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The US Online Sport Betting and iGaming markets – choosing the right partner for a brighter future

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In the United States, Online Gaming* has grown in popularity over the last year, increasing customers base and gaming revenue. The US Online Gaming market is valued at 2B USD and  the forecast is to grow further and reach 8.5B USD GGR by 2025, representing a CAGR of over 15%.

*Online Gaming is referring to iGaming (aka internet casino/poker gaming) and online Sports Betting (aka Mobile Sports Wagering)

Circa one-third of states already legalized at least one form of online gaming and others are in the process. I It is clear the growth potential is massive after the pandemic put the entire online industry on steroids. Struggling  brick-and-mortar organizations realized that online presence is not just good, but a must-have. It is estimated that the portion of the online gaming revenues from the total gambling revenue in the US is now 20% and it is predicted to double by 2023, on account of additional skins going live, enlarged customers base and more states legalizing online gaming. In 2020, the total GGR from Online Gaming in four of the states- Delaware, New Jersey, West Virginia and Pennsylvania reached over 1.5B USD, representing 200%  Y2Y growth. New Jersey with share out of it is almost $1B and Pennsylvania above $500m. New Jersey is currently the largest market for regulated online gambling in the United States. In March this year, the New Jersey operators scooped up 113.7m USD 21%+ M2M. Pennsylvania is the fastest growing market in the US and it attracts operators and providers even though the tax rates –  Video Slots 54%, Table games 34% and Poker 16%.

Enjoying the politician support, giving additional state tax revenues from GGR and licensing, increasing in-state employment and decreasing illegal betting through a regulated framework, the online gaming market will continue to thrive.  Online Gaming holds a broader potential  than the immediate market operators and providers. There is an entire ecosystem of providers in many fields like KYC automation, Anti-fraud and AML systems, AI and machine learning systems, CRM, BI, Gamification tools, payment processors and many more. In other words this means more indirect taxation and more jobs. Seeing the potential, operators can also take advantage of the growing interest of venture capital organizations and investment banks which have started investing their time, effort and money in the industry. Apart from Tennessee, the regulator has given advantage to the brick-and-mortar establishments, which should remove some of the fear of losing revenues. As online regulation will cannibalize land based establishment revenues, mainly from the younger demographic (under 50 years old), going online is a necessity. Not doing so would simply mean that potential online customers will seek to do business elsewhere.

The potential to boost land-based establishments with online gaming revenues comes from the fact that online availability is 24/7, richer products and betting options. It is  easily accessible on mobile devices and it extends the business, geographically, throughout the given state boundary

The twelve years between the Unlawful Internet Gambling Enforcement Act of 2006 and the supreme court ruling in New Jersey in 2018 have created an online gaming knowledge gap that US gambling professionals are steadily catching up with by self-learning or/and M&A deals with European technology companies which already have the know-how. The Black Friday in 2011 has left a strong impression that things have changed and being compliant is crucial. Land-based establishments which wish to go online are required to close the gaps regarding online gaming products   as well as having better understanding of the regulatory framework requirements of each state and implement technologies which are quite different from the land-based ones.  As the payment processing options are richer, player acquisition and retention techniques are various,  CSD will also need to be brought up in line with the changes. Unlike the players in Europe who were gradually introduced to new services, products and functionalities over the last decade, the US players are getting  almost complete product in one step.

While the potential is clear, the road to success is not without hurdles, starting with skin licensing, liquidity allocation and financing. A crucial challenge on hand is to identify the right provider to partner up with. Some Casino owners will look for complete control over the new B2C operation, while others may be reluctant to obtain the know-how and would like to hand the operation to a  trusted and experienced 3rd party to run it for them, or to “sell” one of their skins,  if multiple skins are allowed. Some states allow just one skin per license, while others do not specify a limit.  For instance, PGCB in Pennsylvania offers unlimited skins for iGaming licenses, but only one for Sports Betting licenses. Seven jurisdictions are now allowing iGaming and 22 legalized online sports betting. The multi-skin approach is crucial to maintain the diverse and healthy competition. Consumers will be empowered and enjoy better service, and online offering as many more operators are in a given state

Running an iGaming and/or Sports Betting operation is a complex task. Some land-based Casinos are familiar with only running a slot and table games business. With only five states legalizing online casinos, the know-how of Sports Betting is critical; therefore, partnering with the right Sports Betting and Casino partner, like Delasport, is vital. Choosing the right partner can put the land base organizations in the best position to capitalize on Casino and Sports Betting’s opportunities.

Delasport brings to the table the right ingredients to support the local brick-and-mortar establishment. We offer not just technology but also many years of experience in running successful online Sports Betting and Casino operations from the ground up. We support both strategies of turnkey solutions, allowing operators to run their brand and fully managed solutions while we run the day-to-day operations.

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CasinoCanada enters partnership with Beef Casino

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CasinoCanada has partnered with Beef Casino, an online gaming platform operated by Royal Partners. The partnership will enhance Beef Casino’s brand visibility in Canada through editorial coverage and targeted digital promotion.

CasinoCanada will produce in-depth reviews, analytical comparisons, and SEO-focused content for Canadian audiences and also generate SEO-based traffic to Beef Casino. This content will offer players accurate, transparent insights into Beef Casino’s offerings and support its regional growth.

