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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
Affiliate Succes
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
The post Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ariel Reem CEO at Games Valley
Games Valley adds BGaming titles to aggregation platform
Games Valley has signed a content aggregation partnership with BGaming, adding the studio’s online casino portfolio to the Games Valley platform.
Under the agreement, operators connected to Games Valley will be able to access BGaming titles via a single integration. The content slated for distribution includes slots, crash games, casual games and other online casino titles.
Games Valley and BGaming marked the partnership during NEXT Summit Valletta, where both companies supported the BGaming Charity Gala in aid of DAR Bjorn.
Ariel Reem, CEO at Games Valley, said: “BGaming has built a strong reputation as one of the most creative and dynamic studios, with games that combine strong visual identity, engaging mechanics and genuine player appeal. At Games Valley, our role is to help operators access the content that delivers real value to their players and their business, quickly and efficiently through a single integration. We’re delighted to welcome BGaming to the Games Valley platform, and we’re especially pleased that this partnership has grown from a relationship rooted in shared values.”
Marina Ostrovtsova, CEO at BGaming, added: “Games Valley has established itself as a modern and ambitious aggregation partner, helping operators access high-quality casino content with speed, flexibility and reliability. This partnership allows us to bring BGaming’s portfolio to a wider network of operators through a platform that shares our focus on innovation, strong partnerships and long-term industry growth.”
The post Games Valley adds BGaming titles to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Arman Movsesyan
Kerma Games Announces New Partnership with Dustbit
Kerma Games, a premium casino game provider, has announced a new partnership with Dustbit, marking its official expansion into the crypto casino space.
Through the collaboration, Dustbit will become the first crypto casino to feature the Kerma Games portfolio during an initial rollout period, giving its players early access to a selection of the studio’s premium content, including the newly released Snoop Olympus.
Inspired by the world of Snoop Dogg, Snoop Olympus combines iconic mythology with unmistakable West Coast style, showcasing Kerma Games’ vision of creating casino experiences that blend entertainment, cultural relevance and engaging gameplay.
The partnership represents another milestone in Kerma Games’ international growth strategy as the company continues to expand the reach of its portfolio across new markets and distribution channels.
Simone Bacchin, Sales Manager at Kerma Games, said: “We’re excited to partner with Dustbit as we bring Kerma Games into the crypto casino space. This collaboration allows a new audience to discover our entertainment-driven approach to game development, with standout titles like Snoop Olympus leading the way. We believe players are looking for experiences that feel memorable and culturally relevant, and that’s exactly what we aim to deliver.”
Arman Movsesyan, Casino Product Manager at Dustbit, said: “We are excited to welcome Kerma Games to Dustbit and to become the first crypto casino operator to offer their portfolio to our players. At Dustbit, we continuously seek innovative and engaging content that differentiates us from the competition, and Kerma Games perfectly aligns with that vision.
“Their unique approach to game development, combined with celebrity-driven entertainment and strong player engagement mechanics, brings a fresh experience to our community. We believe this partnership will not only enhance our gaming portfolio but also strengthen Dustbit’s position as a leading destination for crypto casino entertainment.
“We look forward to working closely with the Kerma Games team and delivering exciting new experiences to our players over the coming months.”
Beyond Snoop Olympus, Dustbit players will gain access to a growing portfolio of slots, crash games and table games developed with a focus on engagement, retention and premium production values. Kerma Games continues to differentiate itself through a combination of original content and globally recognised celebrity collaborations featuring names such as Snoop Dogg, Lil Baby and Sexyy Red.
The partnership also reinforces Kerma Games’ broader mission to redefine casino entertainment by creating games that capture attention long before the first spin and remain memorable long after the session ends.
As the company continues its global expansion, additional launches, partnerships and new celebrity-powered experiences are already in the pipeline.
The post Kerma Games Announces New Partnership with Dustbit appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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