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G. Games content bolsters Pariplay’s Fusion®
Portfolio featuring numerous verticals added to leading aggregation platform
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has bolstered its Fusion® platform offering after signing a deal to distribute titles from G. Games.
G. Games offers a portfolio of over 150 titles, ranging from slots, table and lottery products, with an additional 40 titles expected to be added annually.
The supplier focuses on bringing innovation to the sector and is shortly set to introduce new multiplayer content to target the next generation of players.
Best performing games include Cheeky Fruits Deluxe, Elite of Evil, Clover Rainbow Deluxe, and Psycho Candies as well as the supplier’s classic casino content including blackjack, roulette and Solitaire.
The alliance is the latest in a string of deals that Pariplay has signed to expand its Fusion® platform, making it one of the industry’s most extensive content offerings.
It now consists of over 12,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.
Fusion® is licensed and certified in numerous key regions around the globe, offering operator partners a streamlined and rapid entry to market.
Callum Harris, Director of Partnerships at Pariplay, said: “G. Games has a fantastic offering of titles, and with its commitment to innovation and bringing stellar gaming experiences to players, they are a perfect fit for us as we aim to provide unique content that takes entertainment to the next level.”
Helen Walton, Chief Commercial Officer at G. Games, said: “We are delighted to be working with Pariplay, one of the first companies we spoke to when we started out on our journey and who have always been generous with advice and support. It’s lovely to now be formal partners working together to deliver great content to players across the world.”
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Affiliate Succes
Gamblers Connect Marks Its Fifth Anniversary
Gamblers Connect, the acclaimed iGaming media and affiliate platform, is marking its fifth anniversary and currently ranks as one of the most prominent affiliate media brands in the iGaming sector.
Gamblers Connect was established with a distinct purpose: to create a transparent, player-centric platform. What started as a simple idea rapidly transformed into something much more important. In its inaugural year, the company had already obtained its initial industry accolade. Since that time, Gamblers Connect has kept broadening its services by introducing new sections, tools, and features, while consistently achieving significant milestones and enhancing its visibility at prominent industry events, conferences, and speaking engagements.
The launch of the Responsible Gambling Index enhanced the platform’s offerings, serving as a unique assessment tool that has become a key aspect, encompassing both game providers and casino operators.
This advancement has been evident in industry accolades, featuring several awards and nominations at major events, such as Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year, and Best Affiliate of the Year.
In the last five years, Gamblers Connect has transformed past the conventional affiliate framework. The platform currently functions as a comprehensive iGaming media brand, generating a wide variety of editorial content, industry news, interviews, and B2B-related coverage, catering to both players and industry stakeholders.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “2026 marks not just an anniversary, but a clear step forward. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development signal where Gamblers Connect is headed — deeper into the industry, more ambitious in scope, and built for what the next five years demand.”
The post Gamblers Connect Marks Its Fifth Anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Highlight Games
HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has extended and expanded its partnership with the Stanleybet Group, one of Europe’s most established betting operators.
In addition to its longstanding online content agreement, the expanded deal will include the deployment of Highlight’s premium video virtual sports portfolio to Stanleybet’s retail estate for the first time. Content will include Highlight’s flagship SOCCERBET games, featuring genuine archive footage from some of the biggest football leagues in the world.
Steven Holmes, CEO, Highlight Games said: “I’m delighted to extend and broaden our partnership with the Stanleybet Group, which shows a clear endorsement of the strength of our content and the trust Stanleybet places in our products. We look forward to bringing our award-winning video virtuals to an even wider audience.”
Nicola Allinson, IT Director, Stanleybet Group added: “Our partnership with Highlight Games continues to go from strength to strength, and this retail expansion is a testament to the quality of their content and the level of engagement it inspires in players. We are confident that Highlight’s products will perform as strongly in our European retail venues as they have online, and we look forward to continuing to work together.”
The post HIGHLIGHT GAMES EXTENDS PARTNERSHIP WITH STANLEYBET GROUP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
End2End, a global technology provider dedicated exclusively to multiplayer bingo solutions, is set to strengthen its presence in Brazil during BiS SiGMA South America 2026, taking place from April 6–9 at the Transamerica Expo Center in São Paulo.
As Brazil’s regulated gaming market continues to evolve, digital bingo is emerging as a compelling complementary vertical for licensed operators. With a deep-rooted cultural connection to bingo, Brazilian players are primed for modern, multiplayer digital experiences, offering significant opportunities for operators to diversify their portfolios.
At the event, End2End will showcase its expertise in the Brazilian market, engage with potential white-label partners for the End2End Bingo Network, and explore new affiliate partnerships to expand distribution and differentiate operator offerings.
Founder and CEO Alejandro Revich and Chief Commercial Officer Pablo Bonifacich will be on-site throughout the expo to meet with operators, affiliates, and partners seeking innovative product solutions for the Brazilian ecosystem.
End2End’s technology is designed as a complete end-to-end solution, combining its proprietary multiplayer bingo platform, Player Account Management (PAM) system, and network infrastructure to enable scalable deployments across mobile, online, and retail environments. All solutions are certified for Brazil and fully compliant with GLI-19 standards, underscoring the company’s commitment to regulatory compliance and high operational standards.
Alejandro Revich, Founder and CEO of End2End, commented:
“Brazil is one of the most exciting gaming markets in the world, and with our certification in place, bingo is poised to become a key vertical as operators expand their offerings. The cultural affinity for bingo is undeniable, and the digital infrastructure is ready. At BiS SiGMA, we aim to demonstrate how our network model works and why End2End is the ideal partner to bring bingo to life in Brazil. We’re here to grow our network, build partnerships, and show that when it comes to bingo in Brazil, End2End is the clear choice.”
The post appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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