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ESL Gaming and Maincast extend media rights agreement for four years

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ESL Gaming, the world’s leading esports company, has today announced that it will extend its exclusive collaboration with Maincast for a further four years. With the current agreement running until 2023, the addition of multiple years ensures fans in Russia and the rest of the CIS region can keep enjoying ESL Gaming’s full premium product portfolio in their local language until Intel® Extreme Masters (IEM) Katowice 2027.

As part of the extension, Maincast keeps the exclusive rights to broadcast ESL Gaming’s tournaments on its Twitch channels in Russian and other CIS languages. Moreover, the agreement covers the complete product portfolio consisting of ESL Pro Tour Counter-Strike: Global Offensive (CS:GO), ESL Pro Tour StarCraft® II, and ESL Mobile, as well as ESL Gaming’s competitions for Dota 2.

ESL Gaming and Maincast joined forces in 2020, and their partnership has already seen ESL Gaming’s audience in the CIS region grow vastly, and the total amount of views doubled since then. Hitting a peak of 382,000 concurrent viewers during IEM Katowice 2020, Maincast delivered some of the best numbers for CS:GO globally. Additionally, ESL One Los Angeles 2020 became the most-watched online tournament in Dota 2 on Maincast’s Twitch channels with over 13 million views. These are but a couple of the success stories that show how Maincast excels in Russian-language broadcasts.

Maincast is one of our biggest media partners and expertly localizes our competitions to fans all over the CIS region,” said Frank Uddo, Senior Vice President Global Media at ESL Gaming. “They are great to work with and we are particularly excited to see, through this seven-year partnership, how committed they are to significantly invest in esports long-term. It is a testament to how integral esports has become within the region and we look forward to building even more success in the future with them.

“In 2020 Maincast signed a multi-year partnership agreement with ESL Gaming to broadcast their tournaments in Eastern Europe. In this period we’ve created an industry-defining product, finished numerous projects in close collaboration and provided on-site coverage of dozens of events,” said Andrii Grygoriev, CEO and co-founder of Maincast. “We are excited to announce that our partnership with ESL Gaming is extended up till Q2 2027. We’ve already begun working on long-term projects and looking for new ways of refining and improving our product. We will do our best to give our viewers even more high-quality broadcasts and on-site content, which you’ll always be able to find on our channels.”

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HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January

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With the new year in full swing, HIPTHER Movement is kicking off its 2026 season with a fresh twist on its community-powered running challenges. From January 26 to April 5, the HIPTHER Movement: Anti-Quit Running Challenge will push runners to stay active and consistent well past the typical drop-off period in February.

Why This Challenge Matters

Every year, millions of runners lace up in January, but by early February, many resolutions fade. According to global fitness statistics, over 70% of runners abandon their goals before spring.

HIPTHER is taking a different approach — by creating a challenge designed specifically for this dropout window, promoting long-term consistency and fun competition in a supportive, global community.

A Two-Tier Challenge to Make It Fair and Fun

To make things even more exciting and inclusive, the 2026 running challenge introduces two separate leaderboards:

1. Tier 1 – “The Titans”

This is where the top 10 runners from previous editions will battle it out. These are the athletes who consistently top the weekly charts and push the boundaries of mileage. It’s a high-stakes leaderboard for elite-level fun and endurance.

2. Tier 2 – “The Momentum Makers”

The rest of the community – from weekend joggers to returning runners – will compete in their own leaderboard. This tier is about building momentum, staying motivated, and celebrating personal bests – no matter the distance.

“We’ve seen the same five to ten names dominate the top spots, which is amazing – but we wanted to give everyone else a space to thrive, especially newer members or those coming back from injury or burnout,” says Zoltan Tundik, Co-Founder of HIPTHER.

Challenge Period: January 26 – April 5, 2026

Participants can log their runs via Strava and automatically appear in the weekly leaderboard updates published across HIPTHER’s channels.

How to Join

Weekly Highlights, Spotlights & Prizes

  • Weekly shout-outs for standout performances

  • Surprise giveaways for participation, not just podiums

  • Social media badges & stickers for personal sharing

  • Featured runners in the HIPTHER Talks Podcast and newsletters

No Dropouts This Time

The mission? To create a habit, not a spike. Runners who complete at least 8 weeks of the challenge will receive a virtual certificate and earn a chance to be featured in HIPTHER’s growing digital health and wellness community.

