Latest News

Live Casinos: 4 Things You Need to Know

Published

4 years ago

June 13, 2022

Reading Time: 2 minutes

Online casinos aren’t new. In fact, they’ve been around since the mid-nineties and have been growing in popularity ever since due to the ease of accessibility and level of convenience that they offer players. They also boast a plethora of titles, from traditional games like poker and slots to more new ones unique to the gambling website. However, live gaming is a trend on the rise, where users can interact with real dealers instead of merely software. In this post, we’ll cover some of the things you need to know about these live casinos.

They’re generally secure and safe

Contrary to what some might believe, live casinos don’t all exist within a vacuum. Instead, they’re in a regulated sector. This means that they need to obtain a license to operate before they can begin keeping players engaged with their games. Apart from proving their ability to run their gambling website, aspiring operators need to secure their apps and websites before availing them to prospects. Moreover, they have to prioritize the protection of the funds and data of their customers and work with reputable payment companies.

For these reasons, playing at a live casino with real money is generally a safe activity, provided that you do your due diligence beforehand.

You can use your mobile devices to play

These days, mobile devices can do nearly everything that a computer can, whether it is holding video conferencing meetings or browsing the internet. They also have the hardware and power to handle live casino gaming. With that said, the experience of gambling online through your smartphone or tablet will still depend on specific factors. For example, wireless connectivity may still be prone to hiccups here and there, so that could affect the live stream. The device’s technical specifications must also match the games you want to play, and it could struggle if it’s older.

They offer incredible game selections

One of the reasons many prefer live casinos over land-based establishments is that they generally come with a wide variety of titles. As a result, there’s going to be something for everyone. Players are also less likely to get bored because there will always be something that they can play after they’ve had their fill of a specific game.

There are bonuses

No one can deny that knowledge and expertise can help influence the outcome of any online casino game. However, one other thing that can put you in a favorable position when gaming online is the bonuses that they offer. After all, they can help you make your gaming sessions much longer without having to risk more money than you already have in the process.

Conclusion

Live casinos continue to be the preferred means of gambling for many enthusiasts because they are easier to get into and more convenient than a land-based gaming den. So, if you’re looking to have a good time playing your favorite games, try to join a live casino.

American gambling industry

Gaming Americas Weekly Roundup – January 26-February 1

Published

2 hours ago

February 3, 2026

Wladimir P.

gaming-americas-weekly-roundup-–-january-26-february-1

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalised entertainment experiences at scale. At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.

Michigan commercial and tribal operators have reported a combined $399.8 million total internet gaming (iGaming) gross receipts and gross sports betting receipts in December. Gross receipts increased 19.1% compared to November. December iGaming gross receipts totaled $315.8 million, the highest to date. The previous high was $278.5 million recorded in October 2025. December gross sports betting receipts totaled $84.0 million, which is a decrease from the $87.3 million recorded in November. Combined total iGaming and internet sports betting adjusted gross receipts (AGR) for December were $357.87 million, including $296.74 million from iGaming and $61.13 million from internet sports betting — representing an iGaming increase of 27.2% and a sports betting decrease of 5.6% when compared to November 2025.

The Cordish Companies and Bruce Smith Enterprise celebrated the highly-anticipated grand opening of Live! Casino Virginia, the region’s first full-scale casino. The opening of the temporary gaming facility marks an important milestone in bringing new jobs, economic development and tourism to the region while construction advances on the permanent resort destination next door. Located just 25 miles south of Richmond and only 45 miles north of the North Carolina border, Live! Casino Virginia is conveniently off I-95 at Exit 48B. Live! Casino Virginia delivers a full-scale gaming experience 24 hours a day, seven days a week, featuring 75,000 square feet of gaming space with more than 900 state-of-the-art slot machines and over 30 live-action table games.

Partnerships

GuardDog, a responsible play innovation fund from Underdog, has announced an investment in Regen, the first platform to automatically convert entries into savings with every play. In addition to the investment, Underdog will feature Regen as a new resource in its responsible play hub, highlight Regen in customer communications from the responsible play and customer support teams as well as provide access to the platform to all of its employees. Regen allows users to link their sportsbook, fantasy sports and prediction market accounts, and automatically save a small percentage from every entry, win or loss, creating savings without changing how they play.

Table Trac Inc. has announced that the Mardi Gras Hotel & Casino located in Las Vegas, United States, Nevada, will soon have Table Trac Inc.’s CasinoTrac casino management system installed. Mardi Gras Hotel and Casino is located just steps from the Las Vegas Convention Center and Main Monorail terminal the Mardi Gras is convenient to all of the World Famous attractions of Las Vegas.

The post Gaming Americas Weekly Roundup – January 26-February 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

3 hours ago

February 3, 2026

Wladimir P.

how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

3 hours ago

February 3, 2026

GamingAmericas.com

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).