Latest News

New Research Reveals Gambling Ads on Social Media More Appealing to Children than Adults

Published

4 years ago

October 27, 2021

Reading Time: 3 minutes

According to a new study conducted at the University of Bristol, gambling advertising on social media is significantly more appealing to children and young people than to adults.

The study findings showed disguised gambling marketing and ads for betting on esports – professional online competing in computer games – were nearly four times more appealing to children than adults. It also revealed nearly half of children are exposed to such advertising weekly and around a quarter encounter it daily.

Whereas results showed the vast majority of adults were wary or annoyed when faced with gambling ads, children mainly reacted positively.

Co-lead investigator Dr Raffaello Rossi, who is conducting first-of-its-kind research into the use and impact of gambling advertising on social media, said: “The overwhelming strong appeal of gambling advertising on social media to children is of huge concern, as it is known the earlier people start gambling the more likely it will become habitual and problematic.

“That’s why there needs to be much stricter and clearer rules in place to clamp down on the issue, which could easily spiral out of control given how long children and young people spend on social media these days. Many of the adverts may look entirely innocent and harmless, but they in fact pose a serious risk of getting a whole new generation of gamblers hooked on a serious addiction which has devastating consequences.”

The report, in light of its findings and previous studies, is calling for:

Esports gambling advertising, which automatically appeals to children and young people, to be banned.
Gambling content marketing, which masquerades as something appealing, to be rigorously regulated and informed by what is proven to attract young people.
Regulators to broaden the age range of a “young person” from 16-17 to 16-24-year-olds.
Social media platforms to only allow gambling ads on social media when users actively opt-in to receive them.

The report comes as the Gambling Act is currently being reviewed by the government, and the Committee of Advertising Practice (CAP) has launched a consultation to better protect children from gambling advertising which appeals to them.

This study surveyed online 210 children aged 11 to 17 years, 222 young people aged 18 to 24, and 221 adults aged 25 to 78 years in the UK from May to July last year.

Esports gambling adverts were also found to be much more appealing to children and young people than adults, who were shown to be four-times more likely to feel extremely negative emotions about the ads than children.

Co-lead investigator Agnes Nairn, Professor of Marketing at the University of Bristol’s School of Management, said: “We know from previous research that children are actively following and engaging with gambling content on social media and regulators are struggling to keep up with this trend. This new research shines a spotlight on two specific types of gambling adverts: content marketing and esports that are strongly and significantly more appealing to children and young people than to older adults.

“Importantly, the current regulations do not address these types of advertising at all. The esports market is forecast to exceed a billion dollars this year. It has an audience of 500 million people, most of them children and young people. The regulations need to be reformed as a matter of urgency.”

The Young Gamers and Gamblers Education Trust (YGAM), a leading UK gambling-harm prevention charity, provides a range of education programmes, working with thousands of schools and youth practitioners to help engage with and safeguard future generations against gambling harms.

Kev Clelland, Strategic Alliance Director at YGAM, said: “A key part of our programmes focus on gambling advertising, as well as the growth of esports, and this latest research will further inform our evidence-led resources. The findings support the evidence we submitted to the Gambling Act Review where we called for more to be done to minimise the exposure that children have to gambling advertising. All gambling advertising should be designed and displayed in a way that is appropriate for adults and avoids marketing techniques that appeal to children. There is opportunity to strengthen advertising protections and both the advertisers and the platforms which host adverts should use technology and data to do more.”

888.it

R. Franco Digital Shortlisted for Casino Platform Excellence at EGR Europe Awards 2026

Published

7 hours ago

January 8, 2026

Wladimir P.

r.-franco-digital-shortlisted-for-casino-platform-excellence-at-egr-europe-awards-2026

R. Franco Digital, the leading Spanish iGaming provider, has been officially shortlisted for Casino Platform Supplier of the Year at the prestigious EGR Europe Awards 2026. The nomination recognizes a landmark year for the company, characterized by the explosive growth of its IRIS Open Omnichannel Platform and a major commercial breakthrough into the Italian market.

The winners will be announced during a gala ceremony on February 18, 2026, at the Hilton Malta, where the industry’s top-tier operators and suppliers gather to celebrate European gaming excellence.

IRIS: The Engine of Omnichannel Growth

The core of R. Franco Digital’s success lies in its IRIS platform, a highly scalable, multi-jurisdictional solution that unifies casino, sports betting, and retail management.

IRIS Platform Milestones (2025-2026):

Jurisdictional Reach: Certified in 6 jurisdictions and operational in over 10 regulated markets.
Content Depth: Seamlessly integrated with over 1,600 games from global third-party providers.
Operational Stability: Provides 24/7 multilingual support and advanced real-time analytics for operators.
Commercial Momentum: Secured 50+ new operator partnerships and entered three new markets within the last 12 months.

Performance Highlights: 4 Billion Game Rounds

R. Franco Digital’s games portfolio has seen a massive surge in engagement, bolstered by 20 new high-performance slot releases in 2025. Standout titles such as Strange Spins, Aphrodite, Zorro: Final Duel, Ovomon, and The Phantom contributed to a record-breaking year.

