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European Gaming Congress 2024

Canada

FanDuel and Pat McAfee Announce Multi-year Exclusive Content Partnership Agreement

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FanDuel, part of Flutter Entertainment, announced a multi-year exclusive content deal with Pat McAfee.

FanDuel Group got its talent, reaching a multi-year agreement with Pat McAfee Inc. (PMI), keeping the sports media industry’s fastest growing star an exclusive partner of America’s #1 Sportsbook. The agreement represents a significant expansion of its previous deal and includes a formalized content partnership.

Highlights of the new agreement:

  • FanDuel will remain the official sportsbook of PMI and the Pat McAfee Show with the two companies continuing to deepen and evolve the integration of odds boosts and other promotions across PMI platforms.
  • FanDuel and the entire team at PMI will attempt to create new shows/segments that are considered above average beyond the daily show content.
  • Expanded co-branded big brain ideas, and customer promotions such as the first ever crowd sourced Spread the Love campaign.
  • Pat McAfee and FanDuel will create a series of annual special edition shows supporting tentpole events (ex. FanDuel NFL Draft Spectacular).
  • Development of “epic” live events tour including “on-the-road” shows throughout the year.
  • McAfee and his team to support FanDuel during new state launches.

FanDuel will be investing in PMI’s content development capabilities including a new campus/complex to support its production efforts. This includes the naming and branding rights for the soon to be redesigned live studio for the Pat McAfee Show. The new complex will be known as “The FanDuel Igloo” and will house production studios, a lounge, basketball court and golf simulator.

Mike Raffensperger, Chief Marketing Officer at FanDuel Group, said: “Simply put, Pat McAfee is the sports media industry’s fastest growing star and we’re thrilled to deepen our relationship with him as our exclusive partner. Pat and his team champion the FanDuel brand and together we’ve developed ground breaking content experiences for his audience and our customers alike. Of course, Pat isn’t just our best marketing partner, he’s also one of our best customers so we expect he will give us some of the money back!”

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McAfee said: “This new deal with FanDuel will afford us the opportunity to take things to a different level. We are incredibly lucky the exclusive Sportsbook of our show remains the #1 Sportsbook in America. I’m excited for the future. With that being said, we still plan on taking every dollar FanDuel has with our Super Boosts, Hammer DAHN picks, and AJ Hawk’s big brain.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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