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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
Casino Content
Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers
Habanero has launched Raiden Shogun, a Japanese-themed 5×5 slot built around a samurai-triggered Wild mechanic and a stacked multiplier system.
The game runs on 259 Connected Ways across a 5×5 grid. Habanero said the samurai can trigger at random, cutting through bamboo on reels 1, 3 and 5 to reveal stacked Wilds.
A free spins feature is triggered by scatters, with three, four or five scatters awarding 8, 18 or 38 free spins respectively. During free spins, the bamboo reveals multipliers that continue to stack “without resetting,” according to the supplier.
Raiden Shogun also supports Habanero’s Jackpot Race
and Buy Feature. Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Raiden Shogun is a game built around a clear mechanical identity. The samurai Wild reveal is visually impressive and immediately communicates what the game is about while the non-resetting multiplier system gives the free spins genuine weight.
“We continue to focus on creating games that balance distinctive design with top performance, and this is a title that we’re confident will connect well with both players and operators.”
The post Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze
Blueprint Gaming
revisits its famed lakeside setting in Fishin’ Frenzy
Lure ‘Em In, where unique tackle boxes lead to rewarding features in bonus rounds, alongside the opportunity to secure a maximum win of 10,000x.
With launches from the acclaimed franchise regularly topping the UK studio’s best performers, the newest installment is poised to enhance the impressive momentum, providing operators’ lobbies with an engaging, feature-packed enhancement.
At the center of the activity are three colored tackle boxes that gather corresponding blue, red, and green scatters when they appear during a spin. Guaranteed entry to the bonus game occurs if three bonus scatter symbols appear with at least one modifier in effect.
Activating the bonus game through the blue tackle box will enable the Cast and Catch modifier. In the round, the appearance of wilds will ensure a respin, with wilds and prize symbols staying in position while the other symbols are respun.
When the Golden Catch modifier is triggered through the red tackle box, unique golden wild symbols appear on the reels, collecting all visible cash prize symbols and enhancing the overall win with a multiplier of as much as 5x.
The Take the Bait upgrade, activated by the green tackle box, introduces unique cash prize symbols to the reels, depicted by a can of worms. When a can of worms icon appears, all visible cash prize amounts are gathered by any fisherman symbol.
In a significant increase to winning possibilities, as many as three Lure ‘Em In upgrades can operate simultaneously during the bonus round, with two active tackle boxes ensuring super free games, and three leading to the mega free game, where the opportunity to achieve the 10,000x maximum prize becomes available.
Immersive trails have become a staple in Blueprint bonus games, and the studio has continued this popular trend with its latest release. Every four fisherman symbols that are collected during the feature will award five additional free spins, with the standard cash prize value in place increased to a maximum of 50x.
For those with an eye on a particular catch to remember, the Express Bet can be triggered at any time during gameplay for 0.5x the base stake, doubling the chances of triggering the bonus game.
Following hot on the heels of Game of Thrones
, Fishin’ Frenzy
Lure ‘Em In
reinforces Blueprint’s ability to cleverly craft fresh-themed, bountiful titles for players to enjoy worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Fishin’ Frenzy
remains one of our most iconic and best-performing franchises, and with Lure ‘Em In, we have introduced exciting new mechanics to elevate the experience even further. The addition of dynamic tackle box modifiers and the ability to combine multiple enhancements brings greater variety and anticipation to the bonus.
“We are confident this latest instalment will resonate strongly with operators and players, continuing the franchise’s legacy as a standout performer.”
The post Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
3 Oaks Gaming
3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000
3 Oaks Gaming has released Lucky Apple x1000, a 6×5 scatter pays slot with cascading reels and multipliers up to x1000.
Wins trigger when eight matching symbols land anywhere on the reels. The game uses a Cascading Reels mechanic, removing winning symbols and dropping new ones in place. Red Apple Symbols can appear randomly or be “assisted by the character,” revealing multipliers from x2 to x1000. Any multipliers in view combine and are applied to the total win after the cascade.
The slot also includes a Free Spins feature where multipliers from winning spins contribute to a growing Total Multiplier during the feature, according to the company.
In certain markets, 3 Oaks Gaming said players can access a Bonus Shop with two Free Spins options, including an upgraded round where multipliers range from x10 to x1000.
Krasimir Pankovski, Sales Director at 3 Oaks Gaming, said: “Lucky Apple x1000 highlights our approach to combining strong themes with proven mechanics that resonate with players. By bringing together cascading reels, high-value multipliers and a cumulative Free Spins model, we’ve created a title designed for both engagement and longevity.
“The addition of the Bonus Shop adds further flexibility, supporting player choice while helping operators maximise performance as we continue to grow a competitive portfolio.”
The post 3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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