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Tackling latency in next-gen gaming

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Mathieu Duperré, CEO at Edgegap

Anyone that’s played a video game online has almost certainly experienced some kind of lag and connectivity issues. Despite huge infrastructure advances in the last few decades, latency remains a constant thorn in the side of gamers and detracts from the real-time experience that’s expected today.

Delivering a consistent experience to gamers playing on different devices with varying connection speeds – many of which are separated by thousands of miles – is a complex challenge. Massively popular online games like Roblox and Fortnite are just two of the many games which have benefited from years of investment into infrastructure in order to support millions of concurrent players. As the below chart from SuperJoost shows, multiplayer and online gaming is becoming the preferred way to play games amongst the most active gaming demographic, with all the technical challenges that this creates.

Games which can be played seamlessly across mobile, PC and console (so-called cross-play games) are also pushing the limits of what current internet infrastructure can deliver. Add in a new generation of streaming cloud gaming services like Stadia, Blacknut Games and Amazon’s Luna – plus Microsoft’s Game Pass and Sony’s revamped PlayStation Plus service, and you can see how the promise of console-quality performance over a broadband connection risks overloading networks that were never designed for this level of gaming.

So how can game companies, telcos and ISPs deliver on the performance promises being made to gamers? That’s where edge computing comes in.

 

Lag, latency and the Edge

When talking about latency it’s important to make it clear exactly what we mean. Latency refers to the amount of time it takes for game data to travel from one point to another. From the gamer’s perspective, it’s the delay between their command and seeing it happen in-game. How much latency a gamer experiences is dependent on the physical distance the data must cross through the multiple networks, routers and cables before it reaches its destination.

To use an extreme example, NASA’s Voyager 1 has made it about 14.5 billion miles from our planet so far, and it takes about 19 hours for its radio waves to reach us. Here on Earth, your latency is (hopefully) measured in milliseconds rather than hours; and gamers need around 30ms for the most optimal performance. Anywhere above 100ms can lead to noticeable lag and a frustrating experience.

This is where Edge computing comes in. As the name implies, Edge computing brings computation and data storage closer to the sources of data, placing it on the edge of the network where the performance gain is the greatest. As you’d expect, reducing unnecessary travel drastically speeds up the process providing an almost lag-free experience.

 

More players equals more chance for latency to be a problem

In the early days of gaming, local, couch play was part and parcel of the gaming experience. Today, a game where hundreds or even thousands of players are in the same session is nothing out of the ordinary, and there are Battle Royale games now, a whole genre of games where a hundred or more players are whittled down to a single winner.

The sheer scale of some online games dwarfs many of the most popular streaming services. Whilst Netflix remains the most successful streaming video site with 222 million subscribers, kids game Roblox has 230 million active accounts and Fortnite has over 350 million registered players. So if we assume these games reflect a growing trend, the demand on server networks is only going to increase, and gaming companies will have to look for more innovative solutions to continue meeting demand.

 

Cross-Platform

The ability for gamers on different devices and platforms to play and compete together is becoming an increasingly common feature of AAA multiplayer games like Apex Legends, Fornite and Call of Duty. EA Sports recently confirmed that FIFA 23 will be joining other heavy hitters in exploring cross-platform play. Considering the large amount of games on the market, and the various game modes for each game, studios are looking at crossplay to increase the amount of players who can play together. One of the main driver is to lower matchmaking time and prevent players from having to wait hours before opponents are ready to play with them.

From a latency perspective, different infrastructure across platforms means lag and downtime are far more likely. When it comes to cross-play, studios can’t use P2P (peer-to-peer) since console vendors don’t support direct communication (i.e. an Xbox can’t communicate directly with a playstation). On top of that, P2P may be limited by player’s home network (restrictive natting for example). That’s why studios typically use relays in a handful of centralised locations. Relays are seen as cheaper than authoritative server. They although have large flaws like making it harder for studios to prevent cheating, which is becoming more and more important with Web3 & NFT. This causes  higherlatency since traffic needs to travel longer distances between players. For example, when Apex Legends went cross-platform, players were inundated with frame rate drops, lags and glitches.

Edge computing allows studios to deploy cross-play games as close as possible to their players, significantly reducing latency. Which can negate some of the delay issues around differing platforms.

