Latest News
With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game

Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).
Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!
Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.
2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.
Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.
CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:
“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”
For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.
Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.
Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*
In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.
Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.
Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.
Latest News
INSPIRED LAUNCHES PIGGY WINNER IN RETAIL™

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™.
This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.
Piggy Winner’s Free Spins bonus is triggered by landing three or more bonus symbols in view, awarding up to 20 Free Spins. During Free Spins, Collector symbols accumulate cash values from all pig symbols on the reels and adds them to a 12-stage trail. The trail includes three enhanced stages that each award 10 additional Free Spins and increase multipliers on pig values up to 10x.
Pig symbols can display cash values up to 10x the base stake and jackpots prizes up to 100x the base game stake. They also pay in mixed combinations, awarding up to 20x your stake the stake, giving players plenty of chances to win big.
The Fortune Spins mode offers an exciting way to customise game play. Activating this mode removes all symbols except the pig, collector and bonus boosting players chance of triggering the bonus and scoring big wins. When the bonus is activated, regular symbols return to the reels and the collector symbol continues to act as a wild and cash collector. If the collector and pig symbols land on the reels, the value on the pig symbols will be collected for each collector in view.
Piggy Winner also features a wheel gamble option which can be turned on, off or for wins of 5x stake or more. Players are presented with two gamble wheels, the left one can boost winnings by up to 10x, while the right one offers players a chance to win up to 25 Free Spins.
Matthew Crane, UK Market Product Director of Inspired, said “Piggy Winner is the latest addition to our successful Gold Winner franchise, bringing a fresh twist with a playful piggy theme and engaging Cash Collector Bonus. This release reflects our ongoing commitment to delivering high-quality, entertaining B3 content while continuing to grow our trusted omni-channel brands that players know and love.”
With it’s vibrant visuals, dynamic gameplay and rewarding bonuses, Piggy Winner is sure to be a hit with players.
The post INSPIRED LAUNCHES PIGGY WINNER IN RETAIL™ appeared first on European Gaming Industry News.
Latest News
Kimi Räikkönen and Paf will begin Partnership

Paf, the Åland-based gaming company and pioneer in responsible gaming, has signed a multi-year partnership with Formula 1 World Champion Kimi Räikkönen.
The agreement is conditional upon Paf obtaining a license in Finland and will take effect once Finland’s gambling market is opened to competition and the current system transitions to a licensing model. At present, the authorities goal is to implement the licensing system at the beginning of 2027.
Thomas Näsman, Manager, Paf: “We’re proud to welcome Kimi to the Paf team. He’s a true Finnish icon, and we value his honesty and no-nonsense approach, qualities that align perfectly with our brand. At Paf, we have bold ambitions to be the most responsible gaming company in the world while continuing to generate funds for the public good. As Finland moves into a licensed market, we’re excited to have Kimi with us on this journey.”
Kimi Räikkönen said: ”To be honest, we were contacted by a few gaming companies that did not arouse our interest, but Paf’s contact did. Paf’s history, openness, responsibility and Finnishness were the most important factors for me, not forgetting the directness, determination and fast working method of the people with whom the agreement was quickly concluded. As new opportunities are opening up for Paf in mainland Finland as well, I hope that our cooperation will be beneficial for Paf.”
Paf – For the benefit of society, Since 1966
Founded by charities in 1966 on the Åland Islands, Paf was built with a clear mission: to generate funds for the benefit of society. Today, Paf continues to lead by example, combining world-class gaming experiences with a bold commitment to social responsibility and transparency. As pioneers in responsible gaming, Paf were the first international gaming company to set annual loss limits for all players in 2018 — We believe great entertainment should be delivered responsibly and sustainably.
Paf stands for no-nonsense honesty, doing what’s right, and setting the standard in everything we do. We’re not here to follow the industry — we’re here to change it.
The post Kimi Räikkönen and Paf will begin Partnership appeared first on European Gaming Industry News.
Latest News
Crabby’s Gold unleashes a clawed coin caper

Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps.
Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.
Underpinning the humour is a deeply engaging game design featuring persistent Wild upgrades and high-risk mechanics that push the excitement to the edge. Whether it’s the gleam of gold or the grumble of a crustacean companion, there’s always something stirring under the surface.
The Coin Collect mechanic ensures multipliers never go unnoticed – even if Crabby decides to claim them for his treasure chest. That stash can spring open at any moment, triggering a Hold’n Spin feature with sticky multipliers up to x30.
As the Rum Barrel Meter fills with bottles, the Wild system evolves in stages, transforming spins with Multiplier, Expanding, Sticky, Walking and eventually Mega 2×2 Wilds. These changes persist across sessions, keeping players locked into their progress.
And for those willing to take a chance? The Doubloon or Nothing feature offers up to four double-or-wipe chances, pushing potential wins up to 11,520x the bet.
Fans of other sea slots like Captain Glum: Pirate Hunter and Jolly Roger Wild Kraken will appreciate the vibes of Crabby’s Gold. Combined with features like the Rum Barrel system that rewards continued play, the comic tone and chaotic pacing make this a title to be reckoned with.
George Olekszy, Head of Game Retention at Play’n GO said: “With Crabby’s Gold, we’ve mixed exciting slot mechanics with real visual charm, as we always aim to do. There’s no better mixture of engaging features and humour – and Crabby’s Gold delivers that in buckets.”
Packed with personality and packed with potential, Crabby’s Gold is a salty sea slot that rewards bold play.
The post Crabby’s Gold unleashes a clawed coin caper appeared first on European Gaming Industry News.
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