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UK Tote Cheltenham Update 2023

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Ahead of the 2023 Cheltenham Festival in just under one week’s time, the Tote will once again showcase the value of the pool betting offering, and ensure an enhanced customer experience, both on-course and online at tote.co.uk.  

For the first time, the Tote will offer £1 Million Placepot everyday at the Cheltenham Festival. The Placepot is the Tote’s most popular bet with punters getting involved across the four days. In the last five years, Cheltenham has yielded the highest Placepot dividend of all British racecourses, returning an average of £2,361.39. In the last 10 years Cheltenham has also returned some huge Placepot dividends, including in 2019: £91,283.90. During Cheltenham, each Placepot pool will open the night before.  

The Tote’s popular Betting Tournaments will also be on offer for customers to enjoy. Daily social, competitive betting with prizes for the winners, players must opt-in to the Betting Tournament and place three or more bets totalling £10 or more to qualify for prizes. There are fixed prizes for the top three finishers each day and the top 10 profit makers will receive an invitation to take part in the £25, 000 Jumps Series Tournament Final.  

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New for 2023, Tote Fantasy Pools will also be available each day of the Festival for the very first time. The Tote’s newest product, Tote Fantasy is a hybrid of the popular Ten to Follow game mixed in with elements of the popular Fantasy Football mechanics. Players are given a 10,000 Guinea budget to select one horse in each of the seven featured races, apply boosts on your fancied team members and score your way into the top 25% of players to scoop a slice of the Jackpot. The new Private leagues feature allows players to do battle with their friends as well as other players and It will only set you back £7.  

 

TOTE OFFERS BEST EVER VALUE ON AND OFF THE RACECOURSE   

The Tote’s commitment to ensuring the best value for customers remains one of its key priorities and following its introduction on British racecourses in November 2021, Tote Guarantee will be available to racegoers betting with the Tote direct online at tote.co.uk and on-course at Cheltenham. Tote Guarantee gives customers the best of the Tote return or the Starting Price, whichever is bigger.  

Where the Tote Win price is higher than SP, the customer will be paid at the higher price.  With Tote Guarantee in place, racegoers can have the confidence to bet on any horse with the Tote and get the Best Price Guaranteed on Win bets every time when they bet on a racecourse or at tote.co.uk.

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For those who can’t make it to the racecourse, the Tote will be offering all online customers a free £1 placepot on the opening Tuesday of the Festival and the first £1 Million Placepot Pool of the week. Customers must opt-in to this promotion, then they will be credited with £1 Tote Credit to be used on Tuesday 14th March only.  Across the town and on the major train routes to Cheltenham, the Tote in association with Racing Post will be distributing complimentary copies of “Cheltenham” a pocket sized paper to inform and help racegoers with their selections throughout the week.

The Tote’s digital customers (betting on tote.co.uk, via the app or via text betting) will benefit from Tote+ (Tote Plus) which is a 10% price boost on their returns on their Win and Place bets just by betting direct and 5% across Exotics including the Placepot. At last year’s Festival, Commander Of Fleet scored at 50/1 in the Coral Cup but Tote+ paid £67.65 – that’s a 33% overpay. 

Alex Frost, UK Tote Group Chief Executive, said: “The Tote will be more competitive than ever throughout the Cheltenham Festival this year, whether you are betting on-course, online or via the Tote app. We are guaranteeing a £1 Million Placepot every day, where customers can bet small and win big on our marquee bet.  Customers betting with the Tote online last year were over £250 better off to £1 unit stake across the Win singles, and considerably more when betting on the exotics, thanks to the boosts to winnings offered by Tote Guarantee and Tote+ and these are in operation throughout the Festival as they are every day of the racing calendar. We will also be running our Tournaments across the week that customers can get involved with as well as the new Tote Fantasy game every day. With racecourses and the whole sport directly benefiting from every bet placed with the Tote, both on-course and online, there is no better place for racing fans to bet and we hope to welcome as many as possible to the Tote this Cheltenham week.” 

Finally, for those Ten to Follow players in the 2022/23 Jumps Season game, there is still time to take advantage of the transfer window to change up to two horses in their stables and be in with a chance of winning the top prize of £60,000, or one of the cash prizes down to 500th place. Players have until 5pm on Monday 13th March to make their changes.  

Danny Mullins ‘Road to Cheltenham’ Documentary  

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Out on Friday 9th March, Tote ambassador, Danny Mullins has given the team incredible access to his daily routine in build-up to the Cheltenham Festival and his bid to win a third successive Stayers’ on Thursday 16 March with the hotly anticipated, Flooring Porter. Head over to the Tote You Tube channel to watch this fascinating 45-minute documentary.

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BetBlocker partners with Yellow Scarf to deliver to valuable support to Ukrainian, Polish and Russian communities in the UK

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BetBlocker, a charity providing free, anonymous to use, blocking software has partnered with Yellow Scarf, a charity working to deliver support and treatment for Eastern European communities in the Midlands of the UK, to deliver translated versions of the BetBlocker service to support Ukrainian, Polish and Russian communities.

