Baltimore Ravens
Caesars Sportsbook, Horseshoe Baltimore and Baltimore Ravens Announce Premier Sports Betting Partnership
Baltimore Ravens and Caesars Entertainment announced a partnership in which Caesars Sportsbook will be the NFL club’s “premier sports betting partner” while also expanding the Ravens’ relationship with Horseshoe Baltimore casino.
The five-year agreement provides the newly-launched, best-in-class sportsbook offering – Caesars Sportsbook – naming rights throughout the club level of M&T Bank Stadium, additional exposure via signature animated displays across all of the stadium’s LED boards, and much more.
Pending regulatory approval, Caesars Sportsbook will provide Ravens fans and other sports enthusiasts a premium sports betting experience with its mobile app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore. Caesars Sportsbook’s easy-to-navigate app integrates mobile sports betting with the company’s industry leading loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships.
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner. This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl,” Chris Holdren, Co-President of Caesars Digital, said.
The deal expands upon Horseshoe Baltimore’s longstanding relationship with the team and comes as the Ravens and Horseshoe Baltimore develop a new entertainment district along the Warner Street corridor linking M&T Bank Stadium to the casino.
“This agreement represents a bold expansion of the winning relationship we already share with Caesars and Horseshoe Baltimore. We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences, while supporting the city we call home. In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activations but also transforming the city’s Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets,” Kevin Rochlitz, Chief Sales Officer of Baltimore Ravens, said.
“By growing our longstanding partnership with the Baltimore Ravens, we are able to provide our guests with even more of the legendary experiences the Horseshoe brand is known for. Our customers bleed Ravens purple, so we’re excited to be able to offer them greater access to the team than ever before,” Randy Conroy, Senior Vice President and General Manager of Horseshoe Baltimore, said.
Through this agreement, Horseshoe Baltimore will host an annual signature event on the M&T Bank Stadium club level, as well as additional pre-game club level events with two Ravens alumni players for up to 100 guests. In addition, Horseshoe Baltimore will serve as title sponsor of Ravenstown Saturday Night, which includes a reception held on the club level of M&T Bank Stadium on an evening prior to a Ravens’ Sunday home game. Guests will have the opportunity to participate in a question-and-answer session with Ravens alumni and tour the locker room and field.
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Baltimore Ravens
Ravens Name DraftKings Official Daily Fantasy, Sports Betting and Free-to-Play Partner
The Baltimore Ravens and DraftKings Inc. announced Wednesday a new deal designating DraftKings as the Official Daily Fantasy Sports Partner and an Official Sports Betting and Free-to-Play Partner of the team. As DraftKings’ first partner in the state of Maryland, the new deal marks DraftKings’ fifth active strategic agreement with an NFL team, further advancing DraftKings’ relationship with the league as an Official Sports Betting Partner and the Exclusive Official Daily Fantasy Partner of the NFL.
“With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience,” said Ezra Kucharz, DraftKings’ Chief Business Officer. “The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”
The new deal will feature DraftKings branding and custom content as part of the Baltimore Ravens’ weekly podcast, “The Lounge.” Expanding further into multi-media platforms, DraftKings will also be named the title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show and a presenting sponsor of the Ravens Wired video online content series, in addition to homepage takeovers on BaltimoreRavens.com, ahead of select games and events.
“This partnership reflects our continued commitment to delivering unique engagement experiences for our fans,” Ravens chief sales officer Kevin Rochlitz stated. “We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”
As part of the collaboration, DraftKings branding will be visible throughout M&T Bank Stadium, complete with a season-long suite. Additionally, the new deal offers exclusive gameday experiences, including away game trips, autographed merchandise, a Punt, Pass & Kick (PPK) event available to DraftKings customers through in-season daily fantasy and sportsbook contests, and a DraftKings-NFL Official Free-to-Play game.
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Baltimore Ravens
Baltimore Ravens Sign Esports Entertainment Group as its Esports Tournament Club Provider
Esports Entertainment Group, Inc. signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider. As part of the multi-year agreement, the Company will operate bi-annual esports tournaments for the Ravens utilizing its Esports Gaming League (“EGL”) platform.
“Our esports tournament platform continues to gain strong traction among top-tier professional sports franchises,” said Grant Johnson, CEO of Esports Entertainment Group. “We are delighted to add the Ravens as our latest partner. Our robust tournament platform will help the Ravens strengthen connections with their fans, while providing new avenues for engagement.”
As a proud partner of the Ravens, Esports Entertainment Group will leverage player imagery within the Ravens local market. Esports Entertainment Group will also work with Ravens players to create custom videos that will promote the tournaments and be featured in the Ravens extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels.
“The growing popularity of esports provides a great opportunity for our team to create deeper connections and engagement with our fans,” said Kevin Rochlitz, Chief Sales Officer, Baltimore Ravens. “We look forward to a long and mutually rewarding relationship.”
“Working with the Ravens and other top teams in the NFL, NHL, and more provide a strong validation of the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments,” said Magnus Leppäniemi, EVP Esports at Esports Entertainment Group.
EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.
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