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The Future of White-Label Solutions and How to Choose the Right Partner
A White-Label solution holds various benefits for brand owners. From a time-to-market point of view, it allows a quick penetration to the online gambling market, in some cases a white-label brand can be launched within a few weeks. Acquiring a B2C iGaming license requires resources like time, money and effort. Without the right know-how, it can take months for the brand owner to obtain it. With a White-label solution, the new brand is run on the supplier B2C license and the process in front of the regulator is much simpler. This advantage is greater in cases where the brand owner would like to start with multiple jurisdictions. Some brand owners do not have the know-how to start an iGaming operation, don’t want to gain it or would rather not deal with the day-to-day operation.
Holding hands-on experience, the white-label supplier brings all the required knowledge per jurisdiction. The brand owner does not need to learn which are the required payment methods and what should be their configuration. Regarding content, the supplier knows which sports, leagues, betting offering, casino and live casino games works best for the target audience. In a White-label solution the supplier brings to the table not only its technology but an umbrella of full managed services.
The relationships between the brand owner and the white-label supplier are usually more engaging than in the case of a turnkey solution. Both parties act as partners and both have the incentive to run a cost-effective and successful operation. This relationship is built on trust. The brand owner trusts the white-label supplier to manage his players in the best way possible, to keep the operation complaint, to configure bonuses in a way that removes the option for bonus abusing, to configure and enforce anti-fraud and AML processes.
In some cases, brand owners chose a white-label solution because they want to get away from the liability of running an iGaming solution. Until a decade ago, the white-label supplier mainly dealt with the player management liability. The emergence of regulated markets added a new liability to maintain the license and meet with everchanging regulation requirements. In recent years some white-label providers have pulled away from most or all regulated markets to remove the burden of the regulation liability and the financial risks that come with it.
As a result, some brand owners turned to acquire an iGaming license and move to a turnkey solution and some even turned to develop their own platform. It was not too long before some of these businesses realized that running their own operation is very costly and quite a difficult task. They now moved to have full liability on the entire operation, and some started to miss the old days when they were just handled the marketing traffic. Those who went to build their own technology realized that it takes many years and a lot of manpower to build a successful platform.
While the advantages are clear, fast time to market and the ability for the brand owner to focus on online marketing alone, the road to success is partnering up with an experienced provider with an excellent reputation. The brand owner needs to choose a white-label partner that he can trust in the running of his operation. One that delivers. Some white-label providers only offer a casino product and are coupled with a 3rd party Sport solution or they simply lack Sport altogether. It is important to partner up with a white-label provider that has a Sport product of their own. There are several advantages for doing this, the brand owner has a homogenous one-stop-shop solution for casino and Sport, cross-vertical retention capabilities, cross-sale tools from Sports to Casino, full traffic tracking per source. It is important to pick a supplier that really has the right payment solutions for each market. Brand owners need to look for a trustworthy partner that can support their current needs. They need to assess whether this partner will value their business and continue to support them throughout their partnership. For example, when entering additional markets or in developing specific functionalities for their operation. The right white-label supplier will bring the right technology that can quickly enter a newly regulated market as well as to adapt to the changes of existing ones, and managed services that allow brands to distinguish themselves in the competitive environment. For instance player retention tools and their correct configuration, tournaments, gamification and more.
The future of the iGaming white-label solution depends more on the suppliers than the brand owners themselves. The business case for suppliers needs to accommodate the additional regulation liability and effort. Brand owners will need to be willing to pay the extra fees for regulation services like automated KYC, additional personnel etc. In some markets like the US tribal gaming it will be required for a technology supplier to provide fully managed services due to lack of knowledge. In cases like that the white-label supplier will provide a full white-label solution except for owning the skin. We will see more affiliates deciding to own their brand and send the traffic to it rather than to 3rd party brands. This, in turn, will allow them not only to do what they do best i.e. acquiring quality traffic but also to be able to have involvement in content, bonus schemes etc. The level of this involvement depends on each affiliate.
Written by: Oren Cohen Shwartz, CEO of Delasport
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Leading igaming operators ComeOn Group and evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, are pleased to announce a strategic partnership to bring the 888 brand to the regulated Dutch market.
evoke has selected ComeOn Group to operate the 888 brand in the Netherlands. The partnership will see ComeOn Group operate 888.nl under a local Dutch license, leveraging its proprietary casino and sportsbook platform to deliver a world-class gaming experience to the Dutch audience.
