Latest News
“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
How Online Slot Platforms Are Evolving to Meet Player Demand in 2026
In an extremely saturated marketplace, online casino platforms face stiff competition when it comes to attracting and retaining customers. It’s no longer enough to throw welcome bonuses at players and expect them to stay beyond their first deposit. Expectations have risen, and online casinos have also had to raise the bar too, evolving to meet player demands around speed, usability, and overall experience.
The Shift from Desktop to Mobile-First Experiences
Mobile now accounts for the majority of the market share for web traffic, around 56%. It’s a trend that’s also reflected in the available data on online gambling, which suggests that around 60% of gambling site traffic comes from mobile.
Any online casino that is not optimized for mobile is missing out on a huge percentage of its potential customer base, who won’t stick around for long if their favorite device is not properly supported.
In response, casino platforms have increasingly shifted focus towards simple designs, smooth user interaction, and touch-friendly navigation on a smaller screen. Those without a dedicated app, such as SlotsLV Casino, are instead fully optimized for instant mobile play without the need for any downloads.
Simpler Onboarding and Smooth Transactions
One of the sticking points for potential customers is the time and energy needed to sign up for an online casino site. For the operator, this is balanced by regulatory requirements such as KYC, which need to be finely balanced with a speedy onboarding process.
Deposit and withdrawal methods need to be equally smooth to attract new paying customers. Again, potential players will be quick to leave if they encounter problems making transactions. To adapt, online casino platforms will often offer crypto payments alongside traditional banking options.
Integrated Bonuses and Transparent Incentives
Nearly every online casino offers welcome bonuses, so much so that players have come to expect them. Although no longer a differentiating factor, bonuses are still crucial for attracting and retaining players. The structure and terms have changed.
Players have wised up to the true value of bonuses, taking into consideration conditions like wagering requirements. In response, online casinos tend to outline terms more clearly. Bonuses that stand out in the modern market offer requirements that make cashing out achievable.
In the past, bonuses were focused almost exclusively on attracting new players. Now, online casinos spend a lot more resources and effort on customer retention. This includes bonuses for returning players, such as reward schemes and regular free spin promotions.
With a wider array of ongoing offers, online casinos often integrate their bonuses into a user friendly interface.
User Experience and All-in-One Player Dashboards
With a lot of platforms offering similar deals and wide selections of games, online casinos are now competing to retain customers based on the overall experience they can offer, including faster loading times and an intuitive design that is easy to navigate.
The thousands of games typically available at online casinos need to be categorized in an orderly manner. More than that, though, players want to be able to quickly access their account, scout for active bonuses, save favorites, and change settings, all at the click of a button.
The solution is all-in-one player dashboards. They make online casinos more than just a host for a library of games, giving players instant access to every feature they can imagine.
Technology Driving the Next Phase
The next phase in the evolution of online casino platforms is driven by technology. As backend systems improve, players will feel a noticeable reduction in loading times, smoother transitions when navigating the interface, and less disruptions to gameplay, even during peak hours. This is particularly important for rapid and demanding games like slots.
Platform infrastructure is also evolving to deliver content more efficiently and allow for near-instant updates. This will allow platforms to update games libraries without impacting the site’s usability.
AI may also have a role when it comes to data usage and personalization. Platforms are increasingly using observable activity on player accounts to suggest recommended games or tailored bonuses. This improves both player experience and customer retention.
What Defines a Modern Slot Platform in 2026
A modern slots platform is more than just a collection of games. Players have higher expectations when it comes to onboarding, bonuses, and particularly user experience.
Online casinos need to be not just mobile friendly, but mobile-first in design. A unified dashboard makes navigation easy and keeps players within a central hub that is essential for long term retention. Players have very little tolerance for clunky, outdated interfaces.
Overall, players expect a complete digital experience that is on par with other mobile apps or online services. It’s up to modern slots platforms to deliver and to standout not just by giving out a juicy welcome package, but by offering a trustworthy brand and highly user-friendly platform.
The days of superficial promotions are all but over. As with any mature market, the online slots platforms that rise to the top in 2026 and beyond offer true quality.
The post How Online Slot Platforms Are Evolving to Meet Player Demand in 2026 appeared first on Americas iGaming & Sports Betting News.
B2B gaming licence
Wicked Games wins Swedish B2B gaming licence
Approval from the Swedish Gambling Authority lets the studio supply content to licensed operators in Sweden.
Wicked Games has obtained a Swedish B2B gaming licence, clearing the studio to supply its content to licensed operators in Sweden.
The licence was granted by the Swedish Gambling Authority (Spelinspektionen) and expands Wicked Games’ regulated market footprint in Europe.
“Securing our Swedish licence is a strong validation of the compliance standards and technical readiness behind our business,” said Khadija El Abi, Head of Partnerships at Wicked Games. “Sweden is an important market for us, and this approval allows us to support licensed operators there with content built to stand out in competitive lobbies.”
Wicked Games said the approval supports its broader strategy to grow in regulated jurisdictions and make its content available to more operator partners in key markets.
The post Wicked Games wins Swedish B2B gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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