 

VR and the Metaverse

Despite hitting shelves in 2016, VR is only now slowly making its way into mainstream gaming. Advances in technology have gradually improved the user experience, while also bringing the price of hardware down and closer to the mass market – not to mention the metaverse bringing renewed attention to the tech. But latency issues still present a serious hurdle to wider adoption unless it’s addressed.

Latency impacts the player experience far more in VR than in traditional gaming as it completely disrupts the intended immersive experience. A 2020 research paper found latency of over 30-35ms in VR, had a significant impact on players’ enjoyment and immersion, which was far lower than acceptable margins on a controller.  But when it comes to the metaverse, achieving this might not be enough. Latency between headset and player has to be sub 5ms to prevent motion sickness.

In a recent blog, Meta’s VP, Dan Rabinovitsj, explained that cloud-based video games require a latency of around 75–150ms, while some AAA video games with high graphical demand require sub 35ms. Comparatively, Rabinovitsj suggests metaverse applications would need to reduce latency to low double or even single digits.

For better or worse, we’ve seen glimpses of what the metaverse has to offer already. Decentraland’s metaverse fashion week gave major brands like Dolce & Gabbana an opportunity to showcase virtual versions of their products. But attending journalists reported that the event was fraught with lag and glitches.

Gamers are a fickle bunch, so early adopters will simply move back to other games and platforms if they have poor initial experiences. Google’s Stadia promised to revolutionise gaming, but its fate was sealed at launch as the platform simply couldn’t compete with its competitors’ latency. Today, Google has ‘deprioritised’ the platform in favour of other projects.

If the metaverse goes to plan, it should encompass a lot more than traditional gaming experiences. But if it’s going to live up to players’ lofty expectations, akin to Ready Player One, more thought needs to be given to scalable and optimised infrastructure.

 

Unlocking next-gen gaming

The pace at which modern gaming is evolving is astounding, making the components discussed here work lag-free and as players expect will be a huge undertaking, and even more so when developers attempt to bring them all together in the metaverse.

The issue of latency may be less headline-grabbing than virtual fashion shows, NFTs and Mark Zuckerberg’s slightly unsettling promotional video, but the ability to seamlessly stitch all of these elements together will be critical in making the metaverse live up to expectations, and therefore, to its success.

 

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Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution

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New studio continues commercial momentum with another major integration across regulated markets
Pioneering slots studio Big Daddy Gaming® has signed a new content distribution agreement with leading aggregation platform Hub88, further strengthening its early commercial rollout across key regulated European markets.
The partnership will see Hub88 integrate Big Daddy Gaming’s growing portfolio of slot titles via its Casino API Integration Service, providing the newly launched studio with immediate access to a broad network of licensed operators.
As part of the agreement, Hub88 will onboard an initial batch of Big Daddy Gaming’s debut releases, showcasing the provider’s signature game DNA combined with its brand promise of Reel Fun Real Value, delivering operators fresh content aligned with local player preferences.
The integration follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, further reinforcing its commitment to regulated markets and supporting partners with compliant, market-ready content.
Marking another milestone in Big Daddy Gaming’s commercial trajectory, the partnership underscores the strong appeal of its early content offering.
With Hub88’s strong footprint across Europe, the deal reinforces the studio’s initial growth as Big Daddy Gaming continues to secure early support from major operators.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Hub88 is another strong endorsement of our strategy and the quality of our early content. Their platform plays a key role in connecting studios with major operators across Europe, and we’re delighted to offer our titles to their network.
“This agreement helps accelerate our presence in regulated markets and gives partners immediate access to games built on our Reel Fun Real Value philosophy.”
Ollie Castleman, Managing Director at Hub88, added: “Big Daddy Gaming® is one of the most exciting new studios to emerge this year, and we’ve been impressed by the clarity of their vision and the strength of their early portfolio. We’re thrilled to be among the first platforms to distribute their content and expect their distinctive style and solid mechanics to resonate well with operators and players across our network.”

The post Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution appeared first on Gaming and Gambling Industry Newsroom.

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Games Global and Fortune Factory Studios wrap up 2025 with supercharged sequel Gold Blitz Express™

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Games Global and its exclusive studio partner, Fortune Factory Studios, have launched a high-voltage finale to 2025 with Gold Blitz Express™, the latest iteration of its dynamic franchise.

Building on the proven popular foundations of its predecessors, Gold Blitz Express™ retains the titular cash collect mechanic and bonus choice, but amps up the sequel with a brand-new Blitz Express feature and deeper bonus progression.

