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Pariplay adds innovative content from ESA Gaming to Fusion™ platform

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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has boosted its Fusion™ platform by adding ESA Gaming’s EasySwipe™ portfolio to its offering.

The EasySwipe™ collection is designed to offer additional revenue streams to sportsbooks, allowing users to enjoy high-quality casino games without disrupting the sports betting experience through lightweight HTML5 mobile-first games.

Super-fast performance and open sessions allow players to swipe in and out between the verticals and the games have been proven to drive player engagement and retention levels.

Titles include quick-fire versions of Roulette and Blackjack as well as player favourites Goal Mine and Fruit Staxx with more games to be added this year.

The deal will see the EasySwipe™ portfolio gain a considerable presence globally via Pariplay’s extensive operator network.

 

The Fusion™ platform is licensed in 16 regulated markets and features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.

Jose’ Micallef, Business Development Director at Pariplay, said: “ESA Gaming offers an exciting and innovative approach to cross-selling and its EasySwipe™ products can help operators introduce its customers to new verticals and drive engagement.

 

“ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”

Maria Luisa Malfasi, Business Development Manager at ESA Gaming, said: “We are thrilled to add our EasySwipe™ products to Pariplay’s industry-leading platform which enables us to reach a new audience across a number of territories.

“As a product range, our content sits in an exciting space between verticals so can act as a perfect cross-sell tool between sports betting and online gaming while offering players great entertainment.”

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Unlock Fortune with Jinero: A New Affiliate Program Built for Asian Market

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The Chinese New Year settles over Asia, setting the stage for a new chapter in affiliate marketing. Meet Jinero, a performance-driven affiliate program built to bridge global ambition and local expertise.

At the heart of Jinero stands JINJI, the six-armed lucky cat. A guardian of momentum and prosperity, JINJI symbolizes many hands guided by one shared intention. Rooted in Asian tradition and reimagined for the modern, digital world, JINJI reflects Jinero’s belief that the strongest success is built together — with patience, intention, and trust.

“Jinero was created as a golden gateway for affiliates who want to grow in Asia with confidence,” commented the Jinero Team. “Our goal is to turn deep regional understanding into consistent, sustainable performance. We focus on removing uncertainty and leaving partners with clarity, structure, and results — the pure mathematics of success. In our view, fortune is not something you wait for — it’s something you build through strong relationships and consistent action.”

Among the first brands to join Jinero is Longfu88, a premium online casino inspired by Asian heritage and designed for players seeking depth, loyalty, and long-term value.

Guided by the Golden Dragon and his graceful companion, Longfu88 blends timeless symbols of prosperity with modern online entertainment across slots, live casino, and sports betting. Built on the pillars of Loyalty and Luck, the brand invites players into a world where progress and commitment are generously rewarded.

At the core of Longfu88 is a 25-level VIP system, one of the most comprehensive loyalty structures in the market. Each level unlocks exclusive rewards, bonuses, and recognition, transforming long-term player engagement into lasting value. Supported by intuitive design, personalised experiences, and stellar gamification, the platform is fully localised for Asian markets and aligned with regional celebrations.

To celebrate this new beginning, Longfu88 welcomes players with a generous Chinese New Year bonus. Inspired by the tradition of red envelopes and New Year blessings, this time-limited offer is presented as a gesture of goodwill and trust.

The Chinese New Year reminds us that fortune favors those who step forward with purpose. With Jinero, affiliates are invited to walk a new path — guided by respect, cultural understanding, and shared ambition across Asia.

You do not have to be great to get started, but you have to get started to be great — drive traffic to Jinero and start promoting Longfu88 today!

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Celestial Dragon

CT Interactive Launches Festive Slot Collection for Chinese New Year

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To celebrate Chinese New Year, CT Interactive has introduced a festive slot collection inspired by symbols of luck, prosperity and celebration.

The lineup includes Celestial Dragon, Dancing Dragons, Fire Egg, Celestial Rules, Fortune Fish, Fire Lord, Kingdom Treasures, Mighty Moon, More Dragons and Lord of Fortune, each designed to immerse players in the spirit of the holiday.

The celebration is highlighted by the debut of Red Bird and Golden Dragon, featuring Wild and Scatter symbols, Free Games and Extra Wins. With medium volatility and a max multiplier of 2000x, the title is well suited for casual players.

“Our Chinese New Year collection blends traditional Chinese symbols with attractive mechanics. Built on our proven math models, the games deliver rewarding play and a festive atmosphere with every spin,” said Dimitar Nikolov.

The post CT Interactive Launches Festive Slot Collection for Chinese New Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cliff Baty

The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer

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The Rank Group has appointed Cliff Baty as its interim Chief Financial Officer, effective February 23, 2026.

Cliff is a highly experienced CFO with deep expertise in strategic and financial planning, investor relations, financial controls, international business operations and stakeholder management, built across listed leisure and gaming businesses.

Cliff was appointed CFO of Manchester United plc in 2016, a position which he held for over 8 years, until 2024. Prior to that he was CFO of Sportech plc from 2013 to 2016, an appointment which followed an 8 year period as Financial Director of Ladbrokes plc.

The post The Rank Group Appoints Cliff Baty as Interim Chief Financial Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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