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Guild Esports Enters into Partnership with Finn Harps FC

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Guild Esports has entered into a partnership with Finn Harps FC and become the Irish football club’s new main sponsor.

The partnership will see Guild branding on both Harps’ first and second team jerseys and on FIFA 22, alongside a series of fan-led activations featuring Harps players and club staff with Guild athletes.

UK based Guild Esports, which is co-owned by David Beckham, enter professional players in major gaming competitions and received worldwide attention when they created a pioneering Esports academy and launched a distinctive lifestyle brand.

Harps will work with Guild Esports to increase Guild’s audience base in Ireland, and to encourage Irish gaming talent to join Guild’s world-class academy, helping them become Esports stars of tomorrow.

Guild will also see a presence around Finn Park featuring prominently across matchday programmes, advertising hoardings and the club’s official digital and social media channels throughout the partnership which has the option of a further year to follow.

Aidan Campbell, Marketing officer at Finn Harps, said: “We would like to welcome everyone from Guild into the Finn Harps family.

“This partnership offers some genuinely exciting possibilities for Finn Harps and it began when we learned we had attracted a cult following on Guilds FIFA show. This led to a series of meetings between our media/marketing team and Guild about the possibilities of working together on projects that could harness the huge crossover between live football and the Irish esports community.

“The team at Guild impressed us from day one with their mission and drive to offer something new to esports, so we are really looking forward to working with them to develop the many exciting ideas we have planned.

“We’ve had alternative offers for shirt sponsorship, but we felt this represented an unprecedented opportunity to create initiatives that will engage a younger audience with the League of Ireland.”

Michelle Tierney, Chief Commercial Officer at Guild Esports, said: “We’re immensely proud of this unique partnership, and the opportunities it will offer for both Guild and Harps to create impact in Ireland’s growing Esports scene. We were drawn to Finn Harps because they are a fan owned club with a distinct identity, who seem to continually defy the odds. Harps are everyone’s second favourite team on FIFA, and we want to use this partnership to expand that reputation even further, and to position Guild as everyone’s favourite Esports team!”

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Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins

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Following the launch of its inaugural women-focused VALORANT tournament La Imperia, the Insurgence Gaming Company has announced its second competitive initiative, MOBA Legends 5v5 Discord Play-Ins, a series of open community tournaments created to make organised competition more accessible to emerging players.

While La Imperia introduced a visibility-led invitational format, the MOBA Legends 5v5 Discord Play-Ins take a different approach. The series is built around open participation and will be hosted entirely online, with all tournament operations managed through Discord. This allows teams from across India to compete in a structured setting without the restrictions often associated with invite-only events.

The Play-Ins are designed as a starting point for players and teams who want to experience organised competition. Matches will be played in a 5v5 MOBA Draft Pick format, with scheduling, match reporting, and communication handled through dedicated Discord channels.

The announcement continues Insurgence Gaming Company’s early focus on grassroots esports. The company was created to address gaps in India’s competitive ecosystem, particularly at the amateur and semi-professional level where consistent tournament opportunities are still limited.

Speaking on the launch, Jasper Shabin, Founder of the Insurgence Gaming Company, said: “With La Imperia, we focused on visibility. With the Discord Play-Ins, the focus shifts to access. Competitive players need regular places to play, improve, and test themselves, not just one-off tournaments. MOBA Legends 5v5 is one of the most accessible competitive titles on mobile, which makes it a strong fit for an open, community-driven format.”

Beyond competition, the Discord Play-Ins are also intended to build a sense of continuity. Players will have access to channels dedicated to match coordination, tournament updates, and post-game discussion, helping teams stay connected beyond a single tournament run.

With the MOBA Legends 5v5 Discord Play-Ins, the Insurgence Gaming Company continues to shape its identity around community-first formats, pairing visibility-led initiatives like La Imperia with open competitive pathways that support long-term grassroots growth in Indian esports.

The post Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS

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TLDR:

  • Movember is partnering with the League of Legends EMEA Championship (LEC), VALORANT Champions Tour (VCT) EMEA, and Game Changers EMEA Championship as the Official Mental Health Partner, supporting players, team staff and the wider community for the 2026 and 2027 seasons.

Date: January 20, 2026 [London]

What you need to know:

  • Riot Games and Movember announce a multi-year partnership focused on embedding mental health and wellbeing into the EMEA esports ecosystem.
  • The partnership will integrate mental health and wellbeing frameworks, support systems, and initiatives across the leagues.
  • Movember will provide tools and resources to better manage competitive pressure, build healthier habits, and be encouraged to discuss mental health openly.
  • Planned initiatives for the upcoming year include mental health training for players and staff, and player-only roundtables on stress and coping strategies, with a view to use this to cascade content and guidance to the wider esports community.
  • Movember will share messaging on the broadcasts and on-site during events that highlight the importance of mental health and help reduce the stigma around honest discussions and seeking help when needed.
  • Together, Movember and Riot Games aim to make the gaming environment a healthier environment for all.

Quote from Daniel Ringland, Head of VALORANT Esports, EMEA:

“Supporting the wellbeing of the VCT EMEA community, our players, and team staff is something we are committed to strengthening, so we’re thrilled to welcome Movember as a partner. While supporting open conversations and ensuring our players know trusted resources are available is a priority, this partnership also helps raise awareness around mental health and wellbeing across the wider VCT EMEA community. Movember’s expertise will help normalize these discussions beyond the competitive stage, and provide the tools so everyone connected to our ecosystem feels supported by professionals committed to making a positive impact.”

Quote from Maximilian Peter Schmidt, Director of League of Legends Esports, EMEA

“Partnering with Movember allows us to take our commitment to supporting the wellbeing of our players and teams to the next level. We want our community to feel empowered to speak openly about the challenges they face and know resources are available if needed. Gaming should be a safe and healthy space for everyone, and this partnership will help us ensure that the environment is maintained and strengthened.”

Quote from Dan Cooper, Global Director, Innovations at Movember:

“Movember is committed to bring community first solutions to today’s most urgent mental health challenges. Esports is a focus area for our work in mental health, and by working with Riot Games we aim to have a real impact and drive positive change in esports.”

The post MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Razer Enters into Multiyear Deal with VALORANT Esports EMEA

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Razer has entered into a multiyear deal to become the Official Gaming Chair Partner for VCT EMEA and Game Changers EMEA.

For the 2026 and 2027 seasons, Razer’s Iskur V2 gaming chair will be used by all teams on stage and in the coach and co-streaming rooms backstage. Designed with advanced ergonomic features for extended gaming sessions, the Iskur V2 provides support and comfort, during long, high-pressure games, helping players stay focused. In a game like VALORANT, precision, speed and consistency can decide the outcome.

Razer’s flagship gaming chairs are known for their ergonomic design, featuring adaptive lumbar support system that dynamically adjusts to every movement, helping players maintain proper posture through every high-stakes moment during the season.

Razer has consistently developed gear trusted by both professional and aspiring players and now, their equipment has earned the trust of others in the VALORANT scene. Recently, VCT EMEA’s Karmine Corp also announced Razer as their Official Partner including Gaming Chairs for the upcoming year – further proof of Razer’s commitment to elevating the competitive experience.

The post Razer Enters into Multiyear Deal with VALORANT Esports EMEA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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