Don’t Worry, Cyclists: Your Time Comes This Summer

While this first 2026 challenge focuses on running, the HIPTHER Summer Ride-Off Challenge will return in June 2026, covering both road cycling and indoor sessions.

Final Word

Whether you’re a seasoned athlete or just getting back into running, this is your chance to be part of something bigger. The HIPTHER Movement isn’t just about leaderboards – it’s about consistency, community, and crushing that February slump.









Follow HIPTHER Movement on:

Let’s start strong — and stay strong. See you on the leaderboard!

The post HIPTHER Movement Launches the 2026 Run Challenge to Help Runners Stay Committed Beyond January appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit receives Special Recognition as Most Innovative Online Casino Operator

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Online casino brand WinSpirit has received Special Recognition in the Most Innovative Online Casino Operator category at the European iGaming Awards, held on January 19 — a respected industry event celebrating excellence and innovation across the global iGaming sector.

 

 

Since launching in 2022, WinSpirit has rapidly gained attention for its dynamic approach to product development, player engagement, and platform growth. The brand blends innovative tools with entertainment-driven experiences, earning recognition from both users and the wider industry.

Over the past year, WinSpirit has introduced interactive formats like WinSpirit Stories and Threads, expanded its real-time Gift Shop loyalty system, and continued to invest in smart personalisation features. This has contributed to significant growth across key areas, including retention, session frequency, and VIP activity.

The award adds to the brand’s growing list of accolades, which already includes Rising Star (SBC Awards), Voice of the People (Casino Guru Awards), and World’s Best Online Casino (World Casino Awards). WinSpirit also maintains top-tier player ratings across major review platforms, including 4.6/5 on Trustpilot and 8.9/10 on AskGamblers.

With this Special Recognition from the European iGaming Awards, WinSpirit further reinforces its position as one of the most innovative and dynamic brands in modern online gaming — driven by rapid evolution and a clear player-first vision.

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WinSpirit receives Special Recognition as Most Innovative Online Casino Operator

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WinSpirit, the rapidly ascending online casino brand, has been awarded Special Recognition as the Most Innovative Online Casino Operator at the prestigious European iGaming Awards. The ceremony, held on January 19 in Barcelona, brought together the global iGaming elite to celebrate excellence, technical evolution, and industry-leading innovation.

Since its market debut in 2022, WinSpirit has carved out a distinct identity by prioritizing dynamic product development and immersive player engagement. This latest recognition highlights the brand’s successful efforts to merge cutting-edge technology with entertainment-driven user experiences.

Redefining Player Interaction

The award specifically acknowledges WinSpirit’s aggressive roadmap over the past twelve months. Key milestones that caught the judges’ attention include:

  • Interactive Content Formats: The launch of WinSpirit Stories and Threads, which bring a social-media-inspired engagement layer to the gaming platform.

  • Loyalty Evolution: The expansion of its real-time Gift Shop loyalty system, rewarding players with tangible value in a seamless, instant-access format.

  • Smart Personalization: Continued investment in AI-driven personalization features that tailor the gaming environment to individual player preferences.

These innovations have driven measurable success for the brand, with WinSpirit reporting significant growth in player retention, session frequency, and activity within its VIP tiers.

A Growing Legacy of Excellence

This Special Recognition is the latest addition to a mounting trophy cabinet for the brand. WinSpirit’s previous accolades include:

  • Rising Star (SBC Awards)

  • Voice of the People (Casino Guru Awards)

  • World’s Best Online Casino (World Casino Awards)

Beyond industry awards, the brand maintains exceptional standing with the players themselves, boasting a 4.6/5 rating on Trustpilot and an 8.9/10 on AskGamblers.

As WinSpirit moves into the remainder of 2026, the company reaffirms its “player-first” vision, positioning itself as a primary driver of the next generation of digital gaming.

The post WinSpirit receives Special Recognition as Most Innovative Online Casino Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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