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Tackling latency in next-gen gaming
Mathieu Duperré, CEO at Edgegap
Anyone that’s played a video game online has almost certainly experienced some kind of lag and connectivity issues. Despite huge infrastructure advances in the last few decades, latency remains a constant thorn in the side of gamers and detracts from the real-time experience that’s expected today.
Delivering a consistent experience to gamers playing on different devices with varying connection speeds – many of which are separated by thousands of miles – is a complex challenge. Massively popular online games like Roblox and Fortnite are just two of the many games which have benefited from years of investment into infrastructure in order to support millions of concurrent players. As the below chart from SuperJoost shows, multiplayer and online gaming is becoming the preferred way to play games amongst the most active gaming demographic, with all the technical challenges that this creates.
Games which can be played seamlessly across mobile, PC and console (so-called cross-play games) are also pushing the limits of what current internet infrastructure can deliver. Add in a new generation of streaming cloud gaming services like Stadia, Blacknut Games and Amazon’s Luna – plus Microsoft’s Game Pass and Sony’s revamped PlayStation Plus service, and you can see how the promise of console-quality performance over a broadband connection risks overloading networks that were never designed for this level of gaming.
So how can game companies, telcos and ISPs deliver on the performance promises being made to gamers? That’s where edge computing comes in.
Lag, latency and the Edge
When talking about latency it’s important to make it clear exactly what we mean. Latency refers to the amount of time it takes for game data to travel from one point to another. From the gamer’s perspective, it’s the delay between their command and seeing it happen in-game. How much latency a gamer experiences is dependent on the physical distance the data must cross through the multiple networks, routers and cables before it reaches its destination.
To use an extreme example, NASA’s Voyager 1 has made it about 14.5 billion miles from our planet so far, and it takes about 19 hours for its radio waves to reach us. Here on Earth, your latency is (hopefully) measured in milliseconds rather than hours; and gamers need around 30ms for the most optimal performance. Anywhere above 100ms can lead to noticeable lag and a frustrating experience.
This is where Edge computing comes in. As the name implies, Edge computing brings computation and data storage closer to the sources of data, placing it on the edge of the network where the performance gain is the greatest. As you’d expect, reducing unnecessary travel drastically speeds up the process providing an almost lag-free experience.
More players equals more chance for latency to be a problem
In the early days of gaming, local, couch play was part and parcel of the gaming experience. Today, a game where hundreds or even thousands of players are in the same session is nothing out of the ordinary, and there are Battle Royale games now, a whole genre of games where a hundred or more players are whittled down to a single winner.
The sheer scale of some online games dwarfs many of the most popular streaming services. Whilst Netflix remains the most successful streaming video site with 222 million subscribers, kids game Roblox has 230 million active accounts and Fortnite has over 350 million registered players. So if we assume these games reflect a growing trend, the demand on server networks is only going to increase, and gaming companies will have to look for more innovative solutions to continue meeting demand.
Cross-Platform
The ability for gamers on different devices and platforms to play and compete together is becoming an increasingly common feature of AAA multiplayer games like Apex Legends, Fornite and Call of Duty. EA Sports recently confirmed that FIFA 23 will be joining other heavy hitters in exploring cross-platform play. Considering the large amount of games on the market, and the various game modes for each game, studios are looking at crossplay to increase the amount of players who can play together. One of the main driver is to lower matchmaking time and prevent players from having to wait hours before opponents are ready to play with them.
From a latency perspective, different infrastructure across platforms means lag and downtime are far more likely. When it comes to cross-play, studios can’t use P2P (peer-to-peer) since console vendors don’t support direct communication (i.e. an Xbox can’t communicate directly with a playstation). On top of that, P2P may be limited by player’s home network (restrictive natting for example). That’s why studios typically use relays in a handful of centralised locations. Relays are seen as cheaper than authoritative server. They although have large flaws like making it harder for studios to prevent cheating, which is becoming more and more important with Web3 & NFT. This causes higherlatency since traffic needs to travel longer distances between players. For example, when Apex Legends went cross-platform, players were inundated with frame rate drops, lags and glitches.
