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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

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Betano inaugura canchas revitalizadas en Brasilia con obras firmadas por artistas locales

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Evento en el Parque da Cidade contó con la presencia de autoridades, deporte y arte, con obras de Mão y Toys; la acción forma parte de la iniciativa Betano en Movimiento

Con motivo de su 66.º aniversario, Brasilia recibió un regalo especial de Betano: dos canchas revitalizadas en el Parque da Cidade Sarah Kubitschek, en el corazón de la capital federal.

El nuevo espacio, que cuenta con obras de los artistas locales Toys (@toys) y Mão (@mao.arte), fue inaugurado en un evento este sábado (11) y contó con un circuito de básquet 3×3 organizado por CUFA-DF y presentaciones culturales.

El evento marcó un nuevo capítulo en la historia del parque, reconocido como el mayor parque urbano de América del Sur y uno de los más grandes del mundo.

La revitalización de las canchas forma parte de la iniciativa Betano en Movimiento, que busca ampliar el acceso al deporte y a la actividad física mediante la recuperación de espacios públicos y la promoción de actividades deportivas comunitarias.

Es una alegría estar en un momento tan simbólico, entregando un regalo que será un legado para la ciudad. Para las obras de las canchas, buscamos valorar artistas locales que aportaran la identidad de Brasilia al espacio, conectando arte y deporte”, afirmó Guilherme Figueiredo, Director de Relaciones Institucionales de Betano.

Inauguración con canasta y corte de cinta

La inauguración comenzó con una primera canasta anotada por Renato Junqueira, Secretario de Deporte y Ocio del Distrito Federal.

Tras recibir una asistencia de los artistas Mão y Toys, el secretario encestó en ambas canchas.

Nos sentimos muy honrados de recibir este regalo de Betano para nuestra ciudad.

Este parque es icónico, democrático y accesible, y esta alianza es fundamental. Estoy seguro de que todos los que vengan a jugar aquí luego comentarán lo bonito y colorido que es el espacio.

Se convertirá en una referencia dentro del parque”, declaró durante la ceremonia.

También presente en el evento, la gobernadora del Distrito Federal, Celina Leão, destacó la importancia de la revitalización.

Queremos sumar aliados que aporten valor. Hoy aquí se puede ver movimiento, arte y deporte ocurriendo al mismo tiempo. Estoy muy feliz de participar. Soy atleta, me gusta el deporte y lo practico todos los días.

Estoy segura de que abre puertas y cambia la mentalidad de las personas. Agradezco a los socios que hicieron posible este momento.

Las canchas están tan bonitas que dan ganas de quedarse”, comentó, tras también encestar en las canchas.

Obras inspiradas en Brasilia

Con colores vivos en tonos de azul, naranja y amarillo, las intervenciones artísticas rinden homenaje a los íconos, la arquitectura y el paisaje de Brasilia.

La ejecución técnica estuvo a cargo de Hoopers, dando continuidad a un proyecto iniciado en Río de Janeiro, con una cancha inaugurada por el jugador de baloncesto Giannis Antetokounmpo, estrella de los Milwaukee Bucks en la NBA.

El artista Daniel Morais, conocido como Toys, explicó que buscó trasladar al espacio las líneas rectas y angulares típicas de los edificios de la ciudad, además de rendir homenaje a su fundador.

La historia de Brasilia y de sus pioneros es increíble. Juscelino Kubitschek fue el primer soñador: creyó en una idea y la hizo realidad al construir la capital. Es muy especial ver mi arte formando parte de la vida de las personas, como si ellas también participaran en la obra”, afirmó.

Por su parte, Luis Fernando Santos, conocido como Mão, incorporó elementos icónicos y de la fauna local, destacando el lobo-guará, el caracará y la Plaza de los Cristales.

Fue una experiencia muy especial poder hacer un trabajo para Brasilia, aún más en el Parque da Cidade. Intenté representar los colores del lugar, la fauna, la flora y también sus monumentos. Es muy gratificante ver a la gente usando la cancha que pinté.

Espero que sigan aprovechando este espacio y que los inspire a conectarse cada vez más”, señaló.

Impulso al deporte y la cultura

El evento también incluyó un circuito de básquet 3×3 en colaboración con la Central Única de las Favelas (CUFA-DF). En esta modalidad, equipos de tres jugadores compiten en partidos rápidos en media cancha.

Gana el equipo que alcanza primero los 21 puntos o, si se cumple el límite de 10 minutos, el que haya anotado más canastas.

En la categoría masculina participaron equipos como Guariroba Raptors, ESCS, Capital Basquete y Gama 3×3, mientras que en la femenina compitieron Ipê Rosa, AAAESCS, PCDF y AVABRA.

Durante los intervalos, el público disfrutó de presentaciones de breaking con los b-boys Navarro 061, Breakmove y Nathan, y la b-girl Thaty. La música estuvo a cargo del DJ Afrika, y la conducción del evento por Alex Hadda y Cami Abreu.

Unidad móvil de mamografías ofreció exámenes gratuitos

Como parte de la acción, la unidad móvil de mamografías de la Fundación Laço Rosa ofreció exámenes gratuitos para la detección precoz del cáncer de mama.

La unidad también estará presente en Cidade Estrutural y en la Rodoviária los días 14 y 15 de abril. Para participar, es necesario registrarse previamente en el sitio www.mamografiasalva.com.br.

Sobre Kaizen Gaming | Betano

Kaizen Gaming es una de las mayores empresas de GameTech del mundo.

Con foco en tecnología y personas, busca mejorar continuamente la experiencia de juego online que ofrece a millones de clientes en todo el mundo, además de entretener a los aficionados al deporte de manera divertida y responsable.

Es propietaria de Betano, una marca premium de apuestas deportivas y juegos online con presencia en Europa, América y África.

La empresa cuenta con más de 3.000 empleados a nivel global.

En Brasil, Betano está presente en las dos principales competiciones del país, el Brasileirão Betano y la Copa Betano de Brasil, además de ser socio oficial del Flamengo.

Kaizen Gaming ha sido reconocida como una de las principales compañías del sector, recibiendo premios como “Operador del Año” en los EGR Operator Awards y en los SBC Awards 2025.

Vea más en www.betano.bet.br

The post Betano inaugura canchas revitalizadas en Brasilia con obras firmadas por artistas locales appeared first on Americas iGaming & Sports Betting News.

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Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party

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Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.

Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.

The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.

On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.

Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.

Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.

Relevant data as follows:

The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MEGA hires Leapfox founder Patrick Collins as VP of Growth

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The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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