Latest News
TVBET appears in Zimbabwe under AfricaBet’s retail brand
B2B provider TVBET, is famous for offering top-notch live games with betting options both for online casinos and bookmakers and for land-based betting shops. This time the provider seals a deal with an African land-based brand — AfricaBet. Five chosen TVBET live games are already available in AfricaBet’s betting shops in Zimbabwe.
Finally, the restrictions are eased and players have the opportunity to visit land-based betting shops again. Thus, African land bookmaker AfricaBet decided to diversify its portfolio and add 5 selected TVBET games. The integration was successful, and now visitors to the betting shops of AfricaBet in Zimbabwe can enjoy the following TVBET games:
● PokerBet: a popular online game for bookmakers based on the well-known rules
of Texas Hold’em Poker.
● WheelBet: a simple and fun live game that combines the principles of both the
wheel of fortune and American roulette.
● 5Bet: A popular and fast live game where 5 out of 36 numbered balls are
selected randomly by the lottery machine.
● 7Bet: A popular and fast live game where 7 out of 42 numbered balls are
selected randomly by the lottery machine.
● Keno: a simple and fast live game where 20 out of 80 lottery balls are chosen.
AfricaBet is one of the largest sports betting brands, which provides its services in Zimbabwe and Zambia. The bookmaker offers live betting on a variety of sports and markets along with live streaming of selected events. Its services kit includes 90+ sports like soccer, cricket, rugby, Formula 1, basketball, tennis, etc. And from now on, visitors of the bookmaker’s shops may enjoy betting on chosen TVBET live games.
Emily Asava, TVBET Sales Manager, has commented:
We’re inspired to work not only with the online casinos and bookmakers but to integrate our products into land-based points as well. African punters love to visit such betting shops, since it’s not about the game itself, but about the atmosphere and communication between them. And we are glad that restrictions on visiting land-based shops are being removed, and players can again return to their favorite pastime. We
strive to give players in betting shops and an alternative product and to make them satisfied with it. That is why we are delighted to team up with AfricaBet and provide our services at their points’t;
The products of TVBET are designed to satisfy each individual. The API-integration makes it possible to adjust its interactive frame to any platform. More than 200 igaming partners have already assessed the possibilities of TVBET frame.
With the range of odds and promo tools, the whole TVBET products suite is available online. No matter desktop or mobile, TVBET’s frame is adapted to any devices’ screen. The games by TVBET can be integrated into any mobile app, so that end customers can play it in a suitable format. TVBET games are presented even in the far corners of the globe and are broadcasted even with a poor internet connection. Players from betting shops or land-based casinos have all the opportunities for play.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
Aristocrat Interactive
Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership
Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.
“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.
“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”
The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.
Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform
Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.
Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.
The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.
Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.
Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.
“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.
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