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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

Published

3 years ago

December 2, 2022

November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

GR8 Tech

LuckyStreak live dealer games go live on GR8 Tech platform

Published

10 minutes ago

April 29, 2026

Wladimir P.

luckystreak-live-dealer-games-go-live-on-gr8-tech-platform

Deal adds LuckyStreak’s Riga-streamed roulette, blackjack and baccarat to GR8 Tech’s Infinite Casino Aggregation and turnkey stack.

LuckyStreak has partnered with GR8 Tech to make its live dealer titles available to GR8 Tech’s casino operator clients worldwide. The integration delivers LuckyStreak content streamed from its studio in Riga through GR8 Tech’s Infinite Casino Aggregation and Turnkey solutions.

Under the agreement, operators can access LuckyStreak’s live dealer portfolio including Baccarat, European Roulette, Blackjack and Auto-Roulette. The supplier also highlighted recent releases Prestige Blackjack, Signature Auto-Roulette and Auto-Roulette Lounge.

GR8 Tech said the rollout targets demand for live dealer content across its operator base in MENA, LATAM, Africa, Europe and Asia, positioning the added content for competition in Tier 2 and Tier 3 markets where live casino performance can be a differentiator.

Rory Kimber, Commercial Director at LuckyStreak, said “Partnering with GR8 Tech is a significant step in expanding LuckyStreak’s global footprint. Their strong presence in emerging markets and operator-first approach make them an ideal partner for us. We’re excited to deliver our live casino content to a broader audience and support GR8 Tech’s clients with engaging, high-quality gaming experiences.”

Lusine Khudaverdyan, Head of Casino Business at GR8 Tech, said: “We’re excited about our partnership with LuckyStreak. It brings over 6,000 games into our platform through a single API, including live dealer titles streamed from their Riga studio. It’s exactly the kind of content depth our operators are looking for, and we’re making it easy to access.”

The post LuckyStreak live dealer games go live on GR8 Tech platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

casino

Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5

Published

12 hours ago

April 28, 2026

Wladimir P.

plaza-hotel-&-casino-adds-dj-exodus-to-free-cinco-de-mayo-party-on-may-5

Downtown Las Vegas event runs from 4 p.m. around the Carousel Bar under the Main Street dome, with themed food, drinks and a large piñata.

Plaza Hotel & Casino will host its Cinco de Mayo celebration on Tuesday, May 5, starting at 4 p.m., in and around the property’s Carousel Bar in downtown Las Vegas.

The event is free to attend and will feature DJ Exodus, according to the casino. The DJ is scheduled to play a mix of “top radio hits with a mix of Latin music” under the Plaza’s Main Street dome.

The property said the party will also include “downtown’s largest piñata” and a photo area with themed props.

Food options listed for purchase include churros from Churros 101 and street tacos and esquites from Fresh Mexican Grill. Carousel Bar will run drink specials, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12). Nearby, Pinkbox Doughnuts will offer Cinco de Mayo-themed doughnuts.

More information is available at plazahotelcasino.com/entertainment/cinco-de-mayo/.

More relevant data as follows:

Plaza Hotel & Casino Cinco de Mayo event page; https://www.plazahotelcasino.com/entertainment/cinco-de-mayo/ Primary source for event details, timing and location provided by the operator.
Plaza Hotel & Casino official website; https://www.plazahotelcasino.com/ Reference point for property information and related entertainment listings.

The post Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI

BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem

Published

12 hours ago

April 28, 2026

Wladimir P.

betconstruct-ai-sets-sbc-summit-malta-2026-stand-to-demo-igaming-ecosystem

Supplier plans product demos at Stand C50 on April 29–30, including sportsbook, casino aggregation, affiliate tools, retail and AI suite.

BetConstruct AI will exhibit at SBC Summit Malta 2026 on April 29–30, taking Stand C50 in Malta to present its iGaming product ecosystem to operators and other industry stakeholders.

The company said it will demo multiple components including its Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions and AI Suite. BetConstruct AI stated its Sportsbook Platform includes more than 140,000 pre-match events and over 12,000 monthly esports live events.

For casino, BetConstruct AI said its Casino Platform integrates 350+ providers via a unified aggregation API. It will also spotlight its Affiliate ecosystem, which it said includes 7,000+ vetted affiliates supported by AI-based scoring.

On omnichannel, the supplier said its Retail Solutions are designed to connect land-based and digital channels. The company’s AI suite will also be part of the stand presentation, including CRM AI, Umbrella AI, an AI Game Recommendation System and Betting Mate AI, which it said covers “everything from churn prediction and risk management to real-time personalisation and conversational betting.”

BetConstruct AI said a focus at Stand C50 will be “the Best Sportsbook for the World Cup 2026,” supported by two “zero-cost products” — Powerfull for pre-tournament engagement and Bet on League for an in-tournament hub — which it said require “zero development effort from operators.”

More relevant data as follows:

SBC Summit Malta; https://sbcevents.com/sbc-summit-malta/ Official event page for dates, location, and exhibitor information.
BetConstruct; https://www.betconstruct.com/ Company site for product and platform background referenced in the announcement.
Malta Gaming Authority (MGA); https://www.mga.org.mt/ Primary regulator in Malta; useful context for readers tracking Malta-based iGaming activity.

The post BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.