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BGC Brings Together Tech Platforms and Advertising Association in Fresh Drive to Protect Young People from Harm

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The Betting and Gaming Council (BGC) has launched a cross-industry effort to protect young people from harm.

 This cross-industry effort includes BGC members, such as Flutter, bet365 and William Hill, Advertising Association members, and the Lotteries Council.

Leading tech platforms Meta, Twitter, Google and Snap will provide their input into the forum – alongside advertising bodies – to work together and develop fresh ways of further protecting children online, including how data can be used to improve age accuracy.

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BGC members have already taken major steps to protect young people, including new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts, while tech platforms continue to deploy robust ad targeting to ensure gambling ads are not accessed by those who are underage.

The Forum will build on the commitments made in the Sixth Industry Code for Socially Responsible Advertising, which stipulates that gambling operators must ensure all sponsored or paid for social media adverts are targeted at those aged 25 and over unless it can be proved the adverts meet a standard of age targeting verified by an agreed third party.

It also includes a requirement that gambling ads appearing on search engines must make clear that these products are for those aged 18-plus, while the adverts themselves must include safer gambling messages.

According to the Gambling Commission, the proportion of young people taking part in any form of gambling has fallen from 23% in 2011 to 11% in 2019.

The main forms of gambling young people take part in are playing cards, private bets with friends, scratchcards and fruit machines – all types of gambling that are not offered by BGC members (2019 Young People and Gambling report).

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However, the regulated betting and gaming industry is determined to go even further in raising standards and promoting safer gambling.

Michael Dugher, chief executive of the BGC, said: “I am delighted that the BGC has been able to co-ordinate the Ad Tech Forum, which I’m sure will come up with new ways of protecting young people and the vulnerable online.

“Since being set up two years ago, we have worked tirelessly to drive up standards and promote safer gambling, and this is proof of our determination to go even further.”

Stephen Woodford, Chief Executive of the Advertising Association, said: “We welcome the proactive work by the gambling industry with tech platforms and advertising bodies. It is essential that gambling ads online and in social media meet the highest standards of social responsibility.”

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Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

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At iGB L!VE 2025 in London, the N1 Partners made a statement for its top partners — loud, bold, and airborne.

N1 Partners delivered an unforgettable iGB L!VE experience for one of their high-performing teams — Traffic Squad. Currently ranked in the top three of the year-long global N1 Puzzle Promo leaderboard, they’re chasing the ultimate prize: a Robinson R22 Beta II helicopter. The special day, arranged by N1 Partners, featured a unique journey through London aboard the red Wealth Bus, followed by an exclusive flight over the city center in an N1-branded helicopter.

“This ride left me speechless, to be honest.” “Amazing.” “Absolutely breathtaking.” And finally: “Truly one of the best experiences of my life!” — representatives of the Traffic Squad team shared their impressions of the helicopter ride.

iGB L!VE became another key step in N1 Partners’ global Puzzle Promo. The exclusive N1 merch distributed at the conference was more than just swag — it served as an additional puzzle piece that boosted partner teams on the leaderboard.

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During the conference, the N1 Partners team held dozens of strategy sessions with affiliates, exploring top-converting offers and traffic-boosting tactics. “This year in London was a genuine level-up for us,” said Alexa Bond, Head of Affiliates at N1 Partners. “We brought more than deals — we delivered experience. From strategy sessions to skyline views, our focus stays the same: give partners the tools and energy to be number one.”

N1 Partners remains open to new collaborations. Ready to unlock your next revenue milestone? Drive traffic and start climbing toward that Robinson R22 helicopter. This is your moment — join the N1 Puzzle Promo.

The post Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders appeared first on Gaming and Gambling Industry in the Americas.

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2025 Oklahoma Indian Gaming Association

AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

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AGS announced it will showcase its latest lineup of high-performing Class II and Class III slot titles and table innovations at the 2025 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 14–16 at the Oklahoma City Convention Center. This comes on the heels of the Company’s recent announcement that it is now privately held, following the completion of its acquisition by Brightstar Capital Partners.

Leading the slot lineup is So Hot Super 4™ Legends, a brand-new multi-play experience debuting in Class II markets that lets players engage with four classic So Hot® titles at once on a single screen. With stacked wins and frequent bonus triggers, this high-energy game puts a fresh spin on iconic AGS hits that have long been staples in key Class II markets like Oklahoma.