Edge computing allows studios to deploy cross-play games as close as possible to their players, significantly reducing latency. Which can negate some of the delay issues around differing platforms.
VR and the Metaverse
Despite hitting shelves in 2016, VR is only now slowly making its way into mainstream gaming. Advances in technology have gradually improved the user experience, while also bringing the price of hardware down and closer to the mass market – not to mention the metaverse bringing renewed attention to the tech. But latency issues still present a serious hurdle to wider adoption unless it’s addressed.
Latency impacts the player experience far more in VR than in traditional gaming as it completely disrupts the intended immersive experience. A 2020 research paper found latency of over 30-35ms in VR, had a significant impact on players’ enjoyment and immersion, which was far lower than acceptable margins on a controller. But when it comes to the metaverse, achieving this might not be enough. Latency between headset and player has to be sub 5ms to prevent motion sickness.
In a recent blog, Meta’s VP, Dan Rabinovitsj, explained that cloud-based video games require a latency of around 75–150ms, while some AAA video games with high graphical demand require sub 35ms. Comparatively, Rabinovitsj suggests metaverse applications would need to reduce latency to low double or even single digits.
For better or worse, we’ve seen glimpses of what the metaverse has to offer already. Decentraland’s metaverse fashion week gave major brands like Dolce & Gabbana an opportunity to showcase virtual versions of their products. But attending journalists reported that the event was fraught with lag and glitches.
Gamers are a fickle bunch, so early adopters will simply move back to other games and platforms if they have poor initial experiences. Google’s Stadia promised to revolutionise gaming, but its fate was sealed at launch as the platform simply couldn’t compete with its competitors’ latency. Today, Google has ‘deprioritised’ the platform in favour of other projects.
If the metaverse goes to plan, it should encompass a lot more than traditional gaming experiences. But if it’s going to live up to players’ lofty expectations, akin to Ready Player One, more thought needs to be given to scalable and optimised infrastructure.
Unlocking next-gen gaming
The pace at which modern gaming is evolving is astounding, making the components discussed here work lag-free and as players expect will be a huge undertaking, and even more so when developers attempt to bring them all together in the metaverse.
The issue of latency may be less headline-grabbing than virtual fashion shows, NFTs and Mark Zuckerberg’s slightly unsettling promotional video, but the ability to seamlessly stitch all of these elements together will be critical in making the metaverse live up to expectations, and therefore, to its success.
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AGO
Genius Sports and Pac-12 Launch Comprehensive AI, Tech and Integrity Partnership to Fuel Regulated Betting, Moment-Based Ad Products and Analytics
Genius Sports has unveiled a new multi-year partnership focused on integrity, technology, and AI with the Pac-12 Conference (“Pac-12”) to enhance the future of legitimate and responsible sports wagering, integrity, fan interaction and revenue generation, as well as performance evaluation in collegiate athletics.
The collaboration strengthens Genius Sports’ position as the backbone of contemporary sports. Under the terms of the agreement, Genius Sports will implement GeniusIQ, its data and AI platform, at all venues for Pac-12 football and men’s and women’s basketball events – establishing a unified, smart framework for data tracking, video capture, real-time analysis, and commercial engagement.
Genius Sports and Pac-12 will work together on various innovations aimed at protecting integrity, enhancing the fan experience, and creating new revenue opportunities.
Permitted wagering and integrity protections
Genius Sports will act as the sole distributor of official data from Pac-12 events to authorized sportsbooks globally. In this position, the firm will implement a new Authorized Gaming Operator (“AGO”) initiative aimed at ensuring the integrity of Pac-12 events and safeguarding student-athletes.
Alongside removing negative and high-risk bet types, the AGO program will enhance transparency, information exchange, and collaboration among the Pac-12, Genius Sports, and authorized sportsbooks, while stopping prohibited bettors from making bets; all aimed at addressing the risk of corruption linked to betting and safeguarding student-athletes.
