Latest News
GambleAware Announces New Senior Hires
GambleAware has announced the appointment of a Chief Commissioning Officer, Chief Communications Officer and Chief Operations Officer to its senior team. The individuals were chosen for their extensive experience of working within the public health sector, including NHS England and Public Health England.
The new hires were made to meet the requirements and objectives laid out within GambleAware’s new five-year Organisational Strategy, including the commitment to applying a public health approach to addressing gambling harms.
Anna Hargrave will be joining GambleAware as the new Chief Commissioning Officer. Having worked in NHS commissioning for 13 years, she is a highly experienced health and care leader and brings to the role a wealth of knowledge and expertise of the intricacies of the system. Her hands-on experience of working collaboratively at a national level with government departments and industries will be highly beneficial in the expansion of the National Gambling Treatment Service.
“I am deeply passionate about reducing health inequalities in the UK and minimising the impacts of gambling harm on people and their families is a key component of this. I am pleased to have been given the opportunity to share my skills of working within the health and care system with GambleAware and look forward to working with the charity and other public health agencies, local authorities and organisations to help reduce gambling harms,” Anna Hargrave said.
Alexia Clifford will be taking on the role of Chief Communications Officer at GambleAware. As Marketing Director at Public Health England (PHE), Alexia has led Government’s flagship public health campaigns across a wide range of priorities, including mental health, physical activity, healthy eating and smoking cessation. These campaigns are recognised as being amongst the very best in the industry. They have successfully changed behaviour at scale, through audience insight, behavioural science, sophisticated targeting and innovative digital techniques. Alexia will bring this public health experience to GambleAware as the charity seeks to increase awareness and understanding of gambling harms.
“I am thrilled to be joining GambleAware, and to play my part in delivering its vision of a society where people are safe from gambling harms. I look forward to bringing my skills and expertise to this crucial public health priority, and to leading communications and marketing programmes that make a demonstrable contribution to improving people’s lives,” Alexia Clifford said.
GambleAware has also hired a new Chief Operations Officer alongside other senior recruits, including a new Research, Information and Knowledge Director; Head of Programme and Project Management; Prevention and Evaluation leads; and a Fundraising & Engagement Manager. All the new hires are indicative of the step change GambleAware is making, by working to deliver an integrated and strategic plan to help prevent gambling harms in Great Britain.
“We are very pleased to welcome our new senior leaders, each of whom bring with them invaluable skills and knowledge in areas integral to the successful delivery of our new five-year organisational strategy. We are working hard to drive forward GambleAware’s new programme of work which demonstrates leadership in establishing, developing, and maintaining a co-ordinated network of services, including the expansion of the National Gambling Treatment Service,” Zoë Osmond, Chief Executive of GambleAware, said.
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Arena Platform
Evoplay expands product portfolio with Arena platform
Evoplay has launched Evoplay Arena, a free-to-play platform designed to bring players together through competitive, community-driven slot tournaments.
Built entirely around demo gameplay, the platform allows users to compete without deposits or real-money involvement. Players can join a wide range of tournaments—including daily, weekly, monthly, and seasonal formats—earning points and climbing leaderboards based on their performance.
Getting started is simple. After registering and selecting a tournament, players are automatically entered upon their first spin. Each competition clearly outlines its rules, duration, featured game, and scoring mechanics, while live leaderboards provide real-time updates throughout the event.
Scoring systems vary depending on the tournament format, typically factoring in results such as win values or applied multipliers. Once a tournament concludes, final standings are published and rewards are distributed to top performers.
Depending on the format, players can earn digital certificates or Arena Coins. Certificates highlight standout performances, while Arena Coins act as an in-platform currency, rewarding consistent participation and success.
Evoplay Arena also introduces Legends of Arena, a seasonal leaderboard that tracks performance across multiple tournaments. Players accumulate seasonal points automatically, with top-ranked participants receiving additional rewards at the end of each cycle.
