eSports

Battlegrounds Mobile India launch party gets record-breaking views, shows its potential to become the best ‘India Ka Game’

Published

5 years ago

July 13, 2021

With the much-anticipated and successful Esports title launch of Battlegrounds Mobile India (BGMI) in the Indian market, the launch party of the exclusive Indian game surprised all with the total number of views going past the 25-million mark throughout the entirety of the launch party across all platforms. Country’s eighteen prominent gamers, content creators and known personalities in the world of Esports came up with their exclusive squad and became the part of this virtual launch party which was held on July 8-9, 2021.

While accumulating the numbers, 97,19,493 and 79,14,400 views came on the first and second day respectively across Hindi and English language on BGMI’s official YouTube channel, the engagement throughout the launch party proved the potential of the game as well as it lived up to the hype created in the whole Esports and gaming community.

Some of the country’s prominent content creators were featured in the BGMI launch party tournament, led by 18 squad captains—Dynamo, Kronten, Mortal, Ghatak, Shreeman Legend, Maxtern, Gaming Guru, Classified YT, Antaryami, Alpha Clasher, K18, Snax, Sangwan, Godnixon, Ronak, Jonathan, Bandookbaaz and Clash Universe. This ultimate stand-off showcased in-game skills of India’s finest gamers and Hindi casters Animesh ‘Thug’ Agarwal and Ocean Sharma with their host Varun Thakur and English casters Icybaby12, Experiment, FYXS with their host Super Jonny was very enthralled to see their favourite streamers back in the action after a gap of several months. The launch party tournament was live-streamed on the Battlegrounds Mobile India’s Facebook and YouTube channels in Hindi as well as English.

The tournament, which boasted a whopping prize pool of INR 6,00,000, saw Team Snax emerging as the winners and securing prize money of INR 3,30,000 while Team Kronten and Team Ronak took home INR 1,50,000 and INR 1,00,000 with their second and third-place finish respectively.

Abhishek Aggarwal, Co-Founder and CEO at Trinity Gaming, who manages most of these talents, said, “This launch was a huge step in the space of Esports as it gave the players a new arcade to explore and compete. We are very proud to be associated with Krafton as their Official Talent Partner and initiated the first-ever Battlegrounds Mobile India launch party in the country and the event received more than 25 million views combining official YouTube, Facebook platforms of BGMI and the streaming channel of the content creators who were invited on this launch party. We have witnessed some of the best content creators and gamers battling it out and displaying their skill set with their exclusive squads.”

“The event was quite good as it starts up the spark of competition in a chill way to begin with, honestly this is one of the best starts to a game that wraps up around the emotions and understandings of influencers and the audience” said Ocean Sharma after the conclusion of the launch party.

With the fierce level of competition in the tournament and the amount of fans supporting the launch party, it’s safe to say that the game indeed has a very bright future in India and has the potential to become the country’s favourite game.

It was a crazy run for our team in the first-ever BGMI launch party, we are very thrilled to come out as the winner of the inaugural tournament where we outclassed a lot of top teams from across India. It will be a memorable tournament for us as we succeed to get four chicken dinners in the game. All thanks to Krafton and the whole production team which concluded this first-ever launch party successfully. We are looking forward to the upcoming tournaments of BGMI and our squad is fully prepared for it. Last but not the least, many thanks to viewers to give us an overwhelming response throughout this launch party” said Snax after winning the first prize with his squad.

“The BGMI launch party was a grand success with the Esports community joining the wave of the virtual gaming industry. The main attraction of the launch event was the BGMI tournament and the excitement was over the top I must say. We surely didn’t want to lose this opportunity and my squad took up the challenge, securing the second rank with impressive prize money to celebrate. We are eagerly waiting for the esports roadmap of BGMI where teams across all India can showcase their talent, skills and strategies. A brand new era of gaming has just begun,” said Kronten after coming second in the tournament.

Battlegrounds Mobile India has been receiving an overwhelming response, within a week after its release; the game has surpassed 34 million registered users. The game also recorded the highest of 16 million daily active users and 2.4 million peak concurrent users and this seems to be just the beginning of the rise of popularity of the much-awaited game.

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BETER wins Esports Betting Supplier at EGR B2B Awards for second year

Published

9 hours ago

June 8, 2026

Wladimir P.

beter-wins-esports-betting-supplier-at-egr-b2b-awards-for-second-year

BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.

The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.

BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.

Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.

Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.

“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.

“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.

“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”

The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

4 days ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

5 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.