A fresh age of marketing focused on moments
Genius Sports’ Moment Engine allows brands to launch advertising in real-time during critical moments in Pac-12 games across broadcast, streaming, and digital platforms, turning live sports data into actionable advertising chances.
For Pac-12 advertisers, this opens up the chance to engage with significant Pac-12 moments that are crucial, immediately, with enhanced accuracy and on a larger scale.
Enhanced performance insights
The collaboration will also aid Pac-12 schools by providing the most cutting-edge performance analysis available worldwide.
Programs will utilize the GeniusIQ-enabled Performance Studio platform, offering coaches and athletes advanced analytics and video tools employed by most NBA and WNBA teams.
“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”
“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”
The post Genius Sports and Pac-12 Launch Comprehensive AI, Tech and Integrity Partnership to Fuel Regulated Betting, Moment-Based Ad Products and Analytics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atlaslive
How Established Operators Can Address Online Casino Vulnerabilities: Atlaslive’s Recommendations
This article concludes Atlaslive’s series exploring online casino vulnerabilities and the ways established operators can address them early.
Throughout the series, several key exposure areas were examined, including cybersecurity threats, KPI warning signals, financial leakage risks, infrastructure and platform limitations, as well as compliance and regulatory pressure. Each of these factors can directly influence revenue stability, player trust, and long-term operational scalability.
In this final installment, Atlaslive specialists present a set of mitigation principles designed to help operators reduce operational exposure and maintain stability as their businesses expand.
A Structured Approach to Reducing Operational Exposure
Since 2019, Atlaslive has worked with operators across multiple markets and at different stages of growth, including companies transitioning from legacy platforms in search of greater stability and operational control.
Based on this experience, one consistent observation emerges: vulnerabilities rarely result from a single failure. More often, they develop through disconnected operational processes, delayed system visibility, or infrastructure that was not designed to support increasing complexity.
To address these risks, Atlaslive specialists recommend a structured operational approach.
Monitor KPIs in Real Time
Early anomaly detection plays a key role in identifying potential vulnerabilities before they escalate.
Continuous monitoring of indicators such as Registration-to-Deposit Conversion (Reg2Dep), payment success rates, chargebacks, retention metrics, and player lifetime value allows operators to detect performance distortions at an early stage. Acting on these signals quickly helps prevent small operational issues from turning into structural revenue losses.
Integrate Risk, Payments, and CRM Systems
When systems operate separately, operational blind spots often appear, making fraud detection and oversight more difficult.
A unified architecture that connects risk management, payment processing, and CRM systems improves visibility across both player behavior and financial flows. This integration enables faster responses to fraud attempts, bonus abuse, and unusual player activity.
Strengthen Security Governance
Security governance remains a core component of operational resilience.
Multi-factor authentication, encrypted infrastructure, and standardized security frameworks help minimize both technical and regulatory risks. Consistent security practices also support compliance requirements in regulated markets.
Automate Compliance Workflows
As regulatory requirements continue to grow in complexity, manual processes increase the risk of operational errors.
Automated KYC triggers, transaction monitoring systems, and reporting workflows allow operators to maintain consistent compliance standards while reducing operational friction and cross-market inconsistencies.
Maintain Continuous Operational Support
Operators expanding into multiple jurisdictions face increasing operational pressure.
Continuous technical monitoring combined with localized support enables faster incident response and helps maintain platform stability during peak traffic periods, market expansion, or high activity.
“Vulnerability management is not a reactive exercise. It is an ongoing operational discipline that protects revenue, player trust, and regulatory standing.”
—Tetiana Honchar, Platform Product Manager at Atlaslive
Building Long-Term Operational Resilience
Online casino vulnerabilities rarely appear suddenly. They tend to develop gradually through small operational gaps, unnoticed KPI changes, or infrastructure that struggles to handle scale.
