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German Lottery Saarland-Sporttoto Moves to Full Partnership with Scientific Games

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Scientific Games Corporation has announced that its long-time lottery customer in Saarland, Germany will move to a full instant game partnership with the company in 2022. Saarland-Sporttoto GmbH (the Lottery) will advance its instant games business strategy through a new, seven-year Scientific Games Enhanced Partnership (SGEP) contract.

Through the new partnership, the Company will provide Saarland-Sporttoto with world-leading instant game design and portfolio management services, as well as technology-driven analytics and insights, game manufacturing, advanced logistics, technologies to support inventory management and distribution and services to retailers throughout the southwest German state.

Peter Jacoby, Managing Director for Saarland-Sporttoto, said: “We are building upon a trusted, longstanding partnership with Scientific Games by advancing to a full instant game management program that has produced outstanding, sustainable growth for lotteries in Germany and around the world.”

Stefan Paulun, also Managing Director for Saarland-Sporttoto, said: “This strategic business decision will allow us to work together to further grow our instant game category, and to benefit from cost efficiencies.”

Scientific Games serves Saarland-Sporttoto through its instant game manufacturing facility in Leeds, UK and beginning in April 2022 its SGEP facility in Bielefeld, Germany, which features predictive ordering and other advanced logistics technologies. In recent years (2014-2020), the Company helped grow the Lottery’s instant games sales nearly 40%.

“We are excited to move to this next era of growth for Saarland-Sporttoto’s instant games with a full management program. Saarland-Sporttoto is now the fourth German lottery to advance its instant game business strategy and sustainable growth plans by moving to the Scientific Games Enhanced Partnership program,” Matthias Müller, Managing Director Germany for Scientific Games, said.

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Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome

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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.

Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.

“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.

At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.

This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.

mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.

The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.

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Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Central Europe

Palasino Group Preparing to Open Fourth Czech Republic Casino

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Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.

The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.

In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.

The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces

Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.

The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.

The post Palasino Group Preparing to Open Fourth Czech Republic Casino appeared first on European Gaming Industry News.

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