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The Pools delivers Grand National promotion pack for affiliates
The famous sport and football gambling brand has created a series of video assets featuring big names from the horseracing industry to help publishers leverage acquisition opportunities
The Pools, the legendary sports and football gambling brand, is helping affiliates leverage the huge acquisition opportunities presented by the annual Aintree Grand National with a special content pack that includes an esteemed pundit panel.
The promotional pack provides quality assets across video and visual, offering a range of content featuring some of the biggest names from the world of horse racing.
This includes videos of former Grand National Winner, Robbie Power, and Jockey Club Managing Director, Dickon White, at the Aintree Racecourse. Pundits Paul Jacobs and Tony Scott have also filmed segments at Aintree.
Affiliates can use the video content to deliver added value to their site visitors and members in the run-up to the Aintree Grand National, which this year takes place from 7 – 9 April.
The Pools and its parent brand, The Football Pools, recently relaunched its affiliate program with sportsbook and casino affiliates being offered a range of generous deals to promote both brands to their audiences in the UK.
Mark McGuinness Head of Marketing at The Pools, said: “The Aintree Grand National is one of the biggest events on the UK horse racing calendar and presents sportsbook and casino affiliates with a huge opportunity to engage new audiences and drive more players to their partner brands such as The Pools.
“But to stand out from their rivals and win the acquisition race, affiliates need to publish high-quality content across all channels including video. This can be a big undertaking, especially for smaller affiliates, which is why we have put this promotional pack together.
“The pack features videos from horse racing royalty, including former winner Robbie Power, pundits Paul Jacobs and Tony Scott, as well as Jockey Club boss Dickon White, and will help all of our publisher partners maximise the opportunities presented by the Aintree Grand National.”
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The agreement signed between MGA Games, a leading provider of slots and casino games, and the operator Betano has resulted in the launch of 51 titles for the Portuguese and Belgian markets. Betano, one of the most prominent online casinos worldwide and part of the international Kaizen group, has entrusted the Spanish provider with the release of these new products, which include 3-reel slots, 5-reel slots, Megaways, and video bingos.
Among the 28 titles already available in Portugal are high-grossing games such as Popeye Caça Tesouros and the Portuguese Celebrities collection, an innovative series of slots featuring renowned figures from the country. Characters like chef Chef Chakall, DJ Diego Miranda, and other well-known personalities such as football legend Paulo Futre and TV star Teresa Guilherme provide a 100% localized experience.
MGA Games’ entry into the Belgian market has materialized with the launch of 23 slots, including hits like The Explosive Bandit and The Wizard Cat. With this move, the Spanish company strengthens its international presence and offers Belgian players an innovative gaming experience.
“This launch on Betano Portugal and Belgium reinforces our presence in the market and allows us to offer our games to a broader audience through a top-tier operator. We are confident that the combination of our technology and content, along with Betano’s expertise, will be a resounding success,” said Javier Lanfranchi, Commercial Director of MGA Games.
The post Betano, a Global Leading Operator, Launches MGA Games Content in Portugal and Belgium appeared first on European Gaming Industry News.
Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, has launched its data center and managed and professional services in Missouri.
Following the approval of Missouri Amendment 2 on November 5, 2024, the Missouri Gaming Commission (MGC) is preparing the state for the launch of its regulated online sports betting market, scheduled for December 1, 2025. Continent 8’s first-to-market strategic approach provides Missouri online sports betting operators and suppliers with immediate access to Continent 8’s data center, along with a full suite of best-in-class services that facilitate the rapid deployment of secure, resilient, zero-compromise gaming platforms.
The US continues to be a strategic market for Continent 8, as it remains not only the fastest growing, but only end-to-end solutions provider for the gaming industry in the nation. Continent 8 possesses requisite regulatory licenses, certifications, approvals, and registrations across more than 30 states, including Michigan, New Jersey, Pennsylvania, and now Missouri. The most recent EGR Power US Rankings underscores Continent 8’s position as the premier service provider in the industry, servicing and supporting 95% of the listed operators.
Michael Tobin, CEO and Founder of Continent 8 Technologies, said: “The approval of Missouri Amendment 2 highlights the continuous growth of the regulated and highly competitive US online sports betting market. We are thrilled to already be engaged with numerous customers and actively preparing their environments for the soon-to-open market.
“Our approach, anchored in regulatory compliance, ensures that gaming operators and suppliers are equipped with market-ready solutions to swiftly establish state-compliant, secure and uncompromising infrastructures, while providing ample time to optimize their platforms well in advance of the state’s launch date.”
The post Continent 8 Technologies Launches its Data Center in Missouri appeared first on Gaming and Gambling Industry in the Americas.
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