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The Future of White-Label Solutions and How to Choose the Right Partner
A White-Label solution holds various benefits for brand owners. From a time-to-market point of view, it allows a quick penetration to the online gambling market, in some cases a white-label brand can be launched within a few weeks. Acquiring a B2C iGaming license requires resources like time, money and effort. Without the right know-how, it can take months for the brand owner to obtain it. With a White-label solution, the new brand is run on the supplier B2C license and the process in front of the regulator is much simpler. This advantage is greater in cases where the brand owner would like to start with multiple jurisdictions. Some brand owners do not have the know-how to start an iGaming operation, don’t want to gain it or would rather not deal with the day-to-day operation.
Holding hands-on experience, the white-label supplier brings all the required knowledge per jurisdiction. The brand owner does not need to learn which are the required payment methods and what should be their configuration. Regarding content, the supplier knows which sports, leagues, betting offering, casino and live casino games works best for the target audience. In a White-label solution the supplier brings to the table not only its technology but an umbrella of full managed services.
The relationships between the brand owner and the white-label supplier are usually more engaging than in the case of a turnkey solution. Both parties act as partners and both have the incentive to run a cost-effective and successful operation. This relationship is built on trust. The brand owner trusts the white-label supplier to manage his players in the best way possible, to keep the operation complaint, to configure bonuses in a way that removes the option for bonus abusing, to configure and enforce anti-fraud and AML processes.
In some cases, brand owners chose a white-label solution because they want to get away from the liability of running an iGaming solution. Until a decade ago, the white-label supplier mainly dealt with the player management liability. The emergence of regulated markets added a new liability to maintain the license and meet with everchanging regulation requirements. In recent years some white-label providers have pulled away from most or all regulated markets to remove the burden of the regulation liability and the financial risks that come with it.
As a result, some brand owners turned to acquire an iGaming license and move to a turnkey solution and some even turned to develop their own platform. It was not too long before some of these businesses realized that running their own operation is very costly and quite a difficult task. They now moved to have full liability on the entire operation, and some started to miss the old days when they were just handled the marketing traffic. Those who went to build their own technology realized that it takes many years and a lot of manpower to build a successful platform.
While the advantages are clear, fast time to market and the ability for the brand owner to focus on online marketing alone, the road to success is partnering up with an experienced provider with an excellent reputation. The brand owner needs to choose a white-label partner that he can trust in the running of his operation. One that delivers. Some white-label providers only offer a casino product and are coupled with a 3rd party Sport solution or they simply lack Sport altogether. It is important to partner up with a white-label provider that has a Sport product of their own. There are several advantages for doing this, the brand owner has a homogenous one-stop-shop solution for casino and Sport, cross-vertical retention capabilities, cross-sale tools from Sports to Casino, full traffic tracking per source. It is important to pick a supplier that really has the right payment solutions for each market. Brand owners need to look for a trustworthy partner that can support their current needs. They need to assess whether this partner will value their business and continue to support them throughout their partnership. For example, when entering additional markets or in developing specific functionalities for their operation. The right white-label supplier will bring the right technology that can quickly enter a newly regulated market as well as to adapt to the changes of existing ones, and managed services that allow brands to distinguish themselves in the competitive environment. For instance player retention tools and their correct configuration, tournaments, gamification and more.
The future of the iGaming white-label solution depends more on the suppliers than the brand owners themselves. The business case for suppliers needs to accommodate the additional regulation liability and effort. Brand owners will need to be willing to pay the extra fees for regulation services like automated KYC, additional personnel etc. In some markets like the US tribal gaming it will be required for a technology supplier to provide fully managed services due to lack of knowledge. In cases like that the white-label supplier will provide a full white-label solution except for owning the skin. We will see more affiliates deciding to own their brand and send the traffic to it rather than to 3rd party brands. This, in turn, will allow them not only to do what they do best i.e. acquiring quality traffic but also to be able to have involvement in content, bonus schemes etc. The level of this involvement depends on each affiliate.
Written by: Oren Cohen Shwartz, CEO of Delasport
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QiH Group has been in the betting and gaming trade press frequently for its exciting yet steady growth the past few months – mainly in scouting and appointing the best-in-class talent from within the industry.
