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With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game

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Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).

Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!

Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.

2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.

Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.

CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:

“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”

CEO David Darling

CEO David Darling

For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.

Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.

Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*

In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.

Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.

Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.

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Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology

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OpenBet, a global leader in betting and gaming technology, powered record-breaking volumes for World Sports Betting (WSB) during the 2026 World Sports Betting Cape Town Met, processing more than three times WSB’s typical daily activity with zero downtime.

The Cape Town Met is one of South Africa’s premier horseracing events, drawing intense traffic that tests platform performance. Less than a year after migrating to OpenBet’s unified technology stack, WSB demonstrated the resilience and scalability of its platform under extreme demand.

OpenBet’s Player Account Management (PAM) technology and sportsbook solution — phased in with PAM going live in February 2025 and the sportsbook in October 2025 — now underpin WSB’s enterprise-grade wagering infrastructure across both digital and retail channels. The integrated system delivers streamlined KYC, a unified wallet, accurate reporting and a robust compliance framework designed for South Africa’s regulatory environment.

Enhanced features available to WSB customers include 50-leg accumulators, partially redeemable free bets, advanced Telebet telephone betting and integrated pools betting for sports and racing through OpenBet’s advanced trading system.

“With the World Sports Betting Cape Town Met, we processed more than three times the usual volume with zero downtime, showcasing the strength and scalability of our technology,” said Runa Walia Desai, Chief Customer Experience Officer at OpenBet. “This milestone also extends our footprint into Africa, reinforcing our position across six continents.”

Warren Tannous, CEO of World Sports Betting, added that OpenBet’s modular solution gives the operator the confidence to expand its sportsbook offering and support increased user engagement while maintaining performance and compliance.

The post Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra

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Choice Gaming has officially launched Evra Crash, a new multiplayer crash game developed in exclusive collaboration with football legend Patrice Evra.

The title blends high-energy crash mechanics with football culture, delivering a synchronized, shared-table experience designed to boost player engagement and social interaction.

A Football Icon Powers the Gameplay

At the center of Evra Crash is Patrice Evra, one of football’s most recognizable personalities. His presence adds authenticity and competitive intensity to the gameplay, reinforcing the game’s energetic, community-driven concept. The partnership between Choice Gaming and Evra aims to merge competitive spirit with immersive entertainment in the fast-growing crash gaming segment.

Multiplayer Crash Experience

Unlike traditional single-session crash games, Evra Crash is built around real-time shared rounds:

  • All players join the same round simultaneously
  • Fully networked multiplayer participation
  • Visible, synchronized gameplay across users

This structure creates a social crash environment where anticipation builds collectively, increasing engagement and enhancing the thrill of each round.

Game Features & Performance Metrics

Evra Crash offers a balanced gameplay structure designed for broad player appeal:

  • RTP: 95%
  • Maximum Multiplier: 10,000x
  • Volatility: Low

The low-volatility model provides consistent entertainment while maintaining the potential for high multipliers, positioning Evra Crash as an accessible yet exciting crash title in the iGaming market.

Cross-Platform Optimization

Built for seamless performance across environments, Evra Crash is:

  • Fully mobile-optimized
  • Compatible with land-based gaming solutions
  • Designed for consistent cross-platform gameplay

Whether accessed online or in physical gaming venues, players experience uninterrupted performance and smooth gameplay integration.

The post Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER

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More than $45 million guaranteed across 400 tournament opportunities for all players to earn their greatness

The full schedule for poker’s first major online series of the year, PokerStars prestigious Spring Championship of Online Poker (SCOOP), has been unveiled featuring 136 events and more than $45 million guaranteed.

From March 1 to 25, players have the chance to earn their greatness once more and battle for an acclaimed SCOOP title across three weeks of elite online poker action. The 136-event schedule (with a total of 400 tournaments) offers low, medium, and high buy-in levels from $5.50 to $15,000, and a wide range of formats including No-Limit Hold’em, PLO, 8-Game, Mystery Bounties, Turbo, and Deep Stack events, making SCOOP accessible for everyone.

KEY SCHEDULE HIGHLIGHTS

The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.

  • $109 SCOOP NLHE Main Event Low – $1.5 million guaranteed
  • $1,050 SCOOP NLHE Main Event Med – $2 million guaranteed
  • $5,200 SCOOP NLHE Main Event High – $2 million guaranteed
  • 109 SCOOP PLO Main Event Low – $100,000 guaranteed
  • $1,050 SCOOP PLO Main Event Med – $200,000 guaranteed
  • $5,200 SCOOP PLO Main Event High – $250,000 guaranteed

Other highlights of the 18th edition of SCOOP include:

  • March 1 – $215 Sunday Million PKO – $1 million guaranteed
  • March 8 – $22 Mystery Sunday Special, $300,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 10 at 7am GMT
  • March 8 – $109 Sunday Million PKO – $1 million guaranteed
  • March 15 – $55 Mini Sunday Million PKO – $500,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 17 at 7am GMT
  • March 15 – $530 Sunday Million – $1 million guaranteed

As well as the huge prizes and trophies on offer, players can also compete in the SCOOP Leaderboards where an additional $100,000 in cash prizes will be awarded across the Low, Medium and High Player of the Series Leaderboards.

As ever, there are a number of qualification routes giving players the chance to qualify into SCOOP events for a fraction of the buy-in. Routes include satellites from just $0.55, the SCOOP Lucky Dip where $500,000 in SCOOP tickets are up for grabs and the $55 Power Path Express SCOOP Edition, on March 1st,where more than $200,000 in SCOOP Power Passes and Main Event tickets will be awarded to boost players’ grind to greatness. Finally, all players are still in time to crack open a SCOOP Prize Vault and earn a SCOOP ticket worth up to $1,050 upon opt-in.

“SCOOP is where greatness isn’t given, it’s earned. Every title represents weeks of preparation, relentless competition and beating the toughest fields in online poker. That’s what makes a SCOOP win so special,” said Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “With a huge schedule and accessible buy-ins and formats, SCOOP remains the title every online player wants on their record.”

For 17 years, SCOOP has been appointment poker of the highest order and winning a SCOOP title has been a bucket list dream for poker players all over the world. More than $1.4 billion in prize pools have been awarded to players since SCOOP started in 2009, with some of the world’s best players earning coveted SCOOP trophies.

Sweden’s Simon “C. Darwin” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by fellow Swede Niklas “Lena900” Astedt and the UK’s Benny “RunGodlike” Glaser who both have 11 titles, with Benny being the most decorated player in COOP history also having a record-leading 16 WCOOP titles.

For more information about SCOOP head to the PokerStars website or PokerStars Blog.

 

The post EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER appeared first on Americas iGaming & Sports Betting News.

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