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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

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Abigail Welch Editor of iGaming News

Press Box PR Becomes Official Sponsor of Women in iGaming, Backed by iGaming News

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iGaming News is excited to reveal Press Box PR, a top digital and conventional PR firm for the iGaming and sports betting sector, as the official Women in iGaming sponsor of the publication. This collaboration backs iGaming News’ Women in iGaming initiative, a program focused on honoring, showcasing, and elevating the accomplishments of women leaders advancing the industry.

To launch the partnership, iGaming News has unveiled a new category, sponsored by Press Box PR, at its first iGaming News Awards: “Woman of Influence,” highlighting outstanding women who are transforming the industry and fostering innovation.

Abigail Welch, Editor of iGaming News, said: “We are thrilled to welcome Press Box PR as the official sponsor of our Women in iGaming initiative. Their expertise in digital PR will help us bring the incredible stories of women across the industry to a wider audience. This partnership is about celebrating women every day, supporting their achievements and inspiring the next generation of leaders.”

Sarah Williams, B2B account manager for Press Box PR, said: “We’re thrilled to be a part of iGaming News’ Women in iGaming initiative! With International Women’s Day coming up this Sunday as well as March being Women’s History Month, there’s no better time to announce this fantastic partnership. By putting our time, money and effort behind initiatives like Women in iGaming, Press Box PR is showing support all year long, not just on certain days or months.

“While we are certainly seeing more women excelling and leading in the industry, only about 16% of executive-level roles in the sector are held by women, according to the latest 2025 data from the Gambling Survey for Great Britain. I hope that by shining a light on the skilled women in this industry, we can see that representation increase.”

The partnership will feature editorial pieces, interviews, podcasts, and campaign material highlighting women who are shaping history in iGaming, their professional paths, and how they are progressing the industry. Uniting iGaming News’ industry influence with Press Box PR’s digital communication skills and client network, the collaboration aims to amplify women’s voices and enhance recognition for female leaders.

The post Press Box PR Becomes Official Sponsor of Women in iGaming, Backed by iGaming News appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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HAPPY MONEY HENS

INSPIRED UNVEILS HAPPY MONEY HENS™, GOLDEN WINNER GRAND CHANCE SUPER WHEEL™ & GOLD CASH FREE SPINS RISING WINS™ ACROSS ONLINE & MOBILE

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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has unveiled three new online and mobile slot releases—Happy Money Hens™, Golden Winner Grand Chance Super Wheel™, and Gold Cash Free Spins Rising Wins™—now live across the UK and Maltese iGaming markets.

Happy Money Hens™ launches the new Happy Money™ series with a vibrant, hen-themed slot packed with Easter charm and big-win potential. Players interact with three animated hens, represented as pseudo-persistent feature bags above the reels, triggering multiple bonuses including Double Coins, Pot Fill, and the unique Happy Boost. Fast-paced action continues through a three-life Win & Spin Bonus, delivering expanding-win excitement and setting a playful tone for the broader Happy Money™ family.

Golden Winner Grand Chance Super Wheel™ builds on the award-winning Golden Winner Grand Chance series with a shared Super Wheel feature powered by patented Player Link™ technology. High-energy reels, golden bells, and the iconic Grand Chance Cherry come alive with reel “dings” that activate wheel spins, instant cash prizes, and Super Bonuses. Shared prize pots, multiplier-boosting trails, and surprise modifiers create a community-driven, pulse-pounding slot experience designed to keep players returning.

Gold Cash Free Spins Rising Wins™ is the latest chapter in the renowned Gold Cash™ franchise, introducing fresh mechanics while retaining the series’ signature style. The base game features random reel expansions, while the bonus round lets players choose: more spins at lower reel heights for steady wins, fewer spins with taller reels for high volatility, or a mystery option. Additional features include Fortune Bet, Fortune Spins, a Gamble option, and Bonus Buy where permitted, giving players control over risk and reward while enhancing overall excitement.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, commented:
“These new releases reflect our commitment to delivering diverse, engaging entertainment while supporting responsible play. By blending innovative mechanics with familiar formats, each game offers exciting and balanced gameplay. Inspired remains focused on creating high-quality, innovative, and enjoyable entertainment experiences as we continue to expand our portfolio.”

The post INSPIRED UNVEILS HAPPY MONEY HENS™, GOLDEN WINNER GRAND CHANCE SUPER WHEEL™ & GOLD CASH FREE SPINS RISING WINS™ ACROSS ONLINE & MOBILE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Isle of Man Govt Publishes its National Risk Assessment (NRA) Covering Money Laundering Risk in Gambling Sector

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The Isle of Man government has published its updated National Risk Assessment (NRA) for the gambling sector.

The assessment identifies key threats of Money Laundering (ML) to the island’s Gambling sector (both Terrestrial and Online) and the materiality and impact of those threats. Both terrestrial and online gambling have been given a risk rating, with an overall rating for gambling as a whole. These risk ratings and key findings of the NRA feed into the wider NRA work, ensuring the Island has a comprehensive view of the entire threat landscape.

The NRA aggregates, compares and weighs the findings across all sectors to determine which risks drive national exposure. This ensures the NRA is not hypothetical: it reflects actual sector-level dynamics so that the Island can understand the “bigger picture” with each sectoral assessment piecing together a border threat picture.

It is important that the island has a comprehensive understanding of risk at all levels, which does not reflect poor standards but instead outlines structural features of a sector. A robust NRA demonstrates that the jurisdiction understands its ML risks and applies targeted controls that are appropriate.

Risk Ratings are as follows:

• The gambling sector overall is assessed as medium-high risk for money laundering.

• The online gambling sector has a medium-high risk, reflecting a large number of international customers and transaction volumes.

• The terrestrial gambling has a medium-low risk, reflecting its smaller size, domestic profile and lower transaction volumes.

Key Takeaways

The Sectoral NRA highlights core threats in both the online and terrestrial sectors, including:

• Criminal ownership and control of gambling businesses or B2B services, via front companies and complex corporate structures.

• Exploitation by organised crime groups, including those from East and Southeast Asia, for money laundering, cyber-enabled crime and other illicit activities globally.

• Criminals use false or stolen IDs, synthetic identities, and mule identities to access gambling services and obscure their true identity to bypass due diligence controls.

• For terrestrial gambling, cash-intensive operations and casino-specific instruments remain primary channels for laundering domestic predicate offences.

It also highlights potential emerging threats such as:

• Use of advanced technologies (AI, deepfakes, virtual assets) to obscure identities, automate fraud, and facilitate cross-border transfers.

• Use of “turnkey solutions” (pre-packaged business setups) allowing rapid establishment of operations and access to banking services with minimal experience.

Importantly, the NRA makes it clear that these risks arise in specific circumstances with the sector operating legitimate international structures, strong governance and applying high standards of AML/CFT compliance. Those features that make activity higher risk for misuse should be considered within that context.

The post Isle of Man Govt Publishes its National Risk Assessment (NRA) Covering Money Laundering Risk in Gambling Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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