Supported by funding from GambleAware, this project has resulted in the roll out of key native language support for under-supported minority communities. Removing barriers to accessing support services is one of the cornerstones of the minimisation of harm.

Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the BetBlocker in these new languages: “A significant priority for BetBlocker is expanding the languages that we can support. As a tech solution to a complex problem, ensuring that users have as smooth and easy a set-up process as possible is paramount to our success in minimising gambling harms. If a user can’t get our app set-up, we’ve failed.

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For this reason it’s critical that we facilitate users accessing our app in a language that they’re confident using. Yellow Scarf’s critical work has highlighted the need that exists to provide BetBlocker in languages that the Ukrainian, Polish and Russian communities in the UK can easily access.

The opportunity that GambleAware has provided us to cooperates with an important treatment provider in the UK to expand the service we offer and ensure that our support can be accessed by these under-served communities is one that we were thrilled to take on.”

Tomasz Jarecki, Head of Development at Yellow Scarf, added: “It is a great honour for us to support BetBlocker in making their project more accessible and reaching wider communities – translation into a national language ensures that the more vulnerable people will be able to receive support that would otherwise miss them. More than 25% of Eastern Europeans living in the UK still struggle, despite their best efforts, to fluently speak English in unusual circumstances – and it raises our spirits to find partners such as Betblocker, willing to put in an extra effort to support instead of judge.”

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Stakelogic Wraps Up Deal with Bet25.dk

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Industry-leading casino content provider Stakelogic has enhanced its presence in the Danish market by signing a partnership with leading operator Bet25.dk. This new integration, facilitated by Light & Wonder, will allow the site full access to Stakelogic’s in-demand online slot portfolio.

Players at Bet25.dk will now be able to enjoy cutting-edge online slot action in games like Snowflake Sorcery, Emperor’s Champion, and The Watcher, all of which showcase Stakelogic’s commitment to innovation and excitement.

Bet25.dk is an extremely popular online casino with years of experience in the Danish market. The addition of Stakelogic’s slot portfolio will only amplify the top-quality service the casino already offers players.

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As per the deal, an exciting promotion based around Stakelogic’s industry-first Super Wheel bonus will be part of the launch campaign. Super Wheel combines the excitement of online slots with the immersive environment of a live casino.

The optional side-bet gives players the chance to be whisked away to a live studio setting where they can spin the Super Wheel to win prizes or trigger additional bonuses.

Robert Stoyanov, Account Manager at Stakelogic, said: “The Danish market is an extremely important one for Stakelogic, and working with brands like Bet25 will only help us strengthen our position there. The company’s reputation speaks for itself.

It has a history of bringing exciting and unique online slot experiences to its players, and we are excited to become a part of its slot catalogue.”

Lasse Larsen, Casino Product Owner at Bet25.dk, said: “We pride ourselves on delivering the most innovative online slot experiences to our players, and the integration of Stakelogic’s award-winning slot portfolio only reinforces that position.

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When players log in to Bet25, they expect to find the best online slots on the market, and this new partnership ensures that this is exactly what happens.”

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Golden Whale announce multi-year extension with Stadtcasino Baden Group

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Fast-growing data science company renews deal with Swiss casino group to further drive retention and provide ML-based gamification optimisation to its B2B arm, Gamanza Group AG

Golden Whale Productions, the innovative data science company specialising in AI-powered solutions and machine learning for the iGaming industry, has announced it has signed a multi-year extension to its current agreement with Stadtcasino Baden Group.

Having previously worked with the Swiss casino group to drive customer retention and thereby increase its market share, Golden Whale will continue to support the business in this capacity while also cooperating more intensively with the Stadtcasino Baden Group’s B2B arm, Gamanza.

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A subsidiary of Stadtcasino Baden Group, Gamanza has a strong track record for creating software for the iGaming industry and counts GamanzaEngage – Switzerland’s leading software suite for online casinos – among its recent success stories. Now supported by Golden Whale, the B2B brand will be able to draw on powerful ML-based optimisation to further enhance its offering.

One of the main aspects Golden Whale will focus on as part of the extended deal is using its advanced, data-driven technologies to turbo-charge Gamanza’s existing gamification suite, with this empowering the group to offer an even more comprehensive promotional toolkit to its clients.

As such, the renewed partnership offers considerable strategic importance for both Gamanza and the Stadtcasino Baden Group brand, while also offering Golden Whale the opportunity to deploy its ML systems and predictive optimisation tools among a large and highly-engaged customer base.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale is delighted to announce we’ve agreed a multi-year extension to our current deal with Stadtcasino Baden Group that will see us assist the company with both player retention and increasing market share.

“As part of the agreement, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”

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Christian Aumüller, Chief Executive Officer at Stadtcasino Baden Group, said: “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is very happy to renew its partnership with Golden Whale Productions – a company that, like us, now sits at the very forefront of iGaming innovation.

“The decision to extend the deal was made with a view to drive customer retention and further increase our market share, while also optimising the products and services we offer to B2B clients through Gamanza. With AI and machine learning both having a big role to play in the future of iGaming, the collaboration will hold great strategic importance for us going forward.”

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