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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
AI
Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI
Scientific Games today named Ovie Doro as Senior Vice President of Data, Analytics & AI, a strategic hire that accelerates the company’s investment in data science, machine learning and AI-driven insights for its global lottery business. Doro will lead the expansion of SG Analytics, Scientific Games’ enterprise analytics group, to deliver stronger product performance, personalized player experiences and measurable ROI for lottery customers across retail and digital channels.
Driving analytics-led growth for lotteries
Scientific Games says the appointment marks a step-change in how it uses data and AI to inform lottery game development, optimize player engagement and support lottery beneficiaries. As head of SG Analytics, Doro will focus on turning large volumes of market and player data into actionable intelligence for product, sales and operations teams.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, CEO of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
What Doro will lead at SG Analytics
Doro’s remit will include expanding capabilities in:
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Market and channel intelligence to identify growth opportunities across regions and channels
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ROI and growth modeling to quantify the value of product and marketing investments
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Data engineering and standardized reporting to speed insights to decision-makers
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Data science, machine learning and experimentation for personalization and cross-channel optimization
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Visualization and business intelligence to make analytics accessible to commercial teams
These priorities are designed to better connect retail and digital play, enable experimentation-driven product improvements, and provide lotteries with measurable results that support their beneficiary missions.
Proven leader in enterprise analytics and ML
Doro brings more than a decade of experience building enterprise analytics and machine learning platforms for major consumer and e-commerce companies. Most recently he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he led the AI strategy for the company’s global B2B e-commerce platform. His prior leadership roles at Walmart and Jet.com focused on customer analytics, personalization, experimentation platforms and lifecycle modeling—translating applied research into production-grade analytics systems that drive growth and retention.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Carrie Galvin, Chief Transformation & Strategy Officer at Scientific Games. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Background and reporting
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology. At Scientific Games, he will report to Carrie Galvin and collaborate closely with leaders across product, technology, sales and operations.
With this hire, Scientific Games positions SG Analytics to accelerate AI-driven product development, deepen personalization, and deliver clearer ROI for lotteries worldwide—strengthening the company’s role as a data-first partner to the lottery industry.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI
Scientific Games has named Ovie Doro (“Doro”) as Senior Vice President of Data, Analytics & AI, strengthening the company’s investment in advanced analytics, data science and AI-driven insights to support growth and innovation across its global lottery business.

Doro will lead the expansion of the SG Analytics group, Scientific Games’ enterprise analytics practice that combines deep expertise with business intelligence tools, data and insights to support decision-making and increased performance of the company’s lottery products and services. His appointment advances the company’s industry-leading use of data and AI to help guide development of lottery games and technologies, enhance player experiences and deliver measurable, ROI-driven value for lottery customers—helping optimize performance in support of their beneficiary missions—across retail and digital channels.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, Chief Executive Officer of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
Doro has more than a decade of experience in architecting and scaling enterprise analytics and machine learning platforms across global consumer and e-commerce organizations. Most recently, he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he pioneered the AI strategy for the company’s global B2B e-commerce platform, transforming it into an AI-enabled ecosystem that drove revenue growth and partner value across multiple international markets.
Doro has held senior data science leadership roles at Walmart and Jet.com, where he led teams responsible for customer analytics, experimentation platforms, personalization and lifecycle modeling. His work focused on translating applied research into production-grade analytics and machine learning systems that supported growth, retention and omnichannel engagement.
At Scientific Games, Doro will advance SG Analytics by translating data into action across market and channel intelligence, competitive and industry insights, ROI and growth modeling, data engineering, data science and machine learning, supported by standardized reporting and visualization. He will also play a central role in enabling analytics-driven product growth, personalization, experimentation and cross-channel optimization that connects retail and digital play.
Doro will report to Carrie Galvin, Chief Transformation & Strategy Officer of Scientific Games, and will work closely with leaders across product, technology, sales and operations organizations.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Galvin. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI appeared first on Americas iGaming & Sports Betting News.
Gamblers Connect
Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce the official launch of the iHub, a new dedicated page created to be your ultimate connection to the iGaming world.
The iHub exclusively features companies that have an official partnership or verified collaboration with Gamblers Connect, ensuring that every listing meets our editorial, commercial, and quality standards. To achieve this feat, we have successfully organized the complex web of the iGaming industry into a single, centralized location.
The sole purpose of the iHub is to function as a comprehensive database that allows anyone in iGaming, whether it is affiliates, operators, or players, to find the right solutions in one place. Unlike open directories, the iHub is a curated environment, only trusted, officially partnered companies are included, with no self-submissions or automated listings. The iHub, just as the industry itself, is built upon four essential pillars that cover every facet of the iGaming realm, including Affiliates, Game Providers, B2B Providers and Payment Solutions.
Every company featured within the iHub is manually reviewed and onboarded through an official partnership with Gamblers Connect, ensuring accuracy, relevance, and long-term value for the industry.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “The launch of the iHub perfectly reflects our goal to be the most transparent source of information in the iGaming world. It marks a new milestone in our history, as it represents a step forward in our ongoing mission to bring clarity to the industry. By launching the iHub, we unite the four essential pillars in a transparent and centralised manner, giving our community the ultimate resources to navigate the iGaming landscape.”
The post Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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