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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

Published

3 years ago

December 2, 2022

November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

Alea

Alea Leads Brazil iGaming Talks in São Paulo

Published

6 hours ago

April 1, 2026

Wladimir P.

alea-leads-brazil-igaming-talks-in-sao-paulo

Alea is set to take a leading role in São Paulo as the Headline Partner for NEXT.io Focus Brazil, returning for a second straight year to one of the most important gatherings in the country’s regulated iGaming calendar.

The invite-only event takes place on Monday, 6 April at Palacio Tangará and brings together around 100 senior industry decision-makers to examine how Brazil’s market is evolving beyond its launch phase.

The agenda will center on the market’s new reality, including changing player behavior, regulatory maturity, and the long-term sustainability of Brazil’s iGaming sector. Alea CEO Jordi Sendra will open the afternoon by joining the panel “Brazil 2026: The New Reality of Regulated Gambling,” where leaders from TQJ Bet, Esportes, and Stake Brazil will discuss how operators can stay competitive in a more structured environment.

Alea says its renewed partnership reflects the company’s growing commitment to Brazil and its deeper local presence. Over the past year, the company has invested in building a stronger on-the-ground structure to support partners across the market, with Sendra describing Brazil as a fast-changing but increasingly organized industry where open dialogue remains valuable.

The São Paulo appearance also connects directly to Alea’s wider South American push. After NEXT.io Focus Brazil, the team is shortlisted for Best Aggregator at the SiGMA South America Awards, before continuing discussions at SiGMA South America from 7–10 April at Booth N145, where the company will showcase its localized portfolio and technical support for operators navigating Brazil’s evolving market.

The post Alea Leads Brazil iGaming Talks in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BIG Cyber

BMM Showcases Gaming Tech at BiS SiGMA

Published

6 hours ago

April 1, 2026

Wladimir P.

BMM Innovation Group is set to reinforce its leadership in compliance testing, cybersecurity, and professional training at the BiS SiGMA Americas, taking place from April 6–9 in São Paulo. Exhibiting at Stand F147, the company is doubling down on its long-term commitment to Brazil’s rapidly evolving regulated gaming ecosystem.

As one of the most dynamic gaming markets globally, Brazil presents both opportunity and complexity. BMM Innovation Group, through its specialized brands, is positioning itself as a critical enabler for operators, suppliers, and regulators navigating this fast-changing environment.

A Three-Pillar Approach to Gaming Compliance

Operating through its globally recognized divisions—BMM Testlabs, BIG Cyber, and RG24seven Virtual Training—the group delivers a comprehensive suite of services tailored to regulated gaming markets.

Testing & Certification: BMM Testlabs ensures that gaming products meet stringent regulatory standards, enabling smoother market entry.
Cybersecurity Solutions: BIG Cyber strengthens digital resilience, a growing necessity as gaming platforms become increasingly interconnected.
Compliance Training: RG24seven Virtual Training provides certification programs designed to equip employees with the knowledge required to meet regulatory obligations.

Strategic Focus on Brazil’s Gaming Boom

With more than 40 years of industry experience, BMM Testlabs continues to play a pivotal role in supporting Brazil’s regulatory framework. Its investment in local infrastructure, including a dedicated test lab in São Paulo, signals a strong, long-term commitment to the region.

According to Marzia Turrini, Global President of iGaming & Cybersecurity, Brazil stands out as one of the most promising regulated markets worldwide. She emphasized that ensuring integrity, compliance, and cybersecurity readiness is essential for sustainable growth in the sector.

This localized approach allows BMM to help stakeholders confidently launch products while adhering to evolving regulatory requirements—an increasingly important factor as Brazil formalizes its gaming laws.

Driving the Future of Regulated Gaming in Latin America

Attendees at BiS SiGMA Americas will have the opportunity to engage directly with BMM’s experts and explore how the company’s integrated solutions support the future of regulated gaming not only in Brazil but across Latin America.

From certification to cybersecurity and workforce training, BMM Innovation Group is positioning itself at the intersection of trust, technology, and regulation—three pillars that will define the next phase of growth in the global gaming industry.

Industry professionals interested in learning more or scheduling meetings with BMM representatives are encouraged to connect during the event to explore tailored solutions for their operational and compliance needs.

The post BMM Showcases Gaming Tech at BiS SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA

Published

6 hours ago

April 1, 2026

GamingAmericas.com

catalist-sports-secures-new-supplier-licenses-in-arkansas-and-nebraska

New approvals in U.S. states and applications in Canadian provinces drive Catalist Sports’ latest expansion across regulated North American markets

Catalist Sports, a leading licensed supplier of sports betting content to the regulated U.S. marketplace, has continued to expand its regulated market footprint with new supplier licenses secured in Arkansas and Nebraska, alongside recently submitted Canadian applications in Ontario and Alberta.

Arkansas’ regulated sports betting market is set for significant growth, with major operators including DraftKings and FanDuel entering the state in March 2026. In addition to Arkansas, Catalist Sports has successfully obtained a supplier license in Nebraska.

Following the approval of its supplier license in Missouri, the latest state to regulate online gambling, in December, Catalist Sports is now licensed in 30 U.S. jurisdictions, with two Canadian provinces expected to follow.

These license updates reinforce Catalist Sports’ commitment to serving both U.S. and Canadian regulated betting markets with compliant, high-quality content and services.

“Securing licenses in new jurisdictions and strengthening our regulatory standing is fundamental to serving as a trusted, key supplier to our operator partners,” said James Monk, Vice President & General Manager of Catalist Sports.

“Arkansas represents an exciting next step for us, particularly as major brands prepare to enter the market. At the same time, our licenses in Nebraska, along with applications in Ontario and Alberta, and ongoing license upgrades, position Catalist to continue delivering scalable, compliant, and differentiated services to our partners.”

Catalist Sports’ expanding North American footprint supports the company’s broader strategy to provide licensed operators with premium data, live streaming, and advanced trading capabilities, helping partners maximize in-play engagement, product innovation, and long-term growth in regulated markets.

Catalist Sports distributes official data and live streaming rights from a vast portfolio of events to licensed U.S. sportsbooks. This includes top-tier tennis properties such as the Australian Open, ITF World Tour, Davis Cup, and Billie Jean King Cup, as well as events across soccer, basketball, and ice hockey, which power year-round engagement for sportsbooks seeking continuous, high-frequency, high-quality live betting content.

The post CATALIST SPORTS SECURES NEW SUPPLIER LICENSES IN ARKANSAS AND NEBRASKA appeared first on Americas iGaming & Sports Betting News.