Canada
MediaTroopers Obtains Revenue Share License in Pennsylvania
Leading digital marketing agency MediaTroopers has announced that the company has successfully obtained its revenue share license in the state of Pennsylvania. With decades of combined knowledge and expertise in the casino and sports betting industries, MediaTroopers is a leading force in the US online gambling market, providing marketing services to online gambling sites in Pennsylvania, New Jersey, Michigan, Indiana, Iowa, Illinois and many other states where online gabling is regulated.
The company’s solid growth and expansion across the country have been made possible thanks to MediaTroopers being one of the first marketing agents to secure gambling licenses and enter new states as soon as they go live.
The company has been operating in Pennsylvania for quite some time, after the state legalized online gambling back in 2019. Yet, MediaTroopers initially started in the Keystone State by applying to become a registered gaming services provider and working with gambling operators in a flat fee or CPA (cost per acquisition) model. Now, MediaTroopers is leading the way for other digital marketing companies and gambling affiliates by working with online casinos and sportsbooks in a revenue share model.
Pennsylvania’s Two Licensing Models
The Pennsylvania Gaming Control Board (PGCB), the state’s regulatory agency responsible for overseeing retail and online gambling in the state, imposes two diverse licensing models. One is for companies who advertise and market on a CPA basis, and the other is for those who promote on a revenue share basis. As a result, MediaTroopers have had to obtain a separate license to legally and successfully operate under this model.
Sam Segal, MediaTroopers’ CEO, stated that “We [at MediaTroopers] are beyond thrilled to have acquired a revenue share license in the state of Pennsylvania. While this may be our first license of this kind, we have years of experience in operating in the Keystone State. Similarly, our long-standing partnerships with the state’s top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So partnering in a revenue share model is the next step in strengthening our alliances with PA operators.”
“We also have plenty of experience operating in Pennsylvania under a CPA licensing model.” Segal continued. “However, we feel that this new revenue share license will help us take our Pennsylvania partners to the next level, as it requires both parties [MediaTroopers and its clients] to commit further to quality and return on investment in the long run.”
The Benefits of Revenue Share
While many companies in the US regulated gambling market have grown accustomed to operating and promoting under a CPA basis, offering revenue share services comes with many unique benefits. This innovative and contemporary model allows affiliates to have a mutual liability with their clients. Furthermore, it will also showcase MediaTroopers’ dedication and commitment to forming long-lasting alliances with clients and operating reputably within Pennsylvania.
Segal confirmed, “We at MediaTroopers are confident in our players’ overall quality and lifetime value at gambling sites. This new revenue share license allows us to show another part of our expertise in addition to acquiring new players. It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.”
Thanks to the unique revenue share license, both affiliates and gambling operators won’t be as busy aiming to attract as many new customers as possible, who will have varied player LTV (lifetime value). This way, companies like MediaTroopers can generate more users with longer lifespans who will eventually spend more time (and funds) at gambling sites. As a result, revenue share licenses make for more sustainable and long-term solutions.
MediaTroopers: Market Leader
Ultimately, MediaTroopers is leading the way for other companies and digital marketing agencies, with many more now looking toward the benefits of revenue share licenses instead of the outdated CPA model. By producing more dedicated and repeat customers, revenue share standards are a positive step for creating a better-established online and retail gambling market in Pennsylvania.
Segal concluded, “With MediaTroopers’ combined experience in both the acquisition of customers and in CRM, or the retention of customers, we warmly welcome this trend. We believe this is the way forward and think it should be for other companies, too.”
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Bragg Gaming Group
Bragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation
Bragg Gaming Group has announced the appointment of Morten Tonnesen as its new Chief Operating Officer and the promotion of Garrick Morris to the position of Executive Vice President of Global Content, US and Canada.
These immediate management changes emphasize Bragg’s strategic focus on aggressively scaling and expanding the high-margin content business globally, especially throughout the US and Canada. This global content business demonstrated significant growth, increasing by 76% in Q4-2025 compared to Q4-2024 and achieving 69% growth for the full year 2025 compared to 2024. This growth is supported by the acceleration of the “Bragg AI Brain” initiative and the company’s future presence in key emerging markets, such as Historical and Live Racing and Prediction markets. The organizational realignment represents the necessary final steps following the structural cost changes announced in January 2026.
Matevž Mazij, CEO of Bragg Gaming Group, said: “I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion. Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company. Our cutting-edge tech stack has moved beyond the investment phase and is now a proven cash generator engineered for horizontal scaling.
“We believe their contributions will strengthen our ability to deliver operational leverage, meet our goals to streamline internal processes, enhance overall efficiency across our organization, and advance us further along the path toward EBITDA growth and net profitability. Importantly, with Morten streamlining operations and Garrick focused on U.S. and Global content expansion, we also believe that we are uniquely positioned to provide the robust iGaming ecosystems required by leading players in the evolving Historical and Live Racing and Prediction markets. We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions.”
