Latest News
With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game
Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).
Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!
Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.
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2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.
Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.
CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:
“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”
For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.
Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.
Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*
In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.
Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.
Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.
Conferences in Europe
EGT Digital to Showcase AI-Enhanced X-Nave Platform and New Gaming Content at SBC Summit Lisbon
At this year’s SBC Summit Lisbon, EGT Digital will present its proprietary AI core integrated into the X-Nave platform, setting a new benchmark for personalization, compliance, and responsible gaming in the iGaming industry.
Unlike off-the-shelf tools, the AI core has been built from the ground up by EGT Digital’s own data science team, combining custom hardware, software, and in-house expertise.
“We’re excited to demonstrate how our AI core elevates X-Nave at SBC Summit Lisbon,” said Mr. Mihaylov, Deputy CEO of EGT Digital. “It’s more than a tech upgrade – it’s a new framework for building safer, smarter, and more engaging iGaming experiences.”
What does the Platform Deliver?
EGT Digital’s AI core, integrated into X-Nave, transforms the platform from a standard toolkit into an intelligent ecosystem.
The core capabilities include:
- Proactive Player Protection – Detects risky patterns in real time and auto-adjusts limits on the fly.
- Smarter QA – Simulated behavior speeds testing and boosts product quality.
- Intelligent Campaigns – Dynamic segmentation and live personalization, driven by real-time data.
- Predictive Churn Prevention – Identifies players at risk of leaving and provides value towards targeted retention campaigns with personalized offers.
- AI-Powered Lifetime Value Forecasting – Combines multiple predictive models to accurately estimate each player’s long-term value, enabling smarter acquisition and retention strategies.
- Intelligent Game Recommendations – Learns individual player preferences and delivers personalized game suggestions that boost engagement and session duration.
- Automated Bonus Optimization – Uses machine learning to determine the most effective bonus types and values for each player segment, maximizing ROI.
Together, these capabilities make X-Nave more than a technology platform. Operators benefit from it ensuring long-term competitiveness in the fast-evolving iGaming market.
What to Expect at Booths A100 & A130?
Visitors to booths A100 and A130 will discover a full spectrum of innovations from EGT Digital and the wider EGT Group, including the following.
Upcoming slot titles
Two highly anticipated titles will be unveiled:
- Power & Glory Athina – slot game with Cascades paymode, delivering dynamic, fast-paced play.
- SugarVille 1000 – slot game with Cluster Pay, immersing players in a sweet world of bonuses, where the Clover Chance Jackpot can be randomly triggered at any time.
Rich gaming diversity
EGT Digital will also present a portfolio of 150+ in-house developed titles across diverse themes, plus top-performing jackpots such as: Bell Link, Clover Chance, Single Progressive, and the latest Gods & Kings Link.
X-Nave platform versatility
The modular X-Nave platform includes four main components:
- Sport Product
- Gaming Aggregator
- CRM Engine
- Payment Gateway
Each can operate independently or as part of the turnkey solution. Key upgrades, such as the new Sports Recommendation Engine, enhanced Aggregator bonus management tools, and flexible Payment Gateway deposit and withdrawal options will also be on display.
VLT solutions from EGT
The EGT will showcase its established P 24-24 Up and P 27-27 St Slim cabinets, alongside with its newest VLT product – the Self-Service Betting Kiosk (SSBK).
With compact dimensions and a QR code payment option, the SSBK is designed for maximum convenience and will feature the Gold VLT multigame with 50+ titles, including proven favorites like Keno Universe and exciting new releases.
Together, these highlights demonstrate how EGT Digital and EGT combine innovation with responsibility to deliver value for operators and engaging experiences for players worldwide.
About EGT Digital
EGT Digital is a next-generation technology provider for the global iGaming industry. With a strong focus on innovation and responsibility, the company delivers scalable, secure solutions that empower operators worldwide.
The post EGT Digital to Showcase AI-Enhanced X-Nave Platform and New Gaming Content at SBC Summit Lisbon appeared first on European Gaming Industry News.
The former Founder and CEO of Grover Gaming has officially launched a new brand in land-based gaming. Named by combining the names of his daughters, Valicy Gaming was unveiled during a recent company launch party held in Greenville, North Carolina.
Evolving from Grover Gaming—which was recently sold to Light & Wonder for a total consideration of $1.05 billion —Valicy will now focus on becoming a major manufacturer in land-based gaming across North America. Retaining a majority of the employees from the acquisition, Valicy will continue forward with a veteran team that will have a sharper focus on game development and hardware design.
Despite the name change, Valicy continues under the same experienced executive leadership team and remains dedicated to providing best-in-class customer service and technical support—qualities customers have come to depend on. The company’s values, represented by its CARE triangle—People, Company, and Work—are deeply rooted in its culture and will remain central to its mission moving forward.
The public debut of the Valicy brand will take place at the Global Gaming Expo (G2E) in Las Vegas, October 6–9, at the Venetian Expo, Booth #1623, where the team will showcase its new identity and game offerings to casino partners and operators from across the industry.
