Latest News
UK Tote Cheltenham Update 2023

Ahead of the 2023 Cheltenham Festival in just under one week’s time, the Tote will once again showcase the value of the pool betting offering, and ensure an enhanced customer experience, both on-course and online at tote.co.uk.
For the first time, the Tote will offer £1 Million Placepot everyday at the Cheltenham Festival. The Placepot is the Tote’s most popular bet with punters getting involved across the four days. In the last five years, Cheltenham has yielded the highest Placepot dividend of all British racecourses, returning an average of £2,361.39. In the last 10 years Cheltenham has also returned some huge Placepot dividends, including in 2019: £91,283.90. During Cheltenham, each Placepot pool will open the night before.
The Tote’s popular Betting Tournaments will also be on offer for customers to enjoy. Daily social, competitive betting with prizes for the winners, players must opt-in to the Betting Tournament and place three or more bets totalling £10 or more to qualify for prizes. There are fixed prizes for the top three finishers each day and the top 10 profit makers will receive an invitation to take part in the £25, 000 Jumps Series Tournament Final.
New for 2023, Tote Fantasy Pools will also be available each day of the Festival for the very first time. The Tote’s newest product, Tote Fantasy is a hybrid of the popular Ten to Follow game mixed in with elements of the popular Fantasy Football mechanics. Players are given a 10,000 Guinea budget to select one horse in each of the seven featured races, apply boosts on your fancied team members and score your way into the top 25% of players to scoop a slice of the Jackpot. The new Private leagues feature allows players to do battle with their friends as well as other players and It will only set you back £7.
TOTE OFFERS BEST EVER VALUE ON AND OFF THE RACECOURSE
The Tote’s commitment to ensuring the best value for customers remains one of its key priorities and following its introduction on British racecourses in November 2021, Tote Guarantee will be available to racegoers betting with the Tote direct online at tote.co.uk and on-course at Cheltenham. Tote Guarantee gives customers the best of the Tote return or the Starting Price, whichever is bigger.
Where the Tote Win price is higher than SP, the customer will be paid at the higher price. With Tote Guarantee in place, racegoers can have the confidence to bet on any horse with the Tote and get the Best Price Guaranteed on Win bets every time when they bet on a racecourse or at tote.co.uk.
For those who can’t make it to the racecourse, the Tote will be offering all online customers a free £1 placepot on the opening Tuesday of the Festival and the first £1 Million Placepot Pool of the week. Customers must opt-in to this promotion, then they will be credited with £1 Tote Credit to be used on Tuesday 14th March only. Across the town and on the major train routes to Cheltenham, the Tote in association with Racing Post will be distributing complimentary copies of “Cheltenham” a pocket sized paper to inform and help racegoers with their selections throughout the week.
The Tote’s digital customers (betting on tote.co.uk, via the app or via text betting) will benefit from Tote+ (Tote Plus) which is a 10% price boost on their returns on their Win and Place bets just by betting direct and 5% across Exotics including the Placepot. At last year’s Festival, Commander Of Fleet scored at 50/1 in the Coral Cup but Tote+ paid £67.65 – that’s a 33% overpay.
Alex Frost, UK Tote Group Chief Executive, said: “The Tote will be more competitive than ever throughout the Cheltenham Festival this year, whether you are betting on-course, online or via the Tote app. We are guaranteeing a £1 Million Placepot every day, where customers can bet small and win big on our marquee bet. Customers betting with the Tote online last year were over £250 better off to £1 unit stake across the Win singles, and considerably more when betting on the exotics, thanks to the boosts to winnings offered by Tote Guarantee and Tote+ and these are in operation throughout the Festival as they are every day of the racing calendar. We will also be running our Tournaments across the week that customers can get involved with as well as the new Tote Fantasy game every day. With racecourses and the whole sport directly benefiting from every bet placed with the Tote, both on-course and online, there is no better place for racing fans to bet and we hope to welcome as many as possible to the Tote this Cheltenham week.”
Finally, for those Ten to Follow players in the 2022/23 Jumps Season game, there is still time to take advantage of the transfer window to change up to two horses in their stables and be in with a chance of winning the top prize of £60,000, or one of the cash prizes down to 500th place. Players have until 5pm on Monday 13th March to make their changes.
Danny Mullins ‘Road to Cheltenham’ Documentary
Out on Friday 9th March, Tote ambassador, Danny Mullins has given the team incredible access to his daily routine in build-up to the Cheltenham Festival and his bid to win a third successive Stayers’ on Thursday 16 March with the hotly anticipated, Flooring Porter. Head over to the Tote You Tube channel to watch this fascinating 45-minute documentary.
Powered by WPeMatico
Latest News
GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.
ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.
“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.
The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:
- Planning and requirement gathering, including technical scope, branding needs, and licensing details
- Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
- Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
- Integration and go-live, detailing APIs, authentication, staging, and testing procedures
- Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows
GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.
“Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.”
Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.
Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.
The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.
Conferences in Europe
Gaming in Spain Conference announces agenda

