Canada

Elys Game Technology Signs MoU with New York State Restaurant Association

Published

4 years ago

October 1, 2021

Elys Game Technology Corp and New York State Restaurant Association (NYSRA) announced the entry into a Memorandum of Understanding (MoU) that expresses a joint interest in promoting and facilitating opportunities for food and beverage establishments to participate in the State’s sports betting industry.

The purpose and scope of the MoU is to create a partnership that provides the cornerstone and structure for any and all future opportunities that benefit members of the restaurant association and the State of New York. Elys and NYSRA will endeavor to work together to develop and establish policies and procedures to advance sports wagering-related opportunities for food and beverage establishments. The joint efforts are expected to include, but are not limited to, collective advocacy on the benefits and security of offering leisure betting entertainment within small business venues, and intent to maintain a product and/or service that meets or exceeds all business and industry standards.

Michele Ciavarella, Executive Chairman of Elys Game Technology, said: “We are delighted to work with the NYSRA to advance a strong, coordinated effort that could effectively permit restaurant industry operators to offer sports betting in a vibrant and exciting environment where friends and family often gather to watch and enjoy a wide range of sports events. Together with our partner Grand Central Restaurant and Bar, Elys has successfully obtained the first Class B and Management Service Provider licenses in Washington D.C. We expect to open at Grand Central in early October 2021 and believe that this will be the first restaurant to be licensed to offer sports betting in North America and a showcase for the U.S. sports betting market in the future. Elys will provide affordable, turn-key sports betting technology and products to Grand Central utilizing our sophisticated, highly scalable and customizable software developed specifically for the US market. We have always stated that small businesses like restaurants and bars are the most suited venues to offer sports betting and our technology makes the most practical economic sense. This sound business proposition could allow restaurant owners to attract customers to their establishments and retain their loyalty through the generous number of sports events and promotional opportunities around them.”

“Our long-standing experience with this business model in Italy, our first-mover efforts in Washington D.C., and our partnership with the NYSRA are aimed at getting restaurant and bar owners the opportunity to offer legal sports betting in their establishments and to quickly become operational. Additionally, this model could drive a potential ancillary revenue center alongside food and beverages for their businesses, as well as generating significant tax resources for the State of New York and other states across the nation going forward. We strongly believe that the low setup cost of our highly scalable Elys retail and mobile on-premise platform is a win-win for small businesses and could lend a major boost to a key industry that makes up the core of the New York vibe,” Ciavarella added.

European Gaming Congress 2024 (Warsaw, Poland)

“The New York State Restaurant Association is excited to be working with Elys Game Technology to bring sports betting to the restaurant industry here in New York. Our bars and restaurants have been devastated over the last 18 months and are in desperate need of additional revenue streams. Elys Game Technology is experienced in bringing premier sports betting to bars and restaurants all around the world and has shown how beneficial this can be to the bottom line of many,” Melissa Fleischut, President and CEO of New York State Restaurant Association, said.

Canada

Northern Super League Partners with Stats Perform

Published

2 weeks ago

April 17, 2025

GamingAmericas.com

northern-super-league-partners-with-stats-perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

Africa

INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Published

3 weeks ago

April 14, 2025

George Miller

incentive-games-signs-exclusive-distribution-deal-for-north-america,-europe,-south-africa-and-uk-with-light-&-wonder

Reading Time: < 1 minute

Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

Canada

Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

Published

3 weeks ago

April 14, 2025

GamingAmericas.com

soft2bet’s-tooniebet-partners-with-the-ottawa-senators-as-official-online-casino-partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
In-rink board signage for home games
Virtual slot signage for various games
Digital inventory throughout the Ottawa Senators site on NHL.com
Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
Television Broadcast Branding: Digitally enhanced rink boards for home and away games
In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.