Designed for both experienced slot players and casual competitors, the platform offers structured, leaderboard-based gameplay, risk-free access to popular Evoplay titles, and social features such as player chat to enhance interaction.
Ivan Kravchuk, CEO at Evoplay, said:
“Evoplay Arena introduces a new way for players to experience our games through competition and progression, without the need for real-money play. It’s built around accessibility, transparency, and long-term engagement, reflecting our commitment to delivering diverse and entertaining experiences.”
The post Evoplay expands product portfolio with Arena platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Awards
Soft2Bet shortlisted in three categories at SBC Awards Europe
Soft2Bet has been shortlisted in three categories at the SBC Awards Europe, highlighting the strength of its platform, gamification suite, and ongoing product innovation across key European markets. The recognition follows a year of strong performance and sustained business growth.
The company is nominated in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application (MEGA), as well as for Platform Provider of the Year. In addition, MEGA Clawee—a nostalgic claw-machine concept reimagined for online play—has been shortlisted for Industry Innovation of the Year.
Driving Performance Through Innovation
Soft2Bet’s recent results underline its strategy, with notable EBITDA growth, increased sportsbook revenue, and strong overall brand performance over the past 12 months. These achievements reflect the effectiveness of its performance-focused B2B model, which combines product innovation, MEGA-driven gamification, localisation, and regulatory compliance to support growth in highly competitive markets.
The Platform Provider of the Year nomination recognises the company’s all-in-one platform, integrating player account management, payments, CRM, segmentation, bonus and loyalty tools, risk management, and gamification into a single, mobile-first system. This unified approach enables operators to launch quickly, adapt to local requirements, and scale efficiently across both casino and sportsbook verticals.
Gamification at the Core
At the heart of Soft2Bet’s engagement strategy is MEGA Clawee, which brings a remote-controlled claw machine into the digital space. By blending skill-based gameplay with instant rewards, it creates a compelling retention loop designed to boost player engagement and long-term value.
Harrison Barrett, VP of Business Development at Soft2Bet, said:
“Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of our vision. We focus on delivering high-performing platforms, meaningful localisation, and engaging product experiences that keep players coming back. MEGA plays a central role in that strategy, transforming engagement into long-term retention and value.”
For Soft2Bet, the nominations mark another milestone in a period of continued commercial growth, product expansion, and industry recognition, as it supports operators in launching, localising, and scaling through advanced platform technology and engagement-driven solutions.
The post Soft2Bet shortlisted in three categories at SBC Awards Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Italy
REEVO Partners with StarVegas
REEVO has announced a new partnership with StarVegas, a well-established online gaming brand in Italy. Through this collaboration, REEVO’s in-house games are now available on the StarVegas platform, further strengthening REEVO’s presence in one of Europe’s most competitive regulated markets.
This partnership marks another important milestone in REEVO’s ongoing expansion strategy, as the company continues to grow its global footprint by bringing its high-quality gaming experiences to leading operators worldwide. By going live with StarVegas, REEVO reinforces its commitment to delivering engaging, performance-driven content that resonates with players and supports operator growth.
For REEVO, this collaboration highlights its ability to partner with trusted brands in key markets and deliver content that enhances player engagement and platform performance.
Karl Grech, Head of Business Development at REEVO, said: “Partnering with StarVegas is an exciting step for REEVO as we continue to expand our presence in regulated European markets. Italy is a highly competitive and dynamic market, and we are proud to bring our games to StarVegas players. This collaboration reflects our focus on delivering high-quality content that drives engagement, supports operator success, and creates long-term value.”
Paolo Marchi, Brand Manager of StarVegas, added: “The integration of REEVO within StarVegas marks an important milestone in our growth strategy in Italy. By combining a strong content portfolio with trusted partners, we aim to further strengthen our positioning and offer players an even more complete and diversified gaming experience. We are excited to start this collaboration and explore new opportunities together.”
The post REEVO Partners with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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