Canada
FanDuel and Pat McAfee Announce Multi-year Exclusive Content Partnership Agreement
FanDuel, part of Flutter Entertainment, announced a multi-year exclusive content deal with Pat McAfee.
FanDuel Group got its talent, reaching a multi-year agreement with Pat McAfee Inc. (PMI), keeping the sports media industry’s fastest growing star an exclusive partner of America’s #1 Sportsbook. The agreement represents a significant expansion of its previous deal and includes a formalized content partnership.
Highlights of the new agreement:
- FanDuel will remain the official sportsbook of PMI and the Pat McAfee Show with the two companies continuing to deepen and evolve the integration of odds boosts and other promotions across PMI platforms.
- FanDuel and the entire team at PMI will attempt to create new shows/segments that are considered above average beyond the daily show content.
- Expanded co-branded big brain ideas, and customer promotions such as the first ever crowd sourced Spread the Love campaign.
- Pat McAfee and FanDuel will create a series of annual special edition shows supporting tentpole events (ex. FanDuel NFL Draft Spectacular).
- Development of “epic” live events tour including “on-the-road” shows throughout the year.
- McAfee and his team to support FanDuel during new state launches.
FanDuel will be investing in PMI’s content development capabilities including a new campus/complex to support its production efforts. This includes the naming and branding rights for the soon to be redesigned live studio for the Pat McAfee Show. The new complex will be known as “The FanDuel Igloo” and will house production studios, a lounge, basketball court and golf simulator.
Mike Raffensperger, Chief Marketing Officer at FanDuel Group, said: “Simply put, Pat McAfee is the sports media industry’s fastest growing star and we’re thrilled to deepen our relationship with him as our exclusive partner. Pat and his team champion the FanDuel brand and together we’ve developed ground breaking content experiences for his audience and our customers alike. Of course, Pat isn’t just our best marketing partner, he’s also one of our best customers so we expect he will give us some of the money back!”
McAfee said: “This new deal with FanDuel will afford us the opportunity to take things to a different level. We are incredibly lucky the exclusive Sportsbook of our show remains the #1 Sportsbook in America. I’m excited for the future. With that being said, we still plan on taking every dollar FanDuel has with our Super Boosts, Hammer DAHN picks, and AJ Hawk’s big brain.”
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Canada
St8 launches in Ontario through partnership with Tonybet
Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.
Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.
Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.
The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.
Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.
“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”
Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.
“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”
St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.
The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.
Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
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