Betway
Digital Gaming Corporation Names Deutsch NY as US Agency Partner for Betway Brand
Digital Gaming Corporation (DGC), Betway’s exclusive US rights holder, has named advertising agency Deutsch NY as the company’s strategic partner in the US.
Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US.
Through DGC, the Betway brand launched in the US in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia.
“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting. We both believe the possibilities are endless, and we can’t wait to partner with the team,” DGC’s senior regional brand manager Syd Harris said.
“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US. The Betway brand is now live in seven states in the US, with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space,” Bruce Watermeyer, executive vice president of North American Operations for DGC, said.
“We are super passionate and excited about Betway as a brand and their vision to disrupt the category. Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximize their entry into this market and build for their future success,” Deutsch NY’s chief executive officer Val DiFebo said.
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Alinda van Wyk
Super Group Comments on United Kingdom Autumn Statement
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Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, notes the United Kingdom Autumn announcement:
In this Autumn Statement, the UK government announced increases to gambling duties: Remote Gaming Duty (iGaming) will rise by +19 percentage points (from 21% to 40%), effective April 2026 and General Betting Duty (Online Sports Betting) will rise by +10 percentage points (from 15% to 25%), effective April 2027.
Neal Menashe, Chief Executive Officer, stated: “Super Group supports the reasonable taxation of online gaming in the UK. We rely on the government to ensure that today’s very substantial increase should be paired with robust and strict enforcement against non-paying offshore operators. This is essential to protect the regulated sector’s investment in jobs, technology, and responsible gaming in the UK.”
Alinda van Wyk, Chief Financial Officer, commented: “Going forward, we estimate that these new tax increases will have an impact of approximately 6% to our 2026 Group Adjusted EBITDA. However, Super Group already has several mitigation levers in motion, which are intended to offset the tax impact. Our strategy remains unchanged: sustainable growth and disciplined capital allocation. We don’t expect today’s news to alter our long-term trajectory nor our capital return priorities.”
The post Super Group Comments on United Kingdom Autumn Statement appeared first on European Gaming Industry News.
Betway
Super Group Raises Full-Year 2025 Group Revenue and Adjusted EBITDA Guidance
Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, today announced that the Group anticipates delivering another quarter of strong financial and operational performance in Q3 2025, outperforming prior expectations despite what is usually a softer seasonal period. Continued momentum in sports betting, supported by optimized pricing and more efficient trading, was complemented by consistent engagement in casino and improving operational leverage across the Group’s core international markets.
This continued momentum reinforces confidence in the full-year outlook, and as a result, Super Group is raising its full-year Ex-U.S. revenue and Ex-U.S. Adjusted EBITDA guidance, which underscores the Group’s belief in the scalability of the business and the strength of the Group’s brand-led, data-driven model.
- Group revenue is now expected to be between $2.125 billion and $2.200 billion vs. prior guidance of greater than $2.04 billion
- Group Adjusted EBITDA is now expected to be between $550 million – $560 million vs. prior guidance of $470 million – 480 million
Neal Menashe, Chief Executive Officer, commented, “Our performance through the third quarter continues to demonstrate the resilience of our model and the strength of our execution. We’re seeing strong contributions from both sports and casino, deeper customer engagement, and continued margin improvement across key markets. As a result, we’re pleased to raise our full-year outlook and remain confident in our ability to deliver for our shareholders.”
Alinda van Wyk, Chief Financial Officer, noted, “The consistency of our financial performance this quarter gives us confidence in our ability to drive both top-line and margin expansion. With cost ratios improving and our product-led strategy gaining traction, we remain focused on disciplined execution and long-term value creation.”
As previously announced, Super Group will host its Investor Day beginning at 8:00am EST/1:00pm UK on September 18th, 2025. The full agenda and live stream of presentations can be found on the Super Group Investor Relations website and dedicated Investor Day website. A replay will be available after the event concludes.
The post Super Group Raises Full-Year 2025 Group Revenue and Adjusted EBITDA Guidance appeared first on Gaming and Gambling Industry in the Americas.
Alinda van Wyk
Super Group Raises Full-Year Revenue and EBITDA Guidance After Record Q2, Announces Intention to Exit U.S. iGaming
Super Group, the holding company for leading global online sports betting and gaming businesses Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering, provided an update for its second quarter performance, raised 2025 guidance and announced its intention to exit from the U.S. as part of an ongoing strategic review to streamline operations and enhance long-term shareholder value.
Super Group’s positive momentum over recent quarters continued in Q2 2025, with solid revenue growth across all markets. This was driven by strong sports results, improvements in pricing models, more efficient risk management, a full calendar of sporting events, record deposit levels, and ongoing robust customer engagement and retention across both casino and sports in key markets.
As a result, Super Group announced that Q2 2025 is expected to be the strongest quarter in the Group’s history. This continued and diversified strength increases confidence in the full-year outlook for 2025, and the Group is raising Ex-U.S. guidance accordingly:
• Total revenue is now expected to exceed $2.0 billion vs. prior guidance of $1.925 billion
• Total Adjusted EBITDA is now expected in excess of $480 million vs. prior guidance of $457 million
Neal Menashe, Chief Executive Officer, said: “We are very pleased with our performance in the second quarter, reflecting continued momentum and discipline across our core markets and further validating the strength of our operating model and brands. We remain focused on driving profitable and sustainable growth through consistent execution and continue to be super-confident in the long-term growth potential of our business.”
Super Group Announces Intention to Exit U.S. iGaming
The Group also announced that it intends to exit its U.S. iGaming operations, following a comprehensive evaluation of its global priorities, the evolving regulatory landscape, and the U.S. unit’s financial performance. The Group is currently evaluating its strategic options in this regard.
Neal Menashe said: “This is a difficult decision, particularly because our U.S. team has worked hard and made progress over recent quarters. Nonetheless, recent regulatory developments combined with ongoing assessment of capital allocation requirements have led us to believe that our stringent hurdle for return on capital will likely not be met in this market any time soon. We therefore intend to focus capital and resources on markets where we see the greatest opportunity for scalable, sustainable, profitable super growth, with a disciplined emphasis on operational efficiency.”
Alinda Van Wyk, Chief Financial Officer, said: “Various strategic exit options are under consideration. We are still early in the process but nonetheless would expect to incur a one-time cash restructuring cost of approximately $30 million – $40 million in connection with such an exit and are actively pursuing multiple efforts to minimize the impact thereof. Further details regarding these potential costs will be shared during our second quarter earnings release.”
Further insights into the Group’s performance and strategic outlook will be shared at the Investor Day on September 18, 2025, in London, UK.
The post Super Group Raises Full-Year Revenue and EBITDA Guidance After Record Q2, Announces Intention to Exit U.S. iGaming appeared first on Gaming and Gambling Industry in the Americas.
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