The latest talent acquisition in the iGaming group’s repertoire is finance and industry stalwart Simon Winder, who joins after seven years with Spotlight Sports Group (SSG). Winder, who has an impressive record in finance, including half a decade with the Football Association as well as time in the music and television industry.
As part of the new C-suite layer in the UK side of QiH’s business, Winder will use his growth-oriented financial expertise to support the business’s rapid growth, set out longer-term finance strategies and work with each department to achieve overall P&L goals.
Jamie Walters, CEO and co-founder of QiH Group, said that Winder’s appointment completes the C-level scaling the business set out to achieve at the beginning of FY 2024-2025.
“We’ve made no secret of the fact that our business is growing fast. FY2023 delivered 75 percent growth in both revenue and profit and 2024 is on track to achieve the same again,” Walters explains. “Simon is an integral part of the formula we need to support this growth and to help take QiH Group into the next phase of our business. Massive thanks to our incredible HR Director, Andrea Talreja, and her incisive and insightful executive search that has brought us the support at C-level that we need to forge ahead.”
Winder, who will take up his post 1 November 2024, said: “After a wonderful and rewarding seven years with SSG, it’s great to be moving to a young company with the reputation for innovation, growth and compliance that QiH Group has. Having watched the affiliate’s progress from the outside these past four years, it will be extremely fulfilling to be part of the action!”
Winder joins newly appointed CMO David Murphy, CTO Sachin Saxena and COO Andrew Lee in managing the company from the London office, but across both the Skopje and London teams.
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For more information on QiH, Simon or to arrange an interview, please contact: [email protected] or [email protected]
About QiH Group
Founded in 2014, QiH is an innovative and industry-leading digital marketing business in the iGaming industry. With offices in London, UK and Skopje, North Macedonia, we specialise in digital marketing within the iGaming industry in multiple markets around the globe. Our companies include: Digital Adventures, with its suite of iGaming aggregator brands that deliver traffic to the biggest operators in the industry; Wizard Interactive, an affiliate partner for top-tier US-based online casinos looking for high-quality traffic and Tau Marketing Services, a suite of three consumer-facing, multi-geo casino brands run through the Aspire network.
The post QiH Group completes C-suite hiring spree with new CFO appointment appeared first on European Gaming Industry News.
Virgin Bet is excited to announce the second iteration of its ‘Women’s Day’ event, which will take place at the Virgin Bet November Handicap on Saturday, 9th November, at Doncaster Racecourse.
The day will serve as a platform to celebrate women in racing, making it the latest effort in Virgin Bet’s long line of social impact initiatives to help create a more inclusive environment.
Building on the success of the inaugural Women’s Day at Ayr Racecourse last season, this celebration aims to further highlight and honour the invaluable contributions of women in racing.
The event at Doncaster Racecourse is open to everyone, embodying Virgin Bet’s brand mission, ‘A Good Bet’. This campaign emphasises the brand’s dedication to breaking down pre-existing barriers within sports and culture at large.
As part of the day’s proceedings, in addition to enjoying Doncaster’s spectacular race offerings, attendees can attend two panels led by presenter Natalie Pike, with the first starting at 10:45 am in the Exhibition Hall. Combining celebration with insight, these discussions will encourage reflection and spark conversation, connecting racing fans with legendary women transforming horse racing while also addressing diversity in the sport.
Panellists will include:
Panel 1: Women of Horse Racing
- Sophie Green (Trainee Clerk of the Course, Southwell Racecourse)
- Charlotte Russel (General Manager, Go Racing In Yorkshire)
- Rachel Harwood (Executive Director, Doncaster Racecourse)
Panel 2: Creative Inclusivity in Racing
- Dawn Goodfellow (CEO, Racing Welfare)
- Emma Kay (Founder, WalkSafe)
Additionally, as part of Virgin Bet’s raceday sponsorship, a donation will be made to Racing Welfare. Their work ensures the well-being and success of British horseracing’s workforce. Virgin Bet’s support for Racing Welfare highlights the importance of giving back to the community that keeps the industry running.
The Virgin Bet November Handicap marks the beginning of Virgin Bet’s continued partnership with Arena Racing Company (ARC) for a series of key meetings throughout the 2024/25 season. This partnership extends to fellow LiveScore Group brand LiveScore Bet.
