Latest News
“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.
The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.
The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.
In its second edition, the event expects a 20% increase in attendance compared to last year.
“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.
Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.
Tickets are available at: https://brazilianigamingsummit.com/brasilia/
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.
The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.
BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.
The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.
El BiS Brasília ya tiene definido el tema central para la próxima edición y será la gobernanza responsable para el futuro de los juegos y las apuestas en Brasil.
El evento se celebrará los días 2 y 3 de junio en el hotel Royal Tulip Brasília Alvorada.
BiS Brasília está confirmado para los días 2 y 3 de junio, con un enfoque en la gobernanza responsable del futuro del sector de juegos y apuestas en Brasil.
El encuentro reunirá a autoridades, líderes y expertos para debatir las principales novedades del sector.
En su segunda edición, el evento espera un crecimiento del 20% en la asistencia en comparación con el año anterior.
“Llegar a la segunda edición del BiS Brasília representa la consolidación de un espacio esencial para el diálogo entre el sector privado, las autoridades y los especialistas en un momento decisivo para el mercado brasileño.
Brasília es el centro de las grandes discusiones regulatorias del país, y reunir a los principales actores de este ecosistema en la capital federal refuerza el compromiso del evento con la construcción de un entorno cada vez más transparente, responsable y sostenible para la industria”, destacó Alessandro Valente.
Los interesados pueden adquirir sus entradas en: https://brazilianigamingsummit.com/brasilia/
Sobre BiS Brasília
En su segunda edición, BiS Brasília es un encuentro dedicado al ecosistema de iGaming y apuestas, promoviendo el diálogo entre el sector privado, el poder público y la sociedad sobre el desarrollo del mercado regulado de juegos, casinos y loterías en Brasil.
El evento reúne a líderes empresariales, autoridades y expertos para debatir temas estratégicos como regulación brasileña, tributación, integridad, innovación, juego responsable, compliance, AML / prevención de lavado de dinero, licenciamiento, integridad deportiva, relación con el Gobierno, publicidad y CONAR.
BiS SiGMA South America forma parte del portafolio de eventos de SiGMA World, una de las principales plataformas globales de negocios y organización de eventos B2B enfocados en la industria de juegos y apuestas.
The post BiS Brasília ya tiene definido tema central para el próximo evento appeared first on Americas iGaming & Sports Betting News.
Boomerang Partners
Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon
Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.
The race for Wimbledon starts to take shape
The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.
The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.
For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.
The Mystery Box draw looks ahead to football summer
Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.
The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.
The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.
May brings more room to move
May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.
For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.
The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”
The road to London remains open
The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.
The post Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates6 days agoEndorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
-
Asia5 days ago
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
-
Acquisitions/Merger6 days ago
Petroglyph Development Group Completes Acquisition of Great Canadian Casino Vancouver
-
Africa6 days ago
Jogabets migrates to VeliTech iGaming platform for Mozambique operations
-
Ilkka Kosola6 days ago
Veikkaus Appoints Ilkka Kosola as its New Chief Financial Officer
-
Games Global6 days ago
Games Global launches Candy Combo 2 Power Combo with Slingshot Studios
-
Booming Games6 days ago
Booming Games launches Berserkin’ Buffalo Power Hit slot
-
bets5 days ago
The necessary containment of predictive markets in Brazil