The Gaming in Spain Conference, which will take place June 26 at Auditorio ECIJA in Madrid, has announced its initial agenda.
A select number of confirmed conference sessions are listed below. A more comprehensive agenda is available here: https://www.gaminginspain.com/agenda2025
Gaming in Spain Conference – Preliminary agenda
(Please note that all session titles are provisional.)
Algorithms, advertising & deposit limits: Outlines and obligations
Mikel Arana, Director General, DGOJ
Regulatory update
Xavi Muñoz, Partner, ECIJA Law Firm
The Spanish iGaming market in numbers: Increasing black-market popularity?
Josh Hodgson, COO, H2 Gambling Capital
Regulatory burdens and licensed market sustainability
Jorge Hinojosa, Director General, Jdigital; Ester Martin-Ortega, Head of Public Affairs and Sustainability, Flutter Entertainment; Camille Gonzálvez, Gaming Lawyer, ECIJA
The Brazilian market: A regulatory update
Matheus Puppe, Partner, ECIJA Brazil
The state of play in promising LatAm markets (panel)
Eduardo Benavides, Managing Partner, ECIJA Peru; Matheus Puppe, Partner, ECIJA Brazil; Polibio Velenzuela, Partner, ECIJA Dominican Republic
For additional sessions, click here: https://www.gaminginspain.com/agenda2025
Willem van Oort, Founder of Gaming in Spain, commented: “This year, we have decided to look a bit beyond Spain’s borders – at the opportunities offered by Latin America’s booming and increasingly regulated markets. I am, of course, very proud to welcome several local experts to our event who can tell us more about these opportunities. Even so, Spain remains the focal point of our event. The Spanish government’s efforts to turn gambling primarily into a public health issue ensures that there will be plenty to discuss this year.”
Breakout sessions, workshops, networking & more
In addition to our main program, the Gaming in Spain Conference also features several highly practical breakout sessions, as well as three certificate-granting workshops on internal audits and the EU’s AI Act, GDPR website checks, and establishing a learning culture in your organization.
The workshops will take place on June 25 – the day prior to the main event – and are free to attend for paying GiS Conference attendees.
Furthermore, the Gaming in Spain Conference offers plenty of networking opportunities during coffee breaks, lunch, and networking drinks.
Finally, all Gaming in Spain Conference attendees are cordially invited to attend the Jdigital Awards ceremony on June 26. The Jdigital Awards honor outstanding contributions to the improvement of Spain’s regulated online gambling sector.
Further details will be made available after registering for the Conference.
The post Gaming in Spain Conference announces agenda appeared first on European Gaming Industry News.
Latest News
BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION

BETBY, an industry-leading sports betting supplier, has announced a new long-term partnership with Elantil, an emerging and innovative B2B iGaming platform that acts as a marketplace for casino and sportsbook content providers. This collaboration aligns with BETBY’s strategy to broaden its global distribution network, making its sportsbook solution more accessible to a wider range of operators.
As part of the agreement, BETBY’s award-winning sportsbook solution — including its proprietary esports feed Betby.Games, advanced trading, and risk management services — will be integrated into Elantil’s platform. Operators on Elantil’s marketplace will be able to seamlessly integrate BETBY’s offering, while also benefiting from its AI-powered sportsbook tools developed by BETBY’s AI Labs, enabling a highly flexible, personalised, and data-driven betting experience.
Known for its modular, customisable, and scalable infrastructure, Elantil will now enhance its marketplace portfolio with over 400,000 events, 8,000+ markets, 125+ sports, and 50+ esports titles powered by BETBY, providing operators with a robust, turnkey sports betting solution.
BETBY’s sportsbook content is now live and available to all operators on Elantil’s platform via a streamlined one-click integration. Each operator can contract directly with BETBY to manage commercial terms and gain direct access to its technology, increasing efficiency.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators. This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”
John Debono, Chief Technical Officer at Elantil, added: “Having BETBY join our marketplace significantly strengthens our sports betting offer. Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators. This collaboration not only enhances our platform’s capabilities but also exemplifies our commitment to integrating top-tier solutions that empower operators to deliver exceptional experiences to their users. By aligning with partners who share our dedication to innovation and excellence, we continue to redefine what’s possible in the iGaming industry.”
The post BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION appeared first on European Gaming Industry News.
-
Canada5 days ago
ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store
-
Aquisitions/Mergers6 days ago
Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com
-
Coljuegos5 days ago
Colombia’s Coljuegos Intensifies its Efforts to Block Illegal Gambling Websites
-
Latest News6 days ago
Spinomenal presents new title Majestic Silverback
-
2025 Paulistão Feminino6 days ago
7K Named Official Betting Sponsor of Paulistão Feminino 2025
-
Asia5 days ago
Macau Govt Appoints Ng Wai Han as Director of DICJ
-
Australia6 days ago
NSW Government Launches New Gambling Awareness Campaign
-
Baltics4 days ago
Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years