Betway

Digital Gaming Corporation Names Deutsch NY as US Agency Partner for Betway Brand

Published

4 years ago

July 6, 2022

Digital Gaming Corporation (DGC), Betway’s exclusive US rights holder, has named advertising agency Deutsch NY as the company’s strategic partner in the US.

Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US.

Through DGC, the Betway brand launched in the US in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia.

“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting. We both believe the possibilities are endless, and we can’t wait to partner with the team,” DGC’s senior regional brand manager Syd Harris said.

“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US. The Betway brand is now live in seven states in the US, with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space,” Bruce Watermeyer, executive vice president of North American Operations for DGC, said.

“We are super passionate and excited about Betway as a brand and their vision to disrupt the category. Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximize their entry into this market and build for their future success,” Deutsch NY’s chief executive officer Val DiFebo said.

Aviram Alroy

SCCG Management Names Aviram Alroy as New Head of iGaming

Published

11 hours ago

January 6, 2026

Wladimir P.

sccg-management-names-aviram-alroy-as-new-head-of-igaming

SCCG Management, the premier global advisory firm for the gambling and sports betting sectors, has announced the appointment of Aviram (Avi) Alroy as Head of iGaming.

A veteran executive with over 15 years of leadership in regulated markets, Alroy will lead SCCG’s iGaming strategy. His focus will be on helping operators, suppliers, and investors navigate the complex regulatory landscapes of North America, EMEA, and beyond.

A Track Record of Global Scale and Success

Alroy’s career is defined by his ability to take iGaming operations from inception to massive commercial success. He has a proven history of building high-performing teams and securing market access in some of the world’s most competitive jurisdictions.

Key Career Highlights:

Hard Rock Digital: Served as SVP of International Markets, where he spearheaded international expansion through organic growth and strategic M&A.
Digital Gaming Corporation (Betway): As VP of U.S. State Management, he managed state-by-state P&Ls and led the launch of high-ROI loyalty programs.
Mohegan Gaming & Entertainment: Spent nearly a decade as VP of Interactive Games. He was the architect behind the digital transformation of the Mohegan Sun brand, creating seamless omnichannel synergies between their brick-and-mortar resorts and online platforms.
Playtech: Began his iGaming career at the industry’s largest B2B software provider, managing key accounts across the EMEA region.

Strategic Vision for SCCG in 2026

In his new role, Alroy will leverage SCCG’s extensive international network—which includes offices in Europe, Africa, Asia, and Latin America—to provide clients with a “one-stop-shop” for global expansion.

“Aviram’s track record speaks for itself,” said Stephen Crystal, Founder and CEO of SCCG Management. “As SCCG continues to expand its iGaming advisory services globally, Avi’s experience across product, operations, and market access will be a tremendous asset to our clients.”

Alroy’s core focus areas at SCCG will include:

Market Entry & Licensing: Navigating the specific regulatory requirements of newly legalized U.S. states and international markets.
Product Positioning: Helping B2B suppliers tailor their content for maximum operator appeal.
Loyalty & CRM Optimization: Building retention engines that increase player lifetime value (LTV).
Omnichannel Engagement: Integrating digital gaming solutions with physical casino operations to drive cross-platform growth.

The post SCCG Management Names Aviram Alroy as New Head of iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aviram Alroy

SCCG Management Announces Appointment of Aviram Alroy as Head of iGaming

Published

11 hours ago

January 6, 2026

GamingAmericas.com

sccg-management-announces-appointment-of-aviram-alroy-as-head-of-igaming

SCCG Management, a leading global advisory firm specializing in gaming, sports betting, and iGaming, today announced the appointment of Aviram (Avi) Alroy as Head of iGaming. In this role, Alroy will lead SCCG’s iGaming strategy and advisory efforts, supporting operators, suppliers, and investors as they navigate regulated markets across North America and beyond.

Alroy brings more than 15 years of executive leadership experience across iGaming, sports betting, social casino, and e-commerce. He has launched and scaled multiple North American operations from inception to more than $75 million in revenue, with a proven record of securing market access, driving corporate development, and building high-performing teams in highly regulated environments. His expertise spans P&L management, product innovation, loyalty programs, omnichannel engagement, and both B2B and B2C growth strategies—consistently turning new market entries into profitable, scalable businesses.

Alroy served as SVP of International Markets at Hard Rock Digital, where he oversaw international expansion initiatives through organic growth and M&A, developed market-specific GTM strategies, and built operating structures and P&Ls across emerging and mature jurisdictions. Prior to that, he was VP of U.S. State Management at Digital Gaming Corporation (Betway), leading state-by-state strategy, operations, and marketing, managing market-level P&Ls, and launching loyalty programs and partnerships that delivered sustained ROI.

Earlier in his career, Alroy spent nearly a decade with Mohegan Sun as VP of Interactive Games, where he led online wagering, social, and mobile gaming initiatives, built e-commerce and digital marketing strategies, and created loyalty-driven synergies between online and brick-and-mortar operations across multiple jurisdictions. He began his iGaming career at Playtech, managing B2B account teams responsible for a significant share of annual revenue in the EMEA region.

“Aviram’s track record speaks for itself,” said Stephen Crystal, Founder and CEO of SCCG Management. “He has repeatedly demonstrated the ability to enter complex regulated markets, build winning teams, and scale operations profitably. As SCCG continues to expand its iGaming advisory services globally, Avi’s experience across product, operations, and market access will be a tremendous asset to our clients and partners.”

As Head of iGaming, Alroy will work closely with SCCG’s global team to advise on market entry, licensing and regulatory strategy, product positioning, loyalty and CRM optimization, partnerships, and M&A—helping clients accelerate growth while managing risk in an evolving regulatory landscape.

“I’m excited to join SCCG at a time when iGaming is entering its next phase of maturation and global expansion,” said Alroy. “SCCG has built a unique platform at the intersection of strategy, regulation, and execution. I look forward to working with Stephen and the team to help operators and technology providers build sustainable, scalable businesses in regulated markets.”

The post SCCG Management Announces Appointment of Aviram Alroy as Head of iGaming appeared first on Americas iGaming & Sports Betting News.

Alinda van Wyk

Super Group Comments on United Kingdom Autumn Statement

Published

1 month ago

November 28, 2025

Niji Narayan

super-group-comments-on-united-kingdom-autumn-statement

Reading Time: < 1 minute

Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, notes the United Kingdom Autumn announcement:

In this Autumn Statement, the UK government announced increases to gambling duties: Remote Gaming Duty (iGaming) will rise by +19 percentage points (from 21% to 40%), effective April 2026 and General Betting Duty (Online Sports Betting) will rise by +10 percentage points (from 15% to 25%), effective April 2027.

Neal Menashe, Chief Executive Officer, stated: “Super Group supports the reasonable taxation of online gaming in the UK. We rely on the government to ensure that today’s very substantial increase should be paired with robust and strict enforcement against non-paying offshore operators. This is essential to protect the regulated sector’s investment in jobs, technology, and responsible gaming in the UK.”

Alinda van Wyk, Chief Financial Officer, commented: “Going forward, we estimate that these new tax increases will have an impact of approximately 6% to our 2026 Group Adjusted EBITDA. However, Super Group already has several mitigation levers in motion, which are intended to offset the tax impact. Our strategy remains unchanged: sustainable growth and disciplined capital allocation. We don’t expect today’s news to alter our long-term trajectory nor our capital return priorities.”

The post Super Group Comments on United Kingdom Autumn Statement appeared first on European Gaming Industry News.