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Jeremy Wilson’s Book About Cycling Great Beryl Burton Scoops World’s Most Valuable Literary Sports-Writing Prize

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Jeremy Wilson’s book, Beryl: In Search of Britain’s Greatest Athlete, Beryl Burton, has been crowned the 2022 winner of the William Hill Sports Book of the Year Award at an official ceremony today (1 December), at BAFTA, 195 Piccadilly, in London.  

Wilson, whose book pays homage to the remarkable life of champion cyclist Beryl Burton, capturing her life through family, friends and fellow competitors to reveal an incredible story about one of the greatest cyclists of all time, collected the Award trophy and a £30,000 prize.  

A panel of judges from the world of sports and journalism, chaired by author and journalist, Alyson Rudd, concluded a four-month judging process, whittling a record 158 entries down to the winning book.  

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The Judges praised the book for its “exhaustive research” and “superb writing” including its opening paragraph “laced with righteous fury” on why the public has not heard more about Beryl Burton. The cyclist dominated her sport as much as her male contemporary Eddy Merckx, but with added longevity that surpasses sporting legends like Muhammad Ali, Serena Williams and Sir Steve Redgrave.  

On receiving the William Hill Sports Book of the Year Award, Jeremy Wilson said: “I followed this award in the 1980s and 90s and must have half the previous winners on my book shelves. It’s inspired me to read sports books and write one.  I felt such a responsibility to tell this story, Beryl made history and delivered this incredible story and I was fortunate to tell it. I share this award with her.” 

Alyson Rudd, Chair of the Judging Panel for the William Hill Sports Book of the Year Award, said: “Too few biographies focus on sports women, but this book helps to alter the balance. It is quite simply a tour de force and leaves the reader emotionally drained but also uplifted. Beryl deserved for her story to be told in style and Jeremy Wilson achieves that while also charting the more controversial elements of her extraordinary life.” 

“This was a tough year for the judges, having had a record 158 entries. We had five incredible books on the shortlist, and selecting a winner was no mean feat. Congratulations to our other shortlisted authors and everyone who entered.”  

The four authors on the shortlist , alongside Jeremy Wilson, receive £3,000 and a leather-bound copy of their book. They are: 

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• Be Good, Love Brian: Growing Up with Brian Clough by Craig Bromfield 

• God is Dead: The Rise and Fall of Frank Vandenbroucke, Cycling’s Great Wasted Talent by Andy McGrath 

• My Hidden Race by Anyika Onuora 

• Expected Goals: The Story of how Data Conquered Football and Changed the Game Forever by Rory Smith 

Jeremy Wilson is the 34th winner of the William Hill Sports Book of the Year Award and joins an impressive list of past winners, including last year’s champion Michael Holding, three-time winner Duncan Hamilton, as well as the likes of Nick Hornby, Brian Moore and Marcus Trescothick.   

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The Award, which first took place in 1989 and is now the longest-established competition in the industry, is dedicated to rewarding excellence in sports writing, providing authors and publishers with a platform to showcase and promote their books.  

Entry to the 35th William Hill Sports Book of the Year Award is now open. For more information about the Award and to enter, please visit: https://news.williamhill.com/sport/sports-book-of-the-year/

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

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“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

The post ECA and AGEM applaud creation of Association Assembly at ICE Barcelona appeared first on European Gaming Industry News.

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Aviatrix expands into Venezuela with FacilitoBet

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Aviatrix, the innovative crash game that is quickly growing in popularity across Latin America and elsewhere, has added FacilitoBet to its portfolio of operator partners.

The deal sees FacilitoBet integrate Aviatrix into its proprietary GEO VES platform, making the game available to its players across Venezuela.

This is a major move by Aviatrix’s into the Venezuelan market, following numerous deals elsewhere in Latin America over the past 12 months.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We want to bring Aviatrix to the most respected brands across Latin America, and FacilitoBet absolutely meets those criteria. By integrating us into their own platform, we’re able to work directly with the FacilitoBet team to bring a truly world-class experience to players across Venezuela. This is another important step in the Aviatrix journey.”

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Henry Sanchez, Director of FacilitoBet, said: “Crash games have become a true phenomenon over the last couple of years, and we love Aviatrix because it brings something unique to the genre. The game is engaging, and their team is extremely helpful when it comes to onboarding to our own GEO VES platform. We are sure Aviatrix will be a big success among our players.”

Aviatrix is quickly becoming Latin America’s favourite crash game, following integrations with NGX, Salsa Technology, Vibra Gaming, Cactus Gaming, RedCap, Virtualsoft, Casa de Apostas, Portugabet and many more.

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Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights

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Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.

Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.

With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.

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Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”

In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.

Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”

By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.

The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.

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