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Tackling latency in next-gen gaming

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Mathieu Duperré, CEO at Edgegap

Anyone that’s played a video game online has almost certainly experienced some kind of lag and connectivity issues. Despite huge infrastructure advances in the last few decades, latency remains a constant thorn in the side of gamers and detracts from the real-time experience that’s expected today.

Delivering a consistent experience to gamers playing on different devices with varying connection speeds – many of which are separated by thousands of miles – is a complex challenge. Massively popular online games like Roblox and Fortnite are just two of the many games which have benefited from years of investment into infrastructure in order to support millions of concurrent players. As the below chart from SuperJoost shows, multiplayer and online gaming is becoming the preferred way to play games amongst the most active gaming demographic, with all the technical challenges that this creates.

Games which can be played seamlessly across mobile, PC and console (so-called cross-play games) are also pushing the limits of what current internet infrastructure can deliver. Add in a new generation of streaming cloud gaming services like Stadia, Blacknut Games and Amazon’s Luna – plus Microsoft’s Game Pass and Sony’s revamped PlayStation Plus service, and you can see how the promise of console-quality performance over a broadband connection risks overloading networks that were never designed for this level of gaming.

So how can game companies, telcos and ISPs deliver on the performance promises being made to gamers? That’s where edge computing comes in.

 

Lag, latency and the Edge

When talking about latency it’s important to make it clear exactly what we mean. Latency refers to the amount of time it takes for game data to travel from one point to another. From the gamer’s perspective, it’s the delay between their command and seeing it happen in-game. How much latency a gamer experiences is dependent on the physical distance the data must cross through the multiple networks, routers and cables before it reaches its destination.

To use an extreme example, NASA’s Voyager 1 has made it about 14.5 billion miles from our planet so far, and it takes about 19 hours for its radio waves to reach us. Here on Earth, your latency is (hopefully) measured in milliseconds rather than hours; and gamers need around 30ms for the most optimal performance. Anywhere above 100ms can lead to noticeable lag and a frustrating experience.

This is where Edge computing comes in. As the name implies, Edge computing brings computation and data storage closer to the sources of data, placing it on the edge of the network where the performance gain is the greatest. As you’d expect, reducing unnecessary travel drastically speeds up the process providing an almost lag-free experience.

 

More players equals more chance for latency to be a problem

In the early days of gaming, local, couch play was part and parcel of the gaming experience. Today, a game where hundreds or even thousands of players are in the same session is nothing out of the ordinary, and there are Battle Royale games now, a whole genre of games where a hundred or more players are whittled down to a single winner.

The sheer scale of some online games dwarfs many of the most popular streaming services. Whilst Netflix remains the most successful streaming video site with 222 million subscribers, kids game Roblox has 230 million active accounts and Fortnite has over 350 million registered players. So if we assume these games reflect a growing trend, the demand on server networks is only going to increase, and gaming companies will have to look for more innovative solutions to continue meeting demand.

 

Cross-Platform

The ability for gamers on different devices and platforms to play and compete together is becoming an increasingly common feature of AAA multiplayer games like Apex Legends, Fornite and Call of Duty. EA Sports recently confirmed that FIFA 23 will be joining other heavy hitters in exploring cross-platform play. Considering the large amount of games on the market, and the various game modes for each game, studios are looking at crossplay to increase the amount of players who can play together. One of the main driver is to lower matchmaking time and prevent players from having to wait hours before opponents are ready to play with them.

From a latency perspective, different infrastructure across platforms means lag and downtime are far more likely. When it comes to cross-play, studios can’t use P2P (peer-to-peer) since console vendors don’t support direct communication (i.e. an Xbox can’t communicate directly with a playstation). On top of that, P2P may be limited by player’s home network (restrictive natting for example). That’s why studios typically use relays in a handful of centralised locations. Relays are seen as cheaper than authoritative server. They although have large flaws like making it harder for studios to prevent cheating, which is becoming more and more important with Web3 & NFT. This causes  higherlatency since traffic needs to travel longer distances between players. For example, when Apex Legends went cross-platform, players were inundated with frame rate drops, lags and glitches.

Edge computing allows studios to deploy cross-play games as close as possible to their players, significantly reducing latency. Which can negate some of the delay issues around differing platforms.

 

VR and the Metaverse

Despite hitting shelves in 2016, VR is only now slowly making its way into mainstream gaming. Advances in technology have gradually improved the user experience, while also bringing the price of hardware down and closer to the mass market – not to mention the metaverse bringing renewed attention to the tech. But latency issues still present a serious hurdle to wider adoption unless it’s addressed.

Latency impacts the player experience far more in VR than in traditional gaming as it completely disrupts the intended immersive experience. A 2020 research paper found latency of over 30-35ms in VR, had a significant impact on players’ enjoyment and immersion, which was far lower than acceptable margins on a controller.  But when it comes to the metaverse, achieving this might not be enough. Latency between headset and player has to be sub 5ms to prevent motion sickness.

In a recent blog, Meta’s VP, Dan Rabinovitsj, explained that cloud-based video games require a latency of around 75–150ms, while some AAA video games with high graphical demand require sub 35ms. Comparatively, Rabinovitsj suggests metaverse applications would need to reduce latency to low double or even single digits.

