• Rossi joins BLAST following senior commercial leadership roles at Activision Blizzard, the National Football League (NFL) and Univision Communications

• He will drive BLAST’s next phase of commercial growth following a record-breaking 2025, which included global expansion and new offices in New York City, Malta and Mumbai

BLAST, one of the world’s leading esports and competitive entertainment companies, has appointed Steve Rossi as Senior Vice President of Brand Partnerships, strengthening its commercial leadership team as the business continues to scale globally.

Rossi brings more than 20 years of experience building high-impact strategic partnerships across complex IP rights, sponsorship, and media portfolios. A commercially driven executive and recognised relationship builder, he has led strategic revenue growth initiatives for some of the world’s most iconic brands and IP holders across sport, gaming and entertainment.

In his new role, Rossi will lead BLAST’s global commercial brand partnerships strategy, overseeing Sponsorship Sales and Partner Management & Activation globally. He will be responsible for driving revenue growth and long-term value creation through strategic brand partnerships, as BLAST continues to expand its premium live events, broadcast content and competitive entertainment formats worldwide.

Throughout his career, Rossi has held senior leadership roles at Activision Blizzard, the National Football League (NFL), and Univision Communications, where he helped design, sell, and activate integrated sponsorship and media partnerships across digital, linear, and live platforms. Most recently, he served in a senior partnerships role at PlayVS, operating at the intersection of competitive gaming, youth esports, and brand engagement.

Most notably, at Activision Blizzard, Rossi played a key role in the global expansion of Activision Blizzard Esports, supporting commercialization efforts by working closely with global brand partners, agencies, and regional sales teams across North America, EMEA, and APAC. Earlier in his career, he helped drive integrated sponsorships for the NFL across NFL Network and digital platforms, collaborating with Fortune 100 marketers and leading media agencies.

Based in New York, Rossi will lead BLAST’s global brand partnerships group, supporting the company’s continued growth across key international markets and working closely with publishers, partners, and internal teams to deliver commercially impactful, fan-first experiences and partnerships. 

Steve Rossi, Senior Vice President, Brand Partnerships at BLAST, said: “BLAST has built a truly premium proposition at the intersection of entertainment, gaming, sport and culture. The team has established real global momentum, and the opportunity to build on that foundation and lead the next phase of global partnerships strategy at a company with such creative ambition and international scale was incredibly compelling. I’m excited to work with the team to build long-term, high-impact partnerships that deliver real value for brands, publishers and fans alike.”

Leo Matlock, Chief Business Officer at BLAST, added: “Steve brings deep experience across esports, sport, media and entertainment, combined with a proven ability to scale global commercial partnerships. As BLAST continues to grow its international footprint and evolve its partnership offering, Steve’s leadership will be instrumental in driving sustainable revenue growth and long-term value creation. The last 12 months have seen us expand globally while delivering record output in the process, Steve is joining BLAST at an incredibly exciting time.” 

The appointment follows a record-breaking year for BLAST in 2025, with increased broadcast hours and more world-class arena events. The company staged 15 arena events across eight countries, broadcast to millions of fans across more than 100 territories and 30 languages, while expanding its global footprint with new offices and studios in key gaming and media hubs including Mumbai, New York City and Malta. Alongside continued investment in core esports titles such as Counter-Strike 2, Dota 2, Rainbow Six, PUBG, Rocket League, Fortnite and Brawl Stars.

The Esports Integrity Commission (ESIC), in partnership with The Esports Radar and strategic event partner BLAST, announced Global Esports Industry Week 2025 (GEIW), a week-long series of executive-level forums, summits and experiential gatherings and socials taking place 18–22 June 2025 in Austin, Texas.

Staged alongside the sold-out BLAST.tv Austin Major Finals (21–22 June), GEIW will convene hundreds of publisher representatives, executives, tournament organisers, team owners, brands, investors, legal specialists, and technology innovators for five days of focused dialogue, deal-making, and industry celebration.

Designed in response to mounting calls for global strategic alignment as the esports sector matures, GEIW offers a purposely neutral environment for stakeholders to tackle shared challenges, set collective priorities, and chart sustainable growth. Anchored at the Downright Austin Hotel, the program blends high-impact content with curated networking and “only-in-Austin” social experiences, ensuring every conversation can translate into actionable collaboration.

Agenda highlights include:

• Esports Leaders & Evening Garden Party (19 June) – a more intimate decision makers only gathering for 120 C-suite leaders in and around the sector, hosted in an off-stage setting with excellent hospitality focused on real conversations and great meetings.

• International Games & Esports Tribunal (IGET) Arbitrators Workshop (19 June) – first-of-its-kind masterclass exploring the revolutionary IGET dispute-resolution framework for video games and esports.

• ESIC Global Esports Summit (20 June) – thought-leadership keynotes and think-tank panels tackling integrity, commercialization and player welfare.

• Premium Networking Experiences (20-21 June) – uniquely local experiences designed to deepen relationships beyond the conference room, including a GEIW Padel Tournament, Texan BBQ Dinners, and more.

Additional activations, partner MOU-signing sessions, and BLAST.tv behind-the-scenes arena tours will run throughout the week.

Stephen Hanna, Chief Executive Officer of Esports Integrity Commission, said: “The global esports ecosystem has reached a tipping point where sustainable growth depends on collective action. Global Esports Industry Week 2025 is our answer to that need—a neutral space where publishers, tournament operators, teams, investors, regulators and technology partners can leave day-to-day business at the door and focus on the bigger picture.

“Over the course of five days, we’ll tackle integrity risks head-on, debate commercial models that reward everyone in the value chain, and map out practical frameworks for player welfare and dispute resolution. By convening the industry’s most influential decision-makers in Austin—alongside the energy of the BLAST.tv Major—we’re setting the stage for agreements and initiatives that will shape esports for the next decade.

“ESIC was founded to safeguard fair play; GEIW extends that mission by championing transparency, accountability and long-term business viability. I look forward to welcoming our global peers to what I believe will become the cornerstone event on the esports business calendar.”

Sam Cooke, CEO & Co-Founder of the Insights Group (owners of The Esports Radar), said: “As co-organiser, The Esports Radar team is thrilled to launch its first event alongside our good friends over at ESIC and BLAST. We couldn’t have hoped for a better city than Austin to host the first GEIW; an accessible, brilliant, proudly weird city for all to enjoy in and around the programmed events, and one with so many major corporations there or close by, alongside a sold-out CS Major no less.

“This’ll be a great few days, with a lot of hands shook and deals done, and if you’re a stakeholder or just interested in the business of esports, and its broader development as an industry, we sincerely hope to see you there!”

James Woollard, Director of Market Development at BLAST, said: “Bringing the BLAST.tv Major together with Global Esports Industry Week will further help position Austin at the global centre of esports and gaming next month. This partnership underscores our commitment to building meaningful, sustainable connections across the global esports ecosystem. We’re proud to play a role in creating an unforgettable week that combines world-class competition with forward-looking industry dialogue, helping shape growth for our industry.”