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Danish iGaming Reward platform just gave away 2 BILLIONTH point
– Ekstrapoint.com, the first and only loyalty and reward platform in
the iGaming industry, has just recorded its 2 BILLIONTH point rewarded to a user of the
platform.
With more than 100.000 happy players across several countries and an astonishing
Trustpilot rating of 4,8 out of 5 based on hundreds of reviews place Ekstrapoint.com as the
best loyalty reward platform in the world, according to the members of the gaming platform.
The record 2 billionth point was delivered after Ekstrapoint’s 2 years of existence on the
market. This major milestone for the platform reaffirms players’ needs for programs in the
iGaming industry that will reward loyalty.
The idea of the gaming platform originating from Denmark, Ekstrapoint, is to offer free-to-
play games and reward players every time they play. The loyalty platform has grown fond in
the eyes of its users who have rated it with an excellent score on Trustpilot.
An Ekstrapoint user, Ashley from Canada, was uncertain in the beginning about the site.
However, she had a much better impression once when she interacted with it.
“So I thought this site would be really lame. Like for real, who plays slots for free? But I’m
now happy to say I do! It’s actually easy to build up points and they translate into real money
at big-name partner casinos.” said Ashley.
Another proof of the emerging positive reviews on Ekstrapoint are the answers of the users
from an internal survey where more than 50% stated “I love Ekstrapoint”.
The parent company of Ekstrapoint, Vita Media Group, launched Ekstrapoint.com back in
2018 based on Danish values of trust, transparency, and quality. The main intention was to
make players happy and willing to return to a free platform that rewards their loyalty.
Frederik Skovgaard-Holm, Co-founder of Vita Media Group comments on the platform that
the idea of offering free games and rewarding players every time they play is a recipe that
has made Ekstrapoint grow users by 50% every month in 2021.
“The players love the fact that they actually compete in free slot competitions and earn free
ekstra points. The idea of the free points is to raise the competitive spirit among players and
bring them excellent free fun. If you happen to be a passionate games lover, there is a little
Hellerupvej 8
2900 Hellerup,
Denmark
+45 61 16 99 68
[email protected]
www.vitamediagroup.com
extra joy to the idea of Ekstrapoint as well. You can also earn points by signing up or every
time you play at your favorite games’ operator. With Ekstrapoint you always earn points,
even when you lose. If you collect a certain amount of ektra points, you can exchange them
for bonus deposits.” said Mr. Skovgaard-Holm.
Today Ekstrapoint represents a safe and caring community for the iGaming players offering
a dedicated Customer Support team, more than 300 partners that offer bonuses and ekstra
points, and a shop where you can buy real products or promo offers in exchange for
Ekstrapoints.
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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