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CEEGCVirtual – Final agenda and meet the sponsors

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The virtual CEEGC is taking place on 22 September in a virtual layout.

The team at Hipther Agency is excited to announce the final agenda of one of the most important conferences in the Central and Eastern European region, the CEEGC.

The yearly Central and Eastern European Gaming Conference was launched in 2016 and is the crown event for the gambling industry professionals that are looking to dive into quality discussions about the CEE, CIS, and Balkans.

Register here for free | View the agenda

The focus in 2021 is on industry updates from Romania, Croatia, Hungary, Slovakia, Czech Republic, Slovenia, Poland, Russia, Ukraine, Bosnia and Herzegovina, Macedonia, Serbia, Austria, Switzerland, Germany, and the final agenda looks the following way:

22 SEPTEMBER 2021 – All times CEST (Central European Summer Time)

– 9:30 – 10:15 – INDUSTRY UPDATE: ROMANIA
Moderated by Andrius Gabnys – Founding Attorney at Gabnys.Gabniene
Panelists:

  • Nicola Longmuir – Chief Commercial Officer at Push Gaming
  • Cosmina Simion – Managing Partner at Simion & Baciu
  • Dan Iliovici – Vice President at Rombet

– 10:15 – 11:30 – INDUSTRY UPDATE: CENTRAL EUROPE
Moderated by Andrius Gabnys – Founding Attorney at Gabnys.Gabniene
Panelists:

  • Dr. Robert Skalina – Senior Advisor at WH Partners
  • Helembai Gabor – Senior Associate at Bird & Bird Budapest
  • Dr. Jan Rehola – Director at IFGR and Partner at PS Legal
  • Aleksej Mišković – Senior Partner at Law Firm Glinska & Mišković Ltd.
  • Jaka Repansek – Media and TECH Law Expert
  • Piotr Dynowski LL. M. – Partner/Attorney at Law/Head of IP/Media/Tech&Comms Practice at Bird & Bird Poland

– 11:30 – 12:30 – CEE AND CIS AS THE MOST IMPORTANT HUBS FOR ESPORTS
Moderated by Lyubomira Lazarova – Chief Marketing Officer at UltraPlay
Panelists:

  • Anton Janér – Founder & CTO at Abios
  • Vlastimil Venclik – Founder and CEO of Oddin.gg
  • Peter Ivanov – Head of Trading at UltraPlay
  • Alexandr Iaroshenko – CEO at Betbazar

– 12:30 – 13:15 – INDUSTRY UPDATE: D-A-CH
Moderated by Dr. Simon Planzer – Partner at PLANZER LAW
Panelists:

  • Dr. Christian Rapani – Attorney at Law at Dr. Christian Rapani
  • Dr. Holger Jakob – Senior Lawyer at MELCHERS LAW

– 13:15 – 14:00 – INDUSTRY UPDATE: BALKANS
Moderated by Joe Ewens – Managing Editor of Vixio
Panelists:

  • Lazar Miuchin – VP of Strategic Partnerships at NSoft
  • Luka Popović – Partner at BDK Advokati

– 14:00 – 15:00 – INDUSTRY UPDATE: CIS
Moderated by Dr. Simon Planzer – Partner at PLANZER LAW
Panelists:

  • Tamar Jikia – Senior Associate at MG Law Office
  • Araksi Sargsyan – Head Of Business Development at DS Virtual Gaming
  • Ilya Machavariani – CEO and Senior Partner at 4H Agency

If you haven’t already registered, make sure to register here for free.

The conference is sponsored by UltraPlayNordic Gambling, and PLANZER LAW.

UltraPlay is a multi-awarded betting provider, founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, white-label, online casino, and blockchain technology.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports, and marketing, UltraPlay is a trusted partner for delivering superior sports betting software and odds products to its customers.

Learn more about the company here: www.ultraplay.co

Nordic Gambling is the only legal firm in the Nordic countries that specializes in gambling-related law such as licensing, compliance advice, and public affairs.

They have gained extensive experience in the industry from working with operators, suppliers, service providers, and government regulators. Their team has been closely involved in the development of the law and regulation in a number of European jurisdictions, including Denmark and Sweden.

The partners of Nordic Gambling are recognized among the leading legal experts in the gambling industry and are qualified to assist you with whichever legal issue you may encounter.

The team at Nordic Gambling is also very pleased to announce that they have contributed a section on Sweden, first published in the latest version of the International Comparative Legal Guide to Gambling 2020. You can read that chapter here.

Visit https://www.nordicgambling.com/ for more details.

