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DraftKings and Gamres to Introduce Evidence-Based Responsible Gaming Tool, Positive Play Scale, to DraftKings Players in the US

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DraftKings Inc. and Gamres, a leading responsible gaming (RG) consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers. The collaboration will mark the first time a multi-state online U.S. gaming operator will incorporate the Positive Play Scale tool into its RG program, which is the first ever standardized scale to measure RG beliefs and behaviors among players. The adoption of the Positive Play Scale will assist DraftKings in optimizing safer play.

“We’re grateful for this opportunity to team up with Gamres, which is renowned for its strategic consulting and research around the world, to bring the Positive Play Scale tool to DraftKings. We believe that DraftKings’ responsible gaming program, which strives to be the industry gold standard, will be significantly enhanced with the addition of this scientific tool and will yield rich and actionable insights – helping us to us better understand and engage our players,” Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, said.

The Positive Play Scale was co-developed by several leading researchers including Gamres’ Dr. Richard Wood, Dr. Michael Wohl, and Dr. Nassim Tabri (Frontiers in Psychology, 2017). The tool seeks to understand and encourage positive play among all players. The Positive Play Scale tool asks players about four key beliefs – personal responsibility, gaming literacy, honesty and control, and pre-commitment – to measure their responsible gaming knowledge and behaviors.

On behalf of DraftKings, Gamres will prepare and administer an online survey to a U.S.-based sample of DraftKings players using the framework of the Positive Play Scale. Gamres will analyze the survey results to provide a baseline measure of Positive Play at DraftKings, as well as to identify possible differences in certain player groups and how DraftKings may refine its RG practices to advance positive play.

“Gamres is thrilled to be working with DraftKings to help promote positive play amongst their customers. Most players just play for fun and to be entertained, but we have found that some players (generally) have misperceptions about gaming that can either diminish their enjoyment or in some cases lead to them spending more than they intended. We believe that the Positive Play Scale will help to optimize DraftKings’ RG strategy to identify those areas that would benefit from the most support. As such, we expect that the findings from this project will help DraftKings develop a proactive approach to responsible gaming that encourages all players to have healthy, positive playing experiences,” Gamres’ Dr. Richard Wood said.

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Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey

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Great Canadian Entertainment and the SE-MI-AH-MU Development Corporation, the economic development arm of Semiahmoo First Nation (SE-MI-AH-MU) announced that they have entered into a definitive agreement for the purchase by SE-MI-AH-MU from Great Canadian of Elements Casino Surrey.

Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to financial commitments, customary closing conditions as well as customary approvals by the regulatory authorities and the City of Surrey, which owns the underlying real property at Elements Casino Surrey. Under the terms of the definitive agreement, the Company will provide transition services to SE-MI-AH-MU for up to one year post-closing.

“Today’s announcement marks the eighth agreement we have executed with B.C.-based First Nations for the sale of our B.C. operations. We are thrilled that the Semiahmoo First Nation is eager to enter the province’s casino sector with the purchase of Elements Casino Surrey. Our next step will be to continue to work with the SE-MI-AH-MU team to timely close this transaction and then work with SE-MI-AH-MU and the Elements Casino Surrey team members for long term success,” said Matt Anfinson, Chief Executive Officer of Great Canadian.

“This acquisition represents an important step forward in strengthening economic opportunity for Semiahmoo First Nation and reaffirming our presence within our traditional territory as a strong and capable business entity. Through this new venture, we look forward to creating meaningful benefits for our people, supporting employment opportunities in the region, and contributing to the long-term well-being and prosperity of our community,” said Chief Harley Chappell of Semiahmoo First Nation.

McMillan is serving as legal counsel to Great Canadian and Munnings Law is serving as legal counsel to SE-MI-AH-MU.

The post Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey appeared first on Americas iGaming & Sports Betting News.

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Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market

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Wazdan, the top developer focused on gaming, has initiated its collaboration with Green Brick Labs (GBL) following the launch of several of its titles with Maverick Games, the well-known operator based in Ontario.

The agreement entails an initial selection of Wazdan’s best-performing titles being launched with Maverick Games through an integration from GBL’s seamless aggregation platform, featuring Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition, and Mighty Wild™: Gorilla.

After Wazdan’s recently disclosed alliance with GBL, the quickly developing North American platform provider, the partnership has now made significant progress by launching with Maverick Games, featuring its extensive slot collection and sportsbook services.

Wazdan’s captivating games and interaction-enhancing features, such as Cash to Infinity™, Sticky to Infinity™, and the Hold the Jackpot™ bonus game, are poised to enhance Maverick Games’ collection as it aims for greater growth across North America.

Wazdan’s newest collaboration highlights the studio’s goal to further establish itself in regulated iGaming markets globally, offering players cutting-edge slot experiences.

Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.

“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”

James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.

“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”

The post Wazdan taps Green Brick Labs partnership via Maverick Games to strengthen Ontario market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach

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Wazdan, the leading-gain focused developer, has launched its partnership with Green Brick Labs (GBL) after taking a series of its titles live with Maverick Games, the established Ontario-based operator.

The deal will see an initial pool of Wazdan’s top-performing releases launch with Maverick Games via an integration from GBL’s seamless aggregation platform, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla.

Following Wazdan’s recently announced partnership with GBL, the rapidly emerging North American platform provider, the collaboration has now taken its first major steps after going live with Maverick Games with its comprehensive slot portfolio and sportsbook offering.

Wazdan’s immersive titles and engagement-boosting mechanics, featuring the likes of Cash to Infinity™, Sticky to Infinity™ and the Hold the Jackpot™ bonus game, are set to further elevate Maverick Games’ portfolio as it seeks increased expansion throughout North America.

Wazdan’s latest partnership underlines the studio’s ambitions of continuing to gain ground in regulated iGaming territories worldwide, providing players with state-of-the-art slot experiences.

Magdalena Wojdyla, Head of Account Management at Wazdan, said: “Going live with Maverick Games through our partnership with GBL marks an exciting moment for Wazdan in Ontario.

“Our innovative titles and engagement-boosting features are designed to deliver memorable experiences for players, and we are confident this collaboration will help Maverick Games strengthen its position in one of North America’s most dynamic markets.”

James Gummerson, UX/UI and Product Manager at Green Brick Labs, said: “We are thrilled to launch our collaboration with Wazdan.

“Our mission is to connect operators with world-class content quickly and seamlessly, and this launch demonstrates how our technology helps accelerate growth for both suppliers and operators in North American markets.”

The post Wazdan launches Green Brick Labs partnership via Maverick Games to expand Ontario reach appeared first on Americas iGaming & Sports Betting News.

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