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‘TAKE TIME TO THINK’ CAMPAIGN TAKES CENTRE STAGE ON SKY SPORTS FOR THE WEST HAM V TOTTENHAM MATCH THANKS TO BGC MEMBER BETWAY

The Betting and Gaming Council’s new ‘Take Time To Think’ safer gambling campaign is to take centre stage at a top Premier League match live on Sky Sports.
The eye-catching logo, which replaced ‘When The Fun Stops, Stop’, will be shown on the perimeter boards for the first 30 seconds of each half of the West Ham Utd v Tottenham Hotspur match at the London Stadium on Sunday.
‘Take Time To Think’ will also feature on the large digital screens outside the stadium, as well as the screens behind both goals, with all assets donated by Hammers shirt sponsor and principal partners Betway.
Meanwhile, a full page advertisement highlighting the campaign will be published on the inside front cover of the match programme.
Super Group-owned Betway are one of the BGC members who are funding ‘Take Time To Think’, which aims to encourage customers to use safer gambling tools like time outs and deposit limits.
The other operators funding the campaign are William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.
‘Take Time To Think’ was launched last week with a series of TV adverts showing customers pausing mid-play before deciding whether to use one of the tools.
Operators are also adopting the ‘Take Time To Think’ messaging across their online and retail businesses.
BGC members already ensure that at least 20 per cent of their TV and radio adverts are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.
Anthony Werkman, CEO of Betway, said: “It’s vitally important that we support this message and we are delighted to be able to donate such prominent assets in order to maximise the reach of the campaign.
“Betway back all aspects of the ‘Take Time To Think’ safer gambling message and strive to ensure that our products are used in a fair, safe, secure and responsible environment.”
Michael Dugher, chief executive of the BGC, said: “I am delighted that ‘Take Time To Think’ will feature so prominently at the West Ham v Spurs game, and that it will receive a nationwide audience on Sky Sports.
“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.
“The efforts BGC members like Betway are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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