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NFL and Aristocrat Sign Exclusive Slot Machine Licensing Agreement

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The National Football League (NFL) and Aristocrat Gaming have signed an exclusive multi-year slot machine licensing agreement.

Under the terms of the agreement, Aristocrat will have an exclusive global license to build land-based NFL-themed slot machines as well as a non-exclusive license for virtual sports games, marking the first deal of its kind for the NFL. The partnership will provide the NFL an opportunity to further drive fan engagement through a new gaming experience.

“The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with industry leader, Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming. Today’s slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat’s vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football,” Rachel Hoagland, Vice President of Gaming and Partnership Management at NFL, said.

“At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership. Fans worldwide love watching the NFL, and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond,” Hector Fernandez, President of Aristocrat Americas and EMEA, said.

The NFL-themed slot machines, which will offer fans the ability to customize their experiences based on their favorite teams, are expected to hit casino floors during the 2023 NFL season.

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Aristocrat Gaming to Participate in Australian Hospitality & Gaming Expo

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Aristocrat Gaming is going to participate in the Australian Hospitality & Gaming Expo (AHG) this March.

Taking place from the 25 – 26 March at the Brisbane Convention & Exhibition Centre, Aristocrat Gaming will give customers a first-class pass to see their brand-new line up of content for the Australian and New Zealand markets, supported by its show-stopping hardware, The Baron Upright.

Demonstrating the continued growth of their portfolio for clubs, hotels and casinos across ANZ, Aristocrat Gaming will have a broad line-up of new games for this region. Players will be delighted with the new entertainment options, whilst giving customers a competitive edge in a very strong hospitality market.

“Our studio teams here in Australia, and across the world, have been focused on delivering ANZ-first content for players and we’re incredibly proud to show that to customers at the expo” said David Ronson, Managing Director Aristocrat Gaming ANZ.

“There are now also over 10,000 Baron Upright cabinets across Australia and New Zealand and we can’t wait to continue building that momentum with an exciting line up of new content for our customers that drive their business forward,” said David.

Cash Express Legend and Dragon Vault are two new games launching at the show, accompanied by Cash Horns and Jackpot Tales – two new game families that were released in late February. Highlights of the content line-up includes:

• Cash Express Legend – Reimagines the classic game theme with all new trains and games. The iconic train feature returns, but it’s enhanced with four trains, new jackpots, plus Repeat Win and feature-in-feature Hold & Spin.

• Dragon Vault – A strong game in North America, this game has been re-designed for the Australian player with stunning Asian themed games. The symbol-driven “Overlapping Bonuses” feature enables Hold & Spin upgrades.

• Cash Horns – A rampagingly good game featuring charging bulls, it features easy-to-follow game play, and multi-level Hold and Spin.

• Jackpot Tales – Combines all-time classic stories with up-to-date game play for an exciting experience where players take on a quest for golden treasure chests.

With an ever-expanding portfolio, Aristocrat Gaming continues to support the existing fleet, including new games for Heaven and Earth as well as Thunder Empire X, all of which will be on display at the expo.

The Gaming Systems business from Aristocrat Interactive will also showcase how it is innovating the patron experience. It provides venues with a powerful, all-in-one platform for player engagement, promotions, membership management and real-time gaming performance reporting. It’s designed for scalability to enable venues to seamlessly add modules to suit the growth of their business.

The post Aristocrat Gaming to Participate in Australian Hospitality & Gaming Expo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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All-New Spooky Link Grand by Aristocrat Gaming Makes Official Debut at Mohegan Sun

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The thrilling chills and chilling thrills of Spooky Link went to new frights at Mohegan Sun on Wednesday, Feb. 18 when the casino and entertainment destination hosted the official U.S. debut of the all-new Spooky Link Grand by Aristocrat Gaming.

Mohegan Sun guests enjoyed a free pull event, frighteningly fun photos with the Mo’ Mummy character, and the chance at winning $100,000 in cash prizes.

“Bringing the Spooky Link Grand to Mohegan Sun’s Casino of the Sky is a huge moment for us, and being the first to launch these games has generated some incredible excitement. Our guests enjoyed a thrilling launch event yesterday, and we can’t wait for even more guests to discover these exhilarating new Aristocrat games at Mohegan Sun,” said Jeff Hamilton, President & General Manager of Mohegan Sun.

“We’re thrilled to partner with Mohegan Sun for the official debut of the all-new Spooky Link Grand. This launch builds on the incredible legacy of the chart‑topping original Spooky Link and reinforces our commitment to delivering industry‑leading content that players instantly recognize and enjoy,” said Craig Toner, CEO of Aristocrat Gaming.

Spooky Link Grand is exclusively available on the dynamic King Max cabinet and has three fun base games, including Go Ghost, Mo’ Mummy, and Yo Yeti. It wouldn’t be a Spooky Link game without the player-favorite characters, each with their own fun and unique twists to their Cash Collect bonuses.

The game features exciting bonuses like the Spooky Grand Chance Symbol feature; depending on which base game you play, the Go Ghost, Mo’ Mummy, or Yo Yeti feature; and the Jackpot feature for the chance to win the Spooky Grand + Grand wide area progressive jackpot starting at $50,000.

The post All-New Spooky Link Grand by Aristocrat Gaming Makes Official Debut at Mohegan Sun appeared first on Americas iGaming & Sports Betting News.

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Aristocrat Gaming and Metropolitan Gaming Partner to Open Aristocrat on the Square at Empire Casino

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Metropolitan Gaming, in partnership with Aristocrat Gaming, introduced Aristocrat on the Square, a premium new gaming experience for guests at Empire Casino in London and the first dedicated Aristocrat Gaming space in the UK.

Aristocrat on the Square showcases an impressive lineup of popular Aristocrat Gaming titles tailored specifically for the UK, including popular releases like NFL Triple Score, Lightning Link, Mo Mummy and Bao Zhu Zhao Fu Link. The space is designed to elevate the player experience, highlighted by an engaging LED ceiling and upscale décor that create an inviting lounge atmosphere.

“The debut of Aristocrat on the Square at Empire Casino marks a significant milestone for Aristocrat Gaming, reinforcing our commitment to customers across EMEA and expanding our presence in the UK as we continue delivering world‑class gaming experiences to players around the globe. Our partnership with Metropolitan Gaming reflects a multi-year investment in bringing cutting‑edge games, hardware, marketing, and entertainment experiences to players across Europe,” said Craig Toner, CEO of Aristocrat Gaming.

“The launch of Aristocrat on the Square at Empire Casino represents an exciting new chapter for Metropolitan Gaming. As the first dedicated Aristocrat Gaming space in the UK, it reflects our focus on creating distinctive, premium environments that elevate the player experience. Working closely with Aristocrat, we’ve brought together world-class gaming content and a carefully designed setting to deliver something truly special for our guests at Empire Casino,” said Alex Oswald, Managing Director of Metropolitan Gaming.

To celebrate the launch, Empire Casino hosts a month-long Home of the Hot Seats promotion throughout February, offering players the opportunity to win vouchers, free play and more.

The post Aristocrat Gaming and Metropolitan Gaming Partner to Open Aristocrat on the Square at Empire Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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