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BGC Calls on UK Government to Put Child Protection “Front and Centre” of Gambling White Paper

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The Betting and Gaming Council (BGC) has called on the UK Government to make child protection a priority in its forthcoming Gambling White Paper.

Chief executive Michael Dugher made the call as the BGC highlighted the work already done by the regulated industry to keep young people safe.

He said the measures were in “stark contrast” to the unsafe unregulated black market online, which has none of the safer gambling measures offered by BGC members, like strict age verification checks.

In all, 15 child protection measures have been introduced since 2019, when the BGC was established, with further measures planned in the months ahead.

They include the £10m Young People’s Gambling Harm Prevention Programme, which is delivered to children, teachers and youth workers across the UK by leading safer gambling charities YGAM and GamCare.

Earlier this year, BGC members introduced new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts.

BGC members also introduced new age gating rules on advertising on social platforms, restricting the ads to those aged 25 and over for most sites.

Early results from one operator showed a 96% drop in views of social media advertisements by those aged 18–24 in the final three months of 2020, compared to the same period the year before.

The whistle to whistle ban on TV betting commercials during live sport before the watershed has led to a 97% reduction in the number of young people viewing such ads at that time.

As a further example of our members’ commitment to child protection, figures released by independent analysts Serve Legal revealed that betting shops’ record on age verification checks are better than those of supermarkets, convenience stores and petrol forecourts.

Ninety per cent of betting shops have passed “secret shopper” checks in 2021 so far, compared to 83% of convenience stores, 77% of supermarkets and 76% of petrol forecourts.

The BGC is also working with social media platforms and search companies to look at ways of allowing individuals to unsubscribe from betting ads.

The BGC is also calling on others in the regulated betting and gaming industry, and those selling products such as scratch cards in convenience stores and fruit machines in pubs, to follow the lead of betting shops in their success with independent age verification checks

In a sign that the work the BGC has done is having an impact a recent report by the Gambling Commission showed that the rate of problem gambling for 16 to 24-year-olds had fallen from 0.8% to 0.4%.

According to separate Gambling Commission data, the proportion of young people saying they had gambled in the previous seven days fell from 23% in 2011 to 11% in 2019. The regulator also found that the main forms of gambling by 11 to 16-year-olds are playing cards, private bets with friends, scratchcards and fruit machines, not with BGC members.

BGC Chief Executive Michael Dugher said: “We strongly support the Government’s Gambling Review, which highlighted the protection of children and vulnerable people in a fair and open gambling economy as one of the Government’s main priorities. We therefore hope that child protection will be front and centre of the forthcoming white paper.

“It is clear that the steps BGC members have taken over the previous two years are now providing results.

“Nevertheless, we are not complacent, and protecting young people remains our top priority as we continue raising standards across the regulated industry.

“The BGC and our members will continue drive further changes to prevent under-18s and other vulnerable groups from being exposed to gambling advertising online.

“The regulated betting and gaming industry is determined to promote safer gambling, which is in stark contrast to the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”

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22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners

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22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.

The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.

Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:

Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.

More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.

The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.

General 22Bet Partners Terms & Conditions apply to this promotion.

The post 22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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Prime Rush, a mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on Google Play for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defense, mobility, and intel respectively.

Bruno Bittencourt, CEO of LOUD, said:
“Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible. For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela) — a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael

  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7

  • Melee Weapon: Chinela (Slipper)

  • Vehicle Skin: Lenda Urbana

  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid-to-high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS. SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

Players can check out the launch trailer here: https://www.youtube.com/watch?v=Op5KreKoLmY

The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner

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FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.

This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.

“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”

Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”

Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”

The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.

The post FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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