For established operators, proactive monitoring and structured governance are essential. Security, performance, compliance, and scalability must function together as part of an integrated operational system.
Operators that treat vulnerability management as a continuous operational discipline are better positioned to protect revenue integrity, maintain regulatory standing, and scale their businesses with greater stability.
To learn more about this topic, read the full article on the Atlaslive blog.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post How Established Operators Can Address Online Casino Vulnerabilities: Atlaslive’s Recommendations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atlaslive
How Established Operators Can Address Online Casino Vulnerabilities: Atlaslive’s Recommendations
This article concludes Atlaslive’s series exploring online casino vulnerabilities and the ways established operators can address them early.
Throughout the series, several key exposure areas were examined, including cybersecurity threats, KPI warning signals, financial leakage risks, infrastructure and platform limitations, as well as compliance and regulatory pressure. Each of these factors can directly influence revenue stability, player trust, and long-term operational scalability.
In this final installment, Atlaslive specialists present a set of mitigation principles designed to help operators reduce operational exposure and maintain stability as their businesses expand.
A Structured Approach to Reducing Operational Exposure
Since 2019, Atlaslive has worked with operators across multiple markets and at different stages of growth, including companies transitioning from legacy platforms in search of greater stability and operational control.
Based on this experience, one consistent observation emerges: vulnerabilities rarely result from a single failure. More often, they develop through disconnected operational processes, delayed system visibility, or infrastructure that was not designed to support increasing complexity.
To address these risks, Atlaslive specialists recommend a structured operational approach.
Monitor KPIs in Real Time
Early anomaly detection plays a key role in identifying potential vulnerabilities before they escalate.
Continuous monitoring of indicators such as Registration-to-Deposit Conversion (Reg2Dep), payment success rates, chargebacks, retention metrics, and player lifetime value allows operators to detect performance distortions at an early stage. Acting on these signals quickly helps prevent small operational issues from turning into structural revenue losses.
Integrate Risk, Payments, and CRM Systems
When systems operate separately, operational blind spots often appear, making fraud detection and oversight more difficult.
A unified architecture that connects risk management, payment processing, and CRM systems improves visibility across both player behavior and financial flows. This integration enables faster responses to fraud attempts, bonus abuse, and unusual player activity.
Strengthen Security Governance
Security governance remains a core component of operational resilience.
Multi-factor authentication, encrypted infrastructure, and standardized security frameworks help minimize both technical and regulatory risks. Consistent security practices also support compliance requirements in regulated markets.
Automate Compliance Workflows
As regulatory requirements continue to grow in complexity, manual processes increase the risk of operational errors.
Automated KYC triggers, transaction monitoring systems, and reporting workflows allow operators to maintain consistent compliance standards while reducing operational friction and cross-market inconsistencies.
Maintain Continuous Operational Support
Operators expanding into multiple jurisdictions face increasing operational pressure.
Continuous technical monitoring combined with localized support enables faster incident response and helps maintain platform stability during peak traffic periods, market expansion, or high activity.
“Vulnerability management is not a reactive exercise. It is an ongoing operational discipline that protects revenue, player trust, and regulatory standing.”
—Tetiana Honchar, Platform Product Manager at Atlaslive
Building Long-Term Operational Resilience
Online casino vulnerabilities rarely appear suddenly. They tend to develop gradually through small operational gaps, unnoticed KPI changes, or infrastructure that struggles to handle scale.
For established operators, proactive monitoring and structured governance are essential. Security, performance, compliance, and scalability must function together as part of an integrated operational system.
Operators that treat vulnerability management as a continuous operational discipline are better positioned to protect revenue integrity, maintain regulatory standing, and scale their businesses with greater stability.
To learn more about this topic, read the full article on the Atlaslive blog.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post How Established Operators Can Address Online Casino Vulnerabilities: Atlaslive’s Recommendations appeared first on Americas iGaming & Sports Betting News.
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