eSports
Guild Esports Enters into Partnership with Finn Harps FC
Guild Esports has entered into a partnership with Finn Harps FC and become the Irish football club’s new main sponsor.
The partnership will see Guild branding on both Harps’ first and second team jerseys and on FIFA 22, alongside a series of fan-led activations featuring Harps players and club staff with Guild athletes.
UK based Guild Esports, which is co-owned by David Beckham, enter professional players in major gaming competitions and received worldwide attention when they created a pioneering Esports academy and launched a distinctive lifestyle brand.
Harps will work with Guild Esports to increase Guild’s audience base in Ireland, and to encourage Irish gaming talent to join Guild’s world-class academy, helping them become Esports stars of tomorrow.
Guild will also see a presence around Finn Park featuring prominently across matchday programmes, advertising hoardings and the club’s official digital and social media channels throughout the partnership which has the option of a further year to follow.
Aidan Campbell, Marketing officer at Finn Harps, said: “We would like to welcome everyone from Guild into the Finn Harps family.
“This partnership offers some genuinely exciting possibilities for Finn Harps and it began when we learned we had attracted a cult following on Guilds FIFA show. This led to a series of meetings between our media/marketing team and Guild about the possibilities of working together on projects that could harness the huge crossover between live football and the Irish esports community.
“The team at Guild impressed us from day one with their mission and drive to offer something new to esports, so we are really looking forward to working with them to develop the many exciting ideas we have planned.
“We’ve had alternative offers for shirt sponsorship, but we felt this represented an unprecedented opportunity to create initiatives that will engage a younger audience with the League of Ireland.”
Michelle Tierney, Chief Commercial Officer at Guild Esports, said: “We’re immensely proud of this unique partnership, and the opportunities it will offer for both Guild and Harps to create impact in Ireland’s growing Esports scene. We were drawn to Finn Harps because they are a fan owned club with a distinct identity, who seem to continually defy the odds. Harps are everyone’s second favourite team on FIFA, and we want to use this partnership to expand that reputation even further, and to position Guild as everyone’s favourite Esports team!”
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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
Get ready for the next level — follow the action on our channels:
The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.
Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.
With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.
The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.
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HAVIT, a global consumer tech brand, announced a new partnership with Beşiktaş Esports, one of Turkey’s most iconic and influential esports teams. This collaboration marks HAVIT’s deepened commitment to the Turkish esports market and signifies a new chapter of growth in competitive gaming and brand engagement.
Founded as part of the legendary Beşiktaş sports club, Beşiktaş Esports has become a dominant force in Turkey’s competitive gaming landscape. Competing in top-tier titles such as League of Legends, PUBG Mobile and CS2, the team has earned recognition for its fearless playstyle, youthful energy and strong connection with a passionate fan base.
With a presence in over 110 countries and regions, HAVIT was known for its high-performance gaming gear and immersive audio technology. Its groundbreaking innovations, such as the open-back gaming headset Fuxi-H8, deliver spatial audio precision and natural soundscapes—setting a new benchmark for professional esports performance and everyday gaming enjoyment.
By teaming up with Beşiktaş Esports, HAVIT will equip the team with premium gaming gear to elevate their competitive edge. At the same time, HAVIT will merge innovation with esports passion, delivering high-performance solutions that bring next-level gaming experience for players and fans across Turkey.
This strategic collaboration marks an important milestone in HAVIT’s expansion within Turkey and the global esports scene. By uniting innovation and tradition, performance and passion, HAVIT and Beşiktaş Esports are set to create unforgettable moments and drive the future of competitive gaming forward.
The post HAVIT Partners with Beşiktaş Esports appeared first on European Gaming Industry News.
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