CasinoCanada is an online casino information portal run by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “Our cooperation with Beef Casino reflects our strategy of working with established operators that prioritize compliance, security, and user experience. Backed by Royal Partners’ extensive portfolio and operational expertise, Beef Casino brings strong value to the Canadian market. Through CasinoCanada.com, we aim to deliver clear, research-based content and sustainable traffic growth, building a partnership grounded in consistency and measurable results.”

Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, one of the leading direct advertisers in the gambling sector, the brand benefits from a network of 17 proprietary products and over 1 million active users worldwide, according to the Royal Partners website.

The platform features thousands of premium gaming titles, including popular slots and a comprehensive Live Casino experience. Beef Casino uses advanced encryption technologies and operates under a trusted international licence to protect personal and financial data. 24/7 support is available via Live Chat, email, and hotline.

Lena Patrubeika, Head of EU-department at Royal Partners, stated: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”

The agreement highlights both parties’ commitment to transparency, operational efficiency, and long-term growth in the competitive Canadian iGaming market.

 

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Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance

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Bragg Gaming Group has announced that its preliminary unaudited financial results for the year ended December 31, 2025 are expected to come within its previously issued guidance ranges for both revenue and Adjusted EBITDA.

The Company anticipates the fourth quarter and full year 2025 financial results to include the following highlights:

Fourth quarter 2025 revenues to be approximately EUR 27.7 million, an increase of 1.8% from EUR 27.2 million in the fourth quarter of 2024, and Adjusted EBITDA to be approximately EUR 6 million (representing an Adjusted EBITDA Margin2 of approximately 16.6%), compared to EUR 4.7 million (representing an Adjusted EBITDA Margin of approximately 17.2%) in the fourth quarter of 2024. High-margin proprietary content revenue grew by 70% in Q4-2025 over Q4-2024, primarily driven by growth in the US.

Full year 2025 revenues to be approximately EUR 106.1 million, an increase of 4.0% from EUR 102.0 million in 2024, and Adjusted EBITDA to be approximately EUR 16.6 million (representing an Adjusted EBITDA Margin of approximately 15.6%), compared to EUR 15.8 million (representing an Adjusted EBITDA Margin of approximately 15.5%) in 2024. The Company notes that, excluding the Netherlands given its challenging regulatory environment, expected 2025 revenues would represent an 18% increase from 2024, driven by the Company’s performance in Brazil and the US.

These figures are preliminary and unaudited, and actual revenues, Adjusted EBITDA, and Adjusted EBITDA margin may differ.

Bragg is providing this information at this time because of planned investment community meetings to be held ahead of the release of its fourth and full year 2025 financial results and conference call in March 2026.

Anticipated Financial Highlights for 2026

Revenue Guidance: Revenue for the year ended December 31, 2026 is expected to be in the range of EUR 97.0 million to EUR 104.5 million, despite Bragg anticipating that it will have to continue navigating increasingly complex regulatory compliance requirements and recent tax changes in the Netherlands and other regions in which the Company operates.

Adjusted EBITDA Guidance: Adjusted EBITDA for the year ended December 31, 2026 is forecasted to be in the range of EUR 16.0 million to EUR 19.0 million (representing an Adjusted EBITDA Margin of approximately 16.0% to 18.0%), supported by factors which include a continuing shift toward higher-margin product offerings and the structural cost savings expected from Bragg’s recently announced initiative to utilize artificial intelligence (AI) to drive cost efficiencies and improve operational excellence.

Matevž Mazij, Chief Executive Officer for Bragg, said: “Based on the preliminary results, we delivered another record year in 2025, as demonstrated by increased revenue and higher Adjusted EBITDA. Now in 2026, we remain confident in our ability to successfully navigate evolving international regulatory and taxation developments, continue to increase our overall content market share in Brazil and the United States, aggressively pursue emerging alternative markets, such as Historical and Live Racing and Prediction Markets, and move into new jurisdictions that offer opportunities for higher margin content business. At the same time, we plan on thoughtfully harnessing the power of the Bragg AI Brain to reduce our overall cost structure, drive EBITDA growth, and move toward sustained net profitability. We look forward to updating investors as we progress.”

The post Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance appeared first on Americas iGaming & Sports Betting News.

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Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts

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Betty Casino has announced new sports partnerships with Toronto FC and the Toronto Argonauts, creating more opportunities for game-day fun in Ontario. These collaborations will bring new in-game interactive fan experiences, concourse activations and chances to win prizes.

As an official online casino partner, Betty will activate across key touchpoints throughout the season, including in-venue presence and fan-focused moments online. The Toronto FC partnership launched on February 21 with the start of the MLS season, while the Toronto Argonauts partnership begins May 23 with a pre-season game in Hamilton.

Betty’s partnerships bring Toronto together through moments of exhilaration. From matchday excitement at BMO Field to online celebrations, the game-day experience will extend beyond the final whistle.

“For fans, this partnership means more ways to engage with the teams they love and trust. We’re creating experiences that are exciting, rooted in the city, and most importantly, fun,” said Dikla Revach, Chief Growth Officer at Betty.

Betty’s growing lineup of Toronto sports collaborations highlights its commitment to responsible, entertaining, and community-driven experiences for Ontario players. Fans can follow Betty’s channels for updates, announcements, and chances to win throughout the season.

Throughout the partnership, responsible gaming practices will be prioritized in all programming. Engagement strategies will adhere to Ontario’s iGaming regulatory standards and emphasize safe, age-appropriate fan interactions.

The post Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts appeared first on Americas iGaming & Sports Betting News.

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