Latest News
Pariplay expands reach with BOSS. Gaming Solutions agreement
Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has expanded its global reach by integrating its innovative in-house content into BOSS. Gaming Solutions’ online casinos.
The Malta-based independent software developer is the owner of casino brands BOSS Casino, Bootlegger Casino and Ole.bet, all of which can now gain access to an array of leading Pariplay titles through the deal.
Over 80 Pariplay games are being made available to new players through the distribution agreement, including top-performing titles Dragons of the North and Alice Riches.
The partnership will see Pariplay significantly expand its reach in regulated markets across the world, providing the opportunity for BOSS. Gaming Solutions to strengthen its portfolio with a range of games that appeal to a wide cross-section of its audience.
Catalina Lukianenko, COO at BOSS. Gaming Solutions, said: “We are thrilled to expand our game collection with over 80 new Pariplay games across desktop and mobile platforms, giving our players diverse new titles to try out.
“With a focus on pure entertainment, Pariplay’s values fit right in with BOSS. Gaming Solutions’ mission, making the games a perfect fit for the rapidly-growing portfolios of our own brands BOSS Casino, Bootlegger Casino and Ole.bet.”
Andrew McLean, VP Sales at Pariplay, said: “Our mission is to place our games portfolio in front of as wide an audience as possible and this agreement with BOSS. Gaming Solutions is another important step along that journey.
“Our games are developed with the intention of providing a high level of innovation and excitement and we believe that the addition of these exciting titles will prove to be a hit with BOSS. Gaming Solutions’ casino players.”
For more information: sales@pariplayltd.com
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
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Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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