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BGC Calls on UK Government to Put Child Protection “Front and Centre” of Gambling White Paper

The Betting and Gaming Council (BGC) has called on the UK Government to make child protection a priority in its forthcoming Gambling White Paper.
Chief executive Michael Dugher made the call as the BGC highlighted the work already done by the regulated industry to keep young people safe.
He said the measures were in “stark contrast” to the unsafe unregulated black market online, which has none of the safer gambling measures offered by BGC members, like strict age verification checks.
In all, 15 child protection measures have been introduced since 2019, when the BGC was established, with further measures planned in the months ahead.
They include the £10m Young People’s Gambling Harm Prevention Programme, which is delivered to children, teachers and youth workers across the UK by leading safer gambling charities YGAM and GamCare.
Earlier this year, BGC members introduced new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts.
BGC members also introduced new age gating rules on advertising on social platforms, restricting the ads to those aged 25 and over for most sites.
Early results from one operator showed a 96% drop in views of social media advertisements by those aged 18–24 in the final three months of 2020, compared to the same period the year before.
The whistle to whistle ban on TV betting commercials during live sport before the watershed has led to a 97% reduction in the number of young people viewing such ads at that time.
As a further example of our members’ commitment to child protection, figures released by independent analysts Serve Legal revealed that betting shops’ record on age verification checks are better than those of supermarkets, convenience stores and petrol forecourts.
Ninety per cent of betting shops have passed “secret shopper” checks in 2021 so far, compared to 83% of convenience stores, 77% of supermarkets and 76% of petrol forecourts.
The BGC is also working with social media platforms and search companies to look at ways of allowing individuals to unsubscribe from betting ads.
The BGC is also calling on others in the regulated betting and gaming industry, and those selling products such as scratch cards in convenience stores and fruit machines in pubs, to follow the lead of betting shops in their success with independent age verification checks
In a sign that the work the BGC has done is having an impact a recent report by the Gambling Commission showed that the rate of problem gambling for 16 to 24-year-olds had fallen from 0.8% to 0.4%.
According to separate Gambling Commission data, the proportion of young people saying they had gambled in the previous seven days fell from 23% in 2011 to 11% in 2019. The regulator also found that the main forms of gambling by 11 to 16-year-olds are playing cards, private bets with friends, scratchcards and fruit machines, not with BGC members.
BGC Chief Executive Michael Dugher said: “We strongly support the Government’s Gambling Review, which highlighted the protection of children and vulnerable people in a fair and open gambling economy as one of the Government’s main priorities. We therefore hope that child protection will be front and centre of the forthcoming white paper.
“It is clear that the steps BGC members have taken over the previous two years are now providing results.
“Nevertheless, we are not complacent, and protecting young people remains our top priority as we continue raising standards across the regulated industry.
“The BGC and our members will continue drive further changes to prevent under-18s and other vulnerable groups from being exposed to gambling advertising online.
“The regulated betting and gaming industry is determined to promote safer gambling, which is in stark contrast to the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”
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iGP expands iGaming Deck portfolio with BGaming integration

iGP, the full-service iGaming platform and aggregator provider, has added BGaming to its expanding content aggregator, iGaming Deck, in a move that further supports its commitment to scalable, player-focused content delivery.
The partnership brings BGaming’s creative portfolio of over 200 games to iGaming Deck’s rapidly growing content suite, which now offers operators access to more than 10,000 titles from 100+ providers via a single API integration.
Known for its engaging game mechanics, crypto-friendly features, and bold design style, BGaming’s catalogue includes slots, crash, casual games, and more, enhancing the depth and diversity of iGaming Deck’s already comprehensive offering.
The partnership reflects iGP’s continued investment in delivering value to operators through smart aggregation, as it scales iGaming Deck with quality content and tools that support sustainable growth across markets, such as iGP’s fortune wheel builder, Twist of Luck, and jackpot offering designed to help operators drive deeper player interaction and elevate campaigns.
Jovana Popovic Canaki, CEO at iGP, said: “We are building iGaming Deck to be the most efficient and impactful aggregator solution in the market, and BGaming is a fantastic fit for that vision. Their crypto expertise, proven performance, and distinctive game style align perfectly with the demands of forward-thinking operators.”
Olga Levshina, Chief Commercial Officer at BGaming, said: “Joining the iGaming Deck platform is a great opportunity for BGaming to expand our reach and bring our games to a wider network of operators. iGP’s integration model is fast and reliable, and we’re confident this partnership will deliver strong results for both teams.”
The post iGP expands iGaming Deck portfolio with BGaming integration appeared first on European Gaming Industry News.
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REEVO Aggregator Grows Stronger as Spinomenal Joins In

REEVO is thrilled to announce a new partnership with Spinomenal, one of the industry’s most innovative content providers, known for their visually stunning and feature-rich HTML5 video slots.
With a portfolio of over 300 cutting-edge games and a global footprint backed by licenses in Malta, Romania, Greece, the UK, New Jersey, and more, Spinomenal’s unique Universe Concept and commitment to player engagement make them a perfect fit for REEVO’s dynamic aggregation platform.
This collaboration will see Spinomenal’s high-performing titles integrated seamlessly into REEVO’s ever-growing ecosystem, enabling REEVO partners to access world-class content that drives player acquisition and retention across key regulated markets.
Daniel Cuc, Head of Account Management at REEVO, commented: “Partnering with Spinomenal is a testament to our drive to continuously bring the best-in-class content to our partners. Their immersive gameplay, innovative features, and global recognition make them an ideal addition to the REEVO aggregation platform. We’re excited to offer our clients even more value through this collaboration, as we continue scaling our reach and impact across regulated markets.”
Yossi Shayovits, Head of Business Development at Spinomenal added: “Partnering with REEVO adds further momentum to Spinomenal’s strategic expansion globally, with the Belgian market forming a major element.”
This partnership reinforces REEVO’s mission to become the go-to aggregator for premium iGaming content, delivering speed, scalability, and standout experiences to operators and players alike.
Stay tuned as REEVO continues to onboard the industry’s most exciting studios—fueling our collective growth, one partnership at a time.
The post REEVO Aggregator Grows Stronger as Spinomenal Joins In appeared first on European Gaming Industry News.
Johnny Ortiz
ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.
This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.
Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.
“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”
The post ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.
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