Canada
Jackpocket Appoints Tony Vartanian as Chief Growth and Revenue Officer
Jackpocket, the leading third-party app in the US to provide a secure way to order official state lottery tickets, has announced that growth marketing and digital consumer products veteran Tony Vartanian has joined the company as Chief Growth and Revenue Officer.
In this newly-created leadership role, Vartanian will drive new product and revenue opportunities, including the launch of new gameplay formats, new interactive gaming content, partnerships across digital and retail verticals, and monetization strategies across both current and new product offerings.
Vartanian comes to Jackpocket from Jump Ramp Games, a top 10 app publisher and leading mobile-first performance advertising network. As founder and CEO, he scaled the growth and monetization for Jump Ramp’s owned apps as well as those of partners across mobile gaming, e-commerce, fintech and entertainment. In 2019, the company was acquired by mobile and casual gaming pioneer MobilityWare where he was a member of the leadership team focused on a forward-looking competitive strategy for the company. His responsibilities included rethinking product strategy, monetization and direct partnerships, alongside the integration of Jump Ramp’s Advertising & Monetization platforms, CDP, Customer and Marketing Automation platforms and Data/AI capabilities. Throughout his career, Tony has partnered with some of the fastest growing startups and recognizable brands to digitally transform their businesses through product innovation leveraging strong data and technology leadership.
“We are thrilled to welcome Tony to the team and bring his diverse expertise in growth marketing, product and monetization to our Jackpocket lottery world as we continue our rapid growth. I’ve long watched and admired what Tony has accomplished at Jump Ramp Games (Jackpocket was even a former client!), and I know he shares our vision to provide our players with the very best user experiences and products in gaming,” Jackpocket founder and CEO Pete Sullivan said.
Vartanian will play a key role in supporting Jackpocket’s rapid geographic expansion, including international markets, developing new gaming verticals and content, and launching Jackpocket’s first loyalty program alongside other programs that align players and brand partners.
“Jackpocket is the proven leader in the digital lottery space, and I couldn’t be more eager to join the leadership team at this time of exciting national growth and product expansion. Their drive to continually innovate and bring their customers new experiences at the intersection of gaming and entertainment is very much in step with where I believe the market is headed. With over 150 million U.S. consumers playing the lottery yearly, I look forward to building on the impressive momentum that the Jackpocket team has delivered and capture the interest of this massive consumer audience that we believe has much more room to grow through digital products,” Tony Vartanian said.
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Canada
Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo
Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.
Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.
The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.
According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.
The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner
Tonybet’s World Cup Card Collection for Canadian customers has found its first major winner, with one lucky player taking home $15,000 CAD for securing the campaign’s prized bronze card.
There are 51 cards in total to collect during the tournament for Tonybet’s Canadian playerbase (excluding Ontario), including 48 digital cards – one for each participating World Cup nation – and three unique cards available in gold, silver and bronze – with a $150,000 CAD total prize fund on offer.
The three unique cards reward winners with prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze – and the bronze card has now been discovered by a Tonybet customer, having been on on offer through the World Cup’s group stage.
The silver card comes into play during the knockout rounds up to the quarter-finals, with the gold card held back for the closing semi-finals and final.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.
“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”
The same three cards are in circulation across Tonybet’s other markets. In some, a bronze has already been claimed; in others, all three are still waiting to be found.
Tonybet’s World Cup Card Collection runs until 31 July, with a $150,000 CAD prize pool (and separate pools running across its other markets).
The post Tonybet’s World Cup Card Collection campaign lands first $15k Bronze winner appeared first on Americas iGaming & Sports Betting News.
Canada
Gaming Corps goes live with OLG iCasino in Ontario
Gaming Corps has launched its casino game portfolio with Ontario Lottery and Gaming Corporation (OLG) in Ontario, bringing a selection of the Swedish studio’s titles to OLG’s digital casino audience.
The rollout includes football-themed games timed to the summer football calendar. Titles going live with OLG include Goals to Glory: Football Fever, Penalty Champion: Goals to Glory, and Goals to Glory: Instant Blitz, part of Gaming Corps’ Instant Blitz series.
OLG is a provincial crown agency that has operated in Ontario since 1975, with responsibilities spanning land-based gaming facilities, province-wide lottery games, internet gaming, bingo, and electronic gaming products at Charitable Gaming Centres.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Launching with OLG gives Gaming Corps outstanding visibility in one of the most exciting regulated markets in North America. The timing could not be better. As global football moves into focus, we are bringing OLG a fantastic line-up that speaks directly to the moment, while also introducing some of our most recognisable titles, mechanics and characters.”
Ian Shelswell, Director, iCasino Product, Partnerships & Development at OLG, added: “OLG is always looking to bring high-quality content to our players, and Gaming Corps’ portfolio adds further variety to our iCasino offering at an exciting time in the sporting calendar. The combination of football-themed releases, instant win content, recognisable slot franchises and engaging game mechanics makes this a strong addition to our casino catalogue. We are pleased to welcome Gaming Corps to OLG and look forward to developing the partnership.”
The post Gaming Corps goes live with OLG iCasino in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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