind—to become the ultimate destination for Bitcoin users who enjoy online gambling. The casino has quickly earned its reputation as one of Canada’s top picks, offering a blend of innovation and reliability.
The first thing that sets Wild.io apart is that it’s fully optimized for cryptocurrency users. From Bitcoin to Ethereum and other popular digital currencies, the platform ensures fast, secure, and hassle-free transactions. Plus, the transparency of blockchain technology guarantees fair play and secure payouts, which are essential for players who prioritize safety.
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Pros of Wild.io
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- Wide Game Selection: From slots to live dealer games, Wild.io offers a little bit of everything for all kinds of players.
- Blockchain Transparency: The platform leverages blockchain to ensure fair gaming and trustworthy payouts.
- Mobile Compatibility: The casino runs smoothly on all devices, be it desktop or mobile.
- 24/7 Customer Support: With fast responses through live chat, help is always available.
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Cons of Wild.io
- Crypto Only: While perfect for crypto enthusiasts, players who prefer traditional banking might feel limited.
- Bonus Wagering Requirements: The large bonus comes with significant terms and conditions that may require effort to fulfill.
How to Join the Best Bitcoin Casinos Canada
Signing up for Wild.io is simple and straightforward. Follow these steps to get started and claim your 400% bonus today:
- Click on the Link
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Select your preferred cryptocurrency, such as Bitcoin or Ethereum, to make your first deposit. You’ll instantly receive the welcome bonus that matches your deposit up to 400%. - Explore and Play
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With an easy sign-up process and crypto-friendly features, getting started with Wild.io takes just minutes.
GRAB UP TO C$10,000 + 300 FREE SPINS AT WILD.IO NOW
How We Ranked the Best Bitcoin Casinos Canada
When evaluating the best Bitcoin casinos for Canadian players, we focus on critical factors that ensure you’re playing on a safe, rewarding platform. Here’s how Wild.io checks all the boxes:
Crypto Optimization
Wild.io is designed for Bitcoin users, with features that take full advantage of blockchain technology.
Bonuses and Promotions
The massive 400% bonus combined with ongoing promotions makes Wild.io appealing to both newbies and seasoned players.
Security and Transparency
Blockchain-backed security, paired with SSL encryption, ensures that player funds and data stay safe.
Game Library
Although smaller, Wild.io’s collection of hand-picked games guarantees high-quality entertainment for all preferences.
Payment Efficiency
Instant deposits and fast withdrawals are a huge plus for crypto users, ensuring smooth gameplay with minimal delays.
Game Types at the Best Bitcoin Online Casinos in Canada
Despite having a smaller library than some competitors, Wild.io’s games are carefully selected to deliver maximum entertainment and variety. Here’s what they offer:
Slots
The slots section includes both classic and modern options, featuring stunning graphics, exciting themes, and rewarding bonus features. Some games even come with progressive jackpots, offering the chance for big wins.
Table Games
Players can enjoy sophisticated favorites like blackjack, baccarat, and poker, as well as roulette in a variety of versions.
Live Dealer Games
For an immersive experience, visit Wild.io’s live dealer section. Watch real-time gameplay and interact with dealers while playing blackjack, roulette, and more.
Specialty Games
Want a break from the usual? Games like keno, dice, and crypto-based games add an extra twist to your gambling experience.
Payment Methods at the Best Bitcoin Casino in Canada
Wild.io makes payments simple, catering specifically to players who prefer cryptocurrencies. Supported coins include:
- Bitcoin
- Ethereum
- Litecoin
- Bitcoin Cash
Because the casino operates exclusively in crypto, you won’t find traditional payment options like credit cards. While this may seem limiting to some, cryptocurrency ensures faster transactions, lower fees, and added security for players.
Deposits appear instantly, and withdrawals are processed almost as quickly. Players can trust their funds are safe while enjoying complete privacy thanks to blockchain technology.
Responsible Gambling at Canadian Bitcoin Casino Sites
Wild.io is committed to promoting responsible gambling habits among its players. The casino includes features such as deposit limits, loss limits, and self-exclusion tools to help keep gaming fun and under control.
Additionally, the website provides links to resources like Gamblers Anonymous for players who may need extra assistance. It’s a welcome addition to an already customer-focused approach.
Ready to Explore the Best Crypto Casinos Canada Has in Store?
When it comes to the best Bitcoin casinos in Canada, Wild.io delivers an unmatched experience for crypto gamblers. With its lucrative 400% match bonus up to $10,000 and 300 free spins, fast payouts, and engaging game selection, the platform is perfect for both newcomers and experienced Bitcoin users.
Don’t miss your chance to join one of the most innovative and secure crypto casinos out there.
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Editorial Note
This article is provided solely for informational and entertainment purposes. Nothing within should be interpreted as legal, financial, or professional advice. Readers should carry out their own research before participating in any gambling activities or signing up with any online casinos mentioned.
Gambling Caution
Online gambling comes with financial risks and may lead to addictive behavior or monetary loss. We urge all readers to gamble responsibly. If you or someone you know is struggling with gambling, professional help is available. In Canada, you can dial 1-626-960-3500.
19+ only. It is up to each individual to verify whether online gambling is permitted under their local, state, or federal laws. Neither the publisher, the authors, nor any syndication partners condone or support unlawful gambling. Participation in online gambling is done at the reader’s own discretion and risk.
Affiliate Transparency
This article may include affiliate links. If you click on a link and make a purchase or register, a commission may be earned, at no extra cost to you.
Syndication and Liability Disclaimer
Any third-party publishers, media platforms, or syndication partners that republish this content do so understanding that it is meant for informational purposes only. These entities are not responsible for the legality, accuracy, or interpretation of the material.
Contact Details:
Company Wild.io
Address: Scharlooweg 39, Willemstad, Curaçao
Website: https://wild.io/l/exclusivebonus
Email: [email protected]
Attachment
CONTACT: Contact Details: Company Wild.io Address: Scharlooweg 39, Willemstad, Curaçao Website: https://wild.io/l/exclusivebonus Email: [email protected]
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