B2B technology

Award winning B2B technology services provider furthers global momentum with new Americas tech hub

Published

3 years ago

August 30, 2022

Global B2B sports betting and iGaming supplier FSB has further expanded it’s international footprint with the opening of a new South American technology hub in Colombia.

Positioned in the Medellin area of the country, the headquarters will be the base for a newly onboarded local technology team that will help support the delivery of FSB’s growing North American business.

The 30+ strong team will also play a crucial role in the technical operations of FSB’s ongoing efforts in the Latin America region as the award-winning supplier bids to build on early progress within the area.

This new South American hub comes just weeks after FSB appointed former GVC CEA Ken Paterson to lead the suppliers delivery function globally as the EGR Multi Channel Supplier of the Year continues to scale up in key regulated international markets.

Dave McDowell, CEO of FSB, said: “This is another significant milestone for FSB as we plant our flag in South American territory and continue to build our global footprint.

“Opening a new hub in the Americas has become essential due to the rapid growth of our North American client portfolio over the last 12 months as well as our strong ambitions in the LATAM region.

“These new South American regional headquarters position us well in our quest to support local community projects and deliver for our new and existing partners in North America and LATAM.”

Affiliate Management Platform

ReferOn Rides Wave of Success: Shortlisted for ‘Best Software Supplier’ in Europe

Published

2 weeks ago

December 23, 2025

Wladimir P.

referon-rides-wave-of-success:-shortlisted-for-‘best-software-supplier’-in-europe

Editor’s Take

Why this matters: The affiliate software market has long been dominated by legacy providers, often criticized for clunky UX and slow data processing. ReferOn’s rapid rise—punctuated by a SiGMA win and now this European nomination—suggests the market is hungry for a modern alternative. Their focus on “Refie” (an assistive/gamified layer) attempts to solve the biggest pain point in affiliate management: the sheer boredom and complexity of data crunching.

The Full Story

ReferOn, the next-generation affiliate management platform, has secured another high-profile industry accolade, earning a nomination for “Best Software Supplier of the Year 2026” at the upcoming European iGaming Awards.

This latest nod consolidates the platform’s status as a rising leader in the B2B technology space, following a breakout year in 2025 where it focused heavily on user-centric design and scalable architecture.

Building on “Best-in-Class” Momentum The nomination comes immediately off the back of a significant victory for the company. In late 2025, ReferOn took first place as “Best Affiliate Software 2025” at the SiGMA Central Europe B2B Awards in Rome.

The company attributes this recognition to a series of product innovations released in the latter half of the year, most notably Refie. Described as a “human layer” for the system, Refie introduces gamification and engagement loops into the platform, paving the way for future AI-driven intelligent assistance for affiliate managers.

Management Commentary Alex Bukin, General Manager at ReferOn, sees the nomination as validation of their mission to fix common industry frustrations:

“Receiving this nomination truly shows that hard work pays off. Our mission is to create a platform that addresses the everyday pain points and challenges real affiliate managers face — something that’s future-proof, scalable, and reliable. Being recognized among Europe’s best software suppliers shows us that, although we’re only getting started, we’re on the right track to achieve the excellence we seek.”

What’s Next: iGB Barcelona ReferOn has confirmed it will showcase its modular architecture and advanced tracking capabilities at iGB Affiliate 2026. The event, which takes place in its new home of Barcelona from January 20-21, will see the team exhibiting at Stand L-58.

The company enters the new year with impressive metrics from its first 12 months, reporting 35.7 million clicks, 2.4 million registrations, and over 18,000 affiliates onboarded.

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