Latest News

With 50 Million Master Bakers, ‘Bake It’ Is Now Kwalee’s 2nd-Biggest Mobile Game

Published

5 years ago

July 22, 2021

Kwalee’s Bake It has officially passed 50 million downloads, making it the publisher’s second most-downloaded hypercasual game to date. Its impressive download count is topped only by Draw It (95 million+ downloads).

Released in May 2020, this tactile game about baking perfect cakes and treats took the mobile game market by storm – it ranked at #1 in the ‘Simulation’ category in 20 countries, and achieved close to 10 million downloads in the first month alone!

Bake It gives the player a chance to explore their delicious itch for culinary baking. Players bake monumental cakes, dressing them with a smorgasbord of sweet toppings and icing and sprinkles and candies – based on what the customer’s sweet tooth craves, of course.

2020 was a testing time for Kwalee, as it was for everyone. The company — headquartered in Leamington Spa — faced the challenge of swapping the shared physical space of its studio with a remote, digital development environment due to the rampant COVID-19 pandemic.

Bake It, Kwalee’s first game launched under these circumstances, proved to be the standard-bearer in the firm’s impressive adaptation to remote working. Kwalee began 2020 as a developer and publisher with just over 60 staff, all firmly UK and office-based, and now finds itself with more than 160 team members, across 13 countries and three offices – Leamington Spa, Bangalore and Beijing.

CEO David Darling expressed his thoughts on the game’s success and its role in Kwalee’s development as a globally-distributed team:

“Seeing the success of Bake It along with a few other hit games of ours, like Object Hunt and Shootout 3D – it gives us confidence in remote working as the new model for our work culture. There’s a lot of potential we’re seeing in working this way to bring more hit games in the long term, especially with a globally-distributed team, so we’re excited about that.”

CEO David Darling

For an even greater insight into the making of Bake It, Kwalee’s Head of Development Simon Platt published an article soon after the game’s release that dove deep into the team’s experience of handling both development and publishing of Bake It during the pandemic.

Between opening up permanent remote opportunities for candidates globally and working alongside the overseas offices in Bangalore and Beijing, Kwalee’s teams have had to keep their work structure consistent online whilst meeting project goals simultaneously. It has ultimately paid off, with the recent remote releases skyrocketing in the charts.

Kwalee is currently running a challenge for third-party developers called Hypercasual Heroes, in which developers have the chance to get their games published by Kwalee and potentially secure a slice of that Bake It-style success – along with incredible, limited-time awards including a Tesla Model 3 car and $100,000 in advances with uncapped profit share to follow! Open for submissions until 31st August, developers can simply upload their 15-second gameplay video to Kwalee’s new publisher portal in order to be eligible.*

In the case of Bake It, the cherry on top was provided by the fact that interest in baking shot up during the first lockdown, often cited as a therapeutic and productive outlet to bust stress and anxiety. Bake It certainly hit the sweet spot in this regard but more than a year on, it’s also showed impressive longevity.

Bake It continues to receive updates from Kwalee’s dedicated team of designers and developers, who tailor the experiences for all kinds of players so anyone could become the best baker they can be. Android users and iOS users can find Bake It available for download on Google Play Store and App Store respectively.

Kwalee has been nominated in both Best Developer and Best Publisher categories at the upcoming Mobile Games Awards, and you can visit the official website for more information on joining our global team or getting your game published with us.

Latest News

DJ Tiger x1000 Ignites the 3 Oaks Gaming Experience

Published

20 minutes ago

March 5, 2026

Wladimir P.

dj-tiger-x1000-ignites-the-3-oaks-gaming-experience

The distributor’s newest slot features club-inspired cascades and multipliers reaching as high as x1000.

3 Oaks Gaming, a well-known distributor of iGaming content, has launched DJ Tiger x1000, a colorful scatter pays slot with cascading mechanics and multipliers reaching up to x1000.

Underneath club lights and rotating disco balls, this engaging 6×5 slot animates each spin with lively, fast-paced gameplay. The Cascading Reels feature allows for the chance to activate several wins during one spin if eight or more identical symbols appear, with additional enhancement when the Permanent Wild appears and remains on the reels until the cascade concludes.

