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Wazdan appeals to the traditional slot audience with retro-inspired slots

Published

4 years ago

September 22, 2022

Reading Time: 3 minutes

Andrzej Hyla, CCO at Wazdan writes about how the company has gone back to basics in terms of the appearance of its slots in the Hot Slot™ series, applying a self-reflective approach to game design to get closer to what a ‘traditional’ slot is in a number of its products.

Slots have been around for over a hundred years, and for decades the 3×3 layout that featured cherries, lemons, and other fruity symbols was the standard for the space. Naturally, the genre has evolved to facilitate modern player preferences and their craving for new themes and a greater sense of interactivity. However, a small group of loyal followers still seek out retro games that evoke a sense of nostalgia and deliver a charm that, in their opinion, modern releases fail to.

While many believe that it is only a matter of time before traditional experiences are pushed to the peripheries of iGaming, at Wazdan, we believe there will always be a place at the table for throwback titles that utilise easy-to-understand mechanics and a classic aesthetic. As the industry continues to push forwards in terms of innovation and customisation, it also produces a steady stream of players that start to feel sentimental and reminisce about old-school gameplay, creating consistent demand for classic products.

The appeal of retro experiences

The main appeal of vintage products is the sense of nostalgia they deliver, paired with the simplicity of their mechanics. Research shows that the majority of land-based and online casino customers are casual gamers that consider slots an entertainment-based pastime.

These players see traditional experiences as something that can bring face-value excitement into their lives. Therefore, do not want to waste time learning about the complicated rules and seemingly endless combinations that modern titles provide. They seek simple, yet engaging games that provide them with many winning opportunities.

As a business that prides itself on the quality of games it produces, with an offering that spans classics and popular table games to innovative video slots, we have a responsibility to cater to all types of players. Our top-performing Hot Slot™ series, including Hot Slot™: 777 Crown, Hot Slot™: Magic Bombs, and Hot Slot™: Magic Pearls, do this by taking things back to how they used to be, employing modern features that complement the classic designs on display, rather than overpower them.

As a result, our games get recognition for the balance that they strike between traditional and contemporary, generating fantastic results for our partners.

Innovations that target modern demographics

As things stand, slots with sophisticated bonus features dominate the iGaming space as more and more players yearn for a greater sense of interaction and entertainment.

With the advent of new technologies and leaps in graphic and audio design, the slot looks different now than it did ten years ago, as do mechanics, outcomes, and even bonus rounds.

However, we believe easy-to-understand features that increase the chances of winning are the most engaging for players. Our Hot Slot™ games collection is a perfect example of how effective simple features can be in terms of driving revenue growth for operators.

Our top-performing Hot Slot™: 777 Crown proves that many players still seek simple fruit machines with basic mechanics. Although the game offers Scatters as the only special feature, it became one of the most popular slots in our portfolio.

Hot Slot™: Magic Bombs is a brand-new slot that offers our engagement-boosting Collect to Infinity™ mechanic proven to generate better results for operators. The game also introduces our brand-new Sticky to Infinity™ feature, designed to keep players immersed for longer. When combined with player-favourite Free Spins, these two innovative features guarantee increased engagement. Players immediately understand how these mechanics work and can focus on the thrilling action taking place on the reels.

The upcoming Hot Slot™: Magic Pearls slot combines classic aesthetics with our popular Hold the Jackpot bonus round, allowing players to win the Grand Jackpot of 2500x their bet in a simple re-spin-based bonus game.

What is more, our games offer customisable features, allowing players to adjust the game to their needs. For example, with our Volatility Levels™, each game can appeal to all types of players, from recreational to VIPs.

Finding the perfect balance

Providers in the iGaming space are required to be flexible and change with the times to remain relevant, serving modern players with slots that are a feast for all senses, but those that take it upon themselves to develop games for retro slot fanatics get to reap the benefits of catering to a loyal community of mature gamers.

The key to our success has been developing slots that target modern players without alienating the fans of classic slot experiences, and we have no plans to stray from this strategy.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

13 minutes ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

7 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

7 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.