The Blitz Express mechanic is activated when a train symbol lands on reel six on any spin. A train steams across the reels pulling up to 20 carts, with each awarding a cash prize or one of four fixed jackpots, the total value of which is collected and awarded.

The studio has also elevated Gold Blitz™ spins with the introduction of an Accumulation Trail, which collects each Blitz symbol that hits. Every third collected awards additional spins and an increasing multiplier, with up to 14 spins and a 5x maximum multiplier, surging win potential.

Supplementing the action further is the integration of Games Global’s Rising Rewards™ jackpot, where every coin boosts the prize pot up to 200x, which can be randomly paid out.

The Gold Blitz™ series continues to define industry trends from a player control perspective. In addition to the bonus choice and bonus buy options, a Win Booster™ doubles the likelihood of activating features, while Bonus Recharge™ offers an opportunity to purchase an extra spin following feature completion.

Gold Blitz Express™ represents the latest evolution of one of the industry’s most diverse, battle-tested game franchises, spotlighting Fortune Factory Studios’ continued commitment to creating products that perform.

Alexander Monsma, Team Manager, Game Sales at Games Global, said: “2025 marks the fourth consecutive year that we have unveiled a Gold Blitz™ game toward the end of December – it is the perfect way to ring in the new year.

“Gold Blitz Express™ is the most feature-rich upgrade to date, electrifying the environment with even more variety and potential.”

David Reynolds, Director of Games Strategy & Partner Management at Games Global, added: “The Gold Blitz™ brand remains one of the strongest franchises in our portfolio, and Gold Blitz Express™ builds on that success by extending the series with genuine depth. The introduction of new elements, such as the Blitz Express feature, feels like a natural evolution of the brand.

“It’s a fitting way to close out 2025, with the continued performance of the series reflecting Fortune Factory’s ability to create games with lasting appeal and sustained engagement. We can’t wait to showcase our upcoming lineup within this franchise and more as we enter 2026.”

The post Games Global and Fortune Factory Studios wrap up 2025 with supercharged sequel Gold Blitz Express™ appeared first on Gaming and Gambling Industry Newsroom.

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QuinnBet Expands Racing Offering to include Derivative Racing Markets

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QuinnBet, a leading sportsbook and casino operator, has expanded its racing product through Pragmatic Play Sports to include new derivative racing markets, giving customers greater choice, flexibility, and engagement across a wide range of global racing events.

The new expansion, powered by Racing and Sports (RAS), introduces additional betting opportunities such as Betting Without the Favourite and Second Favourite, head-to-head and Money Back markets. These derivative markets form part of the broader Pragmatic Play Racing product, which delivers a premium, data-driven experience built on official pre-race and race-day data.

Through Pragmatic Play’s racing solution, powered by Racing and Sports, QuinnBet customers enjoy comprehensive global coverage across 20+ racing jurisdictions; live greyhound racing featuring over 100,000 live events from 80+ tracks; official pre-race and race-day data for accuracy and transparency; and a complete suite of live video streaming and enriched racing content including racecards, previews, and editorial insights.

Stephen Kelly, MD, QuinnBet, said: “Horse racing sits at the heart of QuinnBet, and we are always looking for ways to elevate our customers’ experience. Derivative markets bring a new level of strategy and excitement to horse racing betting, and we’re proud to deliver this enhancement in partnership with Pragmatic Play Sports and Racing and Sports. It reinforces our commitment to real horse racing fans and the continued evolution of our product.”

Gareth Crook, SVP of Sports at Pragmatic Play, said: “We were immensely proud to partner with QuinnBet earlier this year following their successful migration to our platform, and we are confident that this latest expansion of their racing product will help the QuinnBet team realise their ambitious growth plans now and into the future. QuinnBet users continue to enjoy a market-leading racing experience powered by official data through our partnership with Racing and Sports.”

Stephen Crispe, CEO, Racing and Sports, said: “We’re excited to see QuinnBet go live with Derivative Markets, powered by Racing and Sports, following a successful sportsbook platform integration with Pragmatic Play earlier this year. This marks another key step in our ongoing collaboration with Pragmatic Play to deliver market-leading racing content to sportsbook operators. QuinnBet is a perfect example of an operator providing an immersive, data-driven betting experience built on precision and innovation.” 

The post QuinnBet Expands Racing Offering to include Derivative Racing Markets appeared first on Gaming and Gambling Industry Newsroom.

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