Metric	2025–2026 Achievement
Total Game Rounds	4 Billion+ across regulated markets
Revenue Growth	30% Increase during the judging period
New Content	20 New slot titles launched
Expansion	Debut in the Italian regulated market

Strategic Italian Market Entry

A major factor in the EGR shortlisting was R. Franco Digital’s successful entry into Italy. The provider rapidly localized its content to meet the specific demands of Italian players through tier-one partnerships:

Stanleybet.it: Launched 19 games, including the Italian-exclusive debut of Strange Spins.
888.it: Successfully rolled out the popular Super 7 3×3 title.

“We’re proud to be shortlisted for this award, which reflects the strength of our IRIS platform and the quality of the content we’ve delivered over the past year,” said Javier Sacristán Franco, International Business Director at R. Franco Digital. “Our team has worked hard to support operators with reliable, innovative solutions… we are delighted to see that effort recognised.”

The post R. Franco Digital Shortlisted for Casino Platform Excellence at EGR Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Big Hot Flaming Pots

Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online

Published

8 hours ago

January 8, 2026

Wladimir P.

big-hot-flaming-pots:-tasty-treasures-–-lightning-box-brings-land-based-hit-online

Light & Wonder has officially launched Big Hot Flaming Pots: Tasty Treasures, the digital debut of its highly successful land-based franchise. Developed by in-house specialist studio Lightning Box, this 3×5 slot offers 243 ways to win and a high-energy “three-pot” mechanic that has already become a staple on casino floors worldwide.

The game transitions the whimsical “dumpling-tossing” theme to online audiences, combining vibrant Asian-inspired aesthetics with a deep mathematical model designed for high-engagement sessions.

The Three-Pot Mechanic & Seven Feature Combinations

At the core of the gameplay is the persistent pot system. Landing specific colored coins fuels three separate pots—Yummy, Spicy, and Upsized. These pots can trigger individually or in any combination, leading to seven distinct bonus paths.

Feature Mode	Gameplay Enhancement
Yummy Mode	Increases the Hold & Spin respin counter from 3 to 4, significantly extending bonus life.
Spicy Mode	Introduces Chilli multipliers; landing a pepper adds its cash value to every symbol currently held on the board.
Upsized Mode	Unlocks a Dual Grid (two reel sets) for the Hold & Spin round, doubling the win potential.
Combined Modes	Triggering all three at once creates the “Mega Bonus,” featuring dual grids, 4 respins, and value-boosting peppers.

Innovation: The Stack N’ Hit Feature

Unlike traditional Hold & Spin mechanics where symbols simply lock until the round ends, Tasty Treasures introduces the Stack N’ Hit evolution.

Reel Clearing: When a vertical reel is filled with Bun symbols, the prizes are instantly collected, and the reel is cleared.
Persistent Respins: Clearing a reel creates open spaces for new prizes to land, allowing the bonus round to continue far longer than standard industry alternatives.
The Path to Grand: Each cleared reel activates a “Pepper Tracker” above it. Lighting up all five trackers awards the Grand Progressive Jackpot.

Jackpot Tiers & Base Game Depth

Operators benefit from a versatile math model that supports both consistent base-game performance and high-volatility jackpot chases.

Progressive Jackpots: Grand and Major tiers for life-changing win potential.
Fixed Jackpots: Minor and Mini tiers awarded through symbols landing during features.
Nudge Wilds: In the base game, Wild symbols can nudge to cover entire reels, assisting in achieving the 243-way payouts.

“Big Hot Flaming Pots: Tasty Treasures carries forward a brand that has already made its mark in land-based venues,” says Michael Maokhamphiou, Studio Director at Lightning Box. “This release offers operators a flexible, high-performing title that combines familiarity with fresh layers of engagement.”

The post Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blask Index

How Venezuela’s iGaming market is reacting to US pressure

Published

8 hours ago

January 8, 2026

GamingAmericas.com

how-venezuela’s-igaming-market-is-reacting-to-us-pressure

Blask data indicates Venezuela’s iGaming demand remained stable in the initial days following the US operation in Caracas.

On 3 January, US forces detained Venezuelan president Nicolás Maduro, transporting him from Caracas to face prosecution in New York. The raid came after months of intensifying American pressure throughout 2025 — naval presence, targeted strikes, and a fresh sanctions package.

For Venezuela’s iGaming sector, the disruption poses a critical question: will demand collapse, or adapt?

First results

Blask’s daily Index remained within a tight corridor from 1–4 January, hovering in the high-200K zone. It dropped 5% to 257.4K on the day of the operation, before recovering the next day.

The data reveals no abrupt demand shift during this period. A slight decline sits within Venezuela’s normal daily fluctuations and does not point to a fundamental market change.

Rapid expansion, growing dominance

Venezuela stood out as one of iGaming’s strongest demand gainers in 2025. Blask Index surged 134.9% year-on-year — the second-highest growth worldwide.

This expansion came alongside increasing market dominance. By December, Triunfo Bet commanded 59% of Blask’s BAP (Brand Accumulated Power, measuring a brand’s portion of total user interest nationally), gaining 15 percentage points since January. The top three brands collectively reached over 85%, up 11 points.

The post How Venezuela’s iGaming market is reacting to US pressure appeared first on Americas iGaming & Sports Betting News.