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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup
November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.
While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.
However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.
“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.
The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.
“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.
In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:
FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.
As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.
Credentials
FAVBET
Head of Brand – Alexander Tarasov
Brand Manager – Anna Lytvynchuk
Marketing Project Manager – Yanina Baranetska
Creative Producer – Oleksii Marakhovskyi
Digital Content Producer – Iryna Kondratyeva
Creative Lead – Anatoly Simachynskyi
Creative Copywriter – Mykola Bezkrovnyi
Digital Religion
Director – Gleb Feldman
Taktika
Creative Director – Roman Gurbanov
Art Director – Illia Pochkun
The companies point to growth in Africa, with East Africa cited as a standout market since the relationship began on January 7, 2021.
GoldenRace and Spinmatic say they have reached the five-year mark of their partnership with Playlogiq, dating the start of the relationship to January 7, 2021. The companies positioned the collaboration as focused on distributing GoldenRace Virtual Sports and Spinmatic casino content via Playlogiq’s platform.
In the announcement, the companies pointed to Africa as the main growth region for the partnership, with East Africa highlighted as a particularly strong market. They also said mobile and online channels have been central to traffic volumes and content performance.
“Our collaboration with Playlogiq has always been about more than just a business transaction; it is a very strong and productive relationship between two companies that share a drive for excellence. By offering our full suite of verticals, Playlogiq has proven to be a vital partner in our mission to dominate key markets in Africa.” Martin Wachter, GoldenRace CEO and Founder.
Playlogiq CEO Baha Yahya said Spinmatic’s content has been a top performer on its network, adding: “Working with GoldenRace and Spinmatic since 2021 has allowed us to consistently provide our operators with the most engaging content on the market. The traffic we see, particularly through mobile and online channels, is a testament to the quality of the games. We’ve seen Spinmatic become our most successful product line by far, with the Sizzling Blaze series generating incredible engagement across the board.”
The companies also said GoldenRace Virtual Sports remains part of Playlogiq’s ongoing offering, while Spinmatic’s slots have led results within the partnership. No financials, GGR figures, or operator-level performance data were disclosed.
The post GoldenRace and Spinmatic mark five years with aggregation partner Playlogiq appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.
NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.
NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.
The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.
Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”
Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”
The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace, líder mundial en deportes virtuales y soluciones de apuestas, y Spinmatic, innovador desarrollador de juegos de casino de alta calidad, celebran cinco años de una exitosa asociación con Playlogiq, una de sus colaboraciones más duraderas.
Desde el 7 de enero de 2021, GoldenRace y Spinmatic han trabajado codo con codo con el equipo de Playlogiq para ofrecer experiencias de juego de primer nivel en todo el mundo. Han sido más de cinco años de objetivos compartidos, sinergia técnica y, lo más importante, resultados inmejorables.
Esta asociación ha sido un motor fundamental para el crecimiento en el continente africano. Al aprovechar la sólida plataforma de Playlogiq y el contenido líder en el sector de GoldenRace y Spinmatic, han logrado proporcionar a los operadores una ventaja competitiva que conecta con los jugadores locales.
Aunque el alcance del acuerdo es amplio, se ha obtenido un éxito excepcional en África Oriental, donde el interés por contenidos de apuestas de alta calidad y ritmo trepidante sigue disparándose. Al centrarnos en las ofertas online y móviles, las compañías han llegado al corazón del mercado africano moderno de las apuestas, donde la accesibilidad y el rendimiento son las claves para alcanzar altos volúmenes de tráfico.
“Nuestra colaboración con Playlogiq siempre ha sido algo más que una simple transacción comercial; se trata de una relación muy sólida y productiva entre dos empresas que comparten el afán por la excelencia. Al ofrecer nuestra gama completa de verticales, Playlogiq ha demostrado ser un socio fundamental en nuestra misión de dominar los mercados clave de África”.
Martin Wachter, director ejecutivo y fundador de GoldenRace.
Uno de los aspectos más destacados de esta colaboración es el compromiso de Playlogiq con la innovación: siempre se encuentran entre los primeros en integrar e implementar los últimos lanzamientos de GoldenRace y Spinmatic, lo que garantiza que sus operadores tengan acceso a una oferta variada y emocionante.
“Trabajar con GoldenRace y Spinmatic desde 2021 nos ha permitido ofrecer constantemente a nuestros operadores el contenido más atractivo del mercado. El tráfico que observamos, especialmente a través de los canales móviles y online, es una prueba de la calidad de los juegos. Hemos visto cómo Spinmatic se ha convertido, con diferencia, en nuestra línea de productos más exitosa, con la serie Sizzling Blaze generando una increíble participación en todos los ámbitos”.
Baha Yahya, director ejecutivo de Playlogiq.
La línea de productos Spinmatic se ha erigido como la campeona indiscutible de esta asociación. Es, con diferencia, la línea de productos más exitosa que se ofrece a Playlogiq.
Aunque los slots de Spinmatic lideran actualmente la oferta, los deportes virtuales de GoldenRace siguen siendo un pilar fundamental de la oferta de Playlogiq. Proporcionan una fuente de ingresos constante y fiable, y son especialmente apreciados por los entusiastas de las apuestas deportivas.
Lo que hace que esta colaboración sea realmente especial no es solo el GGR o las estadísticas de tráfico, sino la sólida relación entre las empresas, las cuales hablan el mismo idioma en lo que respecta a la calidad y a una visión común sobre el futuro del igaming.
The post Los cinco años de una asociación ganadora entre GoldenRace, Spinmatic y Playlogiq appeared first on Americas iGaming & Sports Betting News.
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