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The Pools delivers Grand National promotion pack for affiliates

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The famous sport and football gambling brand has created a series of video assets featuring big names from the horseracing industry to help publishers leverage acquisition opportunities

The Pools, the legendary sports and football gambling brand, is helping affiliates leverage the huge acquisition opportunities presented by the annual Aintree Grand National with a special content pack that includes an esteemed pundit panel.

The promotional pack provides quality assets across video and visual, offering a range of content featuring some of the biggest names from the world of horse racing.

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This includes videos of former Grand National Winner, Robbie Power, and Jockey Club Managing Director, Dickon White, at the Aintree Racecourse. Pundits Paul Jacobs and Tony Scott have also filmed segments at Aintree.

Affiliates can use the video content to deliver added value to their site visitors and members in the run-up to the Aintree Grand National, which this year takes place from 7 – 9 April.

The Pools and its parent brand, The Football Pools, recently relaunched its affiliate program with sportsbook and casino affiliates being offered a range of generous deals to promote both brands to their audiences in the UK.

Mark McGuinness Head of Marketing at The Pools, said: “The Aintree Grand National is one of the biggest events on the UK horse racing calendar and presents sportsbook and casino affiliates with a huge opportunity to engage new audiences and drive more players to their partner brands such as The Pools.

“But to stand out from their rivals and win the acquisition race, affiliates need to publish high-quality content across all channels including video. This can be a big undertaking, especially for smaller affiliates, which is why we have put this promotional pack together.

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“The pack features videos from horse racing royalty, including former winner Robbie Power, pundits Paul Jacobs and Tony Scott, as well as Jockey Club boss Dickon White, and will help all of our publisher partners maximise the opportunities presented by the Aintree Grand National.”

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All British Casino Joins Forces With WST For UK Championship

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All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.

WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.

It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.

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Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.

WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”

Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”

The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.

The post All British Casino Joins Forces With WST For UK Championship appeared first on European Gaming Industry News.

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Growe Partners Named Best Affiliate Program. Once Again.

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Growe Partners, an affiliate program, which has skyrocketed its performance in the iGaming industry in just a year, has received yet another recognition as the Best Affiliate Program at the SiGMA Europe Awards 2024. 

The ceremony took place in Valletta, Malta on Nov, 12th, and the victory was achieved through a combination of public votes on the award page and evaluations by a distinguished jury panel.

In just a year Growe Partners has rightfully reserved a place amongst industry leaders, who have been in the game for a lot longer, and as they say themselves — they are not going anywhere. Today Growe Partners is a network with over 32 thousand partners, operating in more than 10 locations worldwide.

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“This achievement reflects our commitment to investing in our people, our partners, our ideas, and continuously implementing new innovative approaches. We are proud of the strong team we have built, which is always on the lookout for ways to develop and better themselves. And whose dedication resulted in this victory.

With winning this award we would like to once again emphasize that everything is possible in our industry if you set the right goal and work hard for it.” , — commented Dima Mariievskyi, Head of Growe Partners.

 

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Jackpot.com Launches in Colorado Providing Consumers Mobile Lottery Access Across the Centennial State

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Today, Jackpot.com, the online platform and app that allows individuals to safely and securely order official state lottery tickets and scratchers from their mobile phone and other devices, announced its launch in Colorado. On the heels of the Colorado Lottery’s 40th anniversary last year, the Centennial State will feature both draw games and Scratchers (digital scratch off games).

With Jackpot.com, Colorado players can instantly buy tickets for nationwide games such as Mega Millions and Powerball, as well as their favorite state lottery games, including Cash 5, Pick 3, Lucky 4 Life, and more. The innovative platform purchases tickets on behalf of its customers from an official state lottery retailer, displaying a scan of their ticket and transferring winnings under $600 in real-time to their account. For prizes greater than $600, Jackpot.com securely delivers the ticket to the winning player so they can collect the winnings from the Colorado Lottery.

“At Jackpot.com, we remain committed to growing the safe and secure access to the lottery across the country and we could not be more excited to add Colorado as our seventh state,” said Jackpot.com CEO and co-founder, Akshay Khanna. “Last year, the Colorado Lottery reached $4 billion in proceeds and they give back millions of dollars each year to state parks, schools, and various projects. They’re also notably invested in responsible gaming, which has been a staple at Jackpot.com since its inception. We can’t wait to become part of the Colorado community and provide an accessible and reliable lottery experience for players.”

Not only will Colorado residents have access to their favorite state lottery games, they’ll also have access to Scratchers – the digital scratch ticket offering focused on expediting the convenience and the processing times of scratch-off games. Jackpot.com will launch with five of the most popular scratchers in Colorado, including $3,000,000 Supreme, Casino Ca$h Chips, $250,000 ORO, and more. Customers simply have to “scratch” their device screen with their finger or mouse to reveal their scanned ticket and potential winnings. Jackpot.com delivers the industry’s fastest online lottery scratch card experience after undergoing a comprehensive business process review by Gaming Laboratories International (GLI), which ensures its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both Jackpot.com and the player.

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This year marks the Colorado Lottery’s fourth consecutive year generating a new sales record, amassing over $900 million in revenue. This year’s success translates to more than $196 million in funds allocated to beneficiaries throughout the state. Since its first ticket sale in 1983, the Lottery has allocated over $4.2 billion to good causes across the state.

Jackpot.com has continued to raise the bar for responsible gaming through the integration of modern conveniences and safety guardrails, one of the key distinctive features of digital lottery platforms. The company has significantly invested in responsible gaming protections by allowing customers to set spend limits, setting default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling.

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