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European Gaming Congress 2024

Canada

Generation Esports Partners with Nintendo

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Generation Esports has entered into a partnership with Nintendo. As part of the partnership, Generation Esports will integrate three Nintendo titles, namely Splatoon 3, Super Smash Bros. Ultimate, and Mario Kart 8 Deluxe, into its Middle School Esports League offering.

These additions to Generation Esports’ ever-expanding library of titles elevate the possibilities for students to learn and compete in environments dedicated to providing constructive, family-friendly gaming events to help build positive gaming communities within the scholastic environment. Students from across the nation will have the chance to demonstrate their skills in league-style competition with the launch of the free-to-compete Middle School Esports League Spring Major on February 27, 2023.

Mason Mullenioux, CEO at Generation Esports, said: “Every student deserves the opportunity to participate in extracurricular activities that best suit their interests — and nothing shows our commitment to them better than establishing the framework to make school seem more fun.”

As a leader in scholastic competitive gaming, Generation Esports’ mission is to foster every facet of student growth to support and create access for middle schools nationwide like never before. In partnership with Nintendo, the company is rolling out Nintendo Switch systems and software to numerous middle schools, enabling them to participate in the free-to-compete MSEL Spring Major.

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European Gaming Congress 2024 (Warsaw, Poland)

Jon Bukosky, CCO at Generation Esports, said: “Opportunities to create access and develop more paths to success for maturing middle school youths is at the core of this partnership — and we’re looking forward to nurturing the next generation of esports.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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