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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

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British Gambling Commission

Industry Roiled As UK Regulator Steps Gingerly Into ‘Affordability’

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The UK Gambling Commission has tentatively introduced its much-feared Financial Risk Assessments (FRA), but despite the regulator tip-toeing across the start line, the industry remains convinced that the highly controversial policy will lead to disaster.

The commission announced on Tuesday (July 7) that it will roll out its FRA project in three stages, with only the most high spending players and the largest operators required to comply during its initial phase.

In this first introductory period, any customer of the market’s largest operators depositing over £5,000 in 24 hours will need to be subject to an FRA, which in most cases will see a check conducted by a credit reference agency in the background without the gambler’s knowledge.

Eventually, that threshold will drop to £1,000 in 24 hours or £3,000 in a rolling 90-day period. Individuals aged under-25 will trigger checks if they deposit more than £750 in 24 hours or £2,000 in a 90-day period.

In some cases, customers will need to submit additional personal documents to allow operators to assess whether they need additional support.

It is these instances to which the industry has responded overwhelmingly negatively, with gambling firms warning of further consumer leakage to a black market that they say is already gaining ground.

The Gambling Commission argues that only 3 percent of customers that trigger these checks will require additional documents or open banking checks to complete their assessments, and that only 1 in 1000 gamblers will even trigger an FRA in the first place.

In fact, the regulator argues that the new system will actually reduce the existing reliance on document checks, by shifting some of that compliance burden onto a “frictionless” background system.

“People who place an occasional bet, are a recent winning customer or even regularly spend hundreds of pounds would be unlikely to need a check,” the regulator said.

Why now?

The commission said that its key motivation for pushing forward with FRAs is that some high spending customers are not being adequately protected.

Where FRAs reveal that a gambler may be spending beyond their needs, operators will be expected to take “proportionate” action, which may include reducing marketing or setting deposit limits, the commission said.

“We are confident that our approach, using high-quality data, will enable support for high-spending customers in financial difficulties, while reducing friction for customers who are not in financial difficulties by removing the need for unnecessary and unpopular document checks to understand financial risk,” said acting Gambling Commission CEO, Sarah Gardner.

During an initial risk assessment phase set to kick off this Summer, licensees will not be penalised if they take no action as a result of an FRA, but the implication is very much that the regulator will take enforcement action in this area in the future.

There is currently no timeline for when the UK industry will move into the second implementation stage or what requirements will be added at that point.

The commission has said only that it will engage with industry implementation groups and other stakeholders beforehand.

Similarly, there is no estimate of when the third and final implementation stage will begin.

“We have listened to feedback throughout the pilot process which has led to us deciding to carefully proceed,” said Gardner.

“We will work with key partners to make sure that they are implemented in the most effective way for consumers and operators.”

Industry aghast

Trade group the Betting and Gaming Council has reacted with dismay to the news, with chief executive Grainne Hurst saying it was “deeply disappointed and frustrated” that the commission had not abandoned the project completely.

Hurst said that the phased implementation was a clear indication that the channelisation risks posed by FRAs, which it has consistently warned of, are real.

“These checks cannot be described as genuinely frictionless if they produce unreliable outcomes, lead to unnecessary account restrictions or ultimately result in customers being asked to provide documents or open banking information,” said Hurst.

The industry, in particular the horseracing sector, remains very concerned that revenues will shrink in the days and months following the introduction of FRAs, much as they did in the aftermath of the affordability regime introduced in the Netherlands in 2024.

“The commission’s announcement does nothing to assuage that concern,” said  Chris Elliott, a partner at London law firm Wiggin.

He added that it remains unclear what action operators should take once an FRA is complete and called for more guidance from the Gambling Commission.

“The staged approach risks being a staggered imposition of uncertainty rather than a measured roll-out of clear requirements,” said Elliott.

The UK gambling minister said the government supports FRAs, but appeared to back a tentative approach.

“The right balance must be struck so that assessments protect those in financial difficulties from the risk of gambling-related harm but do not create unnecessary burdens for the industry or consumers,” said Baroness Twycross.

The post Industry Roiled As UK Regulator Steps Gingerly Into ‘Affordability’ appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alternative Payment Methods

Paysafe expands Tebex checkout integration to add cards and more APMs

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Tebex connects to the Paysafe API, extending beyond PaysafeCard to card processing and alternative payment methods including Openbucks in the US.

