Canada

SciPlay’s Jackpot Party Launches Summer Ad Campaign with Sofía Vergara

Published

2 years ago

July 29, 2022

SciPlay Corporation, one of the world’s leading gaming companies, has launched a summer-long social media and advertising campaign for the top-ranked casino game Jackpot Party, starring actress and entrepreneur Sofia Vergara.

The campaign launched on May 17, 2022, with Extra TV’s release of “behind-the-scenes” footage of Vergara playing Jackpot Party to unwind after a long day of filming. A subsequent ad spot in which Vergara can be seen enjoying the casino experience players receive when they download the game will be running throughout the new season of America’s Got Talent. As part of the campaign, players who download the game within the promotion’s timeframe will also receive automatic entry in a raffle for the chance to win a trip to Hollywood—including prepaid flights and a hotel stay—for ten lucky winners.

“Sofía’s natural enthusiasm, combined with her global fan base, make her ideal for this campaign. With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere,” said Noga Halperin, Chief Revenue Officer for SciPlay.

Israeli creative agencies, Why Worry and C – Branded Content Company by Publicis, supported the campaign’s production and social promotion. As a result of the campaign, SciPlay intends to attract new players and boost excitement among current fans. The free-to-download game has already gained momentum and Vergara’s support is expected to increase downloads throughout the campaign.

European Gaming Congress 2024 (Warsaw, Poland)

“Since its release nearly a decade ago, casino players have gravitated toward Jackpot Party for its free-to-play model and constantly evolving slots and challenges. We’re thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players,” said Eitan Davidson, head of marketing innovation for SciPlay.

Canada

ComeOn Group adds sportsbook to its offering in Ontario

Published

2 weeks ago

November 8, 2024

GamingAmericas.com

comeon-group-adds-sportsbook-to-its-offering-in-ontario

ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

Published

2 weeks ago

November 7, 2024

GamingAmericas.com

intralot-announces-new-project-with-the-british-columbia-lottery-corporation-for-online-lottery-platform

INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

Canada

IAGR announces Toronto as host city for 2025 conference

Published

3 weeks ago

October 30, 2024

GamingAmericas.com

iagr-announces-toronto-as-host-city-for-2025-conference

Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

Stay tuned for registration details early next year.