As Chief Operating Officer, Mr. Tonnesen’s mandate includes driving operational leverage and implementing Bragg’s ambitious artificial intelligence (AI) transformation. The goal of this transformation is to establish Bragg as an AI-First company by 2027. This transition is supported by specific 2027 objectives: ensuring AI-Enhanced Products are standard in over 90% of new launches and integrating AI into more than three-quarters of Bragg’s operational workflows.
Mr. Tonnesen brings over 17 years of progressive leadership experience in the iGaming, sports betting and technology sectors. He is recognized for his expertise in scaling complex businesses, driving cost efficiencies and operational excellence, and successfully executing high-impact initiatives to expand into new markets and achieve profitable growth. Before joining Bragg, Mr. Tonnesen served as Chief Growth Officer at Xtremepush, a leading provider of AI-powered CRM and loyalty marketing. Prior to his role at Xtremepush, which he joined in 2024, he was Chief Commercial Officer at Shape Games, an award-winning digital B2B platform and service provider for the iGaming industry, which was subsequently sold to Kambi. Earlier in his career, he co-founded and successfully exited the sports betting operator BetWarrior, now a major player in LatAm. He also spent six years in various roles at PokerStars. Mr. Tonnesen holds a Bachelor of Science in General Economics and a Master of Science in Strategy, Management, and Organisation from Copenhagen Business School.
Mr. Tonnesen said: “It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company. With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the U.S. and elsewhere, and potential consolidation in the overall global iGaming and Prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the Company’s cash runway and driving its EBITDA growth.”
Mr. Morris first joined Bragg as Senior Vice President Commercial for the U.S. & Canada in 2024. In an iGaming management career spanning more than 15 years, before joining Bragg, he served as Chief Operating Officer at Digital Gaming Corporation, Operations Manager at Microgaming, and IT Platforms Manager at Derivco. Mr. Morris has a Bachelor of Economics from Stellenbosch University.
Mr. Morris said: “Since I first joined Bragg in May 2024, we have significantly expanded our U.S. content footprint through the launch of our newest games, Remote Gaming Server technology, and Player Account Management platform. I look forward to working with the team to help further accelerate growth, including via our planned strategic entrance into the Historical and Live Racing, and Prediction markets segments, with the aim of enhancing value for our shareholders.”
The post Bragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation appeared first on Americas iGaming & Sports Betting News.
Canada
Wazdan’s North American Growth Accelerates Following FanDuel Alliance
Wazdan, the player-centric developer, has further strengthened its notable North American presence by forming a partnership with FanDuel, a top iGaming company in the area.
The deal represents a crucial milestone in Wazdan’s continuous global growth, as FanDuel introduces two feature-packed games at the same time in Ontario and Michigan, enabled by Light & Wonder’s aggregation platform.
In Ontario, gamers can experience Mighty Fish: Blue Marlin and 36 Coins, two games that highlight Wazdan’s distinctive blend of familiar themes and performance-focused mechanics. In Michigan, 12 Bells and Hot Slot: 777 Crown will offer players captivating gameplay designs centered on clarity, rhythm, and extensive features.
After the initial launch, FanDuel’s famous iGaming platform, FanDuel Casino, will have its collection expanded by a wide array of new slot games, each meticulously selected to include various Wazdan features that enhance player engagement like Cash Infinity
, Hold the Jackpot, and Sticky to Infinity
, all aimed at increasing entertainment and providing tangible growth for operators.
The newest expansion capitalizes on Wazdan’s progress in North America, succeeding in Michigan, New Jersey, Pennsylvania, and previous entries into West Virginia.
Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.
“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”
The post Wazdan’s North American Growth Accelerates Following FanDuel Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
PointsBet Canada to Contest Proposed 5-Day Suspension by AGCO
PointsBet Canada confirmed it will request a hearing before the independent Licence Appeal Tribunal to contest the Notice of Proposed Order issued by the Alcohol and Gaming Commission of Ontario (AGCO) on February 12, 2026, proposing a five-day suspension of its operator registration.
PointsBet claims that the proposed sanction overemphasized an isolated incident that was a result of human error, not a systemic issue. The company also said that it did not intentionally withhold information from gaming regulators, and it immediately sent the necessary information once it was discovered.
The operator, which launched in Ontario in April 2022, also said that it cooperated fully with the AGCO’s investigation.
“We have a strong compliance record in Ontario and remain fully committed to the highest standards of integrity and player protection. We look forward to presenting our case at the Tribunal,” said Scott Vanderwel, PointsBet Canada Chief Executive Officer.
The post PointsBet Canada to Contest Proposed 5-Day Suspension by AGCO appeared first on Americas iGaming & Sports Betting News.
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