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With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game

Published

5 years ago

July 22, 2021

Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).

Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!

Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.

2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.

Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.

CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:

“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”

CEO David Darling

For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.

Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.

Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*

In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.

Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.

Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.

CT Interactive

CT Interactive Launches New Titles on Ifortuna.sk

Published

55 minutes ago

July 1, 2026

Wladimir P.

ct-interactive-launches-new-titles-on-ifortuna.sk

CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.

Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.

“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.

“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.

The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps

Published

55 minutes ago

July 1, 2026

Wladimir P.

connecting-business-and-diplomacy:-amusnet-supports-bblf’s-annual-meeting-of-the-diplomatic-corps

Amusnet has supported the 10th Annual Meeting between the Bulgarian Business Leaders Forum (BBLF) and the Diplomatic Corps, reaffirming its commitment to initiatives that foster dialogue, responsible business and Bulgaria’s long-term economic development.

Held at InterContinental Sofia, this year’s high-level forum brought together ambassadors, senior government officials and executives from leading Bulgarian and international companies under the theme “Bulgaria: Prospects for Rapid Economic Transformation”. The discussions explored the country’s potential to accelerate economic growth through innovation, digitalisation, strategic investments and stronger collaboration between the public and private sectors.

As a long-standing partner of the Bulgarian Business Leaders Forum, Amusnet continues to support initiatives that create meaningful dialogue around the future of Bulgaria’s economy and business environment. The annual meeting serves as one of the country’s most important platforms for exchanging ideas between the diplomatic community, institutional leaders and the business sector.

“Supporting initiatives that encourage collaboration and forward-looking dialogue is part of our commitment to responsible business. We believe that sustainable economic growth is driven by strong partnerships and a shared vision for the future,” said Ivo Georgiev, CEO of Amusnet.

This year’s forum focused on topics including Bulgaria’s investment attractiveness, technological advancement, talent development and the opportunities created by closer cooperation between business, government and international partners. The event once again highlighted the importance of building an environment that encourages competitiveness and sustainable growth.

For Amusnet, supporting the BBLF Annual Meeting reflects the company’s broader commitment to contributing to Bulgaria’s business ecosystem beyond its core operations. As one of the country’s leading software companies, Amusnet continues to stand behind initiatives that promote responsible leadership and long-term economic progress.

The partnership further strengthens Amusnet’s collaboration with BBLF and underscores the company’s belief that sustainable growth is achieved through dialogue, shared expertise and collective action.

The post Connecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Andrzej Hyla

Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop

Published

55 minutes ago

July 1, 2026

Wladimir P.

wazdan-launches-first-stage-of-summer-network-promotion-with-mystery-drop

Wazdan, the leading gain-focused developer, has launched the first stage of its summer-long Network Promotion campaign to partner operators from 29th June to 19th July 2026.

As part of a wider three-stage seasonal campaign running throughout the summer, the opening phase centres around Mystery Drop, one of Wazdan’s established promotional tools designed to enhance player engagement through an additional reward layer during gameplay.

During active game sessions, Mystery Drop gives players the opportunity to win cash or physical prizes. Once the feature is triggered, players select one of nine Mystery Boxes to reveal their reward, adding an extra level of anticipation and entertainment to the gameplay experience.

Designed as a ready-to-use promotional solution for operators, Mystery Drop requires no additional integration and does not impact the RTP of the base game. Powered by a certified independent RNG engine, the tool can also be tailored to meet the requirements of individual casinos and regulated markets.

The first stage of the Wazdan Summer Drop marks the beginning of a wider summer initiative, with additional campaign phases featuring further engagement mechanics set to launch later in the season.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Remaining an innovative supplier in an increasingly competitive market means continuously delivering engaging experiences that resonate with both players and operators.

“Mystery Drop has proven to be an effective promotional tool for our partners, adding an extra layer of excitement to gameplay while remaining simple to activate and fully customisable for different markets. We are excited to launch the first stage of this summer campaign and continue supporting our partners with memorable promotional experiences throughout the season.”

The post Wazdan Launches First Stage of Summer Network Promotion with Mystery Drop appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.