Players can look forward to a wide range of slots, exclusive games, leading sportsbook odds and an immersive selection of live casino tables, ensuring a premium and diverse gaming experience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “evoke is one of the biggest betting and gaming companies in our industry, and we are honoured to be entrusted with the operation of 888, one of the most iconic consumer brands in gaming. Our proprietary technology, strong market expertise, and commitment to responsible gaming will ensure that Dutch players enjoy a best-in-class experience with the 888 brand.”
Davide Marchisio, Director of Corporate Development at evoke, said: “888 is an incredibly strong global brand, and partnering with a world-class operator gives us the opportunity to provide the amazing 888 experience to our Dutch fans. We are excited about launching 888 to Dutch customers and further expanding into regulated markets with a high-impact, low-capital partnership aligned to evoke’s strategy. The partnership highlights ComeOn Group’s commitment to expanding its presence in key regulated markets alongside the recognised and trusted brand 888, while reinforcing 888’s position as a premier gaming brand globally.”
The post 888 to launch in Netherlands with strategic partnership between evoke and ComeOn Group appeared first on European Gaming Industry News.
Brightstar Lottery PLC has reported the financial results for the second quarter ended June 30, 2025.
“We achieved several important milestones over the last few months. We secured the Italy Lotto license through November 2034, closed the sale of our Gaming & Digital business for $4 billion in cash, and announced plans to return significant capital to shareholders. With a singular focus on lottery and unmatched industry expertise, we are well positioned to create value for all stakeholders with our mission to elevate lotteries and inspire players around the world,” said Vince Sadusky, CEO of Brightstar.
“Our second quarter results reflect sustained global demand for instant ticket and draw games. We are investing in key initiatives to drive sustainable, long-term growth, while also delivering structural cost reductions to right-size the business. The Company’s attractive profit profile and strong, predictable cash flows support our balanced approach to capital allocation,” said Max Chiara, CFO of Brightstar.
Key Highlights
• Successful completion of Gaming & Digital sale for approximately $4.0 billion of net cash proceeds on July 1, 2025.
• Secured several meaningful contract wins and extensions including a nine-year Lotto operator license in Italy, an eight-year contract in Missouri which includes a fully-integrated OMNIA retail and digital solution, and several multi-year instant ticket printing contract extensions.
• Expanding OPtiMa 3.0 cost reduction programme to $50 million to right-size the business following the Gaming & Digital sale.
Second Quarter 2025 Financial Highlights
Second quarter revenue was $631 million, up 3% or stable at constant currency.
• Instant ticket & draw same-store sales increased across geographies with Italy increasing 3.7%, U.S. higher by 0.6%, and Rest of World climbing 8.4%.
• Product sales rose 59% on higher instant ticket printing and terminal sales.
• Foreign currency translation had a positive impact on growth.
• Growth from the drivers above was partially offset by elevated U.S. multi-state jackpot activity and associated LMA incentives in the prior year.
Loss from continuing operations was $60 million compared to income from continuing operations of $84 million in the prior year period.
• Incurred a foreign exchange loss versus a foreign exchange gain in the prior year, primarily reflecting the non-cash impact of fluctuations in the EUR/USD exchange rate on debt.
• Operating income was lower, driven by the high profit flow-through from elevated U.S. multi-state jackpot sales and associated LMA incentives in the prior year and restructuring charges related to the expanded OPtiMa 3.0 cost reduction programme in the current year.
• Increased provision for income taxes.
• Dynamics noted above were partially offset by reduced interest expense.
Adjusted EBITDA was $274 million compared to $290 million in the prior-year period, demonstrating resiliency despite incremental investments in the business and multi-state jackpot and LMA dynamics.
• Prior year results include the high profit flow-through from elevated U.S. multi-state jackpot sales and associated LMA incentives.
• Selling, general, and administrative costs were modestly higher as ongoing investments in the business were partially offset by OPtiMa cost savings.
• The Q2’25 period benefited from positive foreign currency translation.
Diluted loss per share from continuing operations was $0.47 compared to diluted earnings per share from continuing operations of $0.21 in the prior year. Adjusted diluted earnings per share from continuing operations was $0.12 compared to $0.20 in the prior year, primarily driven by lower operating income.
YTD 2025 Financial Highlights
Year-to-date revenue of $1.2 billion compares to $1.3 billion in the prior-year period.
• The decline was due to higher U.S. multi-state jackpot activity and associated LMA incentives in the prior year.
• Global instant ticket & draw same-store sales rose 1.2%.
Loss from continuing operations was $52 million compared to income from continuing operations of $200 million in the prior year period.
• Lower operating income, primarily due to the items affecting Adjusted EBITDA as noted below.
• Foreign exchange loss versus foreign exchange gain in the prior year, primarily reflecting the non-cash impact of fluctuations in the EUR/USD exchange rate on debt.