For better or worse, we’ve seen glimpses of what the metaverse has to offer already. Decentraland’s metaverse fashion week gave major brands like Dolce & Gabbana an opportunity to showcase virtual versions of their products. But attending journalists reported that the event was fraught with lag and glitches.

Gamers are a fickle bunch, so early adopters will simply move back to other games and platforms if they have poor initial experiences. Google’s Stadia promised to revolutionise gaming, but its fate was sealed at launch as the platform simply couldn’t compete with its competitors’ latency. Today, Google has ‘deprioritised’ the platform in favour of other projects.

If the metaverse goes to plan, it should encompass a lot more than traditional gaming experiences. But if it’s going to live up to players’ lofty expectations, akin to Ready Player One, more thought needs to be given to scalable and optimised infrastructure.

 

Unlocking next-gen gaming

The pace at which modern gaming is evolving is astounding, making the components discussed here work lag-free and as players expect will be a huge undertaking, and even more so when developers attempt to bring them all together in the metaverse.

The issue of latency may be less headline-grabbing than virtual fashion shows, NFTs and Mark Zuckerberg’s slightly unsettling promotional video, but the ability to seamlessly stitch all of these elements together will be critical in making the metaverse live up to expectations, and therefore, to its success.

 

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Altenar rolls out World Cup Lobby event hub for sportsbook operators

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Altenar has launched a dedicated World Cup Lobby designed to help sportsbook operators package World Cup content in a single event hub during this summer’s tournament.

The company said the lobby is built for high-traffic periods, with a curated destination where operators can surface relevant markets, statistics, promotions and betting opportunities in one place. Altenar pointed to a “record 104 matches” across 16 cities as the context for simplifying tournament discovery and navigation.

The World Cup Lobby combines Altenar’s sportsbook with widgets and navigation built for major tournaments. Altenar said interactive team and player carousels surface BetCards, markets and promotions via swipeable feeds, with team and player pages providing access to statistics and related betting opportunities.

Other features include integrated standings, knockout trees and outright markets, aiming to keep users moving between matches, teams, players and selections without switching across multiple pages. Altenar said operators can localise the lobby by prioritising teams, competitions and markets for regional audiences, and use player behaviour to surface personalised recommendations.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Major tournaments such as this year’s World Cup create huge engagement and our goal with the new lobby is to build an environment where players can explore everything around the competition in one place.

“The World Cup Lobby brings together markets, statistics, teams and personalised recommendations into a single experience, helping operators to deliver a more intuitive and engaging sportsbook during the biggest moments in the sporting calendar.”

The post Altenar rolls out World Cup Lobby event hub for sportsbook operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!

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N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

  • politics (elections, geopolitical events)
  • cryptocurrencies and financial markets
  • technology and business
  • social trends and global narratives
  • entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

  • The threshold for the first conversion is lower than in betting;
  • Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
  • High interest in the vertical during trending events;
  • Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
  • It is possible to transfer users to the casino and vertical betting;
  • Provides a smooth user path within the product.

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV. 

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners:

  • 14+ casino and betting brands with high Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

The post N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyStreak Enters into Partnership with QTech Games

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LuckyStreak, the Riga-based live games provider, has has entered into a new partnership with QTech Games, a leading game aggregator for all emerging markets, to provide best-in-class live dealer games and LuckyConnect aggregation services across its global platform.

LuckyStreak produces high-quality, immersive live dealer games at its state-of-the-art studio in Riga, Latvia, streamed to thousands of online casinos worldwide. The provider is renowned for delivering a premium experience, with QTech’s customers set to benefit from intuitive gameplay, innovative features and HD-quality streaming.

QTech Games celebrated its 10-year anniversary last year, progressing since inception from double-digit growth during its formative years to dominate an eclectic spectrum of emerging markets. To which end, it’s now a fully-fledged international powerhouse – with a reach that extends from Asia and Africa, and on to CIS-facing territories, Europe (including its new tech-hub in Spain; and offices in Malta) and Latin America.

Rory Kimber, Commercial Director at LuckyStreak, said: “We’re delighted to be working with QTech, a truly global iGaming platform solutions provider, to distribute our products to the wide range of operators they serve in a vast array of their growing markets.

“Our Live Casino product, with its fully localised capability, is perfectly suited to the breadth of territories that QTech serve, and their technology will allow the sharpest and smoothest experience for players at our tables.”

Philip Doftvik, CEO at QTech Games, said: “We’re delighted to team up with LuckyStreak, a brand renowned for its burgeoning best-in-class live casino. Naturally, we were keen to add them to our aggregation platform’s existing multifaceted live-casino catalogue, as we continue to bring together the most comprehensive collection on the market.

“Of course, there’s a huge revenue opportunity, since live dealer is such a thriving online sector in its own right. Seamless integration equips our clients with best-in-breed live games for their end users, while unrivalled customization options, dedicated tables and native-speaking dealers also make it simple to tailor the UX to any specific market’s requirements.

“LuckyStreak’s commitment to delivering engaging live-player experiences offers players, who love these games, the visceral thrill of playing in a real-world casino, while QTech’s peerless localised expertise creates fresh pathways to new audiences from Africa to LatAm, where this iGaming format is in increasing demand. We can’t wait to see how these games perform across a range of new markets.”

The post LuckyStreak Enters into Partnership with QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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