Latest News
“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
Fotini Matthaiou
R. Franco Digital Partners with Novibet
R. Franco Digital, the Spanish iGaming provider, has bolstered its global presence following a major agreement to go live with international GameTech operator Novibet, across regulated markets in Europe and Latin America.
The partnership sees R. Franco Digital’s diverse and high-performing games portfolio integrated into Novibet’s platform, further enhancing the GameTech operator’s premium casino offering and providing its growing international player base with access to high-quality, engaging content. This move further boosts R. Franco Digital’s status as a top-tier supplier in key jurisdictions across two continents.
Among the initial wave of hit titles to be featured on Novibet’s range of sites are Strange Spins, Valentine’s Dates, Aphrodite, Link City and 40 Super 7 FS. These games have already garnered acclaim for their immersive mechanics and localised appeal, making them a strategic addition to Novibet’s premium and entertainment-led casino experience.
This latest collaboration highlights R. Franco Digital’s continued momentum, as the supplier continues to pursue its roadmap of international expansion by partnering with tier-one operators across established and emerging markets.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with a leading GameTech operator such as Novibet, is a testament to the quality and versatility of our content. Their strong presence in both Europe and Latin America aligns perfectly with our strategic goals.
“We are confident that our recent hits, such as Link City and Aphrodite, will resonate strongly with Novibet’s audience, delivering the high-quality entertainment experience players expect. We look forward to a long and fruitful relationship as we continue to grow together.”
Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Enhancing our casino offering through strategic content partnerships remains a key priority for Novibet. R. Franco Digital’s portfolio brings engaging, high-quality gameplay experiences that strengthen our proposition, in line with our commitment to delivering premium entertainment and long-term player value across our regulated markets.
“This partnership marks an important step in expanding our presence across Europe and Latin America, as we continue to grow our content offering with diverse and locally relevant experiences for our international audience.”
The post R. Franco Digital Partners with Novibet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
40 Sparkling Crown
TaDa Gaming Enters South Africa via Strategic Betway Partnership
TaDa Gaming marks its entry into the South African iGaming market through a landmark partnership with Betway, bringing premium casino content to local players.
With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.
TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success.
Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.
This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”
The post TaDa Gaming Enters South Africa via Strategic Betway Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bettingbladet.se
Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends
Bettingbladet.se, a Swedish gambling industry news platform, announced its ambition to establish itself as a central source for news, analysis and market insight covering the Swedish gambling sector.
As the Swedish gambling market continues to evolve through regulatory change, new product launches, shifting payment solutions and increased investor interest in listed gambling companies, Bettingbladet aims to provide broader and more transparent coverage of the industry in one place.
The platform’s editorial focus goes beyond traditional comparison content and promotional offers. Instead, Bettingbladet seeks to cover the companies, trends and personalities shaping the sector, while also making the market more accessible for readers with an interest in gambling-related shares and publicly traded sector companies.
“Sweden has produced some of the gambling industry’s most influential companies, yet there is still a lack of accessible and transparent editorial coverage bringing the sector together in one place. Our ambition is to make the industry easier to follow for players, investors and professionals alike,” said Mikael Peränen, Editor-in-Chief of Bettingbladet.
Bettingbladet said it plans to monitor developments across operators, suppliers and adjacent gambling businesses, while also highlighting broader industry movements and the individuals behind them. The site aims to offer readers a clearer understanding of both current developments and the structural shifts influencing the market.
In addition to reporting on new products and market developments, Bettingbladet intends to provide context around the evolution of the Nordic gambling industry. This includes historical perspectives on how the sector was shaped during earlier growth phases, including the poker boom years and the rise of Malta as a key hub for Swedish iGaming entrepreneurship and expertise.
“There is strong interest not only in what is happening now, but also in how this industry was built and who helped shape it. We want to keep readers informed about new trends, while also bringing forward the stories, companies and individuals that matter,” Peränen continues,” Peränen said.
Transparency is a central part of the platform’s positioning. In a sector where affiliate-driven business models are common, Bettingbladet said it aims to clearly distinguish between editorial content, analysis and commercial collaborations.
“We believe transparency and honesty are essential for building long-term trust. That is especially important in an industry where the lines between marketing and media have often been unclear,” Peränen added.
Bettingbladet is currently in an early growth phase and plans to expand its coverage over time, with the ambition of building a broader archive of Swedish gambling industry news, analysis and company-related reporting.
The post Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa6 days agoBetConstruct AI to Drive Global Innovation and Strategic Growth AcrossKey Markets in LatAm, Asia, and Africa
-
Centurion Winner Grand Chance™5 days agoNew from Inspired: Luck It Up™ and Centurion Winner Grand Chance™ available online & on mobile
-
Blazin' Bonus5 days agoBooming Games releases Blazin’ Bonus
-
Asia6 days agoMumbai to Host the Prestigious Global Esports Games (GEG) World Finals from March 19–22
-
Cristiano Blanco CEO of SpinCore Group5 days agoSpinCore Group Enters Finnish Market via Finnplay Partnership
-
Australasian Hospitality and Gaming Expo5 days agoIGT Showcases Integrated Gaming, Systems, and FinTech Innovations Designed to Drive Growth at Australasian Hospitality and Gaming Expo 2026
-
Africa6 days agoBetConstruct AI Fuels Global Innovation Strategy Across Latin America, Asia and Africa
-
Conferences4 days agoNOVOMATIC Gaming Colombia to Showcase its Latest Innovations at GAT Cartagena 2026



