Latest News
With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game
Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).
Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!
Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.
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2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.
Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.
CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:
“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”
For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.
Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.
Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*
In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.
Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.
Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.
Vegangster has introduced Hubster AI, a built-in conversational assistant designed to simplify platform setup and daily operations for operators. The tool allows clients to ask practical questions about platform features and receive instant, structured, step-by-step guidance.
Unlike traditional support models that rely on account manager availability and ticket queues, Hubster AI operates 24/7 and supports all major languages. Operators can configure features, adjust settings, and navigate workflows independently without waiting for working hours.
Hubster AI provides detailed operational guidance across the entire platform, including:
- Player Account Management
- Bonus and promotion setup
- Game and lobby management
- CRM workflows
- CMS and content updates
- Reporting and analytics
Each response delivers clear instructions and, where relevant, direct access to pre-recorded video walkthroughs demonstrating the exact process.
Several brands have already completed onboarding and platform configuration without submitting setup tickets, relying entirely on Hubster AI for operational guidance.
“My idea is to make complex things simple,” said Tatjana Danevica, Product Operations Specialist at Vegangster. “Operators should not deeply need technical expertise or constant support interaction to launch and manage a brand. Hubster AI turns platform knowledge into an always-available guide, removing friction and allowing teams to move.”
Hubster AI forms part of Vegangster’s broader strategy to eliminate the skill barrier in iGaming by turning complex platform knowledge into instant, practical guidance operators can use in real time.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey and white-label solutions integrate casino content, payments, CRM, compliance, and engagement tools into a single mobile-first system.
Press Contact
Romans Kozlovskis
[email protected]
The studio’s newest high-volatility game fuses traditional casino visuals with fiery multipliers, sticky wilds, and an increasing jackpot.
ELA Games has officially launched its latest slot, Rapid Wild. This neon-filled title immerses players in the core of a high-stakes competition, merging classic arcade visuals with a frantic energy to the gameplay.
A Charged Vintage Slot
Though ELA Games has built a unique identity with immersive worlds and character-driven narratives, Rapid Wild seeks to demonstrate the team’s adaptability and provide players with unparalleled slot excitement. Bathed in a radiant violet light, the game features a smooth, retro design. Gold bars, fortunate dice, and blazing jackpots throb across the 5×3 grid, forming an energetic atmosphere for gamers who enjoy arcade-style thrills with a stronger impact.
At the core of Rapid Wild lies a quest to seek out the Crazy Hot symbols. The process is simple yet fulfilling: the greater the number of symbols that appear on the reels, the larger the jackpot grows. Competitors who can endure the pressure and effectively complete the board will seize the grand reward before the flames diminish.
Explosive No-Cost Games and Turbocharged Wilds
The classic slot experience is enhanced with a genuine array of features. Landing Scatters activates the bonus round, granting 8, 16, or 25 Free Games based on the count of triggering symbols. Amidst these rotations, the genuine strength of the Wilds is revealed:
● Multiplier Wilds: Wilds that double (x2) and triple (x3) enhance the reels to boost winnings.
● Sticky Wilds: These icons adhere to the grid for two extra spins, securing your fortune.
Game Statistics:
● Spools: 5×3
● Winning Lines: 10
● RTP: 94.08% / 96.00%
● Volatility: Elevated (4/5)
● Maximum Win: x5,000 (€250,000)
The post ELA Games Powers the Reels with Retro-Electric Slot “Rapid Wild” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bet It Drives
CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal
Max Krupyshev has been in crypto since 2013—long before it was “the usual.” In Bet It Drives podcast Season 4, Episode 3, the CoinsPaid and CryptoProcessing.com CEO joins host Yevhen Krazhan in Barcelona to explain why trust and controls decide who scales.
“Crypto was never anonymous—that was a misconception,” Max Krupyshev says in the podcast.
From there, he breaks down how the industry matured, why mass adoption is inevitable, and why the biggest risks today aren’t what most people think they are.
During the episode, Max digs into:
- Is crypto still associated with money laundering?
- Can crypto transactions still be completely anonymous?
- The most common crypto fraud patterns in B2B
- How to win big deals in business (and the fastest way to lose one)
- What he dislikes in iGaming + crypto, and what the industry needs to fix next
- The 8-Bitcoin story: what he spent it on, and why he doesn’t regret it
- His most remarkable iGaming partnership, and why it mattered
- Where crypto will be in 10 years, and what happens to cash along the way
Alongside the industry discussion, Episode 3 brings back Confess or Call, when Max is pushed into a dramatic prank call: ringing his Head of Sales with an “urgent” request.
“This episode is practical,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Max explains the risks, how fraud happens in practice, and what operators should look for in a payment provider. If you handle payments in iGaming, this episode lays out what matters, and what doesn’t.”
Season 4 opened with a CEO episode with Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), followed by Akhil Sarin on marketing and partnerships at Stake. Episode 3 is aimed at operators, affiliates, and product teams who want to understand crypto beyond the obvious. Episode 4 features Marek Suchar breaking down esports betting.
Watch or listen to Season 4, Episode 3 with Max Krupyshev on:
The post CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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