PLANZER LAW is a law firm specializing in gaming & entertainment and technology & online businesses. Its team notably provides strategic, regulatory and legal advice on all matters relating to EU/EEA and Swiss gaming regulation. PLANZER LAW enables and facilitates business development and compliance programs. Clients profit from an unrivaled global network and highly specialized expertise.

Dr. Simon Planzer, founding partner of PLANZER LAW has been recognized by the leading ranking by Chambers & Partners as a global gaming law expert. He has been endorsed by interviewees as “absolutely excellent” and “the top Swiss lawyer” for gaming.

For more details visit https://www.planzer-law.ch/en/

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Belatra set to unearth ancient treasures at SiGMA Central Europe

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Belatra Games, the specialist online slots developer, is thrilled to announce its participation at the SiGMA Central Europe Expo in Rome, Italy. The event is being held at the Fiera Roma from November 3rd to November 6th, providing Belatra with the perfect chance to showcase its latest legendary slots and front-line solutions.

Belatra’s beloved Mummy will be visiting Rome as the character continues to strike a chord with audiences worldwide. Its unique blend of humour, mystery, and quirky antics has transcended cultures. The character made its debut in 2022 for the release of Mummyland Treasures and has since grown into an extensive multiverse encompassing various formats, special features, and spin-offs, which form the core of our very own flagship game universe.

At SiGMA Central Europe, visitors to Belatra’s Booth #4071 will be able to immerse themselves at the heart of the Mummy Universe. There will be a themed experience that brings the magic and the mystery of our beloved multiverse to life. Special prizes are also on offer from the Mummy’s own treasure vault.

Kateryna Goi, Belatra CMO said:  “SiGMA Europe provides the perfect platform to connect with existing and potential collaborators. Our team is more than ready to present custom solutions, our robust technical infrastructure, and game designs to ensure player involvement and operator success.”

The post Belatra set to unearth ancient treasures at SiGMA Central Europe appeared first on European Gaming Industry News.

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Central Europe

Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

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Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.

With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.

Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”

Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”

The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.

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Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025

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GR8 Tech is stepping into SiGMA Central Europe 2025 with a new playbook for iGaming leadership: The Heavyweight Rulebook. Built on the code of champions, the Rulebook defines the discipline, consistency, and relentless drive it takes to dominate the toughest arenas in iGaming. To create it, GR8 Tech gathered insights directly from iGaming’s top performers—the industry’s real heavyweights—turning their winning principles into a set of Champions’ Rules.

From November 3–6 in Rome, operators will find GR8 Tech at booth 5028-2, ready to share the rules and the technology that makes champions.

The Champion’s Rules: Heavyweight Results, Proven Standards

Attendees will see Heavyweight rules in action through demos, experiences, and conversations designed for operators who refuse to settle for average. Every Champion’s Rule translates into measurable business results with GR8 Tech.

  • Champions don’t wait. They launch first, and it shows: ULTIM8 Sportsbook can go live in as little as 7 days via iFrame integration.
  • Technology is the champion’s armor. Strong tools deliver strong results: +30% engagement uplift powered by AI-driven personalization, +50% GGR uplift with advanced sportsbook features and cross-vertical engagement tools.
  • Success belongs to the consistent. Resilience is built in with 99.99% uptime across global markets and the biggest world events, ensuring performance under pressure.
  • Partnership multiplies strength. With a revenue-share alignment model, GR8 Tech’s success is directly tied to that of its clients.

“In an industry as volatile as ours, no one wins alone. Champions don’t let one crisis consume everything—they keep moving, adapting, and performing under pressure. At GR8 Tech, we see partnership as the ultimate rule of the game: it multiplies strength, resilience, and results. That’s how real champions are made and that’s exactly what we’re bringing to SiGMA this year,” said Yevhen Krazhan, CSO at GR8 Tech.

ULTIM8 Sportsbook: Two Paths to Victory

At the center of GR8 Tech’s SiGMA Central Europe showcase is the ULTIM8 Sportsbook, a high-performance solution designed to help operators rule new markets and dominate existing ones. In Rome, attendees will see the dual power of its integration modes:

  • iFrame — For lightning-fast launches with customizable branding. Get to market in days without compromising speed or margin.
  • API — A new addition for operators who want to build their own champion’s frontend. Unlock maximum flexibility with GR8 Tech’s rock-solid trading, risk, and data systems.

No matter the path, the result is the same: precision, performance, and profitability at scale.

The next chapter of iGaming is written by champions who play by the Rulebook.

Meet GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help you scale, localize, and dominate with confidence—and add your own Champion’s mark to the hall of fame.

The post Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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