Latest News
With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game
Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).
Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!
Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.
2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.
Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.
CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:
“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”
For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.
Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.
Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*
In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.
Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.
Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.
1spin4win
1spin4win partners with iGP to grow the global reach of its classic portfolio
For the studio, this collaboration marks another important step toward expanding its network of 1,000+ partners and reinforcing its position on the international stage.
Under the deal, 1spin4win’s portfolio of 200 classic online slots will be added to the Gaming Aggregator’s library of over 12,000 titles from leading providers. These include timeless fruit hits, themed adventures, seasonal releases dedicated to international holidays, and the award-winning Tiger’s Steps Hold and Win.
Built on intuitive, straightforward mechanics, 1spin4win slots are instantly accessible to players of all types, regardless of prior experience. Support for multiple fiat and cryptocurrencies further strengthens their appeal across global markets.
iGP is a full-service provider of B2B iGaming solutions designed to support operator growth in an ever-evolving industry. The company’s digital toolkit includes a GLI-19-certified platform, crypto, turnkey solutions, retail, and more. As part of its product offering, the proprietary Gaming Aggregator bridges the gap between game developers and online casinos via a single API integration.
Jaime Carvajal, Sales Manager at 1spin4win, shared, “At 1spin4win, we’re pleased to welcome iGP into our growing network of global partners. This is a significant milestone for us as we continue to reinforce our presence in our core European market. We hope our classic slots will become a valuable addition to their rich library and resonate with new player audiences.”
About 1spin4win
1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with iGP to grow the global reach of its classic portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI Fraud
The AI fraud wars: Slotegrator shows operators how to fight back in new report
Is there anyone who isn’t using AI to boost results? Sales managers, executives, lawyers, content creators — and, unfortunately, cybercriminals. Slotegrator’s new downloadable report covers how iGaming brands can protect themselves from the new generation of AI-powered fraud.
Online casinos and sportsbooks have always been a favorite target for cybercriminals.
Fraudsters view bonuses and other welcome offers as an opportunity for free cash. Abusing the offer seems like a victimless crime; they don’t view themselves as thieves, but as modern-day versions of Robin Hood, gaming an unfair system.
And in the age of AI, scammers have new tools at their disposal. Many brands have traditionally relied on stringent KYC measures to weed out potential threats, but even liveness checks can be fooled by a good deepfake. There’s also synthetic IDs to consider — fake identities stitched together using pieces of real data, stolen from real people, often purchased on the dark web.
These are just the techniques the industry is aware of. Once there’s a guaranteed method of screening for deepfakes, scammers will move on to something else; fraudsters are always on the lookout for new strategies. Operators will only figure out what they are in retrospect.
In short, you have to assume that your first line of defense can fail.
So as the fraud landscape changes, you’ll have to change with it.
As cybercriminals find more ways to use AI to sneak through your ID checks and start scaling their operations, you need to focus on AI-powered defenses. AI tools are no longer extras or bonuses; they’re essential features, and need to be treated as such. The problems that casinos and sportsbooks face today simply require a level of processing power that human teams aren’t capable of.
“In the long run, the law of survival of the fittest will apply,” says Slotegrator COO Olga Ivanchik. “Brands that adapt to the new reality by integrating AI tools will survive the same threats that sink their competitors who tried to keep doing things the old way.”
AI tools are already being implemented in adaptive UX, real-time marketing, predictive LTV modelling, and risk management. Slotegrator proposes in a new report that it’s time to center these tools and take their capabilities to the next level so that operators can identify and respond to threats as quickly as they need to.
Slotegrator’s new report breaks down the threats that online casinos face and presents a look at tools they can use to protect themselves. Download the full report here.
Slotegrator
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
ABOUT THE PLAYA
The Playa is a leading iGaming company specializing in AI-powered personalization solutions, enabling operators to deliver tailored player experiences across the full lifecycle — from lobby personalization and acquisition intelligence to VIP insights and retention optimization.
Through advanced behavioral profiling and personalized player recommendations, the company provides iGaming operators with the tools they need to grow, retain players, and maximize revenue.
The post The AI fraud wars: Slotegrator shows operators how to fight back in new report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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