Caesars Entertainment Inc. and the Eastern Band of Cherokee Indians announced their partnership in the development of Caesars Virginia, which officially breaks ground in Danville this week. The $650 million project will be a tourism engine and economic driver for Danville and the broader region. The full-service entertainment facility will create thousands of construction and operational jobs and is scheduled to open in late 2024.

Caesars Virginia will include a 500-room hotel and a world-class casino gaming floor with over 1300 slots, 85 live table games, 24 electronic table games, a WSOP poker room, and a Caesars Sportsbook. In addition, the resort will feature a full-service spa, pool, high-quality bars and restaurants, a 2500-seat state-of-the-art live entertainment theater, and 40,000 square feet of meeting and convention space.

Caesars, the largest domestic casino-entertainment company with more than 50 owned and managed properties, will serve as the manager of the casino. Caesars, EBCI, and a local minority investor will be partners in the joint venture. The Caesars Sportsbook app is already live and available for download and registration throughout Virginia.

Upon its completion in 2024, Caesars Virginia will attract visitation from new customers and existing members of the best-in-class Caesars Rewards player loyalty program who reside in the broader Danville region and across the country.

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“We are excited to build a world-class Caesars resort in Danville with the Eastern Band of Cherokee Indians, a valued partner of Caesars Entertainment for more than 20 years. Caesars’ diverse collection of destinations across the US is synonymous with unparalleled service, impressive benefits through our Caesars Rewards loyalty program, superstar entertainment talent and culinary excellence. We will bring these same phenomenal offerings to the Danville region for people to enjoy,” Anthony Carano, President and COO of Caesars Entertainment, said.

“This venture is a vital opportunity for our nation and our people. We are excited to be expanding our longstanding and successful partnership with Caesars Entertainment to develop a first-class resort that will be defined by luxury and service that Caesars’ guests have known and come to expect,” Richard Sneed, Principal Chief of the Eastern Band of Cherokee Indians, said.

Caesars Entertainment has revealed its plan to invest $400 million into its Atlantic City resorts by 2023. In Atlantic City, Caesars owns and operates three of the region’s preeminent casino destinations – Caesars, Harrah’s Resort, and Tropicana Atlantic City.

The plans include remodeled room towers; freshly appointed interior design elements; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and many more exciting additions within the next three years. These developments will bolster the City’s position as a Las Vegas-style destination market with a focus on revitalizing the world-famous Atlantic City Boardwalk. The first phase of the project, a $170 million renovation of guestroom and suites at Caesars and Harrah’s, will debut in Summer 2021.

“Building on our rich, 40-year legacy in the market, we are excited to introduce the new Caesars Entertainment to Atlantic City through our $400 million investment and development plan. These exciting plans over the next three years will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana, and Caesars Atlantic City as leading resorts in the market. We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success,” Anthony Carano, President and Chief Operating Officer of Caesars Entertainment, said.

“My administration has teamed up with corporate, community and government partners in an effort to reestablish Atlantic City as a premier tourist destination in New Jersey. This $400 million investment in the city supports our focus on growing the economy, continuing to support Atlantic City, and creating jobs in our state, and I applaud Caesars Entertainment for leading the recovery effort,” Governor Phil Murphy said.

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“Caesars Entertainment is the country’s largest gaming company, and we are thrilled that Atlantic City is home to three of their casinos. This year marks a new era for the City, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County. Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City,” Atlantic City Mayor Marty Small, Sr., said.

Caesars Rewards, the largest gaming loyalty program in the world, has grown 20% as a result of the merger between Caesars Entertainment and Eldorado Resorts.

The loyalty program has been extended to 18 properties following Eldorado’s $17.3 billion acquisition of Caesars in July.

Following the merger, the combined network of more than 55 world-class resorts across the US now includes destinations in Florida, Colorado, Ohio, and St. Louis. Also, customers from each company’s legacy rewards programs were seamlessly integrated into the expanded Caesars Rewards loyalty program on day one.

“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them. Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers,” Anthony Carano, president and chief operating officer of Caesars Entertainment, said.

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