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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

4 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

AI agents

EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents

Published

8 hours ago

December 4, 2025

George Miller

everymatrix-selects-cevro-ai-to-provide-operators-with-fully-integrated-empathic-ai-support-agents

Reading Time: 2 minutes

A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.

EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.

Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”

Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”

With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.

Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”

Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”

The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.

Bet It Drives

Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything

Published

9 hours ago

December 4, 2025

George Miller

bet-it-drives-season-3-premiere:-eman-pulis-on-legacy,-risk,-and-why-rome-changes-everything

Reading Time: 2 minutes

Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

“We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.”

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

Belatra

Belatra invites players down to the Frozen Barrel Tavern to celebrate the festive season

Published

9 hours ago

December 4, 2025

George Miller

belatra-invites-players-down-to-the-frozen-barrel-tavern-to-celebrate-the-festive-season

Reading Time: 2 minutes

Belatra Games, the specialist online slots developer, has rolled out the red carpet to the Frozen Barrel Tavern to celebrate the festive season. Players are warmly welcomed into a cosy winter tavern that radiates holiday cheer and buzzes with Christmas chatter.

In the standard game and free games feature, winning symbols explode and the empty positions are replaced with new symbols until no further wins occur. Big symbols that land are either 2×2 or 3×3 and act the same as 4 or 9 identical standard symbols. The large x2 and x3 barrels substitute for 4 or 9 identical standard symbols and also multiply the Global Multiplier above the reels.

During the Base Game and Bonus Games, multiplier symbols ranging from 2x to 250x can land. After each cycle, all multiplier symbols are added together, and if the Cumulative Multiplier is greater than 1, it is included. The winning total, visible at the top of the reels, is multiplied by this amount. Flying barrels have the potential to enter the fun and will replace the non-winning symbol with the multiplier symbol.

The Cumulative Multiplier begins at 1 at the start of both the base game and the Free Games round. During Free Games, any Multipliers that appear on the reels are added to the Cumulative Multiplier at the end of each spin, and the updated value carries over to the next Free Game. When the round ends, the total winnings are multiplied by the combined value of the reel Multipliers and the Cumulative Multiplier, if it is greater than 1.

Players finding four or more Scatters on the reels will be awarded with 10 Free Games. Three or more Scatters in Free Games trigger five more Free Games – the limit is capped at 100.

Tis’ the season, so the Frozen Barrel Tavern has a Happy Hour. Six Scatters appearing triggers the special Bonus game. Here the initial Cumulative Multiplier takes a value between 2 to 10, big wins appear more often, and the maximum win is 12000x.

Misha Voinich, Head of Business Development at Belatra, commented: “Frozen Barrel Tavern is the perfect place to celebrate the holidays – and hopefully land some big wins. Warm lights, fun features, and a touch of seasonal magic make this festive treat a fantastic addition to our portfolio.”

The post Belatra invites players down to the Frozen Barrel Tavern to celebrate the festive season appeared first on European Gaming Industry News.