Virgin Bet’s Personal Safety Partner, WalkSafe, will also be integrated into the race day. Founded in 2020, WalkSafe was developed to give the public as much information about their surroundings as possible. The app, WalkSafe+, enables users to plan the safest route home, along with a host of additional features to help ensure a safer experience for all.
Racegoers will be able to learn more about the innovative and free-to-download app over the course of the raceday, and get the chance to speak with its founder, Emma Kay, who strives every day to educate and highlight the importance of safety in all walks of life. Emma will also feature on one of the panels, sharing her insights and experiences as part of the discussions.
This second iteration of Women’s Day, now making its debut at Doncaster, serves as a potential alternative to traditional Ladies’ Day. Virgin Bet, in partnership with Doncaster Racecourse, is proud to continue fostering a celebratory environment, reminding everyone that racing truly welcomes all.
Dominic Vye, Marketing Director, Virgin Bet, said:
“Horse racing owes much of its success to the incredible women who contribute so much behind the scenes, and it’s time we celebrate their achievements. At Virgin Bet, as part of our ‘A Good Bet’ brand campaign, we want to make sport more accessible and highlight brilliance, no matter who the subject is, and this initiative is doing exactly that.”
Presenter and ‘Women’s Day Sponsored by Virgin Bet’ collaborator, Natalie Pike, added:
“It’s been amazing to return and once again be part of this fantastic initiative with the teams at Virgin Bet and Doncaster Racecourse. I hope this year’s event will continue to inspire and uplift the incredible women in horse racing. Creating an inclusive and safe environment for everyone in the sport is so important, and I’m proud to help bring attention to that.”
Rachel Harwood, Executive Director of Doncaster Racecourse, continued:
“We are proud to celebrate Women’s Day here at Doncaster Racecourse. This initiative shines a spotlight on the essential role women play in our sport. It’s also a fantastic opportunity to remind everyone that racing is for everyone, and we hope all racegoers feel that sense of inclusivity and belonging.”
“We’re also delighted to have Virgin Bet’s Personal Safety Partner WalkSafe integrated as part of their sponsorships with us. The experience and safety for all spectators at our racecourses is a priority, so it’s fantastic to see this as part of Virgin Bet’s ‘A Good Bet’ initiatives, which aims to create a more inclusive and welcoming environment for all.”
To purchase tickets, please visit: www.tickets.doncaster-racecourse.co.uk
The post VIRGIN BET AND PRESENTING STAR NATALIE PIKE BRING ‘WOMEN’S DAY’ TO DONCASTER RACECOURSE appeared first on European Gaming Industry News.
The NSW Government has made appointments to the board of the Independent Liquor and Gaming Authority (ILGA), including a deputy chairperson and two new members.
Associate Professor Amelia Thorpe and Nicholas Nichles have been appointed following a rigorous public expression of interest selection process. Additionally, existing member Chris Honey has been appointed deputy chairperson.
ILGA is a statutory decision-maker responsible for a range of liquor, registered club and gaming machine regulatory functions including determining licensing and disciplinary matters.
The appointments follow the end of the term of appointment for outgoing deputy chairperson Sarah Dinning, and also fill vacancies that existed on the board.
Mr Honey, who was appointed a member of ILGA earlier in 2024, has been named deputy chairperson until the end of his current appointment term (11 February 2027).
Mr Honey has extensive experience in the advisory and restructuring field, including working extensively in highly regulated sectors.
Associate Professor Thorpe and Mr Nichles have both been appointed for four years commencing 6 November 2024.
Associate Prof Thorpe is with the Faculty of Law & Justice at the University of New South Wales and an Acting Commissioner of the NSW Land and Environment Court.
Mr Nichles was previously a Consul General and Senior Trade and Investment Commissioner for Australian Government agency Austrade, based in the US.
The new appointments bring the ILGA board membership to seven. The new appointments will join chairperson Caroline Lamb, new deputy chairperson Mr Honey and current members Cathie Armour, Jeffrey Loy APM and Dr Suzanne Craig.
The post NSW Govt Appoints New Board Members to ILGA appeared first on European Gaming Industry News.
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