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IGT Appoints Joe Asher as President of Sports Betting

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International Game Technology (IGT) has appointed Joe Asher as President of Sports Betting, effective October 1, 2021.

Reporting to Enrico Drago, IGT CEO Digital & Betting, Asher will lead the ongoing expansion of the IGT PlaySports sports betting business in North American markets.

“The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 U.S. sportsbooks for 20 customers across 18 states. We expect continued growth in our PlaySports business, and Joe Asher’s knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success,” Enrico Drago, IGT CEO Digital & Betting, said.

Asher joins IGT having recently served as CEO of William Hill US. He held this position from 2012, when the business was created, until it was sold to Caesars Entertainment Inc. in April 2021. Asher joined William Hill when it acquired Brandywine Bookmaking, a company he created as a start-up in 2008.

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“I’m really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders. This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound. I have some background working in partnership with PlaySports and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers,” Joe Asher, IGT President of Sports Betting, said.

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Caesars Entertainment

Caesars Entertainment Expands WSOP Online Poker Platform to Pennsylvania

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Caesars Entertainment announced an expansion of the WSOP Online poker platform, now pooling liquidity in Pennsylvania with its three existing jurisdictions: Nevada, New Jersey, and Michigan. The move positions Caesars as the first online poker operator to share liquidity across four U.S. jurisdictions, establishing WSOP Online as the only platform in the US where players from all four states can compete in the same player pool. The inclusion of Pennsylvania follows Michigan’s integration with Nevada and New Jersey on WSOP Online in May 2024, marking another significant milestone in the development of WSOP Online as the premier online poker site.

In addition to the announcement of shared liquidity across another jurisdiction, Caesars unveiled the 2025 WSOP Online Bracelet schedule. The schedule will once again feature 30 bracelet events coinciding with the 56th annual World Series of Poker, which will be held for the fourth consecutive year at Caesars Rewards destinations Paris Las Vegas and Horseshoe Las Vegas on the Las Vegas Strip.

“The addition of the Pennsylvania player pool to WSOP Online comes at the perfect time, and we’re ready to give avid poker players in The Keystone State the opportunity to raise the stakes on their poker play. This expansion enhances the experience for players by building even greater prize pools that are up for grabs all summer long as a part of our jam-packed WSOP Online schedule. We’re ready to see who earns our largest online prize pools ever once the first hands are dealt this summer,” said Danielle Barille, Vice President of Online Poker at Caesars Entertainment.

The first Online Bracelet event kicks off on May 31 with a total of 10 live final tables, and the final event begins on July 15. In 2025, WSOP Online will introduce an Online Bracelet Leaderboard, offering over $30,000 in prizes for the first time. Participants in the Online Gold Bracelet events will accumulate leaderboard points, with the highest scorer being honored as the 2025 WSOP Online Bracelet Player of the Year.

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Every Tuesday, Saturday and Sunday of the series will feature an official gold bracelet up for grabs, from the $333 Triple Treys No Limit Hold’em event on June 8 to the $5,300 WSOP Online High Roller Championship on July 9. Last year, over $30 Million in prize money was awarded from Online Bracelet events in June and July. This year, the schedule is highlighted by six Mystery Bounty tournaments with $5.5 Million in guarantees.

In addition, exclusive satellites to qualify for land-based tournaments will be offered on WSOP Online, with entry fees as low as $1. These satellites will be daily single-table satellites and massive promotions, such as the guaranteed 25-seat Main Event mega-satellites on June 29 and July 1 where 25 $10,000 Main Event Seats are guaranteed for every event. Ten Online Bracelet events will also begin online, playing under a hybrid format, with their final tables contested live in Las Vegas at the WSOP. WSOP satellites outside the US are currently underway and held exclusively at GGPoker.

Players are permitted to play on WSOP Online while simultaneously participating in live WSOP events at the World Series of Poker in Las Vegas which will run from May 27 to July 16, with poker’s undisputed world championship, also known as the “Main Event,” beginning on July 2.

The post Caesars Entertainment Expands WSOP Online Poker Platform to Pennsylvania appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment and AGS Expand Partnership to Bring Fan-Favorite Slot Titles Online for the First Time

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Caesars Entertainment Inc. announced an expansion to its partnership with AGS making Caesars’ online casino platforms the exclusive first online home for the immensely popular Triple Coin Treasures family of slot titles. This expansion includes a series of classic and new slot title launches across North America on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.

The first exclusive launch will introduce Shamrock Fortunes to Caesars’ online casino players, bringing this beloved title that has long been enjoyed at Caesars Rewards destinations in North America online for the first time. Additional launches later in 2025 will include another beloved Triple Coin Treasures classic, a unique Caesars-branded version of a title, along with never-before-played titles from AGS that will debut simultaneously at Caesars destinations and on Caesars’ marquee online casino platforms.

“We appreciate AGS’ confidence in our ability to transition their popular slot titles from casino floors to online platforms. This expanded partnership, featuring beloved in-person casino slots, custom-branded titles, and new, never-before-played games, underscores our commitment to providing an ever-evolving online casino experience. We’re proud to not only introduce new titles to our players but also to bring the classic titles they have enjoyed at our destinations directly to their mobile devices,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital.

This marks the second collaboration between Caesars and AGS on exclusive game launches for Caesars players, both in its brick-and-mortar casinos and online casino platforms. The first collaboration in 2024 featured the simultaneous launch of the popular title Rakin’ Bacon Odyssey in New Jersey on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City, and Harrah’s Atlantic City.

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“Our expanded partnership with Caesars is a major milestone in AGS’ interactive growth strategy. Bringing our proven titles, like Shamrock Fortunes, online for the first time allows us to reach players in a whole new way while honoring the retail roots of these games. We’re especially excited to co-develop a Caesars-branded version of one of our classic games and to continue building momentum with new launches that blend innovation, familiarity, and fun,” said Zoe Ebling, Vice President of Interactive at AGS.

Caesars and AGS will celebrate the rollout of these exclusive new games with special marketing promotions linked to each title and omnichannel events for Caesars Rewards VIPs at select Caesars Rewards destinations. Once live, each game will be available on Caesars’ premier online casino platforms including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

Caesars’ online casino platforms are accessible on iOS, Android, and desktop for players aged 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. These platforms deliver an elevated online casino experience, featuring exclusive Caesars-branded games, high limit slots, private live dealer tables, linked progressive jackpots, various poker and roulette variations, and much more.

Online casino play, sports wagering, and in-person casino play at Caesars Rewards destinations seamlessly integrate with Caesars Rewards, the company’s industry-leading customer loyalty program. Players in the US earn Caesars Rewards Credits through both online and in-person casino activities, redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America.

The post Caesars Entertainment and AGS Expand Partnership to Bring Fan-Favorite Slot Titles Online for the First Time appeared first on Gaming and Gambling Industry in the Americas.

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EveryMatrix completes iGaming content launch with Caesars Entertainment

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EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology provider’s reach in the regulated North American market.

EveryMatrix is now providing Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

EveryMatrix, the industry’s fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.

SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library with more than 34,000 games from 350+ studios.

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Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.

“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”

“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”

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Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”

The post EveryMatrix completes iGaming content launch with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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