Adjusted EBITDA of $524 million compares to $617 million in the prior-year, primarily driven by high profit flow-through from elevated U.S. multi-state jackpot sales and associated LMA incentives in the prior year, partially offset by positive foreign currency translation.
Diluted loss per share from continuing operations was $0.59 compared to diluted earnings per share from continuing operations of $0.56 in the prior year. Adjusted diluted earnings per share from continuing operations of $0.20 compares to $0.47 in the prior year primarily driven by lower operating income, partially offset by reductions in net interest and income tax expense.
Net debt was $5.2 billion compared to $4.8 billion at December 31, 2024. The increase was primarily driven by an approximate $340 million impact from fluctuations in the EUR/USD exchange rate. Net debt leverage was 3.0x pro forma for $2 billion debt reduction completed in July.
Cash and Liquidity Update
Total liquidity was $2.9 billion as of June 30, 2025 with $1.3 billion in unrestricted cash and $1.6 billion in additional borrowing capacity from undrawn credit facilities.
Other Developments
The Company plans to launch a $250 million accelerated share repurchase programme (ASR) by entering into an accelerated share repurchase agreement with a counterparty bank. The Company plans to execute the ASR as part of its $500 million share repurchase authorization outlined below and in accordance with the share repurchase authorisation provided by the Company’s shareholders at the Company’s 2025 Annual General Meeting. The Company has been informed by De Agostini S.p.A., that it does not intend to participate in the ASR.
The Company’s Board of Directors declared a quarterly cash dividend of $0.20 per common share with a record date of August 12, 2025 and a payment date of August 26, 2025.
Completed the sale of the Gaming & Digital business on July 1, 2025. The Company received approximately $4.0 billion of net cash proceeds that are expected to be allocated in the following manner:
$2.0 billion used to reduce debt (completed in July 2025).
• Redeemed in whole the 4.125% Senior Secured U.S. Dollar Notes due April 2026 and the 3.500% Senior Secured Euro Notes due June 2026.
• Prepaid €300 million of the Term Loan Facilities due January 2027.
• The remaining amount was allocated to prepay the Revolving Credit Facilities due July 2027.
$1.1 billion to be returned to shareholders.
• The Company’s Board of Directors declared a special cash dividend to common shareholders in the amount of $3.00 per share. The record date of the distribution was July 14, 2025, and it is payable July 29, 2025.
• In addition, the Board authorized a $500 million, two-year share repurchase programme. The new authorisation replaces the Company’s existing share repurchase programme.
$500 million to partially fund upcoming Italy Lotto license payments.
$400 million to be used for general corporate purposes.
The U.S. federal income tax consequences of distributions by the Company will depend, in part, on whether the Company has current or accumulated earnings and profits (“E&P”), as determined under U.S. federal income tax principles. Based on preliminary estimates, the Company does not expect to have current E&P for fiscal year 2025 or accumulated E&P from prior fiscal years that would offset the current year expected E&P deficit. Accordingly, the Company anticipates that the special dividend, the Q1 dividend paid on June 12, and any future dividends paid in the current fiscal year will be treated for U.S. income tax purposes as a non-taxable return of capital to the extent of a shareholder’s basis in its shares, and thereafter as capital gain, although no assurances can be provided because the determination of E&P is a full-year calculation which depends upon facts that are not known as of the date hereof.
FY’25 Outlook: Adjusted EBITDA Reaffirmed, Cash Flow Improved
• Revenue of approximately $2.50 billion; adjusting revenue down $50 million compared to the previous outlook to reflect a timing shift in product sales and increased amortization related to Italy Lotto upfront license fee (which is treated as contra-revenue).
• Adjusted EBITDA of approximately $1.10 billion, in line with the previous outlook as incremental benefit from foreign currency translation is offset by higher-than-expected U.S. multi-state jackpot and LMA impacts.
• Net cash used in operating activities of approximately $275 million reflects a $75 million improvement versus the previous outlook driven by interest, income taxes, and other working capital items.
• Capital expenditures of approximately $375 million, a $75 million improvement from the previous outlook to reflect timing shifts related to recent contract extensions.
• Increasing FY’25 EUR/USD assumption to 1.12.
The post Brightstar Lottery Reports Second Quarter 2025 Results appeared first on European Gaming Industry News.
Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.
Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.
“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.
Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.
Dodo’s Key Features:
• Curated crash and instant game selections with a free play option
• Game reviews, expert tips, and easy-to-follow player guides
• Trusted casino listings tailored for crash games fans
• Designed with crypto players in mind, offers crypto-related insights.
The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.
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