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ESL Gaming and Maincast extend media rights agreement for four years
ESL Gaming, the world’s leading esports company, has today announced that it will extend its exclusive collaboration with Maincast for a further four years. With the current agreement running until 2023, the addition of multiple years ensures fans in Russia and the rest of the CIS region can keep enjoying ESL Gaming’s full premium product portfolio in their local language until Intel® Extreme Masters (IEM) Katowice 2027.
As part of the extension, Maincast keeps the exclusive rights to broadcast ESL Gaming’s tournaments on its Twitch channels in Russian and other CIS languages. Moreover, the agreement covers the complete product portfolio consisting of ESL Pro Tour Counter-Strike: Global Offensive (CS:GO), ESL Pro Tour StarCraft® II, and ESL Mobile, as well as ESL Gaming’s competitions for Dota 2.
ESL Gaming and Maincast joined forces in 2020, and their partnership has already seen ESL Gaming’s audience in the CIS region grow vastly, and the total amount of views doubled since then. Hitting a peak of 382,000 concurrent viewers during IEM Katowice 2020, Maincast delivered some of the best numbers for CS:GO globally. Additionally, ESL One Los Angeles 2020 became the most-watched online tournament in Dota 2 on Maincast’s Twitch channels with over 13 million views. These are but a couple of the success stories that show how Maincast excels in Russian-language broadcasts.
“Maincast is one of our biggest media partners and expertly localizes our competitions to fans all over the CIS region,” said Frank Uddo, Senior Vice President Global Media at ESL Gaming. “They are great to work with and we are particularly excited to see, through this seven-year partnership, how committed they are to significantly invest in esports long-term. It is a testament to how integral esports has become within the region and we look forward to building even more success in the future with them.”
“In 2020 Maincast signed a multi-year partnership agreement with ESL Gaming to broadcast their tournaments in Eastern Europe. In this period we’ve created an industry-defining product, finished numerous projects in close collaboration and provided on-site coverage of dozens of events,” said Andrii Grygoriev, CEO and co-founder of Maincast. “We are excited to announce that our partnership with ESL Gaming is extended up till Q2 2027. We’ve already begun working on long-term projects and looking for new ways of refining and improving our product. We will do our best to give our viewers even more high-quality broadcasts and on-site content, which you’ll always be able to find on our channels.”
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MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins
MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.
The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.
The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.
Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.
The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cochrane CCO at Soft2Bet
Soft2Bet Secures Two Top Honors at International Gaming and Global Gaming Events, ICE Barcelona 2026
Soft2Bet, a prominent provider of iGaming platforms and solutions, received two accolades at the International Gaming Awards and Global Gaming Awards, claiming Platform Provider of the Year 2026 at the Global Gaming Awards EMEA and Innovator of the Year at The International Gaming Awards 2026.
The acknowledgment stems from a solid track record of performance in both product and core platform functions, with Soft2Bet dedicated to creating innovative solutions that provide partners with wider options, increased scale, and enhanced operational control in casino and sportsbook, alongside significant localization possibilities and flexible gamification choices.
In the past year, Soft2Bet has bolstered its platform ecosystem by incorporating over 9,500 new casino titles and improving essential platform features to ensure consistent large-scale performance, maintaining over 1 million pre-match events and 800,000 live events each year.
Fueled by the acclaimed product MEGA (Motivational Engineering Gaming Application), Soft2Bet’s API-driven, independent offering provides a data-centric gamification layer that facilitates exceptionally tailored and localized player experiences. Through modular mechanics and instant optimization, MEGA aids partners in enhancing engagement, retention, and acquisition in both casino and sportsbook sectors.
Innovation also encompassed new brand experiences, such as the newly introduced in-platform MEGA 11 (football manager) gamification engine for Soft2Bet’s premier brands, Betinia and CampoBet, after the recent selection of Diego Simeone as the ambassador for both brands. Like iconic football managers in reality, players advance from Beginner to Legend by managing star teams and engaging in direct matchups in fantasy games, earning localized rewards and tailored experiences.
Andrew Cochrane, CCO at Soft2Bet, said: “These awards reflect the commitment and dedication of our entire team. This year, we will continue to focus on delivering high quality products. Because we know exactly how to establish high-performance brands from the start, this year is all about delivering the kind of cutting-edge solutions that keep our partners ahead of the curve in a crowded iGaming landscape”
These two awards mark a strong start to 2026 and reflect Soft2Bet’s progress over the past year, from platform expansion and product growth to a stronger gamification offering. As a market leader, Soft2Bet is committed to redefining the industry standard by delivering high-impact, player-centric innovations that drive engagement and set new benchmarks for the global gaming ecosystem.
The post Soft2Bet Secures Two Top Honors at International Gaming and Global Gaming Events, ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
QTech Games rolls out more fast-paced content from Yoriginal Games
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B content developer and provider Yoriginal Games, enabling its platform customers to access the supplier’s expansive slots catalogue.
Yoriginal’s popular titles are crafted for the new wave in igaming: short-session players, mobile-first users, and operators who want real GGR performance. These eclectic games are also recognised for their player-retention features and sticky mechanics, and draw from Yoriginal Games’ deeper well of crash, scratch, slot and more traditional table-games content.
These games are light and lightning-fast to load, providing a ready solution to overcoming local obstacles to engagement in emerging markets, like Africa and LatAm, such as handset quality limitations, restricted access to fast networks, and high data costs.
This breakthrough announcement with QTech now affords the supplier unprecedented international reach across more emerging markets. In turn, incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, which has fast become the “go-to” solution for worldwide operators across developing territories.
As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re committed to rolling out more and more high-class content and product innovation that drives revenue for our partners. So, this deal with Yoriginal Games extends our impressive sequential pipeline for 2026 – and showcases our flexible array of content which solves for fine-grained, local requirements in countries where light, rapid-load games are a must. Their games are sleek and modern in design, backed by robust analytics to drive higher engagement and prolonged dwell-time.”
Kirill Bykov, CEO at Yoriginal Games, added: “At Yoriginal Games, we specialize in fast-paced, original casino games that bring instant excitement and big wins, crash, mines, dice, limbo, plinko, keno, blackjack, roulette and more. And while we’ve initially specialised in fast games, we also offer our premium aggregator partners, like QTech, access to our signature YOpen RGS program for developers, whereby QTech can benefit from even more of our partner slots content this year, above all in the domain of localised games.
“QTech’s platform is a gateway to global audiences, and we can’t wait to see how our highly engaging games perform across a largely greenfield landscape of emerging markets for Yoriginal.”
The post QTech Games rolls out more fast-paced content from Yoriginal Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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