PointsBet has announced the integration of IMG ARENA’s Golf Event Center into its app, delivering an enhanced golf betting experience to users.

IMG ARENA’S Golf Event Center offers over 35,000 betting markets per tournament and allows sports fans to enjoy every shot, hole and player at a tournament. As part of the integration, bettors will have access to an exciting range of new betting markets – such as distance of longest drive, total of putts on the next hole, next hole score, and closest to the pin – across the leading golf tours and tournaments, including the PGA TOUR and DP World Tour.

“Since our entrance into the US market, we’ve seen wagering on golf grow immensely, and there continues to be an increased appetite from bettors to go beyond the traditional bet types and tap into live markets. Live betting is without a doubt the future of sports betting and the interest among the golf community is there. With the addition of IMG ARENA’s Golf Event Centre, we’re catering to this demand all while ushering in a new viewing experience for fans that gets them closer to the greens,” Eric Foote, Chief Strategy Officer at PointsBet USA, said.

“PointsBet is focused on providing its customers with a premier betting experience. The Golf Event Centre is an incredible product that allows operators the ability to genuinely differentiate their sportsbook offering on one of the world’s most popular sports,” Max Wright, Chief Commercial Officer of IMG ARENA, said.

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“The Golf Event Centre is a first-class product that will significantly diversify the betting options for golf fans all over the globe. PointsBet USA is an Official Betting Operator of the PGA TOUR and acquiring the Golf Event Centre will be a dynamic addition to its golf offering that will allow them to grow and distinguish themselves in the marketplace,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.

To further meet the demand of the golf betting community, PointsBet users will have access to a player leaderboard, updating in real time and will have the ability to favorite players to move to the top of the leaderboard to easily access and monitor hole performance. Additionally, bettors can utilize live data and statistics, including course and hole maps and shot-by-shot data for every player on the course, to best inform their betting selections for key pro golf events, such as the Majors, THE PLAYERS Championship, Presidents Cup, FedExCup Playoffs, and Ryder Cup.

PointsBet users will also have the option to watch live streaming from two par-3 holes per tournament all within the app.