eSports
Battlegrounds Mobile India launch party gets record-breaking views, shows its potential to become the best ‘India Ka Game’

With the much-anticipated and successful Esports title launch of Battlegrounds Mobile India (BGMI) in the Indian market, the launch party of the exclusive Indian game surprised all with the total number of views going past the 25-million mark throughout the entirety of the launch party across all platforms. Country’s eighteen prominent gamers, content creators and known personalities in the world of Esports came up with their exclusive squad and became the part of this virtual launch party which was held on July 8-9, 2021.
While accumulating the numbers, 97,19,493 and 79,14,400 views came on the first and second day respectively across Hindi and English language on BGMI’s official YouTube channel, the engagement throughout the launch party proved the potential of the game as well as it lived up to the hype created in the whole Esports and gaming community.
Some of the country’s prominent content creators were featured in the BGMI launch party tournament, led by 18 squad captains—Dynamo, Kronten, Mortal, Ghatak, Shreeman Legend, Maxtern, Gaming Guru, Classified YT, Antaryami, Alpha Clasher, K18, Snax, Sangwan, Godnixon, Ronak, Jonathan, Bandookbaaz and Clash Universe. This ultimate stand-off showcased in-game skills of India’s finest gamers and Hindi casters Animesh ‘Thug’ Agarwal and Ocean Sharma with their host Varun Thakur and English casters Icybaby12, Experiment, FYXS with their host Super Jonny was very enthralled to see their favourite streamers back in the action after a gap of several months. The launch party tournament was live-streamed on the Battlegrounds Mobile India’s Facebook and YouTube channels in Hindi as well as English.
The tournament, which boasted a whopping prize pool of INR 6,00,000, saw Team Snax emerging as the winners and securing prize money of INR 3,30,000 while Team Kronten and Team Ronak took home INR 1,50,000 and INR 1,00,000 with their second and third-place finish respectively.
Abhishek Aggarwal, Co-Founder and CEO at Trinity Gaming, who manages most of these talents, said, “This launch was a huge step in the space of Esports as it gave the players a new arcade to explore and compete. We are very proud to be associated with Krafton as their Official Talent Partner and initiated the first-ever Battlegrounds Mobile India launch party in the country and the event received more than 25 million views combining official YouTube, Facebook platforms of BGMI and the streaming channel of the content creators who were invited on this launch party. We have witnessed some of the best content creators and gamers battling it out and displaying their skill set with their exclusive squads.”
“The event was quite good as it starts up the spark of competition in a chill way to begin with, honestly this is one of the best starts to a game that wraps up around the emotions and understandings of influencers and the audience” said Ocean Sharma after the conclusion of the launch party.
With the fierce level of competition in the tournament and the amount of fans supporting the launch party, it’s safe to say that the game indeed has a very bright future in India and has the potential to become the country’s favourite game.
It was a crazy run for our team in the first-ever BGMI launch party, we are very thrilled to come out as the winner of the inaugural tournament where we outclassed a lot of top teams from across India. It will be a memorable tournament for us as we succeed to get four chicken dinners in the game. All thanks to Krafton and the whole production team which concluded this first-ever launch party successfully. We are looking forward to the upcoming tournaments of BGMI and our squad is fully prepared for it. Last but not the least, many thanks to viewers to give us an overwhelming response throughout this launch party” said Snax after winning the first prize with his squad.
“The BGMI launch party was a grand success with the Esports community joining the wave of the virtual gaming industry. The main attraction of the launch event was the BGMI tournament and the excitement was over the top I must say. We surely didn’t want to lose this opportunity and my squad took up the challenge, securing the second rank with impressive prize money to celebrate. We are eagerly waiting for the esports roadmap of BGMI where teams across all India can showcase their talent, skills and strategies. A brand new era of gaming has just begun,” said Kronten after coming second in the tournament.
Battlegrounds Mobile India has been receiving an overwhelming response, within a week after its release; the game has surpassed 34 million registered users. The game also recorded the highest of 16 million daily active users and 2.4 million peak concurrent users and this seems to be just the beginning of the rise of popularity of the much-awaited game.
eSports
PlayVS Announces Multi-year Partnership with Zenni Optical

PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.
As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.
Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.
“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.
Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.
“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.
The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.
eSports
Genius Sports Signs Partnerships with Bayes Esports and GRID

Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.
GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.
Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.
Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.
Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.
Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.
“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.
The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.
eSports
DACH CS Joins as Member of Esports Integrity Commission

The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.
By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.
As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.
Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”
Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”
The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.
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