Paysafe (NYSE: PSFE) has expanded its partnership with video game monetization platform Tebex, adding card payments and additional alternative payment methods (APMs) through a single integration to the Paysafe API. The update was announced July 7, 2026 in London.

Tebex has integrated the Paysafe Gateway to support credit and debit card processing alongside APMs. Tebex said its checkout has offered Paysafe’s prepaid eCash product PaysafeCard since 2016, and the new API integration connects Tebex to a broader set of Paysafe payment products.

The integration also links Tebex to Paysafe’s branded APMs. Tebex Checkout is already live with Openbucks, which enables US gamers to pay online with cash using third-party gift cards purchased in-store at “67K+ locations,” or via Openbucks’ Obucks digital card sold through authorized online resellers.

Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to broaden our partnership with Tebex. In a highly competitive market, video game creatives need to satisfy gamers’ increasingly diverse transactional expectations. By connecting the Tebex Checkout to an exhaustive range of payment options, including recognizable brands like our Openbucks solution, the Paysafe Gateway will give Tebex and its customers an edge when it comes to streamlining, simplifying and ultimately optimizing the monetization of gaming.”

Liam Wiltshire, Vice President and GM of Tebex, commented: “At Tebex, we know payments are more than a transaction. They’re a critical part of how studios build relationships with their players and grow their games. Acting as an extension of the studio, our role is to remove the complexity of global payments, compliance, and support so teams can focus on creating amazing experiences. Expanding our partnership with Paysafe allows Tebex to offer greater choice and flexibility at checkout, helping our partners reach more players, reduce friction, and unlock new opportunities for growth.”

payments, gaming-commerce, alternative-payment-methods, paysafe, tebex

The post Paysafe expands Tebex checkout integration to add cards and more APMs appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Paysafe strengthens Tebex’s payment offering for video gaming industry

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Expanded partnership sees video gaming monetization platform Tebex integrate to Paysafe API for card payments and multiple alternative payment methods

Paysafe (NYSE: PSFE), a global payments platform, today announced its expanded partnership with Tebex, the game monetization extension and growth platform for game servers and game studios. Tebex, which acts as an extension of a gaming studio, has integrated the Paysafe Gateway into its platform to enable video game merchants to provide their customers with true optionality when they transact – from card payments to alternative payment methods (APMs).

The Tebex Checkout has featured Paysafe’s flagship prepaid eCash solution PaysafeCard since 2016, and now, through a single, streamlined integration with the Paysafe API, it is connected to the company’s complete range of payment solutions. This includes seamless credit card and debit card payments, with all transactions processed in seconds by Paysafe.

The Gateway also connects Tebex to Paysafe’s suite of branded APMs, with the Tebex Checkout already live with the company’s Openbucks solution. Boasting strong brand recognition in the American video gaming community, this APM allows US gamers to pay online with cash using third-party gift cards, which can be bought in-store at 67K+ locations, or Openbucks’ own Obucks digital card, available for purchase online via authorized resellers.

With Openbucks and future Paysafe-powered solutions, Tebex continues to expand its network of local and alternative payment methods, enabling studios to reach players in more markets with payment options that reflect regional preferences and improve conversion rates with a seamless player experience.

Zak Cutler, President of Global Gaming at Paysafe, said: “We’re delighted to broaden our partnership with Tebex. In a highly competitive market, video game creatives need to satisfy gamers’ increasingly diverse transactional expectations. By connecting the Tebex Checkout to an exhaustive range of payment options, including recognizable brands like our Openbucks solution, the Paysafe Gateway will give Tebex and its customers an edge when it comes to streamlining, simplifying and ultimately optimizing the monetization of gaming.”

Liam Wiltshire, Vice President and GM of Tebex, commented: “At Tebex, we know payments are more than a transaction. They’re a critical part of how studios build relationships with their players and grow their games. Acting as an extension of the studio, our role is to remove the complexity of global payments, compliance, and support so teams can focus on creating amazing experiences. Expanding our partnership with Paysafe allows Tebex to offer greater choice and flexibility at checkout, helping our partners reach more players, reduce friction, and unlock new opportunities for growth.”

The post Paysafe strengthens Tebex’s payment offering for video gaming industry appeared first on Americas iGaming & Sports Betting News.

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