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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

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Eastern Europe

FeedConstruct locks up exclusive Romanian football data and streaming rights

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Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.

FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.

FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.

The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.

Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.

The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aztec Spell – Hold & Hit 3x3

Spinomenal releases Aztec Spell – Hold & Hit 3×3

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Spinomenal has released Aztec Spell – Hold & Hit 3×3, adding a new Hold & Hit title to its slots portfolio.

The game runs on a 3×3 reel set and uses the Quetzal Bird as the Wild, substituting for all symbols except Bonus symbols. Two special Bonus symbols drive the main feature: Bonus symbols can land only on reels one and three, while Bonus Collect can land only on reel two.

The Bonus Game triggers when Bonus Collect lands alongside one or more Bonus symbols. Triggering symbols lock and the feature starts with three spins; during the feature only Bonus and Bonus Collect symbols can appear. Each spin can award multipliers of x1, x2, x5, x7, x10, and x15, and the round ends after three spins without a win or when total collected winnings reach the max x5000 multiplier.

Spinomenal said Grand, Major, Minor, and Mini in-game jackpot symbols can appear during the feature and pay immediately. A Bonus Blast feature can also trigger randomly to add extra Bonus and Bonus Collect symbols, and Spinomenal said Bonus Collect can still collect values even if it lands without starting the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Aztec Spell – Hold & Hit 3×3 casts players into a mysterious jungle on the hunt for Aztec riches enhanced by some cool gameplay features. The titles’s beautiful visuals and proven Hold & Hit mechanics come together perfectly to give players an experience for the ages.”

The post Spinomenal releases Aztec Spell – Hold & Hit 3×3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Anthony Keen

Hard Rock Workers in Virginia Join Teamsters

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A group of 221 table games dealers and dual rates at Hard Rock Hotel & Casino Bristol have voted to join Teamsters Local 519. They’re seeking a fair first contract that includes higher wages, improved benefits, and a strong voice on the job.

“Dealers and dual rates are the backbone of the gaming floor, and when they stand together, they have the power to win real improvements on the job. It was the best decision to choose the Teamsters, and we’re proud to support them as they move forward in securing a fair first contract,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.

The dealers are responsible for operating table games such as blackjack, roulette, and poker. They manage the games, handle chips and payouts, and ensure games are conducted fairly and efficiently.

“It was a team effort from start to finish, and we had the best team to fight for representation, including our organizer, Marty Hinch. At the drop of a hat we were ready to support this group in their effort to join the Teamsters. Their determination carried over, and they’re going to reap the benefits,” said Wes Trotterchaud, President of Local 519.

“Choosing to join the Teamsters was about securing respect, stability, and a voice on the casino floor. We’re ready to negotiate a contract that reflects the hard work we do every day,” said Anthony Keen, a table games dealer/dual rate and proud new member of Local 519.

Nationwide, the Teamsters represent nearly 6000 members at casinos and casino hotels.

Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the US, Canada, and Puerto Rico.

The post Hard Rock Workers in Virginia Join Teamsters appeared first on Americas iGaming & Sports Betting News.

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