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With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game

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Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).

Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!

Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.

2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.

Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.

CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:

“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”

CEO David Darling

CEO David Darling

For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.

Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.

Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*

In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.

Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.

Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.

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Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market

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With the World Cup set to be the largest edition of the tournament to date, Sportradar has published a new report exploring the opportunities and challenges facing sports betting operators across Latin America.

The report examines how sportsbooks can capitalize on the surge in betting activity expected during the tournament and convert it into long-term customer growth.

Key topics include:

  • The impact of 104 matches across 39 days on betting activity
  • The rise of a new bettor profile seeking personalized and interactive experiences
  • The three pillars of sportsbook success: enhancing the betting experience, fueling fan engagement, and safeguarding market integrity
  • The role of AI in delivering personalized experiences and real-time engagement

Among the report’s findings:

  • An estimated US$50 billion in betting handle globally
  • 60% of consumers plan to bet online or via mobile apps
  • 19% are expected to place their first-ever sports bet during the tournament

We hope you find these insights valuable for soccer’s biggest event.

The report is available here: 

For your reference, here’s the link to our LinkedIn post: linkedin.com/posts/sportradar_sportradarsoccer

The post Sportradar Report | World Cup 2026: Opportunities for the Latin American Sports Betting Market appeared first on Americas iGaming & Sports Betting News.

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Gmonitor.ai

Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados

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Gmonitor amplía su cobertura a Brasil, México, Colombia, Panamá, Perú y Argentina tras su participación en SBC Summit Americas

Gmonitor.ai, la plataforma de inteligencia de mercado para el sector del juego online, anuncia su lanzamiento oficial en los mercados regulados de Latinoamérica. La compañía pone a disposición de los operadores su plataforma en Brasil, México, Colombia, Panamá, Perú y Argentina, llevando a la región la misma inteligencia diaria de mercado, juegos, promociones y competencia que ya utilizan operadores de primer nivel en Europa.

El anuncio se produce tras la participación de Gmonitor en SBC Summit Americas, celebrada en Fort Lauderdale entre el 9 y el 11 de junio, donde la compañía presentó su plataforma a operadores, proveedores y reguladores de toda la región y confirmó el fuerte interés del mercado por herramientas de inteligencia competitiva accionables.

Gmonitor monitoriza a diario los lobbies de los operadores con licencia, sigue la posición y el rendimiento de cada juego, mapea el panorama promocional y consolida datos de mercado en un único panel. El resultado permite a los equipos de marketing, marca, producto, trading y contenido sustituir miles de horas de seguimiento manual por información lista para la toma de decisiones: qué juegos crecen, cómo se mueven los competidores y dónde están las oportunidades de captación y retención.

Latinoamérica es una de las regiones de mayor crecimiento del juego regulado del mundo, pero los operadores siguen tomando decisiones con una visibilidad limitada de lo que ocurre a su alrededor. Llevamos a la región una plataforma ya probada con operadores líderes en Europa.” Hákon Magnússon, COO de Gmonitor

Con cobertura inicial en seis mercados, Gmonitor da servicio tanto a operadores que buscan defender y ganar cuota como a proveedores de juegos que necesitan entender su distribución y posicionamiento frente a la competencia. La compañía tiene previsto seguir ampliando su cobertura a Estados Unidos en las próximas semanas.

 

The post Gmonitor llega a Latinoamérica: la plataforma de inteligencia de mercado para operadores debuta en seis mercados regulados appeared first on Americas iGaming & Sports Betting News.

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André Boesing General Manager for South LatAm at OKTO PAYMENTS

OKTO says Argentina’s provincial rules complicate iGaming payments and operations

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The payments provider points to fragmented licensing and local requirements as operators expand across Argentine jurisdictions in 2026.

OKTO PAYMENTS said the rapid expansion of iGaming across Argentina’s provinces is increasing operational complexity for operators, as each jurisdiction brings distinct regulatory requirements, licensing processes and local commercial dynamics. The company shared its view in a June 2026 statement focused on the country’s multi-jurisdiction framework.

Unlike other Latin American markets with a single national model, Argentina’s provincial approach forces operators to adapt to multiple regulatory environments within one country, OKTO said. The company argued that as the market matures, expectations around transparency, traceability and operational control are also rising.

For years, growth was the industry’s primary objective. Today, the challenge lies in how to scale efficiently in a market where each jurisdiction may present different requirements, expectations, and operational dynamics,” said André Boesing, General Manager for South LatAm at OKTO PAYMENTS.

Boesing added that consumer expectations for consistent user experience can mask the complexity behind the scenes. “Users expect a simple and seamless experience regardless of where they play. But behind that experience lies increasing operational complexity that operators must manage efficiently as they expand into different jurisdictions,” he added.

OKTO said capabilities such as orchestrating deposits and withdrawals, treasury and liquidity management, and efficient settlement processes are becoming more important as operators work with multiple providers and payment methods across provinces. “In many cases, infrastructure goes unnoticed until something goes wrong. However, in highly fragmented markets like Argentina, the ability to manage multiple providers, maintain operational consistency, and adapt quickly to local requirements can become a competitive advantage in itself. At OKTO PAYMENTS, we call this ‘playing a different game’: competing not only through products and services, but also through operational resilience and adaptability,” he explained.

The company concluded that long-term success in Argentina will depend on balancing growth with operational control and adaptability. “The operators best positioned for long-term success will be those capable of combining growth, operational control, and adaptability. Financial infrastructure is no longer simply a technological support layer; it is becoming a strategic advantage in increasingly sophisticated markets,” Boesing concluded.

 

The post OKTO says Argentina’s provincial rules complicate iGaming payments and operations appeared first on Americas iGaming & Sports Betting News.

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