Latest News
With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game
Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).
Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!
Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.
2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.
Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.
CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:
“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”
For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.
Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.
Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*
In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.
Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.
Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.
Latest News
Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters
Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.
Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.
The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.
Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.
The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.
Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.
“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”
The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026
Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.
Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.
“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.
As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.
By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.
The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial intelligence
QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts
Quick Custom Intelligence (QCI), a leading provider of gaming and hospitality technology, announced the launch of QCI Resorts, a unified intelligence platform designed specifically for modern resort operations.
For decades, the resort industry has pursued a vision of operational unification through integrations, data warehouses, and interconnected software systems. While these approaches connected information across departments, they also created increasing complexity, duplicated data, delayed decision-making, and limited the ability of organizations to fully leverage artificial intelligence.
Built on the QCI AGI Platform, QCI Resorts delivers a single operational environment where hospitality, food and beverage, point-of-sale, marketing, loyalty, guest engagement, operations, and enterprise intelligence operate from one unified intelligence layer. Rather than moving information between disconnected applications, QCI Resorts enables resort operations to function within a shared real-time platform designed for intelligence-driven decision making.
The launch marks a significant milestone in QCI’s vision for the future of resort technology—one where unified operational intelligence replaces fragmented software stacks and where agentic systems can operate with a complete understanding of the enterprise.
“After more than two decades building data warehouses and integration platforms, generative AI enabled for another approach. Instead of connecting more systems together, we can now deliver most resort operations through a single real-time software stack. Gaming remains integrated where regulations require it, but hospitality, marketing, loyalty, food and beverage, operations, and intelligence can operate from a unified platform. That foundation is what makes true agentic resort operations possible,” said Andrew Cardno, Co-Founder and CTO of QCI.
Unlike traditional resort technology architectures that rely on multiple vendors, extensive integrations, and centralized data warehouses, QCI Resorts operates from a shared data model, shared workflow architecture, and shared intelligence layer. This approach enables real-time operational intelligence across the enterprise while providing the foundation required for AI agents to understand, coordinate, and execute actions across resort operations.
“QCI Resorts is not another integration platform. For decades, the industry has pursued the vision of a unified resort platform. The goal was right, but the technology wasn’t ready. Today, advances in AI and agentic systems make it possible to deliver what operators have always wanted: a single real-time operational system where hospitality, marketing, loyalty, food and beverage, operations, and intelligence work together as one, with gaming integrated where regulations require. QCI Resorts is that system,” said Ralph Thomas, Co-Founder and CEO of QCI.
As artificial intelligence continues to reshape the hospitality industry, QCI believes the next generation of resort technology will not be defined by how many systems can be integrated together, but by how effectively intelligence can operate across the entire enterprise.
“Agentic AI achieves its greatest potential when it operates within a complete understanding of the business. The future belongs to systems that can understand the entire resort, not just individual departments. That is the vision behind QCI Resorts,” added Cardno.
QCI Resorts is being introduced as the industry’s first unified intelligence platform purpose-built for gaming and hospitality operations, enabling operators to move beyond fragmented architecture toward a real-time operational intelligence model designed for the era of agentic AI.
The post QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts appeared first on Americas iGaming & Sports Betting News.
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