Affiliate Industry

The affiliate marketing opportunity in the US

Published

2 years ago

October 12, 2022

Justin Stempeck, Chief Strategy Officer at Compliable

Since the beginning of the year, four US states have legalized (but not launched) online sports betting, taking the total number to 26, with six states also allowing online casino. Since the repeal of PASPA in 2018, we have seen rapid growth of the market with no signs of the expansion slowing down. Several states are expecting to open in the near future, with Kansas just recently launching, Massachusetts actively drafting regulations, Maryland positioning itself for a late 2022 launch and Ohio a fast follow in January 2023. California, one of the largest states in the US, is going to the polls on November 8th to consider two competing sports betting measures, a vote closely watched by all industry stakeholders.

The US market presents lucrative opportunities for operators around the globe, but it also offers other sectors of the ecosystem the possibility to profit from this exciting development, including global marketing affiliates.

As many will have already discovered by now, keeping track of the different rules, regulations and licensing requirements of each US state is a daunting task, and many affiliates may not have the resources or expertise in this space that established operators have, as few European countries have implemented regulation of this scale for the sector.

At Compliable, we provide a licensing platform for all gaming entities, including affiliates, to navigate through the complex regulatory landscape in the US as more states allow online gambling. From our experience and through conversations with affiliates, there are a few common questions and concerns about entering the US and there are several steps companies can take to simplify the process and ensure speed to market.

For a marketing affiliate that originates from outside the US, it is important to know that, prior to obtaining a vendor license to operate in most US states, regulators generally require that the business register with a state office (typically the Secretary of State). With this process handled by a non-gaming agency, it will delay your vendor license application if it is not in place before you submit your application with the gaming regulators, so it is crucial to give yourself enough time to avoid unnecessary delays.

Not every state requires affiliates to hold a license, however, and definitions can differ. It is crucial to do the research to determine what license type is needed, if any, as the application process is time consuming and involves significant paperwork. Once you have established that you need a license and you are ready to start the process, it is beneficial to carefully read through all the questions and fully understand what documents you will need before starting, as this will allow for a much more streamlined application.

Do not rush the through the forms and review them for accuracy and completeness, as common mistakes or simply failing to answer a question can lead to an application being rejected. Regulators do not want to spend time on incomplete applications, and they will be returned if not completed fully, delaying the time it will take for the business to get up and running.

Finally, an existing business partnership with an operator can significantly boost your chances of obtaining a license. Most regulators ask about this, as they only want to consider license applications of companies that already have existing relationships – it highlights the readiness and commitment to operating a serious business in the state. Locate your contract with your betting partner and be prepared to attach it as an exhibit to any licensing application.

The US licensing landscape can be a minefield but the opportunities for operators and vendors in the country are great. With thorough research and planning, the process to getting licensed and getting your business fully operating can become easier and more streamlined.

As more states consider regulating online betting and gaming over the next few years, it is an extremely exciting time to place a wager on the US market.

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

1 day ago

May 17, 2024

Niji Narayan

Reading Time: < 1 minute

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

Affiliate Industry

Amusnet Partners with Gamblers Connect

Published

2 days ago

May 16, 2024

Niji Narayan

Reading Time: < 1 minute

Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.

Affiliate Industry

47 New Brands in Q1’24: Affilka by SOFTSWISS Results

Published

4 weeks ago

April 19, 2024

George Miller

47-new-brands-in-q1’24:-affilka-by-softswiss-results

Reading Time: 3 minutes

Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.