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GambleAware Announces New Senior Hires

GambleAware has announced the appointment of a Chief Commissioning Officer, Chief Communications Officer and Chief Operations Officer to its senior team. The individuals were chosen for their extensive experience of working within the public health sector, including NHS England and Public Health England.
The new hires were made to meet the requirements and objectives laid out within GambleAware’s new five-year Organisational Strategy, including the commitment to applying a public health approach to addressing gambling harms.
Anna Hargrave will be joining GambleAware as the new Chief Commissioning Officer. Having worked in NHS commissioning for 13 years, she is a highly experienced health and care leader and brings to the role a wealth of knowledge and expertise of the intricacies of the system. Her hands-on experience of working collaboratively at a national level with government departments and industries will be highly beneficial in the expansion of the National Gambling Treatment Service.
“I am deeply passionate about reducing health inequalities in the UK and minimising the impacts of gambling harm on people and their families is a key component of this. I am pleased to have been given the opportunity to share my skills of working within the health and care system with GambleAware and look forward to working with the charity and other public health agencies, local authorities and organisations to help reduce gambling harms,” Anna Hargrave said.
Alexia Clifford will be taking on the role of Chief Communications Officer at GambleAware. As Marketing Director at Public Health England (PHE), Alexia has led Government’s flagship public health campaigns across a wide range of priorities, including mental health, physical activity, healthy eating and smoking cessation. These campaigns are recognised as being amongst the very best in the industry. They have successfully changed behaviour at scale, through audience insight, behavioural science, sophisticated targeting and innovative digital techniques. Alexia will bring this public health experience to GambleAware as the charity seeks to increase awareness and understanding of gambling harms.
“I am thrilled to be joining GambleAware, and to play my part in delivering its vision of a society where people are safe from gambling harms. I look forward to bringing my skills and expertise to this crucial public health priority, and to leading communications and marketing programmes that make a demonstrable contribution to improving people’s lives,” Alexia Clifford said.
GambleAware has also hired a new Chief Operations Officer alongside other senior recruits, including a new Research, Information and Knowledge Director; Head of Programme and Project Management; Prevention and Evaluation leads; and a Fundraising & Engagement Manager. All the new hires are indicative of the step change GambleAware is making, by working to deliver an integrated and strategic plan to help prevent gambling harms in Great Britain.
“We are very pleased to welcome our new senior leaders, each of whom bring with them invaluable skills and knowledge in areas integral to the successful delivery of our new five-year organisational strategy. We are working hard to drive forward GambleAware’s new programme of work which demonstrates leadership in establishing, developing, and maintaining a co-ordinated network of services, including the expansion of the National Gambling Treatment Service,” Zoë Osmond, Chief Executive of GambleAware, said.
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High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time

From integration to launch in under a week
Flows is excited to announce that Kassuuu.com, a new, localised Finnish brand from online casino operator High Roller Technologies, has gone live with Flows, FlowsJackpots and FlowsWave, delivering engaging marketing jackpots and next-gen pop-ups to players in record time, showcasing the fast and frictionless deployment process of Flows’ product suite.
From initial data integration to over 200 flows, including a welcome offer using FlowsWave and a fully branded, live jackpot experience on-site, the entire process was completed in under one week.
Seth Young, CEO of High Roller Technologies, said: “At High Roller, everything we do is focused towards providing our players with engaging and exciting entertainment experiences. Utilising Flows’ product suite we were able to bring Kassuuu.com to life exactly as we envisioned, and we did it in record time. Flows’ no-code tools and hands on approach to client service made it easy for our team to deliver personalized, player-first experiences that truly stand out in the market. “By choosing FlowsJackpots and FlowsWave, High Roller has demonstrated its commitment to delivering innovative, gamified experiences that boost player engagement while reducing operational overhead. Together with FlowsWave, FlowsJackpots forms part of the wider Flows product suite, powering Kassuuu with lightning-fast jackpot payouts and smarter, more personalised ways to engage players.
FlowsJackpots sets a new benchmark for how quickly operators can deploy, customise, and manage front-end gamified features. Built for speed and simplicity, it offers pre-built templates, a no-code interface, and fully customisable widgets that make it easy to launch branded, localised jackpot experiences in minutes, without relying on developer resources. FlowsWave brings the same no-code simplicity to pop-ups that engage players in real-time and drives measurable results. FlowsWave collects and acts on player behaviors in real-time, allowing operators to provide innovative, personalized entertainment experiences.
James King, CEO of Flows, said: “Our partnership with High Roller’s Kassuuu.com perfectly highlights the power and simplicity of FlowsJackpots and FlowsWave. To go from data feed integration to a fully live marketing jackpot in less than a week is truly impressive, and proves how fast operators can drive impactful experiences with Flows.”
Flows empowers its partners to innovate faster, smarter, and more effortlessly. Beyond marketing jackpots, Flows enables businesses to integrate, orchestrate, and accelerate their entire ecosystem from building products to delivering player experiences at scale. With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives agility, innovation, and growth for the world’s most forward-thinking operators.
The post High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time appeared first on European Gaming Industry News.
Latest News
Spinomenal strengthens Italian presence with Netwin partnership

Spinomenal, the leading iGaming content provider, has partnered with Italian operator Netwin to bring more of its content to Italy. Spinomenal continues to enhance its presence in Italy as the market forms a core part of its expansion strategy.
Netwin’s knowledgeable casino audience now has seamless access to a strong selection of successful hits from Spinomenal’s world-class studio. These games, including Majestic Winter, Poseidon’s Rising, Dark Wolf and others will be added to Netwin via the Exalogic platform.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “Italy is an important part of our growth as we continue to develop our European operations. Netwin is a recognised player in the market and we look forward to showcasing our games to its casino players.”
Netwin Commercial Director, Simone Paderi added: “The integration of Spinomenal’s titles into our portfolio represents another milestone in strengthening our entertainment offering. We are confident that this high-quality content will meet our customers’ expectations, further consolidating our position as a benchmark for responsible gaming in Italy.”
The post Spinomenal strengthens Italian presence with Netwin partnership appeared first on European Gaming Industry News.
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PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon

PG Soft, a world-class digital mobile games company, has announced its Gold Headline Sponsorship for the Sports Betting, Casino & iGaming Zone at SBC Summit in Lisbon.
PG Soft will enjoy premium brand visibility across the event — including a large LED screen feature in the welcome and registration area, unmissable branding throughout the venue, and a strong digital presence on SBC’s site. Sponsoring the event puts PG Soft at the heart of the industry’s most influential gathering, ensuring maximum exposure to thousands of global stakeholders.
The event, scheduled from September 15 – 18 at the Feira Internacional de Lisboa and MEO Arena, returns following the huge success of its debut 2024 edition in the same city. As one of the fastest-growing events in the iGaming calendar, the summit is expected to be 20% bigger this year in both ticket sales and venue size.
PG Soft’s spokesperson commented: “SBC Summit made a stunning debut in Lisbon last year and we’re proud to support it in 2025 as Gold Headline Sponsor. It’s an ideal chance for us to amplify PG Soft’s world-class slots portfolio, connect with our partners, and celebrate our brand on the industry’s biggest stage.”
The post PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon appeared first on European Gaming Industry News.
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