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GambleAware Commits £4M for Britain’s First Academic Research Hub Specialising in Gambling Harms

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GambleAware has begun an eight-month grant award process to establish the first Academic Research Hub in Great Britain specialising in gambling harms research.

The ambition is for the Academic Research Hub to have a significant impact on the whole gambling research landscape, both within Great Britain and across the globe, through the inclusion of new and diverse areas of research. The Hub will contribute to GambleAware’s overarching vision of creating a society safe from gambling harms and help deliver the charity’s strategic objective to actively build academic research capacity. To ensure longevity, it is also expected the successful institution will secure alternative funding to allow continued growth and development beyond the initial grant award.

In Great Britain at present, most gambling research is from a social science perspective and is delivered by a small number of academics. However, the new Hub seeks to broaden out the range of academic disciplines engaged with gambling harms research in Great Britain. With the application of a public health lens, the successful institution will dictate its own research focus and will support and inform the wider system of treatment providers, organisations and agencies working to prevent and reduce gambling harms.

A select number of universities have been invited to apply for the grant and were chosen based on multiple university rankings, including those rated highly for research areas relevant to gambling behaviour and harms prevention. Whilst the grant will be awarded to a single university, it is expected the successful institution will take a highly collaborative and multi-disciplinary approach both within its own institution and externally with other academics and partners, including internationally.

GambleAware is encouraging applications from those with a strong academic track record in adjacent disciplines, including but not limited to public health, mental health, health inequalities, health economics, epidemiology, clinical health and/or psychology.

Alison Clare, Research Director (Interim) at GambleAware, said: “This is a fantastic opportunity for a British university to develop and innovate in a relatively under-researched field, bringing to bear a much wider range of academic disciplines than are currently engaged in gambling harms research. With this significant investment, a British university and its partners will have the chance to create a step change in building knowledge in an area which links and overlaps with many other subjects and fields.

“It’s a different type of grant award to the smaller projects and programmes in our current research portfolio, with GambleAware taking a much more arm’s length approach in guiding the area of research focus. Our main criteria is that universities apply a multi-disciplinary, public health lens in setting out the rationale for their chosen research area. From our early discussions with selected universities, we’re expecting some very creative and innovative proposals at the initial Expression of Interest stage.”

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

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This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

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From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

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The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

Published

on

winspirit-launches-alchemy-of-passion:-a-birthday-campaign-combining-gamification,-rewards,-and-player-engagement

This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.

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