AGS will also debut new titles spanning multiple Spectra™ cabinets, including:

  • Triple Riches™ family: Transylvania Treasures™
  • Kraken Fortune’s™ family: Pirate Hoard™
  • Zodiac Strike™ family: Pegasus
  • Dragon Blast® family: Mighty Lion™
  • Mariachi Fortunes Trio™ family: Fiesta De Los Vivos™ and Fiesta De Las Calacas™
  • Repeat Win Fusion™ family: Puurfect Trio™ and Fa Cai Trio™

In the premium segment, AGS will spotlight Moo Cluck Oink®, now available in Class III and coming soon to Class II. This character-packed farm frenzy brings together the fan-favorite stars of Cluck Cluck Cash® and Moo Moo Madness™, along with a few new barnyard personalities. The game’s playful crossover theming gives players a rare reunion of familiar favorites, wrapped in a brand-new experience.

Moo Cluck Oink is available on all AGS premium cabinets—Orion Curve™ Premium, Spectra UR43™ Premium, and Spectra SL49+™ Premiumand the large-format, specialty cabinet Spectra SL75+™. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.

AGS will also showcase its high-performing mechanical stepper lineup, led by the Revel® cabinet—the Company’s first entry into the mechanical stepper category—available in both Class II and Class III. At OIGA, attendees can experience Revel launch titles in Class II, including Liberty Diamond® and Triple Treasure®, along with Straight Cash™ Triple Double Spin, a new title set to release this quarter in both Class II and Class III. Returning to the lineup is the proven Gold Nudge®, delivering classic stepper appeal with a modern nudge feature.

On the table side, AGS continues to push boundaries with Bonus Spin Xtreme™ for Poker Rooms. Already a hit on main casino floors, Bonus Spin Xtreme now brings the same electrifying progressive action to poker rooms. It can be linked to a shared jackpot pool across multiple table types or configured as a standalone progressive. Live poker players who place the side bet have a chance to win the same life-changing prize as players on blackjack, craps, roulette, or pai gow. The result is one of the most dynamic and inclusive progressive systems in the industry.

With deep roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility remain, AGS is energized to return to OIGA with a growing portfolio of player-favorite products and a continued commitment to serving the needs of tribal operators.

See it all in action at AGS booth 732 at OIGA 2025.

The post AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025 appeared first on Gaming and Gambling Industry in the Americas.

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BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025

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BETER, the in-demand provider of fast-betting content, data, and odds for esports and sports, has been awarded Esports Betting Supplier at the prestigious EGR B2B Awards 2025.

It is the first time BETER has received this award, marking a significant milestone in the company’s journey and reflecting the growing demand for its fast-paced esports products.

The EGR B2B Awards celebrate the companies powering the global iGaming industry, recognizing excellence and rewarding those leading in innovation, reliability, and client service.

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BETER’s esports offering features the fan-favorite ESportsBattle tournaments, providing non-stop betting action across popular disciplines such as eFootball, eBasketball, and eHockey, with eTennis set to become available to all partners soon. It means bettors can wager on approximately 500,000 matches annually, with up to 50 markets per event, while operators benefit from an average margin of 7.5%.

In addition, BETER provides a comprehensive Esports Odds Feed, delivering market-leading odds for over 40,000 pre-match and live events per year. These odds are calculated using official data and compiled by a team of expert traders.

With a team of over 130 esports traders, BETER ensures that players across all partner operators can place bets on the provider’s events with more than 90% uptime.

All ESportsBattle`s matches come with 24/7 live streaming, real-time data and odds, and are closely monitored by BETER’s in-house Integrity team to ensure strict adherence to fair play standards. As a result, only 0.01% of matches have been flagged as suspicious in the past 12 months.

Gal Ehrlich, CEO of BETER, said: “We are incredibly proud of the entire BETER team for the hard work that led to this achievement.

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“Their tireless efforts to deliver best-in-class esports products for the next generation of bettors have paid off—not just in winning this award, but in delivering a top-tier product and experience to our partners and their players, consistently exceeding expectations.

“This award rounds off an incredible six months for BETER, and we head into the second half of the year with strong momentum behind us.”

Adam Conway, General Manager of Esports Business Division at BETER, added: “Our esports betting products are unmatched—led, of course, by our ESportsBattle tournaments.

“These tournaments truly set the standard for what a fast-betting esports experience should be, and we’re thrilled to see that recognized by the EGR B2B Awards judges.

“Our Esports Odds Feed is equally impressive and has become an essential tool for operators looking to offer the best accurate odds in the industry.

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“I’d like to thank the entire BETER team for their dedication and to EGR for this recognition. We couldn’t be happier to add our first EGR B2B Award to the trophy shelf.”

The post BETER Wins Esports Betting Supplier Award at the EGR B2B Awards 2025 appeared first on European Gaming Industry News.

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