“This is an exciting time for our teams,” said Garrett Blackwelder, Founder and CEO of Valicy. “We have the opportunity to do big things in new markets, which gives us energy and enthusiasm. As we grow Valicy, we will focus on relationships, excellence, and innovation.”
The post Valicy Gaming Launches as New Brand in Land-Based Gaming, Evolving from Grover Gaming appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
California Gambling Control Commission Reviews Licensing and Ownership Transfers at September 18 Meeting
The California Gambling Control Commission (CGCC) convened for its scheduled public meeting to deliberate on a wide range of licensing and regulatory matters related to cardrooms, third-party providers, tribal gaming, and key individuals in the gambling industry. The Commission addressed ownership transfers, license renewals, regulatory compliance, and findings of suitability for tribal gaming employees and suppliers.
Highlights from the Meeting
Cardroom Licensing and Ownership Transfers
Commerce Casino (California Commerce Club, Inc.)
- Initial License Approval: The Commission recommended approving an initial cardroom owner license for James Murray, Director of the Commerce Casino, through March 31, 2027.
- Ownership Transfer: The Commission approved a share transfer from Marsha Gold to the Marsha L. Gold Revocable Trust, subject to the transaction closing within 180 days and written confirmation of compliance with imposed conditions.
- Successor Trustee Licensing: The license for Jill Anter Wieder, Successor Trustee of the trust, was also approved through March 31, 2027, pending the completion of the ownership transaction.
- Additional Conditions: The Commission imposed a detailed list of conditions on the license, including certification requirements, written transaction confirmations, and mandatory legends on stock certificates to ensure regulatory compliance.
Napa Valley Casino (BVK Gaming, Inc.)
- Ownership Transfer: Similar to Commerce, the transfer of shares from Von Altizer to the Von Altizer 2017 Revocable Trust was conditionally approved.
- Successor Trustee Licensing: Applications from Christopher and Bobby Huang, successor trustees and contingent beneficiaries, were approved through May 31, 2026, contingent upon the transaction’s completion.
- Interim License Conditions: The Commission imposed a set of conditions mirroring those required for Commerce Casino, ensuring the integrity of ownership transitions.
Renewal and Interim Licenses
Seven Mile Casino (Stones South Bay Corp.)
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A new interim renewal license was approved through September 30, 2027, with prior licensing conditions officially removed.
Commerce Casino Directors
- Rick Contrucci: The Commission opted to abandon the renewal application.
- Lysa Grigorian: The application was referred to an evidentiary hearing, and an interim license was issued through March 31, 2027.
Other Cardrooms
- Limelight Card Room: License renewed through March 31, 2027.
- Lucky Chances Casino: A 90-day extension was granted through December 31, 2025, with strict restrictions on property access and communications for Rene Medina, tied to a 36-month probationary period.
- North Coast Casino and The River Card Room: Both granted 60-day extensions with multiple compliance conditions required prior to opening or continuing operations.
Third-Party Proposition Player Services
Renewals and Initial Licenses Approved
- Owner-Type Licenses for Global Player Services and Players Edge Services were renewed through 2027.
- Employee-Type Licenses: Dozens of third-party proposition player service employees were approved or renewed, including workers from Knighted Ventures, Blackstone Gaming, and Acme Player Services.
- Conditions on some licensees, such as Glenn Kaboua, included proof of fine resolution every 90 days.
Tribal-State Compact Licensing
Gaming Resource Suppliers
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Everi Games Inc. and LNW Gaming, Inc. received approval for initial and renewal suitability findings, with licenses valid through early 2026.
Key Tribal Employee Licensing
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A significant number of tribal casino employees across the state received initial or renewed findings of suitability. These included employees from:
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Chumash Casino Resort
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Thunder Valley Casino Resort
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Fantasy Springs Resort Casino
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Graton Resort & Casino
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Hard Rock Hotel & Casino Sacramento, among many others.
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The Commission emphasized continuous monitoring of suitability, especially for applicants under conditional approval like Tatianna Wren, who must provide quarterly updates on efforts to resolve outstanding fines.
Key Individual Decisions
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Huy Dang: The Commission approved the renewal of Dang’s Key Employee License through September 30, 2027, removing prior conditions related to court-mandated classes and debt resolution.
Consent Calendar Items
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Items 15 through 21 included approvals for initial and renewal licenses for various employees, work permits, and tribal key employees. All items were approved per staff recommendations.
Conclusion
The September 18, 2025, meeting of the California Gambling Control Commission underscored the Commission’s ongoing role in maintaining transparency, accountability, and integrity in the state’s gambling industry. With careful review of ownership changes, key personnel, and operational compliance, the CGCC continues its commitment to fair and responsible gambling practices in California.
For full details and future updates, visit the California Gambling Control Commission website
The post California Gambling Control Commission Reviews Licensing and Ownership Transfers at September 18 Meeting appeared first on Gaming and Gambling Industry in the Americas.
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