eSports
EURO 2020 boosted efootball commercial tournaments
The world of esports is expanding dramatically. More people join streaming platforms to both watch and show the world their esports battles. According to Newzoo, experts expect the global games’ live-streaming audience to reach 728.8 million this 2021, signifying a 10% growth compared to 2020.
And the betting industry couldn’t just ignore that snowballing trend. Sportsbooks have added esports betting to their offers, so fans of PC and console games won an opportunity to make money on the content they’re keen on. Moreover, esports betting has become a ‘plan B’ for traditional sports enthusiasts and bettors during COVID-19 lockdowns and postponed sports events.
The fact is, efootball is one of the most popular sports video games today. Betting operators have increased the number of esports events on their websites. For instance, the number of ESportsBattle efootball matches streamed by one of the leading betting operators has increased x3 from December 2020 to June 2021.
But does all of that mean that if sports events come back, esports betting will slow down?
Someone might think that yes, it will. However, it is not that obvious. The 2020 UEFA European Football Championship caused a boost in betting on efootball events.
According to Statista, during May 2021, 26% would rather be on a gambling website to check odds, bet, or cash out while watching EURO 2020. The number of people placing bets on ESportsBattle’s efootball events before the EURO 2020 matches was the highest in 2021.
ESportsBattle analysts had witnessed a boom in views and odds placing on efootball matches between 6 AM to 12 PM UTС. So right before watching UEFA’s EURO 2020, viewers were placing bets on ESportsBattle’s events. The key reason: efootball betting gives bettors a chance to feel more involved in the whole process, just like they participate in the real championship every day.
The main difference between football and efootball is that football has seasons. In contrast, efootball is quite the opposite, it is 24/7 tournaments, constantly updated match formats, favorite players, and gripping competitions featuring well-matched teams.
Of course, during EURO 2020, the interest in efootball has increased, which shows the correlation between major sporting events and esports tournaments. Traditional sports will always drive the esports industry.
The sports industry is one of the entertaining and recreational types of content that can still draw the attention of millions of viewers concurrently. And indeed, the esports industry appears to be entering an exciting period of its development. But still, traditional sports accumulate more views boosting esports as well .
However, it’s just a matter of time.
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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