Disco Ball Bonus symbols are prominent, providing multipliers of up to x1000 either individually or triggered by DJ Tiger. When several Multipliers appear in one spin, their amounts merge to enhance the total winnings. Mystery Multipliers between x10 and x1000 may also surface, disclosing their amounts after the complete cascade ends.

Free Spins increase the pace even more, as each Multiplier from a winning spin adds to a Total Multiplier that accumulates during the feature.

Players can also check out the Bonus Shop, which provides three kinds of Free Spins, featuring Mega Free Spins where improved Multipliers from x25 to x1000 can be accessed. Three lively Spin Boosters are available as well, providing players the chance to elevate gameplay at an increased cost per spin.

Featuring an energetic atmosphere and characteristics, DJ Tiger x1000 is a vibrant new entry in the 3 Oaks Gaming collection, aimed at ensuring the celebration continues for players globally.

Victoria Vashukevich, Head of Account Management at 3 Oaks Gaming, said: “DJ Tiger x1000 is a vibrant evolution of our scatter pays slot portfolio, bringing a fresh club-themed twist and electrifying Multipliers that elevate the experience.

“The introduction of Disco Ball Bonus Symbols, Mystery Multipliers and a dynamic Bonus Shop add new layers to the gameplay, ensuring every spin feels energetic and engaging.”

The post DJ Tiger x1000 Ignites the 3 Oaks Gaming Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

3 Blitz Hits

High-Voltage Action — Kendoo’s 3 Blitz Hits Ignite the Reels

Published

20 minutes ago

March 5, 2026

Wladimir P.

high-voltage-action-—-kendoo’s-3-blitz-hits-ignite-the-reels

Kendoo, the rapidly expanding slot supplier, is raising the stakes with the debut of 3 Blitz Hits, an exhilarating 5×3 slot where lightning-infused Blitz symbols ignite rising payouts and Free Spins enhance up to three stackable modifiers.

Created for speed, energy, and quick reward cycles, 3 Blitz Hits maintains continuous momentum from the initial spin to the last hit.

Central to the game is the engaging Blitz Hit Feature. Hitting three or more Blitz symbols immediately activates increasing payouts that can soar to an impressive 1,000 times the wager.

Lightning stickers can show up on any symbol, contributing to the colored Lightning Progress bars, which increase momentum for the Free Spins round. The violet, red, and blue trails each reveal a unique modifier, allowing for one, two, or all three attributes to trigger a layered Free Spins event.

The bonus begins with seven Free Spins, which can be obtained in both the Main Game and while in Free Spins. Free Spins always start with a minimum of one active feature and may encompass two or all three simultaneously.

The Extra Feature triggers extra Free Spins symbols on the fifth reel, granting +1 spins and prolonging the gameplay. The Double Feature enlarges the grid from 5×3 to 5×6, enhancing symbol coverage and providing a larger opportunity for wins.

At the same time, the Boost Feature adds extra Blitz symbols to the reels without affecting current line wins, enhancing Blitz Hit payouts and maintaining the excitement.

For gamers wanting to accelerate their experience, the Power-Up Buy feature provides immediate entry to Free Spins with one to three randomly chosen features, or the choice to enable all three simultaneously for optimal effect.

Kate Romanenko, Commercial Director at Kendoo: “3 Blitz Hits is all about delivering pure energy and fast-paced excitement.

“The blend of instant Blitz payouts and stackable Free Spins modifiers creates a dynamic flow where every spin feels charged with opportunity. It’s a powerful evolution within our 3 Pots portfolio.”

3 Blitz Hits is now available for demo and real play across all Kendoo partner platforms.

The post High-Voltage Action — Kendoo’s 3 Blitz Hits Ignite the Reels appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Dynabit Gaming

Dynabit Gaming Partners with Playamo

Published

20 minutes ago

March 5, 2026

Wladimir P.

Dynabit Gaming and Playamo — now officially launched.

This collaboration focuses on expansion and velocity. Dynabit Gaming offers a collection of over 30 games designed with user-friendly UX/UI, Freespins, trending game features, and a streamlined architecture. All aspects are evaluated by over 100,000 genuine players prior to launch — ensuring performance is based on data, not conjecture.

PLAYAMO PARTNERS enhances distribution capabilities significantly — featuring 17 internal operators targeting Tier 1 markets. That’s influence where it counts.

The post Dynabit Gaming Partners with Playamo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.